• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.874-877
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• 2011

본 연구의 목적은 기업의 활동 중 감각적 이미지 전략 구축 중 디자인 요소의 선택과 같은 프로세스를 체계화하며, 제품 제작 담당자에게 전달자와 수용자의 감각 이미지 연구를 통하여 감각의 효율적 활용에 대한 연구를 하고자 하였다. 연구방법은 여러 감각이 혼합되어 있는 공감각이라는 인간의 감각이 브랜드 관련 기업, 제품, 서비스, 기관 등에 어떠한 형태로 적용되어 표현되는지 현황조사를 통하여 분석하였다. 이론적 이해와 고찰 및 사례분석 등은 유사한 논제의 국내 외 문헌조사와 2009년 후반기까지 시판 중인 제품의 인터넷 자료를 병행 하였다. 연구 결과에 의하면 첫째, 시각적인 공감각은 제품의 연상되는 형태, 로고디자인의 형태, 재료의 색상을 통하여 식감을 자극하고 있었다. 둘째, 청각적 공감각은 의성어나 소리를 연상시키는 심볼마크를 통하여 표현하고 있었다. 셋째, 후각적 공감각은 향기 나는 소리나 향기 나는 원재료, 향기 나는 매장 등을 통하여 후각을 사용하고 있었다. 넷째, 미각적 공감각은 제품의 신속함이나 달콤함 또는 연상되는 맛을 통하여 독특한 미각을 메타포로 사용하는 경우가 많았다. 마지막 다섯째, 촉각적 공감각은 패키지 모양이나 형태, 제품명에서 느껴지는 온도, 제품 표면질감을 다른 소재로 표현하는 방식으로 촉각을 자극하고 있었다. 이러한 공감각을 이용한 브랜드와 디자인은 소비자로 하여금 오감을 자극하여 감성시대에 능동적 감성디자인 소비자로 변화시키고 있다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.9-17
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• 2022

We will analyze how color is used creatively in essential work, Red Deser, directed by Michelangelo Antoioni, one of the most unique film director in film history. in Red Desert, Antonioni especially tried to focus on the use of color to develop the narrative. Therefore, through the analysis of the Red Desert, this paper will endeavor to support the perspective that the role of color is not only a mere backdrop but has the primary funtion of storytelling in this film.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.307-308
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• 2012

인간은 음에서도 색을 느낄 수 있다. 그리고 청각을 통하여 음의 높고(고음), 낮음(저음), 장(길고), 단(짧음), 맑고, 탁함에 따라 색을 다르게 느낄 수 있다. 이러한 현상을 색청(色聽)이라고 한다. 소리와 색의 연관성에 대하여 선행 연구를 고찰한 결과 색의 3속성 색상, 채도, 명도는 음악의 음계, 옥타브, 음색과 연관성이 있었다. 그리고 음악의 리듬은 조형의 공간, 형태의 조화와 반복이 유사하다는 것을 알 수 있었다. 본 연구는 에드워드 마이언(Edward D. Maryon)의 마르코톤의 음과 색의 이론을 바탕으로 뉴턴의 색채와 음계로 경상도 민요 밀양아리랑의 색채를 분석하였다. 분석 결과 밀양아리랑 음의 빈도에 의한 색채는 Blue Violet, Green Blue, Red, Yellow, Orange의 순으로 색채를 추출할 수 있었다. 추출된 색에서 연상되는 형용사 이미지는 힘, 정열, 인내, 열정, 진취적인, 우호적, 야망, 불꽃 등으로 경상도 지역 이미지로 연관 시킬 수 있다. 본 연구는 경상도민요 밀양아리랑의 음을 분석하여 색의 연상이미지와 지역 색을 찾는데 그 의의를 두었다.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.471-480
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• 2009

According to former studies, people can imagine the specific taste by the specific color, not every color. Besides, studies also say that the relation between colors and tastes is decided by personal experience and frequency about the color of food. So the authors supposed that there is the specific color related the taste. To find the relation, we selected 24 colors and 24 taste adjectives mainly used by people. Then, we examined taste imagined on color with questionnaires of 20 college students who are sensitive to colors and able to use all 24 taste adjectives. Then we analyzed the result by MDS. Finally we could find 5 definite relations between colors and tastes. The result suggested that the number of colors which can be associated with tastes are quite limited. Also, only limited colors can be associated with tastes and it is different by sex. This study shows not only the relation between the color and the taste but also how closely the taste is related to other colors. This study can be used for effective food package design, advertising and so on.

• Science of Emotion and Sensibility
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• v.16 no.2
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• pp.187-194
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• 2013

The final aim of the present study is to build a system of converting a color image into musical elements based on a synesthetic perception, emulating human synesthetic skills, which make it possible to associate a color image with a specific sound. This can be done on the basis of the similarities between physical frequency information of both light and sound. As a first step, an input true color image is converted into hue, saturation, and intensity domains based on a color model conversion theory. In the next step, musical elements including note, octave, loudness, and duration are extracted from each domain of the HSI color model. A fundamental frequency (F0) is then extracted from both hue and intensity histograms. The loudness and duration are extracted from both intensity and saturation histograms, respectively. In experiments, the proposed system on the conversion of a color image into musical elements was implemented using standard C and Microsoft Visual C++(ver. 6.0). Through the proposed system, the extracted musical elements were synthesized to finally generate a sound source in a WAV file format. The simulation results revealed that the musical elements, which were extracted from an input RGB color image, reflected in its output sound signals.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.477-483
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• 2020

Credit cards are becoming an important marketing tool that reveals brand identity beyond payment methods. The purpose of this study is to suggest an effective design strategy plan by analyzing credit card design case that provided a positive brand experience among the cases of implementing the brand identity of a domestic credit card. The design of a representative credit card brand in Korea was analyzed according to Schmidt's experience type. As a result of analysis, when designing a credit card, it maximizes the visual effect with colors suitable for each theme, presents a multi-faceted experience that stimulates the five senses of the consumer, and provides an active brand experience that can reminisce the benefits of a credit card. It was found to be effective in revealing the brand identity. This study is meaningful in that local credit card companies offer design directions that can positively imprint brands on consumers through credit card designs.

• Archives of design research
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• v.16 no.1
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• pp.25-34
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• 2003

At the global times, each country is developing various designs, symbolizing its m country's original images. So significant and continual developments must be made in the aspect of the national identity and image promotion as well as for producing added value by commercializing the designs in the manner of discriminating against other cultures. What is the image which represents Korea\ulcorner Though there are many images, such as the national flag of Korea, a rose of Sharon, the Korean national anthem, Kimchi, Korean clothes, in this research I select "Taeguek" patterns in order not only to be able to associate the Korean national flag but to have a strong odor tone and aesthetic factors. The "Taeguek" patterns, Which stands for harmony and prosperity, have been used in the Korean buildings and in the small tolls for practical lives of Korean people from the old times. Recently we are asked to develop a variety of cultural assets for lots of international event held these days. So this research is trying to apply the patterns of "Taeguek" to our reality, the division of the Korean peninsular. In the doctrine of the five natural elements, although Um and Yang are incompatible, they can be combined and then lead to a mutual harmony by accomplishing a good balance. Just in the same way, the South and North, which seem incompatible by appearance, can live together and eventually be united. By implanting that meaning into the patterns of "Taeguek", the postcards can make the meaning of unification visually dear and can assist to speed up the unification of south and North and to show our hope to the world.North and to show our hope to the world.

• Cartoon and Animation Studies
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• s.33
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• pp.31-53
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• 2013

In the early twentieth century, history of animation began by modern artists, they produced various experimental images with the newly invented film and cameras. Artists in the field of movie, photography, paintings and others manipulated images in motion. But as some animated movies won industrial success and popularity, they became the trend but experimental style of early animation preserved by so-called non-mainstreamers or experimental animators, counteracting commercialism. Disney animation also followed the trend by applying realistic Hollywood film style, the worse critics placed a low value on the animation and it tarnished the image, although it was profitable investment from a business standpoint. To make images realistic, they opened a drawing class that animators developed skills to imitate motions and forms from subjects in real life. Also some techniques and gizmos were used to mimic and simulate three dimensional objects and spaces, multiplane camera and compositing 3D CG images with 2D drawings. Moreover, they brought animation stories from fairly tales or folk tales, and Walt's personal interest in live-action movies, they applied Hollywood-film-like narratives and realistic visual, and harsh criticism ensued. On the surface early disney animations' potential seems to be weakened, but in reality it still exists by simplifying and exaggerating forms and color as modern arts. Disney animation employs concepts of the modernism paintings such as simplified shapes and colors to a character design, when their characters are placed together in a scene, that visual elements cause mental reaction. This modification gives a new internal experience to audiences. As conceptual colors in abstract paintings make images appeared to be flat, coloring characters with no shading make them look flat and comparing to them, background images are also appeared to be flat. On top of that, multi-perspective at background images recalls modernist paintings. This essay goes in details with the animation pioneers' works and how Disney animation developed its techniques to emulate real life and analyses color schemes, forms, and spaces in Disney animation compared with modern artists' works, in that the visual language of Disney animation reminds of impression from abstract paintings in the beginning of the twentieth centuries.