• Title/Summary/Keyword: 서비스편의

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A Study on Development Direction of Convenience Store Living Platform -Focusing on domestic and overseas cases- (편의점 생활 플랫폼 발전 방향에 관한 연구 -국내외 사례를 중심으로-)

  • Lee, Kaha;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.8 no.8
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    • pp.203-213
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    • 2017
  • The purpose of this research is to suggest the direction of the domestic convenience store platform in the aging society and the fourth industrial revolution. Recently, convenience stores have been providing various lifestyle platforms by seeking new growth engines based on the reputation that the number of convenience stores has reached the saturation. In order to present the direction of development, It conducted a questionnaire survey of 78 people from domestic teenagers to 60s or older and case study of domestic and overseas convenience store platforms. Through this survey, it was found that convenience stores in Korea provide users with a convenient lifestyle platform, but the service for the elderly was found to be in shortage compared to other countries. Convenience stores should offer lifestyle platform services for the elderly, as they provide lifestyle platform services for people in 20s and 30s. This will make the convenience store a competitive lifestyle platform service in the 4th industrial revolution. In addition, it is necessary to continuously study the CVS living platform service according to the changing social phenomenon in the future.

금융기관별 서비스 경쟁우위에 관한 연구

  • Ji, Ho-Jun
    • The Korean Journal of Financial Management
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    • v.14 no.2
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    • pp.351-371
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    • 1997
  • 본 연구는 금융규제완화, 금융기관의 민영화, 금융기관간 M&A, 국내 금융시장의 개방 등 대내외적인 문제에 직면하고 있는 우리나라 금융기관들에 대한 서비스 만족도 실증분석을 통해 서비스 경쟁우위 요소를 제시하기 위한 것이다. 시중은행, 지방은행, 증권회사, 투자신탁의 주거래 고객을 대상으로 설문조사를 실시하여 분산분석, 다중비교검정(Multiple Comparison Test) 그리고 Radar Chart 분석을 시도하였다. 상품, 이용 편의성, 유통경로, 판매촉진의 4가지 서비스 항목으로 구분하여 금융기관별 차이를 분석한 결과 각 금융기관간에 유의한 차이가 있는 것으로 나타났다. 각 금융기관별로 상대적인 서비스 경쟁우위 관계를 분석한 결과 시중은행은 유통경로 부문에서 상대적 서비스 경쟁우위가 있는 것으로 나타났고 나머지 상품, 이용 편의성, 판매촉진 부문에서는 경쟁열위를 보였다. 지방은행은 이용 편의성, 유통경로, 판매촉진 등 3개 부문에서 다른 금융기관보다 상대적으로 높은 경쟁우위를 보였으며 상품 부문에서는 다른 금융기관과 비슷한 경쟁력을 나타내었다. 증권회사는 전 부문이 경쟁열위의 수준이었고 그 중에서 유통경로부문이 경쟁력이 가장 떨어진 것으로 나타났다. 투자신탁은 상품, 이용 편의성, 판매촉진 등 3개 부문에서 타 금융2기관에 비해 높은 경쟁우위를 보였으나 유통경로에 대해서는 경쟁열위로 나타났다.

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Effects of Beauty Shop Online Reservation Motivations and the Convenience of Reservation System on Customers' Word-of-mouth Behaviors : Focused on Naver and Kakao Reservation System (뷰티샵 온라인 예약 동기와 예약시스템 편의성이 고객 구전행동에 미치는 영향 -네이버예약과 카카오예약을 중심으로-)

  • Kim, Pa Ra;Hwang, Jin Sook
    • Journal of Convergence for Information Technology
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    • v.10 no.4
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    • pp.184-193
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    • 2020
  • The purposes of this paper are to find the effects of beauty shop online motivations on the convenience of reservation system, to investigate the convenience of reservation system on satisfaction, and to determine the effects of satisfaction on word-of-mouth behaviors. Based on the results, there are three factors in the motivations: diversion, service-prioritized, and impulse-driven tendencies. Also, there are five factors in the reservation convenience perception: efficiency of decision-making, easy monetary transaction, overall convenience, accessibility, and effortless nature of rewarding system. In terms of the convenience of online booking, the access convenience was found that as the motivation diversion and the service-prioritized motivation higher and as the impulse reservation motivation lower. Furthermore, this paper concludes that offered by online beauty service reservation systems, and higher satisfaction rate leads to higher review behaviours.

The Effects of Webtoon User's Perceived Usability and Interactivity on Service Satisfaction and Willingness to Pay (웹툰 서비스의 사용편리성과 상호작용적 행위가 서비스 만족과 지불의사에 미치는 영향)

  • Chae, Jung-Hwa;Han, Chang-Wan;Lee, Yeong-Ju
    • Cartoon and Animation Studies
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    • s.38
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    • pp.259-286
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    • 2015
  • This study investigates the effect of the motivation to use webtoon and the convenience of use(the character of the webtoon service) on the interactivity, and then examines how the interactivity affect the webtoon user's satisfaction and willingness to pay. Using factor analysis, this study found two motivations to use webtoon including 'information acquisition', 'entertainment and easiness of access'. These motivations have an influence on the interaction of the content and Webtoon's user and of Webtoon's users. The motivation of the entertainment and easiness of access is more influential to user's interactivity. The convenience of use is divided two types that are the convenience of the searching information and service. The convenience of webtoon service has positive influence of two types of interaction. The last results find that webtoon user's satisfaction is influenced by gender, the convenience of the searching information and using service. The satisfaction of the female user is higher than man. The more convenience of use is, the more satisfaction of users will be. Willingness to pay is influenced by age, the convenience of webtoon service, and the user's interactivity. The older users are, the more convenience of webtoon service is, and the more the user's interactivity, the higher willing to pay will get. The implications of the findings are discussed in terms of the way to change the profit structure of webtoon service and suggest to increase the interactivity in webtoon service.

The effect of cafe mobile apps' service convenience on perceived value and re-use intention (카페 모바일 애플리케이션의 서비스 편의성이 지각된 가치 및 재이용 의도에 미치는 영향)

  • Zhao, Jia;Kim, Yeonggil;Kim, Soowook
    • Journal of Service Research and Studies
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    • v.9 no.2
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    • pp.41-54
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    • 2019
  • The increasing use of mobile applications is a phenomenon that has recently come to be beneficial to people in their private life due to increased income and changes in life style. In particular, analyzing customers' consumer sentiment can be seen as a pursuit form of convenience that enables efficient use of time and effort. In this study, based on previous studies, we examine the causal relation model that influences reuse intention, which is a dependent variable through perceived value as a parameter by measuring the service convenience for cafe mobile application. In order to accomplish purpose of this study, references related to service convenience, perceived value, and reuse intention were reviewed as literature research methods. For the empirical study, the research was carried out through Macro Mill Embrain Co., Ltd. Online research was conducted for one week from October 26 to November 8, 2018. There are 13 items of the collected data were excluded and 324 items suitable for irradiation were used. Study results show that service convenience of cafe mobile application has a positive effect on perceived value and reuse intention. In addition, in the relationship that cafe mobile app's service convenience has a significant (+) influence on reuse intention, perceived value proved to have meaningful results as intermediary roles. Implications of this study are as follows. First of all, this study will be helpful for cafe companies and consumers if utilize the service convenience of cafe mobile application in perceived value and reuse intention in marketing applications. Therefore, theoretically, we propose the development direction of cafe mobile application and present academic data for marketing strategy innovation and competitive advantage in the food service industry that conforms to the fourth industrial revolution era.

A study on Competitiveness Analysis of Incheon Port Logistics Network (인천항의 물류네트워크 경쟁력 분석에 관한 연구)

  • Kim, Byung-Il;Yoo, Hong-Sung;Suh, Jae-Hwan
    • Journal of Korea Port Economic Association
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    • v.25 no.2
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    • pp.177-200
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    • 2009
  • This study extracted the major attributes of the competitiveness of services provided by port logistics networks from previous research and interviews with experts and, based on the attributes, analyzed the effects of change in the competitiveness of the Incheon Port. According to the results, services provided by port logistics networks were divided into facility conveniences, access conveniences, and decision conveniences. In the results on the integrated value of the competitiveness of logistics network among ports, competitiveness was high in order of Busan Port>Qigndao Port>Tianjin Port>Dalian Port>Incheon Port. Particularly in the results of scenario analysis, with the elevation of one or two factors of logistics network service, the Incheon Port was even inferior to the Dalian Port, which had the lowest competitiveness among the ports compared. In the results of reversed fuzzy analysis, the Incheon Port could maintain equal competitiveness with the Dalian Port by raising the service level of the logistics network by 25% for facility conveniences, by 8% for access conveniences, and by 1% for decision conveniences.

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Effect of Service Convenience on the Relationship Performance in B2B Markets: Mediating Effect of Relationship Factors (B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석)

  • Han, Sang-Lin;Lee, Seong-Ho
    • Journal of Distribution Research
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    • v.16 no.4
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    • pp.65-93
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    • 2011
  • As relationship between buyer and seller has been brought closer and long-term relationship has been more important in B2B markets, the importance of service and service convenience increases as well as product. In homogeneous markets, where service offerings are similar and therefore not key competitive differentiator, providing greater convenience may enable a competitive advantage. Service convenience, as conceptualized by Berry et al. (2002), is defined as the consumers' time and effort perceptions related to buying or using a service. For this reason, B2B customers are interested in how fast the service is provided and how much save non-monetary cost like time or effort by the service convenience along with service quality. Therefore, this study attempts to investigate the impact of service convenience on relationship factors such as relationship satisfaction, relationship commitment, and relationship performance. The purpose of this study is to find out whether service convenience can be a new antecedent of relationship quality and relationship performance. In addition, this study tries to examine how five-dimensional service convenience constructs (decision convenience, access convenience, transaction convenience, benefit convenience, post-benefit convenience) affect customers' relationship satisfaction, relationship commitment, and relationship performance. The service convenience comprises five fundamental components - decision convenience (the perceived time and effort costs associated with service purchase or use decisions), access convenience(the perceived time and effort costs associated with initiating service delivery), transaction convenience(the perceived time and effort costs associated with finalizing the transaction), benefit convenience(the perceived time and effort costs associated with experiencing the core benefits of the offering) and post-benefit convenience (the perceived time and effort costs associated with reestablishing subsequent contact with the firm). Earlier studies of perceived service convenience in the industrial market are none. The conventional studies that have dealt with service convenience have usually been made in the consumer market, or they have dealt with convenience aspects in the service process. This service convenience measure for consumer market can be useful tool to estimate service quality in B2B market. The conceptualization developed by Berry et al. (2002) reflects a multistage, experiential consumption process in which evaluations of convenience vary at each stage. For this reason, the service convenience measure is good for B2B service environment which has complex processes and various types. Especially when categorizing B2B service as sequential stage of service delivery like Kumar and Kumar (2004), the Berry's service convenience measure which reflect sequential flow of service deliveries suitable to establish B2B service convenience. For this study, data were gathered from respondents who often buy business service and analyzed by structural equation modeling. The sample size in the present study is 119. Composite reliability values and average variance extracted values were examined for each variable to have reliability. We determine whether the measurement model supports the convergent validity by CFA, and discriminant validity was assessed by examining the correlation matrix of the constructs. For each pair of constructs, the square root of the average variance extracted exceeded their correlations, thus supporting the discriminant validity of the constructs. Hypotheses were tested using the Smart PLS 2.0 and we calculated the PLS path values and followed with a bootstrap re-sampling method to test the hypotheses. Among the five dimensional service convenience constructs, four constructs (decision convenience, transaction convenience, benefit convenience, post-benefit convenience) affected customers' positive relationship satisfaction, relationship commitment, and relationship performance. This result means that service convenience is important cue to improve relationship between buyer and seller. One of the five service convenience dimensions, access convenience, does not affect relationship quality and performance, which implies that the dimension of service convenience is not important factor of cumulative satisfaction. The Cumulative satisfaction can be distinguished from transaction-specific customer satisfaction, which is an immediate post-purchase evaluative judgment or an affective reaction to the most recent transactional experience with the firm. Because access convenience minimizes the physical effort associated with initiating an exchange, the effect on relationship satisfaction similar to cumulative satisfaction may be relatively low in terms of importance than transaction-specific customer satisfaction. Also, B2B firms focus on service quality, price, benefit, follow-up service and so on than convenience of time or place in service because it is relatively difficult to change existing transaction partners in B2B market compared to consumer market. In addition, this study using partial least squares methods reveals that customers' satisfaction and commitment toward relationship has mediating role between the service convenience and relationship performance. The result shows that management and investment to improve service convenience make customers' positive relationship satisfaction, and then the positive relationship satisfaction can enhance the relationship commitment and relationship performance. And to conclude, service convenience management is an important part of successful relationship performance management, and the service convenience is an important antecedent of relationship between buyer and seller such as the relationship commitment and relationship performance. Therefore, it has more important to improve relationship performance that service providers enhance service convenience although competitive service development or service quality improvement is important. Given the pressure to provide increased convenience, it is not surprising that organizations have made significant investments in enhancing the convenience aspect of their product and service offering.

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e-Government Technologies for Implemention On-Line Service (온라인 서비스 구현을 위한 전자정부 기술)

  • 김규태;김종원;최종욱
    • Proceedings of the Korea Multimedia Society Conference
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    • 2004.05a
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    • pp.107-111
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    • 2004
  • 인터넷을 통한 전자정부의 활동은 시민들의 편의 제공과 업무의 효율성을 높일 수 있다는 측면 때운에 전세계적으로 활발한 서비스 계획이 이루어지고 있다. 그러나, 모든 서비스가 전자적으로 이루어지는 것이 아니기 때문에 온라인의 디지털 형태의 문서와 오프라인 상에서 존재하는 종이 문서 사이를 연결시키면서 대인 서비스의 편의성을 높일 수 있는 기술이 필요하다. 본 연구에서는 전자정부의 대민 서비스에서 온라인을 통한 증명서 같은 문서발급을 제공할 수 있는 기술과 구조에 대해서 연구하고, 서비스 사례를 통해서 응용 예를 알아보았다.

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차세대 핀테크 인증 기술

  • Kim, Su-Hyeong;No, Jong-Hyeok;Kim, Yeong-Sam
    • Information and Communications Magazine
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    • v.34 no.3
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    • pp.29-36
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    • 2017
  • 모바일 결제, 스마트 뱅킹 등 우리 생활의 일상적인 금융 업무에서 차별화된 편의성을 제공하기 시작한 핀테크 서비스는 사람들의 높은 관심을 받고 빠르게 확산되고 있다. 고도화된 해킹, 정보 유출 등 보안사고가 빈번하게 발생하고 있는 현재의 ICT 서비스 환경에서도 전자금융 서비스가 보안 이외에 소비자의 이용 편의에 관심을 갖고 서비스할 수 있도록 지원한 대표적인 보안 기술은 글로벌 표준으로 자리잡은 FIDO 인증 기술이다. FIDO는 지문, 홍채, 정맥 등 높은 보안성과 편의성을 갖춘 다양한 인증 수단을 지원하여 패스워드와 같은 기존 인증 수단을 빠르게 대체하고 있는 중이다. 본고에서는 현재 상용화 적용되어 보편적인 인증플랫폼으로 자리잡기 시작한 FIDO의 추가적인 인증 요소로서 활용되어 보안을 좀 더 강화할 수 있는 상황인지 기반 인증 기술에 대해 소개하고자 한다. 본 고에서 소개되는 상황인지 기반 인증 기술은 사용자의 고유한 행동적 특징과 환경적 특징을 기계학습 기법을 통해 분석하여 사용자 본인여부를 확인할 수 있는 기술로 사용자에게 명시적인 인증 절차를 요구하지 않아 이용 불편 없이 기존 서비스에 쉽게 적용될 수 있고, 타인이 위조하기 어려운 행동 및 환경적 특징을 활용하는 장점을 갖고 있어 향후 핀테크 서비스의 보안을 한단계 끌어 올려줄 기술로 활용이 기대된다.

A Service Model for Mobility Support of the Transportation Vulnerable based on MyData (마이데이터 기반 교통약자 이동지원 서비스 모델)

  • Choi, Hee-Seok;Lee, Seok-Hyung;Park, Moon-Soo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.11a
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    • pp.487-490
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    • 2021
  • 교통약자의 이동권 보장을 위한 다양한 제도와 교통서비스가 국내외에서 시행되고 있다. 그러나 교통약자를 위한 정책이 이동편의시설 확충이나 특별교통수단·저상버스 확보 등에 치우쳐 있다. 이로 말미암아 교통수단간 연계와 이용자 관점의 서비스 편의성과 자율성 확보에는 여전히 한계가 있다. 본 연구에서는 교통약자 이동편의를 국내외 정책과 서비스 사례를 살펴보고, 마이데이터를 활용한 교통약자 이동지원 서비스 모델을 제시한다.