• The Journal of the Korea Contents Association
• /
• v.12 no.1
• /
• pp.460-475
• /
• 2012

The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

• Journal of Legislation Research
• /
• no.53
• /
• pp.213-267
• /
• 2017

Regulatory barrier is considered most challenging out of all FinTech barriers, which many technology innovators have always experienced. Even though technological solutions promise customers accessibility to more cost-effective and secured financial services, it is quite challenging to create regulatory environment that enables innovation FinTech industry. Especially, a common challenge FinTech innovators and business face is regulatory uncertainty and confusion rather than any particular regulation. Since many FinTech models are continuously introducing new innovative ways in providing financial services, significant confusion could be raised in applying principles of existing law and regulations. In addition, it is uncertain whether or not applying complex regulatory compliance model intended for large financial institutions to small start-ups is appropriate since most existing regulations and rules are established and introduced without considering innovative tools such as mobile instruments, e-trade, and internet. Therefore, new mechanism to access to regulatory information in a more cost-effective, quick and immediate way should be created. Regulators, technological innovators, and financial customers should cooperate each other to find out appropriate solutions for those issues. Many regulators are introducing regulatory sandbox which provides service providers with opportunities to test their innovations, during the test, providing regulators with enough time to understand risks of innovations. However, regulatory sandbox is not a panacea for all challenges to FinTech innovations. Therefore, regulators should make comprehensive and multidimensional efforts including regulatory sandbox in supporting FinTech ecosystem.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.4
• /
• pp.563-574
• /
• 2024

While the integration of chatbot and the simplification of financial terminology in Financial services' apps are increasingly common, automotive finance apps often show lower user satisfaction for complex terminol- ogy and rigid content. This study investigates the effects of chatbot interaction modes and the simplification of financial terminology on user experience in automotive finance apps. We developed prototypes for car lease tasks under different conditions: the type of user interaction channel (chatbot vs menu-based), and the usage of financial terminology. A 2 x 2 experimental survey was conducted to measure perceptions of friendliness, read- ability, trust, and accuracy. The findings revealed that chatbot interactions significantly enhance friendliness more than menu-based interactions, and simplifying terminology significantly improves readability and friendliness. However, no significant differences were observed in trust and accuracy between the conditions. Furthermore, nosignificant interaction effects were found between the two conditions across all variables. This study contributes by quantitatively assessing the impacts of chatbot consultation modes and terminology sim- plification on customer experience in financial services.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.05a
• /
• pp.288-290
• /
• 2006

본 논문은 RFID 기반 유비쿼터스 환경이 인터넷 에스크로 서비스와 연계 되었을 때 특히, EPCglobal 네크워크에 기반한 EPC IS (Electronic Product Code Information Service)와 연계된 RFID 기반 상품 라이프 사이클 관리 및 추적 기술과 금융 서비스인 인터넷 에스크로 서비스의 상호 연동에 관한 내용을 다룬다.

• The Optical Journal
• /
• s.103
• /
• pp.29-34
• /
• 2006

디지털컨버전스가 더욱 더 본격화되면 가전제품에서 보아왔던 것처럼 단순한 제품간의 기능의 통합을 넘어 금융상품이나 방송서비스, 신용카드 등 다양한 분야의 결합이 가능해지고 각 기기간의 데이터 교환이 상호 가능해진다. 따라서 모든 제품간의 네트워크화를 이루게 되어 생산자와 소비자간의 유기적 결합을 통한 새로운 산업환경의 변화를 이끌어 내리라는 전망이다. 특히 최근 각광을 받고 있는 멀티미디어인 휴대용 동영상 플레이어(PMP), 개인 정보단말기(PDA), 디지털 멀티미디어 방송(DMB), 디지털카메라 등 여러 가지 형태의 디지털 미디어와 IT기술의 결합이 예상된다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2023.11a
• /
• pp.5-7
• /
• 2023

본 논문에서는 정보 이론 기반 지표의 힘을 활용하여 전체 그래프 임베딩 방법론의 한 가지인 GL2vec 을 사용하여 임베딩을 생성하고, 이를 바탕으로 상장지수펀드 (ETF, Exchange Traded Fund) 수익률을 예측하는 모형을 생성하고자 하였다. 본 연구는 그래프 구조에 금융 데이터를 내장하고 고급 신경망 기술을 적용하여 예측 정확도를 향상시키는 데에 기여할 수 있음을 확인하였다.

• The KIPS Transactions:PartD
• /
• v.12D no.1 s.97
• /
• pp.63-72
• /
• 2005

In this paper we describe interoperability maturity measurement, due to highlight a momentous issue on interoperability between heterogeneous distributed component based systems. it also suggests one of various ways for supporting interoperability between each other different component based systems, that is, using web services based mechanism and also revises 'LISI (Level of information systems interoperability)' model to measure interoperability maturity. We also develop the interoperability questionnaire based on the interoperability factors considered at each phase of component based development process, which is possible to measure interoperability maturity between heterogeneous distributed component systems. Based on revised interoperability maturity model and questionnaire we measure each interoperability maturity on examples of two different implementations, that is, web services and distributed object based mechanism. As a result, we suggest an enhanced interoperability way based on analysing problems af these measured results.

• Journal of the Korean Data and Information Science Society
• /
• v.19 no.3
• /
• pp.831-844
• /
• 2008

Since cooperatives consist of many distinct members in the management environment and characteristics, it is necessary to make similar cooperatives into a few groups for the effective risk management of cooperatives' mutuality bank. This paper is a priori research for suggesting a guidance for effective risk management of cooperatives with different management strategy. For such purpose, we propose a way to group the members of cooperative's mutuality bank. The 30 continuous variables which is relative to cooperatives' management status are considered and six factors are extracted from those variables through factor analysis with empirical consideration to avoid wrong grouping and to enhance the practical interpretation. Based on extracted six factors and additional 3 categorical variables, six representative groups are derived by the two step clustering analysis. These findings are useful to execute a discriminatory risk management and other management strategy for a mutuality bank and others.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.850-858
• /
• 2008

최근 공공기관 및 금융권에서는 경쟁력 향상을 위한 정보시스템의 통합으로 프로젝트 규모가 대형화되고 또한, 프로젝트 수가 증가하고 있어 적절한 소프트웨어 프로젝트 관리 방안이 필요하다. 그러나 프로젝트 관리 영역간의 미치는 영향에 대하여 체계적인 연구가 미흡하였다. 따라서 선행 연구를 통하여 프로젝트 관리에 중요한 영역을 도출하였고, 도출된 "범위, 일정, 품질, 인력, 위험"의 각 영역들간의 상호 미치는 영향도의 분석과 각 영역의 진행 상태를 "계획, 실행, 완료" 단계로 구분하여 수행도를 분석하였다. 분석된 영향도와 수행도의 결과를 종합하여 프로젝트 관리 수준을 평가하는 모델을 제시하였다. 본 연구는 IT 분야의 전문가 그룹을 통해 프로젝트 관리 영역들간의 영향 분석이 실증적으로 연구가 이루어졌고, 또한 각 영역의 진행상태를 측정 함으로써 실무적인 측면에서 더욱 체계적이고 균형 잡힌 프로젝트 관리와 감리 수행 시에 활용할 수 있을 것이다.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.24 no.5
• /
• pp.931-939
• /
• 2014

The Web or Mobile channel of previous Web access authentication system for a payment only provides the authentication of remote users, and does not provide the authentication between a user and a bank/financial institution. Therefore, this paper proposes the Transaction Certificate Mode(TCM) for a payment which can preserve the mutual authentication between a user and a bank/financial institution for Web-based payment systems. The proposed system has designed for wireless network instead of Secure Electronic Transaction (SET) designed for wired electronic transaction. In addition, this system with TCM is able to support an account-based transaction for wireless networks instead of a disadvantage of SET such as a card-based transaction for wired networks. Therefore, customers can check their balances without logging on their bank's web site again due to mutual authentication between a customer and his bank/financial institution.