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http://dx.doi.org/10.12925/jkocs.2020.37.4.936

The Effect of Service quality on Customer satisfaction and Behavior intention of Screen Golf  

Lim, Young-Sam (Jungwon Univ.)
Publication Information
Journal of the Korean Applied Science and Technology / v.37, no.4, 2020 , pp. 936-943 More about this Journal
Abstract
The purpose of this study was to examine the effect of service quality on customer satisfaction and behavior intention of screen golf. Also emphasized the importance of service quality and tried to identify the mediating role between customer satisfaction and behavior intention. The 485 person who experienced purchasing behavior of screen golf were analyzed and chosen from located in Korea. For the purpose of this study, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple regression and multiple regression analysis of SPSS Statistics ver. 20 were performed. The research results of this study indicate that First, service quality had a significant influence on customer satisfaction in order of facilities, services, human resources and prices. Second, customer satisfaction had a significant influence on behavior intention. Third, service quality had a significant influence on behavior intention in order of facilities, price, service and human resources.
Keywords
screen golf; service; service quality; customer satisfaction; behavior intention;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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