• Title/Summary/Keyword: 서비스품질척도

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Development of Scale for the Service Quality from Entry to Departure of Container Ports (컨테이너항의 입항부터 출항까지의 서비스품질 척도 개발)

  • Shin, Chang-Hoon;Choi, Min-Seung;Yang, Yun-Ok
    • Journal of Navigation and Port Research
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    • v.34 no.5
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    • pp.389-395
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    • 2010
  • Recently, it becomes important for container ports to gain competitiveness through service differentiation strategies. These strategies require an objective evaluation on consumer needs. For that reason, this study aims at developing the scale and measurement methods for service quality. Container shipping companies calling at Busan are targeted for the empirical analyses. The measurement items are presented for the services that they are provided from entry into a port to departure from a port. Exploratory factor analysis and validity analysis are done to derive a service quality scale from entry to departure. The result of regression analysis implies that the service quality scale is useful to increase customer satisfaction and to establish managerial strategies.

P2P 시스템과 서비스 가용성 품질

  • 온기원
    • Korea Information Processing Society Review
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    • v.10 no.2
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    • pp.9-21
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    • 2003
  • 최근 들어 서비스 가용도(Availability) 만족에 대한 중요성이 인터넷 기반 서비스 및 응용들의 성패에 가장 결정적인 요소 중의 하나로서 인식되고 있다. 이에 따라, 본 기고에서는 서비스 품질(Quality of Service: QoS)을 기존의 성능 향상 관점에서보다는 가용도 증대의 관점에서 다뤄 보고자 한다. 먼저 가용성 품질(Quality of Availability: QoA)이라는 새로운 개념을 소개하고, 가용도를 QoS의 새로운 평가 척도로써 제어 및 관측 가능한 QoS 파라메터로 정의하는 한편, 인터넷 기반 광역 분산 시스템의 특성에 맞는 가용성 정의를 정립해 본다. 특히 Peer-to-Peer (P2P) 시스템 등과 같이 시스템과 사용자 접속의 동적 변화가 잦은 시스템을 대상으로, 복제(Replication) 기술을 이용한 서비스 가용성 품질 향상 문제를 집중적으로 다뤄본다. 이를 위하여 P2P시스템과 복제기반 분산 서비스를 Stochastic그래프로 모델링해보고, 시뮬레이션 공부를 통하여 여러 가지 복제정책(알고리즘)을 대상으로 서비스 가용성 품질 향상정도를 품질 만족과 보장이라는 차원에서 각각 조사해 본다.

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Quality Control of Web Information Service: the case of government web site (정보서비스 평가연구: 국내 행정부처 Web 정보사례)

  • Yoo, Sa-Rah
    • Journal of the Korean Society for Library and Information Science
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    • v.35 no.3
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    • pp.93-115
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    • 2001
  • Evaluating information quality of government Web service, applying quality measurement methods for web - database was conducted. This approach intended to control the quality of information service by indicating the problems and weak points in terms of retrieval, use of easiness, and user support, and by suggesting the guidelines for improvement. There were two main results to most of the investigation. The first one indicated that web information service of eighty-two percent of domestic government sites was not good enough (less than middle score). and only eight percent of them got higher score than middle point. The second result was that user support aspect was the worst part that we need to consider future course of action for service improvement. More specific guidelines were summarized at the discussion section.

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The Study of Korean -type Discountstore Service Quality Scales(KD-SQS) (한국형 할인점의 서비스품질 측정 척도에 관한 연구)

  • Rho, Eun-Jeong;Suh, Yong-Gu
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.127-154
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    • 2008
  • For the large scale retailers such as chain discount stores and specialty stores, having measurement tool to maintain service quality can be very crucial to sustain high and same level of service qualities around multiple stores. This study aims to develop service quality scales of large-scale stores using Korean discount store cases. We have studied the previous service quality measures including RSQS(Retail Service Quality Scale) and have modified and developed our own scale model called KD-SQS(Korea Discount Service Quality Scale). The following six components have been revealed as the basic dimensions of service quality of Korean discount stores: basic benefits, promotion, personal interactions, physical aspects, policy and additional convenience. Our scales have been verified through various validity and reliability tests.

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The Study on the Relationship of Logistics Service Quality, Relationship Orientation, and Customer Satisfaction for the Repurchase Intention in On-Line Shopping Mall (온라인쇼핑몰 환경에서 물류서비스품질, 고객만족, 관계지향성이 재구매의도에 영향을 미치는 관계에 관한 연구)

  • Kim, Do-Goan;Ryu, Il
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.2
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    • pp.251-258
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    • 2008
  • The purpose of this study is to examine the structural relationship among logistics service quality, relationship-orientation for on-line shopping malls, customer satisfaction and repurchase intention in on-line shopping malls. Based on extensive review of relevant literature, nine components of logistics service quality and six components of relationship orientation are introduced in this study. And a conceptual model is developed and four research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality is positively and significantly associated with customer satisfaction, and relationship- orientation is the antecedent variable of repurchase intention in the on-line shopping mall. In conclusion, it is revealed that logistics service quality and relationship-orientation play a major role in the success of on-line shopping mall.

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A study on LibQUAL+ application for service quality evaluation of university library (대학도서관 서비스 품질평가를 위한 라이브퀼 플러스(LibQUAL+) 적용연구)

  • Kim Dong-Suk
    • Proceedings of the Korean Society for Information Management Conference
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    • 2006.08a
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    • pp.41-48
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    • 2006
  • 도서관 품질 평가를 위한 척도로 개발된 라이브퀼 플러스(LibQUAL+)를 국내 대학도서관에 적용하여 분석을 시도하였다. 이용자 집단별(신분, 연령, 성별, 전공, 도서관 방문횟수, 도서관 홈페이지 접속 횟수) 사전 기대와 실제 인식 사이의 갭을 평가하고 그 원인을 분석하였다. 평가 후 실제 도서관 경영에 필요한 서비스 개선방안을 마련하고 이용자의 인식 향상 및 요구사항에 대처하기 위한 활동과 책무를 밝힘으로써 도서관 서비스 품질 평가를 수행하고, 그 방안을 마련하였다.

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The Effects of University Education Service Quality Factors on the Students' Satisfaction, Intention of Continuing Studies, and Word-of-Mouth (대학교육 서비스품질 요인이 학생만족, 재입학의도 및 구전효과에 미치는 영향)

  • 박주성;김종호;신용섭
    • Asia Marketing Journal
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    • v.4 no.4
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    • pp.51-74
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    • 2002
  • 본 연구는 교육시장 환경의 변화로 경쟁적 상황에 처한 대학의 운영방향을 제시하기 위해서 주로 일반 서비스산업에서 서비스 품질 측정에 적용되어 오던 SERVPERF를 기초로 교육 서비스 품질을 확장하여 측정하였다. 또한 대학교육서비스 마케팅모형 구축의 결정요인을 교육서비스 품질, 학생만족, 재입학의도 및 구전효과 등으로 보고 이들 간의 구조적 인과관계를 통합적으로 분석 검토함으로써 대학에게 급변하는 교육환경에 능동적으로 대응하고 경쟁력 있는 양질의 교육 서비스를 제공할 수 있는 대학교육서비스 마케팅 모형을 검증하려는데 그 목적을 두었다. 분석결과 SERVPERF에 기초한 기본모형에 결과 질이 추가된 26개 항목의 교육 서비스 품질 항목확장모형이 우수성이 입증되어 본 연구에서 제시된 SERVPERF의 확장 척도가 일반 서비스 산업 뿐만 아니라 교육 서비스 품질의 측정에도 사용이 가능하다는 것을 입증하였으며 더불어 결과의 질의 중요성을 확인하였다. 또한 전반적 교육 서비스 품질이 학생만족 및 재입학의도와 구전효과 간의 인과관계를 통합적으로 분석한 결과, 전반적 교육서비스 품질은 현대 마케팅의 지향점인 학생만족의 선행변수로서 학생만족, 재입학의도, 구전효과에 직접적인 영향력을 미치고 학생만족은 재입학의도 및 긍정적인 구전효과에 직접적인 영향을 미치며, 재입학의도 또한 구전효과에 긍정적인 영향을 미친다는 인과관계를 확인 할 수 있었다.

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EEPERF(Experiential Education PERFormance): An Instrument for Measuring Service Quality in Experiential Education (체험형 교육 서비스 품질 측정 항목에 관한 연구: 창의적 체험활동을 중심으로)

  • Park, Ky-Yoon;Kim, Hyun-Sik
    • Journal of Distribution Science
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    • v.10 no.2
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    • pp.43-52
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    • 2012
  • As experiential education services are growing, the need for proper management is increasing. Considering that adequate measures are an essential factor for achieving success in managing something, it is important for managers to use a proper system of metrics to measure the performance of experiential education services. However, in spite of this need, little research has been done to develop a valid and reliable set of metrics for assessing the quality of experiential education services. The current study aims to develop a multi-item instrument for assessing the service quality of experiential education. The specific procedure is as follows. First, we generated a pool of possible metrics based on diverse literature on service quality. We elicited possiblemetric items not only from general service quality metrics such as SERVQUAL and SERVPERF but also from educational service quality metrics such as HEdPERF and PESPERF. Second, specialist teachers in the experiential education area screened the initial metrics to boost face validity. Third, we proceeded with multiple rounds of empirical validation of those metrics. Based on this processes, we refined the metrics to determine the final metrics to be used. Fourth, we examined predictive validity by checking the well-established positive relationship between each dimension of metrics and customer satisfaction. In sum, starting with the initial pool of scale items elicited from the previous literature and purifying them empirically through the surveying method, we developed a four-dimensional systemized scale to measure the superiority of experiential education and named it "Experiential Education PERFormance" (EEPERF). Our findings indicate that students (consumers) perceive the superiority of the experiential education (EE) service in the following four dimensions: EE-empathy, EE-reliability, EE-outcome, and EE-landscape. EE-empathy is a judgment in response to the question, "How empathetically does the experiential educational service provider interact with me?" Principal measures are "How well does the service provider understand my needs?," and "How well does the service provider listen to my voice?" Next, EE-reliability is a judgment in response to the question, "How reliably does the experiential educational service provider interact with me?" Major measures are "How reliable is the schedule here?," and "How credible is the service provider?" EE-outcome is a judgmentin response to the question, "What results could I get from this experiential educational service encounter?" Representative measures are "How good is the information that I will acquire form this service encounter?," and "How useful is this service encounter in helping me develop creativity?" Finally, EE-landscape is a judgment about the physical environment. Essential measures are "How convenient is the access to the service encounter?,"and "How well managed are the facilities?" We showed the reliability and validity of the system of metrics. All four dimensions influence customer satisfaction significantly. Practitioners may use the results in planning experiential educational service programs and evaluating each service encounter. The current study isexpected to act as a stepping-stone for future scale improvement. In this case, researchers may use the experience quality paradigm that has recently arisen.

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A Study on the Evaluation of the Service Quality of Port-MIS (항만운영정보시스템(Port-MIS) 서비스 품질 평가에 관한 연구)

  • Kim, Minjin;Shin, Seungsik
    • Journal of Korea Port Economic Association
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    • v.29 no.2
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    • pp.211-238
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    • 2013
  • The Port Logistics Information System (Port-MIS) is the system that processes all of port management such as entry and departure of ships, using facilities within ports, port traffic control, cargo entering and carrying and tax collection in 31 trade ports over the whole country. Lately, The Port Logistics Information System (Port-MIS) has been reformed as a WEB-based system and established basis to provide real time information support structure, diversification of civil complaint system, and optimized civil complaint service by using wire and wireless internet. The typical study on the Port Logistics Information System was C/S program and EDI-centered. But it has significance to study on service quality measurement of WEB Port-MIS that has been served as a new web-based platform since April 2010, for there was no such a study until now.

An Evaluation of Service Quality in University Library Using Structural Equation Modeling (구조방정식 모형을 이용한 대학도서관 서비스 품질 평가)

  • Yoon, Ki-Chan;Lee, Soon-Chul
    • Journal of Korean Library and Information Science Society
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    • v.40 no.3
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    • pp.337-365
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    • 2009
  • The purpose of this study is to evaluate service quality of university library using structural equation modeling. The case study was selected from the library of a local university. The result of the study shows that the factors that effected a lot on service quality of university library are information control, a location of library and a degree of service influence. In conclusion of the results, university libraries should put an effort on strengthening the service quality.

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