• Journal of Service Research and Studies
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• v.13 no.2
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• pp.146-160
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• 2023

The spread of non-face-to-face services due to the COVID-19 pandemic has brought many changes in consumers' purchasing behavior and attracted much attention to new services. Could trying new services caused by this sudden environmental change alter consumers's choice patterns? This study proposes the research question of whether these new service experiences can change consumers' existing choice behavior, especially for risk-averse consumers who maintain their existing choice behavior or prefer safe alternatives. In this study, we examined whether trying out an unmanned payment services, one of innovative services that emerged after the pandemic crisis, can change the existing choice behavior of risk-averse consumers, i.e., make them more likely to prefer risky alternatives to safe alternatives. To accomplish these research goals, this research conducted one pilot survey and one study. The results of pilot survey showed that the stronger the prevention-focus tendency, the lower the self-efficacy to use the innovative service, with a negative relationship between them. Based on these findings, the study used an experimental method to examine the interaction effects between the use of innovation services and consumers' regulatory focus in a choice behavior and to explore the psychological mechanisms behind them. According to the results, it is found that prevention-focused consumers were more likely to choose risky alternatives and dissimilar extended brands following a trial of an unmanned payment service compared to not using that service. In contrast, promotion-focused consumers did not show different choice patterns regardless of following a trial of an innovative service. Furthermore, these results for prevention-focused consumers confirm the role of self-efficacy as a psychological mechanism. These findings shed light on the role of self-efficacy which has discussed in positive psychology into marketing area. Moreover, practical and academic implications are suggested by the finding that behavioral change occurs in risk-averse consumers, who are known to be hesitant to try new behaviors, indicating market expansion related to potential consumers for the use of the innovation services.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.105-115
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• 2020

The purpose of this study is to investigate the factors influencing the innovation resistance of cloud computing services and to suggest policy alternatives to increase the use of domestic cloud computing services. For this, a survey was conducted on 178 SMEs that introduced cloud computing services with government support. As a result, technostress, CEO informatization leadership and organizational structure concentration had a significant influence on innovation resistance. Therefore, in the future, first, it is necessary to provide user-centered cloud computing services in the direction of reducing technostress. Second, it is necessary to apply cloud computing services through a deeper understanding of the organizational characteristics of each small and medium enterprise. Third, there is a need for advanced security authentication and a compensation system. In order to promote the use of cloud computing services, an environment in which users can safely use should be prepared first.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.193-195
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• 2021

최근 우리나라에서 재배되고 있는 농작물은 지구 온난화 등의 영향으로 점점 북상하고 있다. 이러한 농업 환경의 변화에 적극적으로 대처하기 위해 본 논문에서는 농업 재배지의 환경 데이터를 수집하고 분석하여 현재 농업 재배지에 최적화된 농작물을 추천할 수 있는 농작물 추천 서비스를 제안한다. 이를 위해 농작물 추천 서비스에 활용하기 위해 농업 환경 데이터의 모니터링과 농작물 데이터 관리 스마트팜 모형을 설계 및 구축한다.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.1
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• pp.97-122
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• 2006

The purpose of this paper is to analyze production and innovation networks of services in the long-live area of Gangwon and Jeju Provinces and to suggest a policy direction for regional development of rural areas where have been neglected in the knowledge-based information society. Four counties in the Honam Region, the long-live belt of Korea and two cities (Jeonju, Gwangju) are surveyed for the purpose of comparison with the Gangwon and Jeju areas. Production and innovation networks of research and supporting activities and tourist services are analyzed based on intensive interview surveys of the regions. The result of the analysis suggests that the innovation networks among the economic actors have considerable impacts on the innovation processes of the service activities and the service functions in the rural area are somewhat developed with local industry after the practice of local autonomy. The processes of innovation networks are progressed differently by the hierarchy of the regions as well as by the function of services such as research and supporting activities and tourist services. The direction of the rural development in the knowledge-based information society seems to be intensifying the networks among the innovative actors and developing virtual innovation networks for the development of rural innovation systems.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.206-219
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• 2011

This study is the first step for ICT-based service model development for exhibition service innovation. To obtain the goal of this research, we derived the core problems of current exhibition industry service through previous literature, open-ended question and focus group interview. And then, we provided prioritization of twelve new services utilizing six assessment items(importance, duplication, urgency, ease of execution, prevalence, publicness) to derive policy priorities. We analyzed two portfolios that combination of four assessment items - importance/urgency and ease of execution/prevalence. Through surveying and analyzing the result, this paper serves that the priority facts are 'The work invisible barrier installation services', 'Exhibition history management and referral services', and 'Exhibit labels and descriptive text information service utilizing Augmented Reality'. In particular, 'The work invisible barrier installation services' is the most important service not only the assessment criterion of duplication and publicness but also overall measurement score points.

• Knowledge Management Research
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• v.24 no.3
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• pp.35-52
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• 2023

The purpose of this study is to review the theoretical discussion on innovation and explore the direction of innovation based on the characteristics of Commissioned-service-type quasi-governmental institutions. In addition, by exploring the main contents and directions of innovation for knowledge creation, this study aims to derive directions for innovation in Commissioned-service-type quasi-governmental institutions. Since an innovation project is both a business and a public service, I conducted a theoretical review to categorize innovation projects using the discussion of service innovation. According to the theoretical framework, innovation in the public sector begins with exploring changes in environmental and social values. This process leads to the establishment of innovation goals and directions, as well as innovation tasks linked to the core competencies of each institution. It is important to note that the institutional conditions and characteristics of the contracting organization should be taken into account. In conclusion, considering these characteristics, Commissioned-service-type quasi-governmental institutions should check their efforts to achieve their innovation tasks and diagnose the conditions for innovation to which type of organization they belong.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2015.05a
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• pp.271-279
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• 2015

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.101-115
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• 2001

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.402-424
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• 2000

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.493-513
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• 2000