• Title/Summary/Keyword: 서비스 개선 요인

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The effect of Rural Bus Service Quality Factors on Service Satisfaction and Policy Satisfaction: Focusing on Rural Bus Service in Jeollabuk-do (농어촌버스 서비스품질 요인이 서비스 만족도 및 정책 만족도에 미치는 영향: 전라북도 농어촌버스 서비스를 중심으로)

  • Kim, Jin Sung;Kim, Jae Geun
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.62-81
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    • 2023
  • The purpose of this study is to propose policies to improve and revitalize rural bus services in Jeollabuk-do in the future by identifying the factors that affect service satisfaction and policy satisfaction and the relationship between them, targeting rural bus users in 4 cities and counties in Jeollabuk-do. In the four cities and counties in the study area, the number of rural bus users is continuously decreasing, and various transportation policies, such as unification of bus fares and demand-response transportation, are being piloted to promote bus use. In this study, three major service quality factors that affect rural bus service satisfaction and policy satisfaction were derived after a literature review. Modifying the research model presented in previous studies, we have presented a research model to verify the relationship between the three factors affecting service satisfaction and policy satisfaction, and the relationship between service satisfaction and policy satisfaction. For the verification of the research model, a total of 520 survey data collected from passengers near bus stops and bus terminals in four cities and counties, Gochang, Gimje, Buan, and Jeongeup, were used. As a result of the verification, it was found that the three factors of economic feasibility, convenience, and safety had a statistically positive (+) effect on service satisfaction, but only convenience and safety had a positive (+) effect on policy satisfaction. Contrary to the research hypothesis, it was found that there was no statistically significant relationship between service satisfaction and policy satisfaction. Although the result is different from the research hypothesis, it was a meaningful result that can make policy suggestions on the improvement of the unified fare system policy, service satisfaction, and policy satisfaction to Jeollabuk-do rural bus transportation policy makers and working-level officers. In conclusion, based on the results of research analysis, the unified fare system, and transportation policy, measures to improve service satisfaction and policy satisfaction were presented.

A Study on the Influence of The Independence Hall of Korea's Service Quality to Customer Satisfaction and Revisit Intention (독립기념관의 서비스품질이 고객만족과 재방문의도에 미치는 영향 연구)

  • Lee, Yong-Hak;Lee, Eun-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.477-486
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    • 2015
  • The purpose of this research is to identify the service quality of The Independence Hall of Korea, and to investigate what factors of service quality influence to the customer satisfaction and the customer revisit intention As a result of the study, service quality for The Independence Hall of Korea was proposed to be four factors of tangibility, responsiveness, assurance, empathy. It turns out that if the service quality of responsiveness and empathy provided by The Independence Hall of Korea improves, the customers' satisfaction would be increased, and If the customers are satisfied with the service, visitors' intention to revisit would be influenced. The result of the research suggests that the Korea Independence Hall should manage and control these service quality factors to improve customer satisfaction and revisit intention.

An Empirical Study on the Performance of ITBI's Tenant (대학 정보통신창업지원센터 입주기업의 성과에 영향을 미치는 요인에 관한 실증연구)

  • Lee, Hong-Jae;Kim, Soo-Hyun;Ji, Hyun-Soo
    • Journal of Korea Technology Innovation Society
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    • v.10 no.4
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    • pp.727-754
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    • 2007
  • The purpose of this empirical study is to investigate the impact of the performance of ITBI's tenant. The study also aims to find out the relation between tenant's output and variables such as service usage, service quality, customer satisfaction. To achieve this aim, we carried out both a review of the literature and an empirical research. To verify the relation of each variable, structural equation model analysis using AMOS4.0 is performed. The results are as follows. First, service usage of ITBI's have significant positive effects on customer satisfaction of business incubation center. On the other hand, service quality of ITBI's doesn't have direct effects on customer satisfaction of business incubation center. Second, customer satisfaction of business incubation center have significant positive effects on technology development. Third, managerial improvement of tenant have significant positive effects on the total sales. On the other hand, technology development doesn't have direct effects on the total sales. According to those results, the business incubation center should improve the service quality and customer satisfaction. Also, the center make every effort to connect the perforated line in structural equation model. The implications of these findings and possibilities of further research are discussed.

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The Effect of inpatients' Experience on Patients' Satisfaction and Willingness to Recommend Hospital (입원경험이 환자의 만족도와 병원추천의향에 미치는 영향)

  • Cho, Myong Sun
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.299-305
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    • 2021
  • This study examined to identify the factors influencing on inpatients' satisfaction with hospitalization and willingness to recommend hospital to others. Data from the 2018 National Patient Experience Survey were used for the analysis. Of the 593 patients experiencing inpatient services, multivariate linear regression analysis was conducted to explore the factors such as physician care, nursing care, facility and administrative support, and healthcare system on inpatients' satisfaction after controlling for their socio-demographic and health related factors. The study found that physician care, nursing care, administrative support and healthcare system were related to inpatients' satisfaction and willingness to recommend hospital. To improve inpatients' satisfaction, it is necessary to improve healthcare professionals' overall patient-centerdness attitude, user friendly hospital facilities and administrative support services and efforts to trust and satisfaction on healthcare system from the patients' perspectives.

An Empirical Study on Evaluation for Service Quality in the Fast-Food Shops (패스트푸드점의 서비스품질 평가에 관한 실증적 연구)

  • Han, Dae-Hee;Choi, Yong-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.5
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    • pp.263-271
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    • 2007
  • With the service industry booming across the world in the 21st century, Korea has been transformed from a manufacturing economy to a service-oriented one. Therefore, the role of service quality has become critical to the success of organizations. Based on the five dimensions (tangibles, reliability, responsiveness, assurance and empathy) of Parasuraman, Zeithaml and Berry(PZB)'s SERVQUAL model, this study is tried to investigate the relationship between the service qualify and customer satisfaction in the Fast-food service industry and analyse the impact of customer satisfaction on the customer's behavior after purchasing. Furthermore, a purpose of this study will help Fast-food industry to detect companies' improvement points(a reform measure) of service quality's factors that have an effect on customer satisfaction in Fast-food service industry.

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A Study on the Importance and Satisfaction of Airline Service Quality (항공사 서비스 품질의 중요도와 만족도에 관한 연구)

  • Park, Jin-Woo;Lee, Yk-Su;Park, Koo-Won
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.164-172
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    • 2008
  • This paper investigates passengers' perceptions of the importance and satisfaction of airline service quality for improving the quality level of airline service. Importance-performance analysis(IPA) was utilized to analyze the gap between importance and performance of airline service qualify The result showed that passengers' perceptions of the importance and performance of airline service quality differed for Korean international air passengers. In particular, IPA analysis revealed that four attributes 'meal service', 'seating comfort', 'seat space and legroom', 'check-in service' were identified in the Concentrate Here quadrant-perceived to be important, yet perceived as being performed poorly. The airlines operating from/to the Republic of Korea should concentrate on the attributes included in this quadrant to improve the quality of airline service. On the basis of the IPA analysis, airlines should identify their strengths and weaknesses and draw up a plan to maximize their profits.

An Exploratory Investigation of Archival Reference Services in the National Archives of Korea (국가기록원의 기록제공서비스에 관한 탐색적 연구)

  • Seol, Moon-Won
    • Journal of Korean Society of Archives and Records Management
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    • v.22 no.3
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    • pp.103-124
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    • 2022
  • This study aims to suggest the use-based policies for archival reference service by investigating the actual archival uses and services of the National Archives of Korea (NAK). Considering that there is little information on the overall archival reference service by NAK, an exploratory research method is adopted to understand the current status and issues of the service. In this study, the use of archival records in NAK is investigated from statistical data, and service cases by record type are collected through interviews with archival service professionals of NAK. Then, the success and risk factors of the archival reference service are analyzed in three categories of human resources (reference archivists' competency), tools (finding aids), and records (appropriateness and sufficiency). Based on these analyses, archival reference service policy directions are proposed to strengthen the two different archival roles as "arsenal of rights protection" and "academic information provider."

Understanding information users through user segmentation using factor analysis and cluster analysis (요인 분석과 클러스터 분석 기법을 활용한 사용자 세분화를 통한 정보이용자 이해)

  • Park, Minsoo
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.437-442
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    • 2020
  • Since the advent of the innovative information technology called the Internet, the dynamism of the information environment has brought about changes in information users' needs and behavior. It is essential to understand information users in this rapidly changing environment, and based on this, it is necessary to effectively build and operate an information service and a system therefor. The purpose of this study is to understand the characteristics according to the segmentation of users of the National Science and Technology Information Service System, and to derive improvements to customized services and content development through research and analysis of content usage. A total of 816 science and technology information service system users participated in online surveys from September to November. Collected data is applied to factor analysis and cluster analysis techniques to subdivide users of science and technology information service systems, to recognize new information technologies and information services, science technology information needs, and science and technology attributes that users consider important. We derived the results according to the segmented user group.

Analysis of Factors affecting the Patient's Service Satisfaction in Kimhae Dental Hospital (김해 치과 의료기관의 치과진료 만족도 요인분석)

  • Seong, Mi Gyung;Park, Jeong Hee;Jang, Kyeung Ae;Choi, Jung Ok
    • Journal of dental hygiene science
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    • v.8 no.4
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    • pp.215-224
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    • 2008
  • In order to meet the medical demand according to the changing medical environment and to provide patients with quality dental treatment and improve treating environment by establishing reasonable management plan, with 149 patients for whom continuous dental health program has been applied, the degree of satisfaction with the dental treatment, and the influence factors on the satisfaction were investigated. Using the SPSS Ver. 13.0, mean value analysis were performed on the satisfactions with dental care service and the quality of dental care service according to general characteristics, and regression analysis were performed on the influence of general characteristics and the degree of satisfaction with dental care service on the satisfaction of dental treatment. The result of the multiple regression analysis revealed the human (staff), environment, and the procedure of treatment as the influence factors of the satisfaction with dental treatment. Systematic management and training should be implemented to improve the quality of dental care service and enhance the satisfaction.

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