• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.451-473
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• 2001

This research aims to investigate the structural relationship among service quality, service value, satisfaction, relation quality and re-use intention and to establish the conceptual framework for the relationship between customer and service supplier. This research employs LISREL 8.30 for an empirical approach. With consumers in beauty shops supplying intangible and autonomous-oriented services, it was found that (1) perceived service quality was positively related to service value, satisfaction, relation quality and re-use intention, (2) service value encouraged satisfaction and relation quality, (3) satisfaction and relation quality showed relationship with re-use intention while no relationship between service value and re-use intention was tested, (4) re-use intention presented relatively strong relationship with relation quality geared from interaction between customer and service supplier than with customer satisfaction. Some implications of these results are discussed. Among others, it is noted that the small and customized firms must put their attention on relationship marketing.

• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.936-943
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• 2020

The purpose of this study was to examine the effect of service quality on customer satisfaction and behavior intention of screen golf. Also emphasized the importance of service quality and tried to identify the mediating role between customer satisfaction and behavior intention. The 485 person who experienced purchasing behavior of screen golf were analyzed and chosen from located in Korea. For the purpose of this study, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple regression and multiple regression analysis of SPSS Statistics ver. 20 were performed. The research results of this study indicate that First, service quality had a significant influence on customer satisfaction in order of facilities, services, human resources and prices. Second, customer satisfaction had a significant influence on behavior intention. Third, service quality had a significant influence on behavior intention in order of facilities, price, service and human resources.

• Information Systems Review
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• v.23 no.4
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• pp.103-125
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• 2021

Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.648-659
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• 2019

The social network services have spread rapidly with new issues in terms of the security. The purpose of this study is to longitudinally verify the influence of relationships among online security, social network service, and smartphone expense. The analyses were conducted on panel data of SNS users from 2015 to 2017 based on the SEM methodologies. The results indicated that anxiety of online security had an effect on the SNS usage. In addition, The results showed that anxiety of online security and SNS usage had a significant influence on the smartphone expenses. This study could provide useful guidelines for researchers and company managers, and an opportunity to develop an understanding of social network trends.

• Journal of Korea Port Economic Association
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• v.31 no.3
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• pp.15-39
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• 2015

This paper investigates the determinants of port service quality from a resources-based approach. The research model is derived from the relevant literature in port management, service quality, and resource-based theory. It is hypothesized that tangible and intangible resources contribute to port service quality, which in turn leads to the enhancement of reputation and loyalty to ports. To test this, a questionnaire survey is undertaken on three major ports in Korea: Busan, Incheon, and Gwangyang; the collected data are then analyzed using partial least squares. It is suggested that both tangible resources and intangible resources have a positive influence on general service quality and that general service quality has a positive influence on customer satisfaction, thus improving port reputation and loyalty. The contribution to the literature is that resource-based theory is applied to a port service quality model and the model is verified. In addition, an augmented model is adopted to examine the effect of individual resources on service quality. It is also possible for port managers to use the constructs to monitor their resources and develop more specific strategies to gain reputation and loyalty from customers.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2010.09a
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• pp.271-272
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• 2010

본 연구의 목적은 상황 인식 위치 기반 서비스를 위해 정성적인 개인 공간 행동을 포착하는 새로운 방법을 제안하는 것이다. 단순한 추적이내 사람의 위치 변화에 대해 색인 생성을 넘어서서, 사람과 환경 사이의 관계 변화가 본 연구의 공식 모텔에 대한 기본 소스로 간주된다. 특히 이 연구는 특정 지역의 경계 근처에서의 사람의 움직이는 행위에 중점을 둔다. 그 행위를 포착하기 위해 그 개체의 영향력 범위를 적용하는 새로운 접근 방법이 제안된다. 이러한 개체 시공간적으로 확장된 점는 그 영향력 범위를 그 개체의 위치와 함께 잠재적 사건이내 상호작용 구역으로 간주한다. 이렇게 포착된 정성적 공간 행위는 알려진 지역 근처의 개체 관계의 더 정제된 설명을 제공하여 단순한 공간정보 제공을 넘어선 실시간 공간 의사 결정 지원 시스템 강화에 도움을 줄 수 있다.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.377-382
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• 2008

본 연구 에서는 웹 기반 협동학습 시스템을 활용 할 경우 주관적 규범과 상호작용이 적용된 TAM모형이 필요함을 제시하고 이를 실증 분석하였다. 주관적 규범은 기술수용을 결정짓는 개인의 신념 요소인 유용성과 사용의도에 강한 긍정적 의향을 갖게 하는 변수이고, 준거집단을 통해서 행동이나 인지에 영향을 줄 수 있는 변수이다. 팀장은 팀원 및 학습자들과 의 상호작용( 협동학습을 통한 화상토론, 게시판정활동, 오프라인 정기 모임, 동영상 동시 시청)과 팀원 관리 및 운영하는 역할이기 때문에 준거집단의 준 거인이 될 수 있다. 따라서, 새로운 정보 기술 및 시스템 수용에 관한 시스템 사용 권유를 하거나, 직접 기술사용을 하는 행동은 협동합습에 참여한 학습자들에게 조금이나마 영향을 줄 수 있음을 추측 해 볼 수 있고 영향력 있는 외부변수로 가설 검증해보았다. 외부변수로서의 주관적 규범과 상호작용은 지각된 사용용이성을 제외하고 TAM의 신념 요소인 유용성, 흥미성과 사용의도에 강한 영향력을 보였다. 또한 사용의도와 유의한 관계가 있는 사용도 측정을 2가지 방법(인지적과 객관적 측도)으로 측정하였으며, 상관관계가 유의함을 함께 제시 했다.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.119-132
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• 2016

This study examined the concept and usage moderated mediating model in structural equation modeling. The theoretical model and hypothesis were developed based on the Location-Based application's Expectancy disconfirmation, Location-Based application's satisfaction, Location-Based application's continuous usage intention, service trust. The statistical results of the two model were compared: one was free model(positive/negative) and the other was the Moderated Mediating Model(positive/negative). A structure equation model analysis was carried out to test the research model. Further studies are necessary to Ssupport the research hypotheses.

• Asia Marketing Journal
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• v.11 no.3
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• pp.1-29
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• 2009

The purpose of this study is to develop a service norm construct influencing behavioral intention in a service purchasing situation and investigate how the construct is related with other constructs in the theory of planned action model. Furthermore, a moderating variable, self-monitoring concept, in the model is considered. As a result, the influence of attitude, subjective norm, and perceived control on behavioral intention were all significant. Other consumers' norm was a significant factor affecting behavioral intention. Service provider norm, however, was not significant. In addition, self-monitoring played a moderating role in the model. The implication of this study is that service company or manager should consider service customer compatibility because focal customers are conscious that they face other customer's response.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.911-915
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• 2007

Mobile VoIP(이하 m-VoIP) 서비스의 도입에 따른 이동통신 사업자에게 미치는 영향을 크게보면 음성통화 서비스의 요금정책의 영향, 상호접속제도의 영향 그리고 음성통화 수익성에 영향으로 나누어 생각해 볼 수 있다. 본 논문에서는 m-VoIP 도입에 따른 이통사의 수입변화를 분석함으로서 그 영향력을 파악 하였다. 분석방법은 이통사의 수입을 접속료 수입과 음성통화 수입으로 나누고, 각각의 손실분 및 이익분을 추산해보는 방법을 사용 하였다.