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http://dx.doi.org/10.15207/JKCS.2017.8.8.203

A Study on Development Direction of Convenience Store Living Platform -Focusing on domestic and overseas cases-  

Lee, Kaha (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Publication Information
Journal of the Korea Convergence Society / v.8, no.8, 2017 , pp. 203-213 More about this Journal
Abstract
The purpose of this research is to suggest the direction of the domestic convenience store platform in the aging society and the fourth industrial revolution. Recently, convenience stores have been providing various lifestyle platforms by seeking new growth engines based on the reputation that the number of convenience stores has reached the saturation. In order to present the direction of development, It conducted a questionnaire survey of 78 people from domestic teenagers to 60s or older and case study of domestic and overseas convenience store platforms. Through this survey, it was found that convenience stores in Korea provide users with a convenient lifestyle platform, but the service for the elderly was found to be in shortage compared to other countries. Convenience stores should offer lifestyle platform services for the elderly, as they provide lifestyle platform services for people in 20s and 30s. This will make the convenience store a competitive lifestyle platform service in the 4th industrial revolution. In addition, it is necessary to continuously study the CVS living platform service according to the changing social phenomenon in the future.
Keywords
Convenience store(CVS); One-person households; Living platform; Aging; Convergence;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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