Browse > Article
http://dx.doi.org/10.9717/kmms.2021.24.12.1693

A Study on Improving Experience of Visiting Obstetrics and Gynecology of Single Women - Using Service Design Methodology  

Kim, Ye Bin (Dept. of U-Design, Graduate School, Inje University)
Chon, Woo Jeong (Division of Multimedia Design, Inje University)
Publication Information
Journal of Korea Multimedia Society / v.24, no.12, 2021 , pp. 1693-1707 More about this Journal
Abstract
The purpose of this study was to improve the experience of visiting obstetrics and gynecology of single women. After analyzing previous studies on Korean single women's perception of visiting obstetrics and gynecology, Contextual Interviews and Cultural Probes were conducted on single women in their 20s who visited obstetrics and gynecology. Based on this, personas were constructed to solidify the direction of problem solving by identifying the behavioral patterns and characteristics of single women. In this study, factors that hinder unmarried women's visits to obstetrics and gynecology and improvement measures were derived based on the information obtained using service design tools such as User Journey Mapping and Stakeholders' Map. Afterwards, a preference survey was conducted to increase the persuasiveness of the proposed method. The follow-up research task is to produce and propose the derived solution as a prototype that can be used in the actual field, and then proceed with user evaluation.
Keywords
Single Women; Gynecology; Service Design; Contextual Inquiry; Cultural Probes; Persona; User Journey Mapping; Stakeholders Map;
Citations & Related Records
연도 인용수 순위
  • Reference
1 S.Y. Yoon, H.S. Yoo, and J.H. Lee, "A Study on the Stakeholder and Things Map for IoT/IoE Service Design," Journal of Korea Design Knowledge, Vol. 33, pp. 171-180, 2015.   DOI
2 E. Jo and S.M. Kim, "A Study on the UI Design of Sleep Management Mobile App for Pregnant Women," Journal of The Korea Contents Association, Vol. 18, No. 2, pp. 378-387, 2018.   DOI
3 H. Grundstrom. K. Wallin, and C. BerterO, "You Expose Yourself in So Many Ways: Young Women's Experiences of Pelvic Examination," Journal of Psychosomatic Obstetrics & Gynecology, Vol. 32, No. 2, pp. 59-64, 2011.   DOI
4 S.L. Lee, J.Y. Lim, E.J. Lee, Y.T. Joo, and C.L. Ra, Preconception Care and Policy Recommendations for Unmarried Women of Childbearing Age: Focusing on Medical Service Use and Online Reproductive Health Information, Korea Institute for Health and Social Affairs, Seoul, 2014.
5 J.W. Min, Exploring Factors Influencing Unmarried Woman's Behavioral Intention to Visit Gynecology Hospital in Korea: Based on Extended Theory of Planned Behavior and InterPersonal Communication, Master's Thesis of Ewha Women's University of Communication, 2016.
6 Y.H. Han, "The Factors Affecting on Obstetrics and Gynecology Exam Fear, Social Norm and Sexual Knowledge of Intention to Visiting the Obstetrics and Gynecology in Female College Students," Journal of The Korea Date Analysis Society, Vol. 21, No. 2, pp. 1087-1098, 2019.   DOI
7 J.Y. Shin, A Study on Service Design for Women's Hospital, Master's Thesis of Ewha Women's University of Industrial Design, 2013.
8 S. Marc and S. Jakob, This is Service Design Thinking, AHNGRAPHIC, Paju, 2012.
9 Y.L. Sung, Y.N. Cho, and Y.J. Ro, Service Design in Korean Enterprises and Promotion Policies, Korea Institute for Industrial Economics and Trade, Seoul, 2015.
10 I.H. Byun, A Study on the Rental Service Design Using Service Design Methodology : Green Rental Service 'URBAN GREEN', Master's Thesis of Ewha Women's University of Service Design, 2017.
11 D.H. Koo and W.J. Chon, "A Study on the Digitalization of User Research Tool for Service Design," Journal of Korea Multimedia Society, Vol. 24, No. 3, pp. 494-507, 2021.   DOI
12 M. Bella and H. Bruce, Universal Methods of Designs, Koryobook, Seoul, 2013.
13 Y.J. Heo, Service Design Value and Innovaion -Semantic Resolution from an Empirical Study-, Master's Thesis of Sungshin Women's University of Convergence Design, 2013.
14 N.C. Park, "Contest-Centric UX Design Methodology," Journal of Korea Institute of Communication Sciences, Vol. 29, No. 7, pp. 56-61, 2012.
15 A.R. Lee, SNS Based Cultural Probes As User Research Method, Master's Thesis of Yonsei University of Visual Communication Design, 2017.
16 E.J. Lee, "A Grounded Theory Analysis on Unmarried Women's Experiences and Perceptions of Visit to the Hospital Specialized in Obstetrics and Gynecology," The Korean Society of Science & Art, Vol. 20, pp. 349-364, 2015.   DOI
17 J.H. Im, User Experience Design of Medical Diagnosis for Pregnant Women, Master's Thesis of Seoul National University of Science and Technology, 2014.
18 H.M. Pho and W.S. Lee, Service Design Innovation, AHNGRAPHIC, Paju, 2017.
19 J.S. Lee and S.I. Kim, "A Study on Development of Prototype in Package Design through Service Design Process -Focused on the Package Container Design Used Bio Material-," The Korean Society Of Design Culture, Vol. 17, No. 1, pp. 482-492, 2011.
20 N.C. Park, A Study on Context-Oriented Persona Modeling Method in UX Design, Doctoral's Thesis of Seoul National University of Science and Technology, 2018.