• Archives of design research
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• v.19 no.5 s.67
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• pp.383-394
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• 2006

In 2005, Giorgetto Giugiaro unveiled the Ferrari GG50 at the 50th anniversary celebration of his design career. Beginning his career at the age of 17, he is a master designer who has achieved design revolution by uniting creativity, design methodology, and technology. He has been awarded a number of international prizes for his exquisite achievements and reputation for car design. Carrozzeria of ITAL DESIGN, founded by Giugiaro, is a company whose ideas combine cutting-edge technology and high quality craftsmanship. Beginning in car design, ITAL DESIGN achieved a positive reputation internationally and, since 1999, has expanded even more rapidly under its new name, ITAL DESIGN-GIUGIARO. The owner of 12 affiliates worldwide, all service systems are buyer-oriented, ensuring the highest level of technical consulting. Beginning with the 1971 Alfa Romeo Alfasud, the 1st major project, more than 100 cars have been designed in the past 35 years, leading to the production or in million cars by major motor companies around the world. Giugiaro has focused on practical performance as well as external beauty in his car design, the best of which enter the mass market. With his philosophy of "I want to be the 1st customer of my design" Giugiaro design invites customer participation and input to meet their needs and demands. Free from the routine, typical image, Giugiaro design has raised the bar for creativity and thinking beyond traditional values and ideologies.

• Journal of Korea Multimedia Society
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• v.24 no.12
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• pp.1693-1707
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• 2021

The purpose of this study was to improve the experience of visiting obstetrics and gynecology of single women. After analyzing previous studies on Korean single women's perception of visiting obstetrics and gynecology, Contextual Interviews and Cultural Probes were conducted on single women in their 20s who visited obstetrics and gynecology. Based on this, personas were constructed to solidify the direction of problem solving by identifying the behavioral patterns and characteristics of single women. In this study, factors that hinder unmarried women's visits to obstetrics and gynecology and improvement measures were derived based on the information obtained using service design tools such as User Journey Mapping and Stakeholders' Map. Afterwards, a preference survey was conducted to increase the persuasiveness of the proposed method. The follow-up research task is to produce and propose the derived solution as a prototype that can be used in the actual field, and then proceed with user evaluation.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.330-337
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• 2018

Recently, there has been a growing interest in user-centered smart city services. In this study, user behavior analysis was performed as a preliminary study for user - centered smart city service planning. In particular, we will use GIS based location analysis data and video ethonography methodology to derive smart city service direction and needs. In this study, the area of Daejeon Design District selected as the Smart City Test bed was selected as the survey area and the location analysis data of the traffic accident analysis system of the road traffic corporation and the fixed camera We observed user's behavior type and change with image data extracted through the technique. Location analysis data is classified according to the type of accident, and image data is classified into 11 subdivided types of user activities. The problems and specificities observed were analyzed. The user behavior characteristics investigated through this study are meaningful to provide a basis for suggesting user - centered smart city services in the future.

• The Korean Journal of Archival Studies
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• no.66
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• pp.157-201
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• 2020

This study started with the question "Shall we apply the existing record management method to our trivial daily records?" For the general public, we focus on media that thinks more about daily recordings and suggests a better method, suggesting a 'social platform' as a plan, and using the user's visual approach through UX design methodology. The social archive proposed in this study aims to be a 'square' where various people can gather and communicate and share. A space that can record daily life using 'record' as a basic body Purpose It aims to provide the basis for basic research in various fields, and aims to function as a space for communication of various research things such as researchers and researchers, researchers and producers. In order to maintain, focus on the prerequisites of the existing construction, the items to be researched when constructing the daily archive are 'creative methodology to change research items when building a paradigm', 'network with related organizations', 'service plans for persistence', and characteristics of social media. We discussed the possibility of social media as a social archive platform. Finally, while looking at the user experience design process, I designed some features of the social archive and suggested things to do in UX design.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.105-114
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• 2017

Nowadays, novel and innovative technology including 3D printers, internet of things (IoT), and wearable devices are rapidly emerging. As we must constantly keep up with the most recent trends, words like convergence, multidisciplinarity, and design revolution indeed define society today. Due to the expansion of such diverse technological, industrial, and academic convergence trends, the role of design is becoming evermore essential in development of products as well as creative services. Even the government is pushing towards a 'creative economy' by encouraging ICT convergence to create novel industries as well as advanced jobs. In order to adapt flexibly to such changes in global trends, a solid academic curriculum centered around 'ICT+Design' must be developed. In the current research, we analyzed various literature and benchmarked the major universities both domestic and foreign. Also we utilized a survey-based approach against subjects who are experts or design specialists working in environments related to industry and research. In our proposed integrated ICT+Design educational curriculum, students familiarize themselves with design perspectives and methodology to creatively carry out the course. Moreover, experts from design and ICT came together in an act of 'Radical Collaboration' in which they shared their unique 'Design Thinking' in order to promote understanding and cooperation. Furthermore, industry experts have also taken part as mentors in order to create a workplace-oriented course with various integrated projects. Most importantly, the course was designed so that in addition to research, students can really get hands-on with their ideas in the creativity-integrated workplace.

• Journal of Information Technology Services
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• v.15 no.2
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• pp.65-80
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• 2016

Currently, many universities offer a variety of programs for students to improve their knowledge and expertise for their career development. Because each program's success depends on students' active participation and passion, the university makes a lot of efforts to motivate them enhance the loyalty toward the school. Several universities in Korea operate their own loyalty program based on their students' activities. However, we need to develop a distinctive loyalty program to suit universities' education environment because the purpose of education is different from existing commercial purpose. This study shows the process that improves problems of loyalty programs that are operated by the K University and suggests new ideas based on design thinking methods. Also, this study includes a process that changes standardized and involuntary loyalty program to interesting loyalty program that induces students' voluntary participation through combining with gamification concept. The method that we suggest in this study is expected to extend various fields.

• Journal of Advanced Navigation Technology
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• v.10 no.3
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• pp.268-275
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• 2006

The rapid proliferation of in-home and office information applications and services is driving the need for new wireless technologies enabling wideband short range multimedia communications. Due to the growing demand for higher quality media and faster wireless connections, several IEEE standardization groups are considering very high data rate alternatives physical layer(s) for Wireless Personal Area Network (WPAN). The Ultra Wide Band (UWB) multiple access technology based on very narrow pulse transmission, is one viable candidate for these applications providing very high bit rates services, low power consumption and accurate positioning capability. In this paper we provide a methodology to evaluate the UWB system BER performance in UWB wireless fading networks with power controlled UWB devices are considered. Results can be used to analyze the performance of a given network topology and to provide useful design ideas for an UWB home sensor network.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.26-32
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• 2006

다양한 정보기기들이 출현함에 따라 UI가 제품성공의 중요한 요인으로 부각되고 있다. 이러한 중요성을 인식하고 Microsoft, Nokia, HP, Motorola 등 해외 선진기업들은 UI 연구에 주력해 오고 있다. 국내 기업들도 2000년대부터 본격적으로 기업 내 UI팀을 구성하기 시작하여 점점 그 규모와 역할을 확대해 나가고 있지만, 개발시간의 촉박함, 체계적인 방법론에 대한 인식 부족, 전문인력부족 등으로 인해 UI업무가 효율적으로 진행되지 못하고 있다. 선진기업과 경쟁하기 위해서는 사용자 경험 측면에 대한 투자가 시급하며, 국내 UI전문가의 역할이 크게 요구되고 있는 시점이다. 따라서 기업 내 UI업무의 현주소를 파악하고 통합적인 고객체험 디자인을 목표로 하는 UI팀의 발전방향을 모색하고, 비전을 제시하는 것을 연구의 목적으로 삼는다. 본 연구의 방법으로는 문헌조사와 선행연구를 통해 UI, UX의 개념과 UI관련 조직의 구성과 역할을 살펴보고, 국내 모바일 및 전자제품 제조사, 유무선 인터넷을 기반으로 하는 컨텐츠 서비스 업체의 UI실무자를 대상으로 한 인터뷰와 설문조사를 통해 현재 기업 내 UI팀의 현황(조직구성, 업무의 범위 및 프로세스, 조직 내에서의 위상 등)을 분석하였다. 그 결과 다음과 같은 문제점들이 도출되었다. 첫째 조직구조상의 문제점, 둘째 업무 프로세스상의 문제점, 셋째 전문인력의 부족 등이다. 본 연구를 통해 기업 내 UI팀의 역할과 위상이 그 중요도에 비해 미약한 것으로 나타났다. 따라서 향후 통합적인 UX디자인을 접목한 미래 지향적 UI팀으로써 전체 프로세스 과정에 비전을 제시하기 위해서는 다양한 분야의 전문가들로 구성된 독립적 UI팀 구성이 이루어져야 한다. 또한 기획, 디자인, 개발 등 타 부서와의 보다 적극적인 업무교류를 통해 사용자의 입장을 대변하는 역할을 해야 한다.

• Journal of Intelligence and Information Systems
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• v.25 no.3
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• pp.221-238
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• 2019

Recently, companies and public institutions have been actively introducing chatbot services in the field of customer counseling and response. The introduction of the chatbot service not only brings labor cost savings to companies and organizations, but also enables rapid communication with customers. Advances in data analytics and artificial intelligence are driving the growth of these chatbot services. The current chatbot can understand users' questions and offer the most appropriate answers to questions through machine learning and deep learning. The advancement of chatbot core technologies such as NLP, NLU, and NLG has made it possible to understand words, understand paragraphs, understand meanings, and understand emotions. For this reason, the value of chatbots continues to rise. However, technology-oriented chatbots can be inconsistent with what users want inherently, so chatbots need to be addressed in the area of the user experience, not just in the area of technology. The Fourth Industrial Revolution represents the importance of the User Experience as well as the advancement of artificial intelligence, big data, cloud, and IoT technologies. The development of IT technology and the importance of user experience have provided people with a variety of environments and changed lifestyles. This means that experiences in interactions with people, services(products) and the environment become very important. Therefore, it is time to develop a user needs-based services(products) that can provide new experiences and values to people. This study proposes a chatbot development process based on user needs by applying the design thinking approach, a representative methodology in the field of user experience, to chatbot development. The process proposed in this study consists of four steps. The first step is 'setting up knowledge domain' to set up the chatbot's expertise. Accumulating the information corresponding to the configured domain and deriving the insight is the second step, 'Knowledge accumulation and Insight identification'. The third step is 'Opportunity Development and Prototyping'. It is going to start full-scale development at this stage. Finally, the 'User Feedback' step is to receive feedback from users on the developed prototype. This creates a "user needs-based service (product)" that meets the process's objectives. Beginning with the fact gathering through user observation, Perform the process of abstraction to derive insights and explore opportunities. Next, it is expected to develop a chatbot that meets the user's needs through the process of materializing to structure the desired information and providing the function that fits the user's mental model. In this study, we present the actual construction examples for the domestic cosmetics market to confirm the effectiveness of the proposed process. The reason why it chose the domestic cosmetics market as its case is because it shows strong characteristics of users' experiences, so it can quickly understand responses from users. This study has a theoretical implication in that it proposed a new chatbot development process by incorporating the design thinking methodology into the chatbot development process. This research is different from the existing chatbot development research in that it focuses on user experience, not technology. It also has practical implications in that companies or institutions propose realistic methods that can be applied immediately. In particular, the process proposed in this study can be accessed and utilized by anyone, since 'user needs-based chatbots' can be developed even if they are not experts. This study suggests that further studies are needed because only one field of study was conducted. In addition to the cosmetics market, additional research should be conducted in various fields in which the user experience appears, such as the smart phone and the automotive market. Through this, it will be able to be reborn as a general process necessary for 'development of chatbots centered on user experience, not technology centered'.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.3
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• pp.291-300
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• 2016

The emergence of smart devices and IoT leads to the appearance of O2O service to blur the difference between online and offline. As online services' merits were added to the offline market, it caused a change in the dynamics of the offline industry, which means the offline-space's digitization. Unlike these changing aspects of the offline market, exhibition industry grows steadily in the industry, however it is also possible to create a new value added by combining O2O service. We conducted a survey targeting 20 spectators in '2015 Seoul Design Festival' at COEX. The survey was used to analysis of the spatial structure and generate the dataset for machine learning. We identified problems with the analysis study of the existing spatial structure, and based on this investigation we propose a new method for analyzing a spatial structure. Also by processing a machine learning technique based on the generated dataset, we propose a novel evaluation model of exhibition-space cells for O2O service layout.