• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.1193-1196
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• 2005

이미 유선 상의 모든 서비스가 무선 환경으로 확장되어 소비자의 요구를 충족시켜주고 있다. 전자상 거래를 비롯한 각종의 데이터 서비스들은 이동통신 사업체를 중심으로 많은 서비스를 제공하고 있다. 그러나 무선 인터넷 환경에서는 하드웨어적인 제약사항 및 배터리 문제, 대역폭의 이유로 유선상의 보안 서비스를 제공하지 못하고 있는 실정이다. 낮은 연산 속도, 작은 메모리는 유선상의 큰 키 길이를 만족할 수 없고, 또한 만족하더라도 연산하는데 많은 시간이 걸리는 단점이 있다. 이와 같은 문제는 계속해서 높아지는 하드웨어 및 배터리의 성능으로 보완되고 있지만, 전자상거래 및 금융 거래와 같은 서비스에서 요구하는 보안 서비스를 만족하기에는 아직까지 역부족이다. 본고에서는 적은 사양에서 최대의 보안 서비스를 제공하기 위해서 전세계적으로 무선 인터넷 프로토콜 표준인 WAP(Wireless Application Protocol)과 무선 공개키 기반 구조(WPKI)를 살펴보고, 무선 상의 단점을 보완하도록 제시된 응용 계층 전자 서명, 암복호화 함수에 대하여 논의한다.

• Journal of Korean Society of Transportation
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• v.24 no.2 s.88
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• pp.43-51
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• 2006

This Paper investigates how perceived Price, airline service aquality, perceived value. passenger satisfaction, and airline image determine passengers' future behavioural intentions. To test the conceptual framework, Path analysis using a maximum likelihood estimator, was applied to data collected from Korean international air passengers. It was found that all the hypothesized relationships were statistically significant. Perceived price. Perceived value, passenger satisfaction, and airline image were each found to Have a direct effect on Korean international air passengers future behavioural intentions.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.2
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• pp.29-39
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• 2006

Every online shopping mall is concerned about service quality and trust issues. We analyze and compare the impacts of service quality and trust on customer satisfaction and loyalty. In addition, we investigate service quality and trust attributes and their effects on overall service quality and trust. The results unveil that, in our e-business setting, overall trust has more powerful leverage than overall service quality.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.127-138
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• 2013

This study aims to grope for the factors that can influence consumer when they evaluate sports centers' service multilaterally in order to draw strategic operation methods for sports centers. This article examines the relationship among sports centers' service guarantee, service quality, service value, customer satisfaction, and customer loyalty. This study selects 2 sports centers located in Seoul and then conducts a survey to 200 members of the sports centers. The data collected go through frequency analysis, reliability analysis, and exploratory factor analysis with SPSS 16.0, and also AMOS 18.0 is utilized to perform confirmatory factor analysis and hypothesis verification. According to the study result First, service guarantee affects service quality positively while it does not affect customer loyalty. Second, service quality affects service value positively. Third, service value affects customer satisfaction and customer loyalty positively. Therefore this study has verified the marketing effectiveness of service guarantee in sports centers, so it can be said that the study has drawn practical operation methods.

• Journal of Digital Convergence
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• v.8 no.3
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• pp.95-113
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• 2010

The mobile commerce (m-commerce) has very high market value unlike other technology innovation areas in IT industries and also changing rapidly. Therefore, it is fact that the development of the effective business strategy is challenging in a digital convergence era of m-commerce context. In most of the researches, m-commerce has dealt with conceptual study such as establishment of definition. There are not many studies of influence of information valuation evaluation on users' satisfaction have done so far. In this paper, we have reported a theoretical study as well as empirical analysis and examined an influence of information valuation evaluation have on users' satisfaction. A questionnaire was constructed and data were collected from 192 users of m-commerce system. The results indicated that users' satisfaction was affected by information valuation evaluation and difference between cost satisfaction and service quality satisfaction according to users' specialty.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.516-529
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• 2018

The purpose of this study is to investigate the effect of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. A total of 176 questionnaires were administered to outpatients who presented to a S general hospital in Daejeon. The results of this study are as follows. First, medical service quality had significant effects on re-use intention, satisfaction, and hospital image. Second, the mediating effect of satisfaction on the relationship between medical service quality and re-use intention was not significant but the mediating effect of hospital image on the relationship was significant. Third, satisfaction and hospital image had significant effects on re-use intention. Consequently, this study verified the influence of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. Further, considering that hospital image, rather than satisfaction, mediates the relationship between perceived medical service quality and re-use intention, it suggests that much more general satisfaction is required in the marketing activities of hospitals.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.785-801
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• 2016

The purpose of this study was to examine the effect of servicescape on customer satisfaction and brand loyalty in Franchise Coffee Shops. Also, this study investigated a mediating effect of brand image in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty. The results of this study are as follows: Firstly, among components of servicescape, aesthetics, cleanliness and pleasance affected brand image. Secondly, among components of servicescape, aesthetics, cleanliness, pleasance and space affected customer satisfaction. Thirdly, among components of servicescape, pleasance and space affected brand loyalty. Fourthly, Brand image significantly affected customer satisfaction and brand loyalty. Fifthly, customer satisfaction significantly affected brand loyalty. Sixthly, brand image had a mediating role in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty.

• Journal of Distribution Science
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• v.6 no.1
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• pp.99-116
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• 2008

This research is focused on the effects of salesperson's evaluation of using the notebook computer. From analysis of the resulting data, using the notebook computer are increased the quality of salesperson's service-justice. Salesperson's distributive-justice affects to positive the customer satisfaction. But procedural justice and interactional justice cannot affect to positive the customer satisfaction. Maybe, I think that the reason will be a feature of insurance goods. And customer satisfaction affects to positive the salesperson's evaluation. But, only using the notebook computer cannot affect to positive the salesperson's evaluation. According to the result, using the notebook computer of salesperson affects to positive the salesperson's evaluation mediate of the service justice and customer satisfaction. There are limitations on generalization due to the results based on only insurance industry, but this study will be a useful exploratory step before designing a future survey.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.351-360
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• 2020

This study was conducted to compare and analyze occupational stress and satisfaction levels of the nurses in two different units to provide data for effective nursing resource management. Survey was conducted in four hospitals in June 2019 and data was obtained from 62 nurses in comprehensive nursing service units (CNSU) and 62 nurses in general units (GU). CNSU nurses had higher level of job satisfaction than GU nurses. Contributing factors included pay, professional status, administration, autonomy, task requirements, and interaction. Job stress level was not significantly different between groups. GU nurses had higher stress levels from nursing practice, conflict with doctors, and patients and caregivers, while CNSU nurses had higher stress levels in working condition. Negative correlation was found between job satisfaction and stress in GU nurses, whereas not in CNSU nurses. Clear definition of task, smaller work load, appropriate reward, and educational support is suggested to enhance job satisfaction.

• 한국노년학
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• v.32 no.3
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• pp.715-727
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• 2012

This study measured the quality of Elderly Day Care Services by surveying service users; data were analyzed to see the causality between quality of services, customary satisfaction, referral intention, and repurchasing intention, and to find out the mediating effect of customary satisfaction. The quality of Day Care Services has been measured based on the SERVQUAL model, and structural equation model has been used to observe the causal connection between the five factors, tangibles, reliability, responsiveness, assurance and empathy, and customary satisfaction, referral intention, and repurchasing intention. The following is the main result from the causal effect model affecting the customary satisfaction and repurchasing intention by five quality factors of the service quality. First, it was shown that tangibles and responsiveness, as quality factors, directly affected the customary satisfaction, and reliability, credibility, and empathy did not. Second, it was shown that tangibles, reliability, responsiveness and empathy, quality factors, did not directly affected the referral intention and the repurchasing intention. But the effect of service quality on referral and repurchasing intention was mediated by customer satisfaction. Third, it is shown that customary satisfaction directly affected the referral intention and the repurchasing intention.