• Journal of Digital Convergence
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• v.16 no.5
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• pp.173-183
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• 2018

In this study, we tried to examine the effect of service quality on the current industrial product B2B trading market on the degree of sustainable purchase for employees engaged in industrial product B2B trading market. We gathered data from questionnaires from employees who worked in the industrial product B2B trading market for this research. Empirical analysis is carried out through the collected questionnaire materials and finally the research model is finally verified using reliability analysis, validity analysis, discrimination validity analysis, and structural equation model fitness test, and finally Analysis of differences between cooperating companies and vendor, analysis of differences between companies engaged in purchasing industrial materials and developers. The results of the research analysis did not positively influence the quality of the relationship with relativity satisfaction with ease of information exchange and adaptability did not have a positive influence on the quality of the relationship. However, product service exchange, product development cooperation, adaptability, correspondence, reliability had a positive influence on the quality of relationship with relation satisfaction. Relationship of parameters The satisfaction has a positive influence on the quality of the relationship, the degree of sustainable purchase, and eventually the quality of the relationship has a positive influence on each successive purchase. By using the results of this research it is possible to confirm the factors which directly or indirectly influence the strengthening of the relationship between suppliers and purchasers in the industrial material B2B trading market and provide the basis for strategy to B2B trading companies It seems to be meaningful to offer.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.726-738
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• 2016

This paper aims to examine structural relationship between the influence factors of customer loyalty, hypothesizing that m-CRM characteristics, market orientations, relationship quality and relationship length plays a crucial role in achieving customer loyalty in insurance companies. Total of 255 valid sample data were used to test study hypotheses. By using Structure Equation Modeling(SEM) method, the results show that m-CRM characteristics and customer orientation significantly influence to relationship quality except competitor orientation and all relationship quality are very significantly influence to customer loyalty being consisted of customer retention and word of mouth effect. In addition, the modulation effect of relationship length is confirmed about relationship between relationship quality and customer loyalty. A real situation we conducted our research may enable academics and practitioners to understand the antecedents and outcomes of m-CRM implementation in terms of market orientation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.405-414
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• 2017

In this study, a survey for a satisfaction evaluation of the Test Report Information Service (TRIS) was conducted. A survey questionnaire on modified Information System Success Model(ISSM) of Delone and Mclean was carried out by 183 users in three groups, such as munition quality assurance agency, munition corporation, and test institute. As a survey result, training on the TRIS was in strong demand in all three groups. An understanding and proficiency of the overall system were different from the work process of each user group. In addition, the munition quality assurance agency needs to enhance the system function with its characteristics. Test institute has necessity of the linkage method with the TRIS depending on the authentication system. User groups are different in the operational method of TRIS between the contractor and cooperation. Accordingly, cooperation needs to be educated continually. This study can help in the construction of a Military Quality Integration Information System to secure the reliability of munitions.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.150-163
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• 2008

It is said that customers buy not products but brands embedded in their mind, so that they are used as a key tool of strong marketing strategy. The present paper is a study on service brand equity, on which much research has not been conducted. The purpose of the present study is to propose the way to manage service brand equity which is essential to gaining competitive superiority by examining the effect of the factors of marketing communication on it. The researcher presented a research model by inquiring into existing researches on marketing communication and service brand equity and set up a research hypothesis. Internet service was chosen as the subject of the study. The reason for this is that it is the most intangible and there is no difference in price and quality, so that it is actively being marketed. The present positive study verified the relation between the factors of marketing communication such as advertising, public relations, sales promotion, and word-of-mouth advertising and brand recognition, brand image, and brand loyalty. The results of the positive study are as follows. Advertising, sales promotion and word-of-mouth advertising had an effect on brand recognition. Public relations, sales promotion and word-of-mouth advertising had an effect on brand image. Brand image and brand recognition affected brand loyalty.

• The Journal of Society for e-Business Studies
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• v.24 no.2
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• pp.143-163
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• 2019

The purpose of this study is to identify acceptance factors and influencing factors of respondents' adoption of smart IoT technology to companion animal health based on the integrated technology acceptance model. Based on the previous studies, we constructed the hypotheses by defining the technical factors, social factors, control variables, and mediating variables (UTAUT), and set the hypotheses between the independent variables of each factor and the dependent intention. A research model was designed to verify the relationship between variables. We developed questionnaires on the items and verified them through data collected from 494 people. As a result, product design, quality of service, product performance, and quality service of technological factors had a significant effects on performance expectancy and effort expectancy. However, product safety, product function awareness, and product price did not significantly affect performance expectancy and effort expectancy. Social influence had significant effects on cognitive effect, welfare system, and welfare facilities. In conclusion, the comparative analysis of technical factors and social factors showed that social factors have more significant effects on welfare systems and facilities.

• Journal of the Korean Society of Food Science and Nutrition
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• v.41 no.11
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• pp.1639-1644
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• 2012

This study analyzed the Importance-Performance Analysis of selective attributes of Home Meal Replacement (HMR). This study was conducted using a primary field survey on department stores and wholesale markets in Seoul and Gyeonggi province. A total of 201 out of 234 questionnaires were analyzed. First, the highest intake frequency was 1~3 times a month (100 respondents: 48%), the most common purchasing place was wholesale market (148 respondents: 73.6%), and the most cited reason for preference was convenience (115 respondents: 57.2%). According to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were 'quality', 'health', 'hygiene', 'origin of food', and 'safety'. These results suggest that the microbiological and sensory qualities of HMR production should be improved to meet consumer's expectations.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.1D
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• pp.17-25
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• 2010

In Korea, the importance of walking has not been stood out in relief because of the rapid increase of a car on a drastic economic growth in the past half a century. Walking has failed to be recognized as a traffic measure or one of basic human rights. Therefore this study brings up problems of weakened walking right from increase of cars and examines reinforcing policies for walking right of advanced countries. And this study presents institutional devices for introducing walking safety measures of advanced countries reflecting pedestrian satisfaction and opinions about walking right. The results of this study are, First, pedestrians' walking liberty is guaranteed, Second, how to repair walking environment is searched and practical measures are analyzed to find out what is applicable to Korea, can reduce pedestrian accidents and is wanted by pedestrians using GAP analysis and Structural Equation. Third, basic data for upcoming selection of policies are presented by analyzing pedestrian satisfaction assuming that selected measures are operated.

• Management & Information Systems Review
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• v.38 no.4
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• pp.41-60
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• 2019

The purpose of this study is to investigate the effect of salesperson's adaptive selling tactics on consumers who purchase Small and Medium Enterprises' product with the help of salespeople in the store. Specifically, we examine whether salesperson's adaptive selling tactics affect consumers hedonic shopping value and utilitarian shopping value. Furthermore, we try to figure out the effect of shopping value on the salesperson relationship commitment and consumer product satisfaction. The subjects of this study have surveyed the consumers with experience in purchasing SME's products through salespeople in the Gyeongnam area. As data process, SPSS 21.0 was used as the analysis tool and AMOS 21.0 was used to analyze the structural equation model. The implications of these findings are as follows. First, the salesperson's role has a positive effect on the consumer's product satisfaction. Second, it can be suggested that the salesperson's adaptive selling tactics are an important variable affecting the consumer's shopping value. Third, the results on the consumers who have hedonic shopping value have a strong positive influence rather than the consumers who have the utilitarian shopping value. The adaptive selling tactics of the salesperson should be encouraged to increase sales performance. In order to generate more performance in a competitive market environment, it is necessary to continuously strive to increase contact between the salesperson and the consumer in order to improve the quality of the relationship.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.67-85
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• 2003

본 논문에서는 최근 통신 산업에서 중요한 쟁점으로 떠오르고 있는 단말기 무선이동 통신 단말기의 발전 방향을 소비자 선호에 기반하여 살펴보았다. 소비자 선호 정보를 얻기 위하여 컨조인트(conjoint) 분석 방법이 사용되었다. 컨조인트 방법은 가상의 대안들에 대한 응답자의 진술 선호에 기반을 두기 때문에 미래의 무선 이동통신 단말기에 대해 분석하는데 적합한 방법이다. 컨조인트 방법을 위한 설문은 대한민국 서울에서 445 명의 성인남녀를 대상으로 행해졌다. 소비자의 이질적인 선호를 알기 위해 혼합 로짓(mixed legit) 모형을 사용하였다. 추정은 최근 새로운 시뮬레이션 기법으로 떠오르고 있는 베이지안(Bayesian) 방법을 이용하였다. 선호의 분포 가정으로 기존의 일관적인 정규 분포 가정과 달리 가격 계수를 위하여 로그 정규(lognormal) 분포, 하이퀄리티 인터넷 특성과 PC 프로그램 호환 가능 여부의 계수들에 대해서 잘린 정규(censored normal) 분포를 가정 하였다. 추정 결과 무선 이동 통신 단말기의 각 속성들에 대한 응답자들간 선호가 크게 차이 나는 것을 알 수 있었다. 화면 크기의 경우에는 대부분의 소비자들이 현재 일반적인 핸드폰보다는 큰 화면을 선호한다는 것과 휴대성을 상당히 고려한다는 것을 간접적으로 알 수 있었다. 또한, 소비자들이 무선 이동 통신 단말기가 휴대 인터넷과 PC 프로그램 호환이 가능한지 여부에는 대부분 무관심하다는 것을 알 수 있었다. 본 논문의 결과는 차세대 무선 이동 통신 단말기의 속성 조합 시 고려해야 할 점과 휴대 인터넷 서비스의 방향에 대해 시사점을 줄 수 있을 것이다.각 73.44±0.87%, 72.88±0.25%의 함량이였다. 운동사육시간이 길어질수록 운동사육구에서는 수분함량이 운동5일째에는 73.56±0.22%였으며, 운동 20일에는 75.88±0.94%로 초기수분함량보다는 3%정도 증가하였다. 반면, 비운동사육구에서는 큰 변화를 나타내고 있지 않았다(p<0.05). 운동과 비운동시킨 참돔의 지질 함량의 변화는 운동시킨 참돔은 운동으로 인한 에너지 소비로 인하여 함량이 유의적으로 감소했으며(r=-0.35), 비운동사육구에서는 절식으로 인하여 지질함량이 감소하였다(r=-0.38). 파괴강도와 가장 밀접한 영향을 가지는 콜라겐은 운동과 비운동 모두 사육기간동안 큰 변화는 보이지 않았다. 초기의 파괴강도값은 1.45±0.02kg(운동사육구), 1.36±0.18kg(비운동사육구)이였으며 사육기간동안 운동사육구는 파괴강도값이 증가한 반면, 비운동수조에서는 참돔의 파괴강도는 사육기간동안 큰 유의차가 없었다. 각 성분간의 상관도를 살펴보면, 수분함량과 파괴강도는 상관성을 가졌으며, 지질함량과 파괴강도도 같은 경향은 나타내었다. 운동기간동안의 파괴강도와 콜라겐 사이에는 상관성의 거의 없었다. 이는 운동기간에 따른 파괴강도의 증가가 콜라겐의 함량의 증가보다는 지질함량의 감소와 수분함량의 증가와 같은 성분과의 상관성이 크다고 판단된다. 다음으로는, 운동횟수에 의한 영향으로써 운동시간을 1일 6시간으로 설정하여, 운동횟수를 결정하기 위하여 오전, 오후에 각 3시간씩 운동시키는 방법과 오전부터 6시간동안 운동시키는 두 방법을 이용하여 품질을 비교하였다. 각 조건에 따라 운동시킨 참돔의 수분함량을 나타낸 것으로, 2회(오전

• Journal of Korea Port Economic Association
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• v.37 no.4
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• pp.127-144
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• 2021

The purpose of this study is to derive service factors based on the "Rail Statistical Yearbook" data of railroad service providers from 1990 to 2019, and to analyze the effect of the service factors on the operating profit ratio(OPR), a representative management performance variable of railroad transport service providers. In particular, it has academic significance in terms of empirical research to evaluate whether the management innovation of the KoRail has changed in line with the purpose of establishing the corporation by dividing the research period into the first period (1990-2003) and the latter (2004-2019). The contents of this study investigated previous studies on the quality of railway passenger transportation service and analyzed the contents of government presentation data related to the management performance evaluation of the KoRail. As an empirical analysis model, a research model was constructed using OPR as a dependent variable and service factor variables of infrastructure, economy, safety, connectivity, and business diversity as explanatory variables based on the operation and management activity information during the analysis period 30 years. On the results of research analysis, OPR is that the infrastructure factor is improved by structural reform or efficiency improvement. And economic factors are the fact that operating profit ratio improves by reducing costs. The safety factor did not reveal the significant explanatory power of the regression coefficient, but the sign of influence was the same as the prediction. Connectivity factor reveals a influence on differences between first period and latter, but OPR impact direction is changed from negative in before to positive in late. This is an evironment in which connectivity is actually realized in later period. On diversity factor, there is no effect of investment share in subsidiaries and government subsidies on OPR.