• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.445-450
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• 2017

Recently, at university, the number of international students from China is increasing, and we want to improve their adaptation to college life, In this research, we applied a fusion program of the tea ceremony to respect and to enhance true self through tea culture for Chinese students and seeing the tea ceremony application in Chinese. The targeting 10 international students in T University of P City have participated directly to the tea ceremony experience program once a week for 4 sessions, and watching the tea ceremony app twice or more everyday for 30 days. As the result, the average stress score of cultural adaptation of Chinese students before participating in the program was 98.5 (SD 9.63), and after participating in the program that was 93.9 (SD 9.67). And it was confirmed that the stress score level of cultural adaptation before and after participation in the program was significantly different (Z=6.702***, P=.000). Therefore, this program can be effective to reduce the cultural adaptation stress to Chinese students.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.253-258
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• 2017

Urbanization, industrialization, and informatization raised quality of life in modern society. However, many people face with social maladjustment phenomena of human alienation and loss of true self due to mechanization, competition and stress. To alleviate the social maladjustment, people should look for their true self and the self. Drinking tea may play an important role in bringing your true self and the self and be a vehicle for them to meet in daily life. Therefore, this study uses the standard web protocol technology to popularize the True Self Tea Ceremony which helps to enhance true self and self-respect. The True Self Tea Ceremony uses the basic utensils. The paper proposes the popularization of the True Self Tea Ceremony using the standard web protocol technology. Using the standard web protocol technology enhances the accessibility of users.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4111-4121
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• 2014

This study was designed to recognize the importance of prosocial behavior, aimed at developing and utilizing a tea ceremony education program to foster prosocial behavior in children to be used in pre-school during early childhood when basic behavioral patterns are established. The sample was composed of 90 children from K pre-school located in GangDong-Gu and 90 children from K pre-school located in Jung-Gu. Their ages varied from 3 to 5 years old and the family's financial position was approximately middle class. The results were as follows, the change in children's prosocial behavior according to the group showed that childhood tea ceremony education through the tea ceremony education program affected the improvement in children's prosocial behavior. This suggests that childhood tea ceremony education are useful for improving children's basic habits and prosocial behavior, as well as character education.

• Journal of Family Resource Management and Policy Review
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• v.8 no.3
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• pp.1-14
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• 2004

This is a historical study of the tea culture and its manners after checking the origin of the tea culture in Korea. Also I created the Blooming Lotus Pond Tea which can be utilized in various meetings or at homes in connection with the tea culture and etiquette by studying good manners, clothing and light refreshments in 'Kyucongyogyul' by Lee-E, 'Karyejibramdo' by Kim Jang-Seng and other books of the Chosun Dynasty. I created the Blooming Lotus Pond Tea by referring to the tea-ceremonies described in the poems by Hong Inmo, his wife, Lady Suh, and her descendants. They can be better harmonized with the modem tea culture rather than the strict procedures of traditional court ceremonies or marriage, funeral, and other formal tea ceremonies. About the costumes of the nobilities, that is especially referred to Kyukmongyogyul by Lee-I of the Chosun Dynasty for the etiquette, also 'The Living Manners' by Professor Lee Gilpyo and Choi Baeyong. In addition, the tea-food is made based on 'the five elements'. The Blooming Lotus Pond Tea is made of frozen lotus flowers and prepared in the lotus formed broad-rimmed tea-utensils and supposed to be shared with family members or guests. It's recommended to hold a poetry-party with a tea-party. At present, this kind of daily tea ceremony is being developed at homes. It'll be desirable if it could recreate the traditional way as a ceremonial tea culture. In that case, it'll regain the quality of the traditional etiquette by harmonizing tea culture and manners. Such a tea culture can contribute to the quality of people's ordinary life and the identity of our country.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.352-361
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• 2015

Tea is one of the three most consumed drinks in the world along with coffee and cocoa, and it represents culture and tradition. There are more than 1,000 tea-related smartphone applications registered in the Apple App Store and Google Play. This study examined, for the consumers of the 20's, if there are differences in consumer preferences for tea-related applications based on gender, age, tea consumption amount and tea drinking duration. Based on surveys of 169 tea consumers, this study found that there were significant differences in consumer preferences for tea-related applications based on age and tea drinking amount. The applications of 'tea places,' 'entertainment,' and 'tea timer' were preferred by the consumers of 20's and 'etiquette,' 'tea ceremony,' 'teaware,'and 'tea information recording' were favored by the consumers of 30's and older. The consumers with higher drinking amount showed higher preferences for tea etiquette related applications. There were no significant differences for tea-related applications based on gender and tea drinking duration. The result of the study is expected to contribute to the development of tea related applications with higher appeals to consumers as well as traditional Korean drinks.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.1-19
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• 2001

To develop the traditional tea culture into tourism product, we will review the characteristics of traditional tea culture. Since our ancestor introduced tea, our tea culture has expressed the culture and spirit of ancestors' life and practiced the body and mind. Based on this facts, we want to build the program for applying.the tea culture into the characteristics of tourism products. The program for tea culture is following; reception; visiting the Korean Tea Museum consisting of reception room, tea-related document room, tea pottery room and korean traditional dress room; experiencing tea ceremony, tea traditional foods, natural dyeing, tea pottery making and tea etiquette; seeing visitors out. However, we didn't evaluate the satisfaction of tourists from Japan, China, America and Europe who participated in this program through the objective data. But they understood the excellency and creativity of Korean traditional culture through experiencing Korean invisible-visible culture. Therefore this study intends to develop the program for the attractive and differentiated culture tourism and build the competitive model of Korean culture tourism product.