• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.125-142
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• 2014

Previous research about SNS users' intention was mainly focused on revisit intention, while this study reaches a research conclusion by considering both revisit and switching intention. According to the research result, (1) social interaction and SNS addiction influence other precedential factors; (2) enjoyment and usefulness increase SNS users' revisit intention; (3) SNS users would not consider switching to another SNS even they have negative opinions about their current SNS. This research result implies that, for SNS enterprises to dominate market, it is required to provide services so that SNS users can actively participate on social interaction activities, and a strategy is necessary to attract and turn SNS users with negative opinions into active participants.

• Journal of KIISE:Software and Applications
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• v.37 no.3
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• pp.185-193
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• 2010

With the emergence of ubiquitous computing era, various models for providing personalized service have been proposed, and, especially, several recommendation service schemes have been proposed to give tailored services to users proactively. However, the previous recommendation service schemes utilize a wide range of data without and filtering and consider the limited context-aware information to predict user preferences so that they are not adequate to provide personalized service to users. In this paper, we propose an adaptive recommendation service scheme which proactively provides suitable services based on the current context. We use accumulated interaction contexts (IC) between users and devices for predicting the user's preferences and recommend adaptive service based on the current context by utilizing clustering and collaborative filtering. The clustering algorithm improves efficiency of the recommendation service by focusing and analyzing the data that is collected from the locations nearby the users. Collaborative filtering guarantees an accurate recommendation, even when the data is insufficient. Finally, we evaluate the performance and the reliability of the proposed scheme by simulations.

• Journal of Korea Technology Innovation Society
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• v.11 no.1
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• pp.46-71
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• 2008

Although the volume of mobile internet services has increased continually over the years, the rapid diffusion has still fallen short of expected quality. This paper considers mobile internet service industry in Korea as a system failure due to structural problems and attempts to identify systemic imperfection mechanisms from the supply side. The problems of mobile internet industry in Korea are categorized into interaction failures, institutional failures and capabilities failures which contribute to system failure and at the same time, failure types are linked to each other. It is needed to improve policy and institutions in operation and develop new policy for contents providers to promote mobile internet industry. This research findings will contribute to policy making to promote mobile internet service industry and development of sectoral system for emerging industries.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.9
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• pp.1666-1672
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• 2016

In recent years, smart technology has been applied to various information system fields. Especially, traditional library service area is changing to Smart-Library from Digital-Library. In this environment are need to library service software platform for supporting variety content, library services, users and smart-devices. Due to this, existing library service has a limitation that inhibits semantic interoperability between different heterogeneous library systems. In this paper, we propose Linked-Open-Data based smart library as an archetype of future-library system that provide a variety content and system interaction and integration of services. It is an innovative system of the cutting-edge information intensive. Therefore, we designed system environments according to various integration requirements for smart library based on Linked-Open-Data. And, we describe the functional requirements of smart-library systems by considering the users' demands and the eco-systems of information technology. In addition, we show the reference framework, which can accommodate the functional requirements and provide smart knowledge service to user through a variety of smart-devices.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.167-177
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• 2022

Unlike previous studies on AI chatbot preference that focused mostly on satisfaction, this study considered both satisfaction and dissatisfaction. This study established that (1) AI chatbot preference is driven by attractive, must-be, and one-dimensional qualities, (2) AI chatbot need to develop service strategies by taking into account users' satisfaction and dissatisfaction in accordance with preference drivers, and (3) users view interaction as a requisite and thus, if they are not satisfied with services of a AI chatbot, they don't tend to appeal their opinion and leave the service with AI chatbot. This study emphasizes that a AI chatbot that desires to be a dominant market player must provide differentiated services according to the preference drivers and must continuously encourage user participation in order to improve service quality.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.706-722
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• 2014

Government and public institutions have been releasing a number of mobile applications in order to provide diverse public services in the mobile environment. However, due to their one-sided and fragmented service with the lack of adequate care for users, the utilization rate is extremely poor. Therefore, this study, based on a relevant literature review, identified and derived the five key factors (usefulness, convenience, interactivity, information credibility, and social pressure) for users' mobile service adoption. Then, through in-depth interviews with five users and five experts regarding the 'business support app' of one public agency (H institution) that specializes in SMEs, we found that all of these factors are important for users' mobile service adoption. Users' satisfaction could be significantly improved through real-time response to their needs. In addition, providing them with useful and tailored information can lead to mutual trust between public institutions and users. Consequently, as these user-oriented services can increase users' loyalty and boost the utilization rate of the public apps, public institutions should always put persistent efforts to cope with users' demands.

• 한국정보교육학회:학술대회논문집
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• 2004.01a
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• pp.35-44
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• 2004

교사가 수업의 질을 높이고 학습자에게 양질의 학습 컨텐츠를 제공하기 위해서는 멀티미디어 리터러시가 꼭 필요하며 이의 향상을 위해서 시공간적 제약을 받지 않는 원격교육이 적합하다고 할 수 있다. 본 연구는 교사들에게 필요한 멀티미디어 리터러시 향상을 위하여 원격교육 시스템을 설계하고 구현하는 방안을 모색한다. 알맞은 교육내용을 선정하고 스토리보드를 작성한 후 멀티미디어 데이터를 제작하고 HTML문서로 저작, 서비스하는 일련의 과정을 구체적이고 체계적으로 설계와 구현 방안으로 나누어 정리하였다. 원격교육에서 소홀하기 쉬운 상호작용성을 증가시키기 위한 다양한 방법을 모색하였으며, 원격교육에 관심 있는 교사라면 누구나 쉽게 적용할 수 있고 개발할 수 있도록 시스템을 설계하고 구현하였다.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.15-30
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• 2010

This study investigates the effect of seriousness and controllability of service failure on perceived fairness, reliability, satisfaction and loyalty of customers. The result of the study is as follows. First, it was expected that a control-attribute and a seriousness-attribute would have an negative(-) impact on perceived fairness-attribute; however, the result showed that both did not have an negative impact on it. Next, a fairness-attribute of a procedure had a significant effect on trust, and a fairness-attribute of interaction and a fairness-attribute of distribution had a significant effect on trust and satisfaction. Lastly, trust had a significant effect on satisfaction while satisfaction had a significant effect on loyalty. Based of the result of this study, food-service enterprises need to perform a fast process of a recovery to overcome service failure rather than confirming a control-attribute and a seriousness-attribute of service failure. Also, they should set up a process of the recovery in the order of trust, satisfaction, and loyalty and check if this process is promptly carried out.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.117-126
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• 2014

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a $2{\times}2{\times}2$ between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.

• Management & Information Systems Review
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• v.28 no.2
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• pp.69-94
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• 2009

As the internet environment develops, internet has already been being established as important tool of business marketing and branding. The goal of this study is in search for internet brand community quality characteristics, testing an effect of internet brand community quality on usage intention of community user. Data has been collected from 294 respondents during september of 2006. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows; First, Internet brand communities are characterized by system quality, service quality, and information quality which are also the traits of free contents in ordinary websites and on-line community site. Second, Traits of Internet brand community were related positively to perceived ease of use, usefulness, flow and social interaction of internet brand community user. Third, the factor that affects internet brand community usage intention was perceived ease of use, usefulness, flow, enjoyment and social interaction. Based on the results, the study offers marketing strategic implications for internet brand community site provider.