• Korea Trade Review
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• v.48 no.1
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• pp.243-261
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• 2023

This study was conducted with the goal of analyzing the needs of Truckers, who are the main users of the cargo transportation platform, to find a development direction for the improvement and activation of the cargo transportation platform service. For this purpose, this study conducted an empirical analysis through IPA analysis targeting Truckers using domestic cargo transportation platforms. As a result of the IPA analysis, in the case of importance, fair fare presentation, unfair trade prevention measures, transportation payment deadline accuracy, transportation section information provision accuracy, quick interaction, application system quality, ease of use, user-customized service, settlement service support function, Variety of transportation sections, brand image, and additional services were shown in order. In the case of satisfaction, ease of use, settlement service support function, transport section information provision accuracy, application system quality, brand image, additional services, user-customized service, transport section diversity, quick interaction, transport payment deadline accuracy, unfair transaction prevention Measures and fair fares were presented in that order. The analysis results show high satisfaction with the ease of use related to the platform quality and the function to support the settlement work. These results can be seen as the result of a significant investment in system quality improvement for the convenience of users by suppliers in the domestic cargo transportation platform industry, where competition has become fierce. As the factors most urgently needed for improvement, 'observance of payment deadlines', 'prevention of unfair trade', and 'provision of fair fares' were selected, and these are related to chronic problems in the domestic freight transportation industry.

• Management & Information Systems Review
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• v.38 no.2
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• pp.29-46
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• 2019

O2O services, a form of mobile commerce, are increasing due to the widespread use of smartphones and the rational consumption trend of young consumers. In addition, the introduction of Social Commerce's O2O service has transformed customer experience into innovation. Therefore, the purpose of this study is to investigate the effect of O2O service characteristics and social commerce provider characteristics on the social commerce 's O2O service as a social psychological image that consumers have at the point of purchase and use time, as a smart shopper feeling and a cheapness shopper feeling. And the relationship between consumer satisfaction and intention to use through Structure Equation Modeling, and to suggest the implications for O2O service management that can provide greater satisfaction to consumers by identifying the process of creating satisfaction of O2O service. The results of the study show that price discounts and scarcity of social commerce's O2O service characteristics have shown that it increases smart shopper feeling. Also, it was confirmed that brand awareness and ease of purchase, which are characteristics of social commerce, confirms the increase of cheapness shopper feeling. We also confirmed the effect of smart shopper feeling and cheapness shopper feeling on satisfaction. This satisfaction has a positive effect on the intention to use. The result of this study is that it is necessary to reduce the cheapness shopper feeling of consumers and to emphasize the price discount and scarcity so that the smart shopper feeling occurs in order to satisfy the consumers who purchase O2O service products.

• Journal of Korean Society for Quality Management
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• v.29 no.3
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• pp.109-123
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• 2001

The purpose of this study is to analyze the differences in the deluxe hotels'service quality in Korea according to the region and the brand. The subjects of this survey for the empirical analysis are limited to the customers of deluxe hotels in Korea: data(1,054 samples) are collected from 16 deluxe hotels among 27 of its kind in Seoul, Pusan, Cheju and Kyongju areas. The results are as follows. First, the hotel service quality between the hotels in Seoul and in provinces makes little difference. Second, the service quality in the Seoul, Pusan, Cheju and Kyongju areas shows significant difference. Third, there is also a significant difference on the service quality between domestic hotel brand and foreign-chained hotel brand.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.76-82
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• 2007

Upon the basis at the end of March 2005, we have the 38.91 million cellular phone subscribers over the country and the total diffusion rate of the cellular phone is reached up to 76.1%. At this moment, it can be said the most people use it since the demand is still going on. Turning to the operation company, this is serviced by the SK Telecom, LG Telecom, and KTF, and there are at least 7 manufactures producing it including Samsung, LG, KTF ever, Motorola, SKY, Pantac and Curitel, Most users periodically change the service vendor to the others for buying new model or changing the service vendor. It is understood the customer's action occurred by the differences of the brand cognition. In this study, along with some parameters including the difference of the vendor's brand cognition, difference of satisfaction (mobile telecommunication, product), and the possibility to buy the product again, I am going to find out the relationship between the satisfaction of the provider's service

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.05a
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• pp.430-454
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• 2007

국가 간의 자유무역협정을 통한 세계 경제는 통합화를 추구하고, 이러한 결과로 국가 또는 기업 간의 경쟁이 점점 가속화되고 있다. 시대적 Paradigm은 세계 경제의 통합과 경쟁 방식의 변화이며, 이러한 가운데 소비자들은 건강과 Wellbeing에 대한 관심이 혁신적으로 증대되고 있다. 특히 U-Health의 필요성 증대, 지속적인 U-Health 시장 수요의 증가의 전망되고 있으며 고령화 사회로 접어들면서 건강관리 비용이 GDP의 7% 상회할 것으로 예측되고 있다. 따라서 국가는 국가 경쟁력을 위해, 지역은 지역 경쟁력을 위해 U-Health 산업의 육성을 간과할 수 없다. 그러므로 본 연구에서는 충북 지역의 독자적 생존노력 강화 차원에서 차별적인 U-Health 서비스의 우수 브랜드 개발을 통하여 지역 경제활성화 방안을 연구하고자 한다. 먼저 충북 지역은 U-Health 분야의 Power Brand 제정을 통한 충북 지역의 U-Health분야의 독자적 경쟁력을 구축할 수 있다. 그렇게 하기 위해서는 U-Health 제품에 대한 효율적 마케팅전략 전개 필요하다. 그러므로 본 연구에서는 SWOT 분석을 통한 경쟁력 확보 전략, STP 분석을 통한 지역 산업화 전략, Marketing Mix 전략을 통한 산업의 활성화 전략을 연구하였다.

• Journal of Intelligence and Information Systems
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• v.6 no.2
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• pp.49-62
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• 2000

본 논문은 향후 인터넷 사용의 많은 두 부분이 현재의 인간 사용자에서 지능형 에이전트로 옮겨져 갈 때 현 인터넷 사업 모형에 영향(Impact)으로 작용할 수 있는 요소들을 분석하고, 이로 야기되는 새로운 사업 모형의 출현 및 현 사업 모형에 예상되는 변화에 대하여 살펴보고자 한다. 지능형 에이전트로 인하여 인터넷 사업에 있어서 예상 가능한 주요 변화를 사업 모형 관점에서 제품, 서비스, 정보 흐름(Flow)의 변화, 참여자의 역할(Role)의 변화, 수익원천(Revenue)의 변화, 참여자간의 혜택 (Benefit)의 변화, 비용분담(Cost Distribution)구조 변화라는 다섯 가지 측면에서 현재의 인터넷 사업에 있어서 배너광고 모델, 가격책정 모델, 중개자 모델, 브랜드 및 명성 효과, 디지털 카르텔 등의 주요 현상과 결부시켜 살펴본다. 이를 통하여 향후 지능형 에이전트 기반의 사업 모형에 대비한 전략적 시사점(Imp1ications)을 제공하고자 한다.

• 월간 기계설비
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• no.4 s.201
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• pp.42-48
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• 2007

동부그룹의 모체인 동부건설(주)은 1969년 창립되어 경제개발 초기 열악했던 사회간접자본 확충을 위한 도로건설 등 토목공사에서 시작,1970년대 사우디아라비아의 중동건설 시장에 선발주자로 진출, 각종 대형공사를 성공적으로 수행함으로써 중동 성공신화를 창조했다. 동부건설(주)은 "고객에게 신뢰받는 초우량 건설·물류회사"로 도약을 위해 외부적으로 브랜드파워 강화를 통한 수주역량 강화, 내부적으로 우수한 인재와 탁월한 시스템, 진취적인 기업문화를 근간으로 경영혁신 현업화 성장의 기틀 마련에 초점을두고 있다. 2005년 공공수주 1조원 달성, 업계 4위에 오른 성과와 경쟁력을 바탕으로 올해 관급공사 턴키수주와 대안입찰 경쟁력 강화를 위해 오늘도 박차를 가하고 있다.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.17 no.1
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• pp.21-40
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• 2006

This researches aimed to find out the influence of Attribution making Image of hotel on Brand Loyalty at the Service Encounter. To achieve its goal, variables corresponding to the actual circumstances of hotels have been sampled on the basis of documentary studies. In addition, the research model, hypothesis, range of the research, and samples were selected and set up. Bellow Theoretical Results show us how effectively hotel's Image properties attributed at the Service Encounter can affect in making the Image of hotel positively and form the higher Brand Loyalty. Brand Loyalty can not be established at a time. Hotel's marketer will have to trace every single change of Band Loyalty through Marketing Research and Maintain a dominant position through a continuous relationship with guests.

• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.167-184
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• 2009

New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

• Electronics and Telecommunications Trends
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• v.21 no.6 s.102
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• pp.157-167
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• 2006

본 고에서는 실태조사를 통해 국내 홈네트워크 산업의 시장 및 수출 현황을 분석하였으며, 아울러 홈네트워크 장비산업의 경쟁력을 평가하였다. 2005년도에 국내 홈네트워크 산업의 시장규모는 전년도인 2004년도의 7,104억 원에 비해 53.3% 증가한 1조891억원에 달한 것으로 나타났다. 이중에서 홈네트워크 장비시장이 87%인 9,4701억원에 달했으며, 홈네트워크 서비스시장은 13%인 1,421억 원으로 나타났다. 수급 현황 분석결과 국내 홈네트워크산업은 아직 기대에 비해 본격적인 성장단계에 접어들지 못한 것으로 보인다. 한편 국내 통신장비산업의 경쟁력 또한 4개 장비분야 모두가 경쟁력이100점 만점 기준에 60점대에 머무는 것으로 평가되어 선진기업에 비해 낮은 것으로 나타났다. 특히 브랜드경쟁력과 유통경쟁력이 공통적으로 현저하게 낮은 것으로 나타나 기술개발뿐만 아니라 마케팅 역량 향상을 위한 업계 자체의 노력 및 정부 차원의 지원이 시급한 것으로 나타났다.