• Title/Summary/Keyword: 상호적 반응성

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Effect of Self Characteristics and Contents Characteristics in Consumers' Empathic Response (콘텐츠 특성과 자아특성이 소비자 공감반응에 미치는 영향)

  • Yun, Dae-Hong
    • Management & Information Systems Review
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    • v.34 no.4
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    • pp.97-120
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    • 2015
  • This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

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Effect of Web-services' Technological Interactivity on User-generated Contents' Perceived Efficiency and Quality (웹서비스의 기술적 상호작용성이 사용자 콘텐츠 생산 효율성과 품질 인식에 미치는 영향 연구)

  • Lee, Yoon-Jae
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.380-388
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    • 2012
  • One of the key factors for success in fostering web-service is the supply of user-generated contents(UGCs). Technological interactivity is an environmental factor which stimulates user-content interaction, and reflects the system's capability for supporting various interactions that are allowed by a medium. The present study uses a structural equation model to investigate the influence of three components of technological interactivity-user control, synchronicity, and responsiveness-on web-services' perceived content performance. The results show that web-services' user control and synchronicity exhibited a positive relationship with the perceived efficiency of content generation; further, perceived efficiency boosts perceptions of content quality, which means that the user control and synchronicity of a web-service also have an indirect effect on perceived content quality. Additionally, responsiveness has a positive effect on perceived content quality. These findings are important for marketers and operators seeking to make their web-service successful.

The Effects of Components of Interactivity on Brand Equity in on-line Brand Community (온라인 브랜드커뮤니티에서의 상호작용성 구성요인이 브랜드 자산에 미치는 영향)

  • Park, Byung-Kwon
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.4
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    • pp.155-172
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    • 2008
  • This study empirically examined the structural relationships among components of interactivity, affective commitment, and components of brand equity in on-line brand community. Interactivity was conceptualized as 4 components such as mapping, personalization, responsiveness and connectedness. Components of brand equity include brand associations, brand awareness, and brand loyalty. Using a sample of 127 university students of on-line brand community members in Busan, we empirically examined the study model. The results of this study showed that components of interactivity except connectedness had a significant effect on affective commitment, which in turn, had a significant positive effect on brand associations, brand awareness and brand loyalty.

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Development of infants' pivotal behaviors using the responsive interaction strategy of child care teachers (보육교사의 반응성 상호작용 전략 적용을 통한 영아의 중심축 행동 발달)

  • Lee, Kyoung Jin;Lee, Yu Jin
    • Korean Journal of Child Education & Care
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    • v.17 no.1
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    • pp.1-28
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    • 2017
  • This is a case study on how infants' behaviors change after their child care teachers use Responsive Interactions to them. The participants are five infants and five child care teachers from five employer-supported child care centers run and managed by H foundation. This study analyzes the changes in infants' pivotal developmental behaviors based on interactions between an infant and a child care teacher in video recordings, anecdotal records, Reflective Journal written by the teachers, and data on in-depth interviews with the child care teachers. The results show that Responsive Interactions have brought positive changes to infants' pivotal developmental behaviors(Attention to Activity, Problem Solving Persistence, Involvement, Cooperation, Initiation, Joint Attention and Affect). It suggests that child care teachers who are in charge of taking care of infants should realize and practice the importance of Responsive Interaction Strategy in order to help the infants develop their pivotal behaviors.

The short-term longitudinal mediation effect of parental responsiveness in the effect of mother's smart device overdependence on children's overindulgence tendency (어머니의 스마트기기 과의존이 아동 초기 스마트기기 몰입경향성에 미치는 영향에서 양육자 반응성의 단기종단적 매개효과)

  • Kim, Yeonsoo
    • Journal of the Korea Convergence Society
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    • v.11 no.5
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    • pp.281-288
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    • 2020
  • This study examined an effect of mother's smart device overdependence and short-term longitudinal mediation effect of mother's responsiveness on children's overindulgence tendency in smart devices. A total 144 children-mother dyads(male 73, female 71) participated in the study. The results of path analysis were as follows. The mother's smart phone overdependence and children's overindulgence tendency in smart devices were measured at time 1 and mother's responsiveness and children's overindulgence tendency were measured at time 2, six months later. When Time 1 children's overindulgence tendency in smart devices was controlled, Time 1 mother's smart phone overdependence significantly predicted time 2 children's overindulgence tendency. This study suggested empirical findings that caregiver's smart device were related with children's overindulgence tendency.

A Study on the Multi-Dimensional Interactivity in IP-Based Interactive Media: e-Learning Service Case (IP기반 양방향 매체에서의 다차원적 상호작용에 관한 연구: e-러닝 서비스를 중심으로)

  • Lee, Ji-Eun;Shin, Min-Soo
    • Information Systems Review
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    • v.10 no.3
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    • pp.39-64
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    • 2008
  • As digital convergence evolves, it is expected that the market of IP-based services like VoIP and IPTV will be expanded. In particular, IPTV market is expected to attract consumers' attention through various interactive services offering a variety of experiences to consumers. Interactivity sets apart old media from new one in terms of how to mediate effects of user satisfaction. The object of this study is to investigate (1) multi-dimensional Interactivities in an interactive medium based on IP and relationship among them, and (2) significant factors affecting cognitive absorption of interactive media users. This study aims to provide implications on how to develop strategies for IP-based media including e-learning system.

The Influence of Mobile Service Delivery Characteristics on Perceived Interactivity and Attitude towards Mobile Service (모바일 서비스 전달 특성에 따른 상호작용성 지각이 고객 태도에 미치는 영향)

  • Lee, Yoonjae;Lee, Jeonghoon
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.402-411
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    • 2013
  • Mobile contents market is growing with the rapid adoption of smart-phones. Online access via mobile compared to PC-based online access, has distinctive service delivery characteristics which are ubiquitous connectivity and contextual offer. In addition, this study includes characteristics which are relatively disadvantageous for mobile services compared to PC-based services. These are response time and supporting non-verbal informations. This study investigates the influence of service delivery characteristics to perceived interactivity and mobile service attitude. The results show that mobile services' ubiquitous connectivity and contextual offer showed a positive relationship with the perceived interactivity of the mobile service. And the response time also showed a positive relationship with the perceived interactivity, but non-verbal information didn't. When the trade-off is met between response time and nonverbal information, mobile service developer should choose response time since it has positive effect on perceived interactivity and attitude.

Impact of Interaction in the Brand Community through UCC on Scrap Intention and Community Loyalty (브랜드 커뮤니티에서의 UCC를 통한 상호작용이 펌 행위 의도와 커뮤니티 방문충성도에 미치는 영향)

  • Lee, Jong-Ho;Ock, Jung-Won;Oh, Chang-Ho;Yun, Dae-Hong
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.114-128
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    • 2008
  • This study aims to explore the effects of interaction through UCC at online brand communication on scrap intention and visiting loyalty. According to study results, first, only information feature has positive effects on all interactions among quality feature of brand community; Second, confidence and responsiveness feature of brand community has positive effects on the connection feature among elements of interaction; Third, certainty has positive effects on activeness and connection among interaction elements. Fifth, while intention of sharing has positive effects on activeness and connection among interaction elements, it has no effects on the responsiveness. Finally, interaction does not affect the responsiveness of scrap intension, but has positive effects on visiting loyalty.

The Effects of Interactive Instrument Playing Program on Social Interaction of Adults With Autism Spectrum Disorder (상호적 악기 연주 프로그램이 자폐범주성장애 성인의 사회적 상호작용 기능 향상에 미치는 효과)

  • Cho, Soo Jin
    • Journal of Music and Human Behavior
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    • v.13 no.1
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    • pp.89-110
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    • 2016
  • This study examined the effect of an interactive instrument playing program on the social interaction of adults with autism spectrum disorder (ASD). A single subject design with multiple baselines across participants was applied, and three adults with severe ASD in their late 20s living at a group home participated in this study. Participants received a total of 25 group sessions. During the intervention, participants engaged in structured instrument playing in which initiation and response to socially interactive behaviors were musically cued, and target behaviors were reinforced in the musical environment. At pre- and posttest, the frequency of initiation of and responding to social interaction behaviors were recorded and analyzed. The results of this study showed that the frequency of both initiation of, and response to, social interaction increased for all participants during the intervention phase, compared to the baseline phase. This result demonstrates that interactive instrument playing increased social behaviors of adults with ASD. It also shows that musically delivered social information can facilitate adults with ASD understanding the intention of social partners in social contexts and motivate this population to engage in social interaction.

Characteristics and Transesterification of PEN/PET Melt Blend Filaments by Viscosity Difference of PEN (PEN의 점도차에 따른 PEN/PET 용융 블렌드 필라멘트의 특성 및 상호에스테르 교환반응)

  • 손준식;이태균;지동선
    • Proceedings of the Korean Fiber Society Conference
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    • 2002.04a
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    • pp.255-258
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    • 2002
  • 폴리에스테르계 고분자를 용융온도 이상에서 가공하면 두 고분자간의 화학적인 상호교환반응이 일어나고, 이러한 상호에스테르 교환반응은 이들의 공중합체를 생성시켜 블렌드계의 상용성을 증대시킬 수 있으며, 구조와 물리적 성질을 상당한 수준까지 변화시킬 수 있기 때문에 용융가공시 중요한 인자가 되고 있다. 일반적으로 상호에스테르 교환반응에 의해 공중합체가 형성될 때 반응초기에는 블록 공중합체가 형성되며, 반응이 진행될수록 랜덤 공중합체가 형성 [1] 되며, 블렌딩 시간, 온도 그리고 조성비에 따라 상호교환방응 정도가 달라지게 된다[2-3]. (중략)

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