• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.197-210
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• 2012

In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand assets, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Assets of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand assets and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention. Therefore, this research established the color marketing strategy as follows. First, we shall build up the functional role such as aesthetic favor, information communication, protection of ecosystem, publicity reinforcement etc. so as to emphasize the properties of the package design; second, we have to construct the color marketing strategy to convey the images of the commodity besides the psychological and physiological utility which colors grants, the utility used in visual conveyance as communication media; third, we should build the color marketing strategy for the integration of company image; finally we have to compose the colors fitted for the company and product style and introduce design marketing using company colors.

• Journal of the Korean Home Economics Association
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• v.46 no.9
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• pp.1-6
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• 2008

The purpose of this study was to investigate the changes in the property of nylon fabrics dyed with safflower red and yellow colorants under Ultraviolet(UV)-light. For this purpose, nylon fabrics dyed with safflower red and yellow colorants were compared with each other after uv-light exposure in terms of K/S value, color changes(${\Delta}E$), morphology, and strength retention. K/S value rapidly decreased with increasing exposure time, but K/S value of the samples dyed with safflower red colorants decreased less than that of samples dyed with safflower yellow colorants. In color changes, as increasing exposure time, $L^*$ increased, $a^*$ decreased, $b^*$ increased, and so ${\Delta}E$ increased in samples dyed with safflower red colorants. In color changes, as increasing exposure time, $L^*$ increased, $a^*$ and $b^*$ decreased, and thereby ${\Delta}E$ increased in the samples dyed with safflower yellow colorants, indicating fading away by uv-light and changes of hue, value and chroma value. But the color change of samples dyed with safflower yellow colorants was less than that of samples dyed with safflower red colorants. SEM pictures showed a severe degradation by uv exposure, regardless of colorants type. Tensile strength slowly decreased until 14 days, and rapidly decreased until 28 days. Strength retention of the samples dyed with safflower yellow colorants was higher than that of the samples dyed with safflower red colorants.

• Archives of design research
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• v.16 no.4
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• pp.313-322
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• 2003

The residential and welfare facilities for the elderly are continuously increasing due to change of value on family under situation of aging population increase. And it is predicted that accommodation capacity of facilities for the elderly and its rate those facility takes compared to whole social welfare facilities will be accelerated considering past increase speed. On the other hand, about 60％ of elderly people have low physical and mental level almost dose to handicapped people therefore special environmental concerns helping their independent living are necessary. The purpose of this study is to analyze whether facilities for the elderly are adequate to accommodate their request condition by understanding color among environmental factors is one of most important factor for smooth understanding, communication and psychological remedy effect for thou. For this purpose, importance and effect of color and visual characteristic and reaction to color in elderly environment are researched through documents and visited 10 facilities in Seoul and Kyunggi region to research interior color status. And measuring of color on 5 main spaces of the facilities such as lobby/lounge, corridor, dining room, bedroom, stairway/ramp are done under analysis of its functional and aesthetic level based on Moon ＆ Spencer's color theory.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.11a
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• pp.307-309
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• 2022

항만경관은 항만의 특징을 드러내는 매력적인 요소로서 항만재개발에 있어 중요한 요소가 되고있다. 최근에는 항만재개발사업에 있어 항만경관의 중요성을 인식하고 항만 고유의 특색을 살린 수변경관계획 수립을 통해 수변경관을 개선함으로서 사람들이 모이는 매력적인 항만으로 변모하고자 한다. 도심의 친수공간으로서 잠재력이 큰 부산남항은 다양한 수변공간계획 및 개발사업이 추진되고 있지만 관련 기존 항만개발사업은 기능성과 경제성에 초점이 맞추어져 있어 수변경관에 대한 고려가 매우 부족한 실정이다. 따라서 본 연구는 부산남항의 경관을 개선하고 매력적인 항만으로 변모하기 위한 수변경관계획 수립을 하기 위해 기초자료 수집을 목적으로 부산남항을 7개 지구로 구분하고 각 지구의 수변경관(색채, 랜드마크, 야간경관) 현황을 조사하였으며, 조사결과를 토대로 지구별 수변경관의 문제점을 분석하고 개선대책을 제시하였다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.185-191
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• 2020

This study aims to understand the differences in cultural and emotional perceptions about the color image of public healthcare facilities in Romania, an Eastern European country that is relatively lacking in recognition but is gradually expanding trade. For this, color images were selected through a review of previous studies, and a questionnaire survey was constructed based on the colorimetric data by visiting 8 public healthcare facilities such as medical facilities, 4 social sports facilities, and 8 nursing facilities. An online survey was conducted on the color image of public facilities with 89 Koreans and 86 Romanians, and frequency and cross-analysis was conducted using the SPSS statistical analysis program to examine the color images of public healthcare facilities of Koreans and Romanians. The difference in perception was identified. As a result, it was found that there was a statistically significant difference in the perception of color images of public healthcare facilities between countries in vocabulary evaluation and image evaluation, and this was interpreted as different meanings for groups residing in different cultures. Therefore, it implies that cultural differences in perception should be considered when establishing an environment related to this in the future.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.123-134
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• 2014

Sensibilities to the clothing components such as style and color tone of fashion product are considered important to the consumers in fashion industry today. So the combinational study of clothing sensibility and proper end-use style are needed to improve the product refinements in developing process through scientific research method. The purpose of this study is to measure the sensibilities of the blouse type as a clothing component for it is a representative garment of women and to look for the best matching color tone according to blouse type. We surveyed the questionnaire to two hundred college students and found that there was a meaningful relational consistency between blouse type and color tone. Blouses have been told the best if they are of Bright color tone. They preferred Shirt blouse type and Bright color tone best of all. They are fond of Vivid color tone but they think Vivid tone is not so proper to the blouses. Each blouse has 1~2 best-fit color tones, and color sensibility affect the harmony of blouse style and color tone. The sensibilities of blouse type and color tone are deeply correlated each other regardless of subject's major or gender except a few cases.

• Proceedings of the Korea Society of Design Studies Conference
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• 1995.11a
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• pp.82-83
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• 1995

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.598-608
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• 2021

This study aimed to examine the personality traits of a specific group using color reflection reading (CRR) analysis. An experiment was conducted to examine the color preferences of dental hygienists in a certain community. The color psychology test was conducted with 238 dental hygienists currently employed in dental clinics or hospitals in Gwangju, Jeollanam-do, in the form of a self-administered questionnaire. Participating dental hygienists were differentiated into groups by their order of selection of eight different colors, and the results were analyzed using SPSS 22.0. The analysis results showed that the most common first-, second-, and third-choice colors were magenta, yellow, and magenta, respectively. By age, magenta was the most common first-choice color in all age groups. When the results were analyzed by marital status and the presence or absence of offspring, the same results were obtained. Yellow and blue were the most common second-choice colors for married and unmarried participants, respectively. The findings were expected to provide data for human resource management, such as for developing better working environments that account for stress relief or psychological stability using color preferences or complementary colors.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.367-372
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• 2019

Today we are living in a capitalist society where competition is prevalent and natural phenomenon. We compare ourselves to others in overheated competition, concerning the views of others. We comfort many assessments of other that causes in anxiety and controls our behaviors unconsciously. We hypothesize that such anxiety originate from eyes of others, and studied anxiety in general and anxiety about other's gaze. Specifically, the study of ornament was conducted with emphasis on the eye and intense colors from the anxiety of competition in famous movie "Black Swan". We used color in the art work as a tool to reflect the authors inner phycology, and tried to deliver author's emotion and message simultaneously. Moreover, we tried to share and express the anxiety of modern people through the from of "eye".

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.74-78
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• 2002

소비의 패턴이 이성소비에서 감성소비로 전환되면서 오감이 중요한 마케팅 요소로 등장하고 있다. 특히 시각적 요소는 인간이 사물을 인지하는데 있어서 83%정도의 영향력을 발휘하기 때문에 매우 중요하게 고려된다. 따라서 본 연구는 Color Code를 토대로 사용자의 성격을 분류하고 동시에 사용자가 선호하는 색상을 이용하여 색채배색을 제안하는 방법을 설명하고 있는데 성격을 RED, BLUE, WHITE, YELLOW의 4개의 컬러코드로 분류하기 위해서 ‘The Hartman Color Code Personality Profil’을 이용하였다. 조사결과 사용자의 컬러코드 중 가장 많은 코드는 BLUE코드였으며 선호도도 가장 높았다. 이러한 BLUE 코드의 특징 중 색채와 대응할 수 있는 감성어휘를 중심으로 색채배색안을 제시하고 이를 주택상품의 컬러마케팅에 이용하고자 하는 것이 본 연구의 목표이다.