• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.577-583
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• 2009

The purpose of this article is improving the PR System of the Disaster Management. For achieving the purpose, this article deals with Monthly Publication of the Disaster Analysis & Prospect pressed by the NEMA and DHS TODAY pressed by the DHS and use to contents analysis as methodology. This study selects sorts, management steps, and learning of disaster which are useful in analyzing contents by the KrKwic program. This study suggests how to improve PR System of disaster management focusing on contents of the PR media.

• Proceedings of the Korean System Dynamics Society
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• 2002.11a
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• pp.59-100
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• 2002

This study examines the effect that the prepaid trust has in saving the troubled business through the development of a formal system dynamics model. Building on existing case studies of corporate turnaround. we develop a mathematical model on the relationship between the prepaid trust and turnaround. With it. we build a system dynamics model in order to show how the prepaid trust can shift an organizational system from fragile condition of a firm to resilient condition of a firm. The model, which is oriented by attribution theory and problem-sharing by crisis communication. is developed in the aspect of the process from 'clouds' to 'evaporating clouds' This study offers a new characterization of the conditions under which organizations may be recovered the performance by prepaid trust through simulations of the model, and provides both theoretical insights into the corporate turnaround and practical suggestions for those charged with corporate turnaround.

• Korean Security Journal
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• no.42
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• pp.309-334
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• 2015

Now it is a proper time to discuss on the issue of crisis negotiation more in-depth. Thus far, studies on crisis negotiations have been mere manual style guidelines of "what to do". More substantial and rigorous theoretical propositions and empirical studies await for the future development of crisis negotiation field. This article contributes to the theoretical enrichment of the study of crisis negotiation field. Conventionally, two problems of misperceptions are raised in crisis negotiation. For instance, even though two parties used the same word, there can appear a substantial difference. Even worse, in many cases parties of negotiation send misinformation intentionally or unintentionally. This noise of communication can cause a serious misperception for parties of crisis negotiation including police officers, perpetrators, and hostages. However, this issue has not yet discussed in the field of crisis negotiation in Korea. This paper pointed out such important but not yet focused issue. It first discusses about the problem of perception and misperception. Next, it presents the negative impacts of such perception and misperception in crisis negotiation communication. Finally, it suggests the policy implications.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.457-466
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• 2020

The purpose of this study is to find out what the main agenda of social formation is and how it changes through the media by utilizing the news big data of COVID-19 which is spreading recently, and to suggest the direction of future reporting. In order to achieve the purpose of the research, 47,816 cases of news big data reported from December 31, 2019 to March 11, 2020 were divided into four periods based on the fourth stage of the crisis warning for infectious diseases, and a total of 20 topics were derived. Based on the results of the Topic Modeling analysis, this study proposed the following. First, it is necessary to refrain from provocative expressions such as "anxiety" and "fear" and use neutral and objective reporting terms. Second, more in-depth and contextual news production is required, breaking away from simple event news production. Third, it is necessary to prepare detailed crisis communication manuals for each situation related to infectious diseases. Fourth, we need reports that focus on citizens-led efforts to overcome the crisis. This research has the academic significance that it is the first paper to analyze news big data on COVID-19 using the Topic Modeling Analysis method, and the policy significance that can be used as the basis for developing national crisis communication policy.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.113-119
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• 2023

Despite the lifting of the mandatory wearing of masks, which was the main tool of the COVID-19 quarantine policy, we paid attention to the fact that some people are still wearing masks, and we wanted to clarify why people do not take off their masks. Through a survey in this regard, we were able to ascertain why some people continue to wear masks in a broader context. In this article, we directly and indirectly confirm the hidden side of citizens' continued wearing of masks by analyzing how the lifting of the mask-wearing obligation was reported in media articles that have a significant impact on citizens' behavior and attitude. Through this, it was confirmed that citizens continue to wear masks to protect themselves in an uncertain situation where the COVID-19 endemic has not been declared, despite the quarantine authorities' announcement of lifting the mandatory wearing. In a situation where crises such as COVID-19 are expected to repeat frequently in the future, it was concluded that it is important to build trust in the quarantine authorities.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.51-59
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• 2015

The year 1997 was when Korean Journal of Public Relations Research started to publish research articles. This study addresses the issue of theories in Korean public relations research. A total of 166 research papers are analyzed to see characteristics and changes during 2003-2012. Through this meta analysis, the researcher tries to see the big picture and discusses the right direction for the future of the public relations in many ways. Three different groupings were adopted to classify theories in the 10 year perion - 1. origins of theories(public relations field, related neighbor field, distant field), 2. target of analysis(individual, organization, society), 3. level of approach (systematic pluralistic, rhetorical, critical approach). According to the findings, though getting better, it was 'cold season' in public relations research because theories utilized in Korean public relations research were not very excellent qualitatively and qualitatively. Interdisciplinary approach is discussed.

• Archives of design research
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• v.14 no.4
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• pp.227-235
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• 2001

At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

• Journal of the Korea Society of Computer and Information
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• v.28 no.5
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• pp.129-153
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• 2023

This study was conducted in the context of the Covid-19 pandemic by analyzing a large amount of press report frames regarding the Covid-19 vaccine which is of great public interest, in order to explore the role and direction of trusted media as core elements of crisis communication. The study period lasted for eight months beginning in November 2020 when the development of the Covid-19 vaccine was in progress until June 2021. Set-up as research subjects were the Chosun Ilbo, Joongang Ilbo, Dong-A Ilbo and Hankyoreh according to their public confidence rankings and number of readers.The analysis method used structured topic Modeling (STM) and semantic network analysis. As a result, based on a clear cluster of word structures and a central analysis value, a total of 64 relevant frames, 16 for each news company, were gathered. In the third phase a comparative analysis of the four news companies was carried out to verify the organizational degree of the frames and substantial differences.

• Asia Marketing Journal
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• v.14 no.2
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• pp.65-96
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• 2012

Brand has received much attention from considerable marketing research. When consumers consume product or services, they are exposed to a lot of brand related stimuli. These contain brand personality, brand experience, brand identity, brand communications and so on. A special kind of new crisis occasionally confronting companies' brand management today is the brand related rumor. An important influence on consumers' purchase decision making is the word-of-mouth spread by other consumers and most decisions are influenced by other's recommendations. In light of this influence, firms have reasonable reason to study and understand consumer-to-consumer communication such as brand rumor. The importance of brand rumor to marketers is increasing as the number of internet user and SNS(social network service) site grows. Due to the development of internet technology, people can spread rumors without the limitation of time, space and place. However relatively few studies have been published in marketing journals and little is known about brand rumors in the marketplace. The study of rumor has a long history in all major social science. But very few studies have dealt with the antecedents and consequences of any kind of brand rumor. Rumor has been generally described as a story or statement in general circulation without proper confirmation or certainty as to fact. And it also can be defined as an unconfirmed proposition, passed along from people to people. Rosnow(1991) claimed that rumors were transmitted because people needed to explain ambiguous and uncertain events and talking about them reduced associated anxiety. Especially negative rumors are believed to have the potential to devastate a company's reputation and relations with customers. From the perspective of marketer, negative rumors are considered harmful and extremely difficult to control in general. It is becoming a threat to a company's sustainability and sometimes leads to negative brand image and loss of customers. Thus there is a growing concern that these negative rumors can damage brands' reputations and lead them to financial disaster too. In this study we aimed to distinguish antecedents of brand rumor transmission and investigate the effects of brand rumor characteristics on rumor spread intention. We also found key components in personal acceptance of brand rumor. In contextualist perspective, we tried to unify the traditional psychological and sociological views. In this unified research approach we defined brand rumor's characteristics based on five major variables that had been found to influence the process of rumor spread intention. The five factors of usefulness, source credibility, message credibility, worry, and vividness, encompass multi level elements of brand rumor. We also selected product involvement as a control variable. To perform the empirical research, imaginary Korean 'Kimch' brand and related contamination rumor was created and proposed. Questionnaires were collected from 178 Korean samples. Data were collected from college students who have been experienced the focal product. College students were regarded as good subjects because they have a tendency to express their opinions in detail. PLS(partial least square) method was adopted to analyze the relations between variables in the equation model. The most widely adopted causal modeling method is LISREL. However it is poorly suited to deal with relatively small data samples and can yield not proper solutions in some cases. PLS has been developed to avoid some of these limitations and provide more reliable results. To test the reliability using SPSS 16 s/w, Cronbach alpha was examined and all the values were appropriate showing alpha values between .802 and .953. Subsequently, confirmatory factor analysis was conducted successfully. And structural equation modeling has been used to analyze the research model using smartPLS(ver. 2.0) s/w. Overall, R² of adoption of rumor is .476 and R² of intention of rumor transmission is .218. The overall model showed a satisfactory fit. The empirical results can be summarized as follows. According to the results, the variables of brand rumor characteristic such as source credibility, message credibility, worry, and vividness affect argument strength of rumor. And argument strength of rumor also affects rumor intention. On the other hand, the relationship between perceived usefulness and argument strength of rumor is not significant. The moderating effect of product involvement on the relations between argument strength of rumor and rumor W.O.M intention is not supported neither. Consequently this study suggests some managerial and academic implications. We consider some implications for corporate crisis management planning, PR and brand management. This results show marketers that rumor is a critical factor for managing strong brand assets. Also for researchers, brand rumor should become an important thesis of their interests to understand the relationship between consumer and brand. Recently many brand managers and marketers have focused on the short-term view. They just focused on strengthen the positive brand image. According to this study we suggested that effective brand management requires managing negative brand rumors with a long-term view of marketing decisions.