• Journal of Intelligence and Information Systems
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• v.15 no.1
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• pp.31-50
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• 2009

As the collected information which is static or dynamic is infinite in ubiquitous computing environments, information overload and invasion of privacy have been pressing issues in the recommendation service. In this study, we propose a recommendation service procedure through P2P, The P2P helps customer to obtain effective and secure product information because of communication among customers who have the similar preference about the products without connection to server. To evaluate the performance of the proposed recommendation service, we utilized real transaction and product data of the Korean mobile company which service character images. We developed a prototype recommender system and demonstrated that the proposed recommendation service makes an effect on recommending product in the ubiquitous environments. We expect that the information overload and invasion of privacy will be solved by the proposed recommendation procedure in ubiquitous environment.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.153-158
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• 2018

Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.

• Journal of Intelligence and Information Systems
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• v.23 no.1
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• pp.127-141
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• 2017

Advances in Internet technologies and the proliferation of mobile devices enabled consumers to approach a wide range of goods and services, while causing an adverse effect that they have hard time reaching their congenial items even if they devote much time to searching for them. Accordingly, businesses are using the recommender systems to provide tools for consumers to find the desired items more easily. Association Rule Mining (ARM) technology is advantageous to recommender systems in that ARM provides intuitive form of a rule with interestingness measures (support, confidence, and lift) describing the relationship between items. Given an item, its relevant items can be distinguished with the help of the measures that show the strength of relationship between items. Based on the strength, the most pertinent items can be chosen among other items and exposed to a given item's web page. However, the diversity of the measures may confuse which items are more recommendable. Given two rules, for example, one rule's support and confidence may not be concurrently superior to the other rule's. Such discrepancy of the measures in distinguishing one rule's superiority from other rules may cause difficulty in selecting proper items for recommendation. In addition, in an online environment where a web page or mobile screen can provide a limited number of recommendations that attract consumer interest, the prudent selection of items to be included in the list of recommendations is very important. The exposure of items of little interest may lead consumers to ignore the recommendations. Then, such consumers will possibly not pay attention to other forms of marketing activities. Therefore, the measures should be aligned with the probability of consumer's acceptance of recommendations. For this reason, this study proposes a model-based approach to combine those measures into one unified measure that can consistently determine the ranking of recommended items. A regression model was designed to describe how well the measures (independent variables; i.e., support, confidence, and lift) explain consumer's acceptance of recommendations (dependent variables, hit rate of recommended items). The model is intuitive to understand and easy to use in that the equation consists of the commonly used measures for ARM and can be used in the estimation of hit rates. The experiment using transaction data from one of the Korea's largest online shopping malls was conducted to show that the proposed model can improve the hit rates of recommendations. From the top of the list to 13th place, recommended items in the higher rakings from the proposed model show the higher hit rates than those from the competitive model's. The result shows that the proposed model's performance is superior to the competitive model's in online recommendation environment. In a web page, consumers are provided around ten recommendations with which the proposed model outperforms. Moreover, a mobile device cannot expose many items simultaneously due to its limited screen size. Therefore, the result shows that the newly devised recommendation technique is suitable for the mobile recommender systems. While this study has been conducted to cover the cross-selling in online shopping malls that handle merchandise, the proposed method can be expected to be applied in various situations under which association rules apply. For example, this model can be applied to medical diagnostic systems that predict candidate diseases from a patient's symptoms. To increase the efficiency of the model, additional variables will need to be considered for the elaboration of the model in future studies. For example, price can be a good candidate for an explanatory variable because it has a major impact on consumer purchase decisions. If the prices of recommended items are much higher than the items in which a consumer is interested, the consumer may hesitate to accept the recommendations.

• Proceedings of the Korean Information Science Society Conference
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• 2001.04b
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• pp.436-438
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• 2001

인터넷은 정보의 바다로 표현할 만큼 방대하며, 이러한 넘치는 정보 속에서 사용자에게 필요한 정보들을 추출하여 사용자들의 효율성과 만족도를 높이는 것이 개인화 정책이고, 결과적으로 전자상거래 사이트에서의 판매의 증가를 이루기 위해 필요한 것이다. 따라서 개개인의 특성에 맞춘 개인화 서비스가 현재의 인터넷에서 제공하는 효율성을 뛰어넘을 수 있는 새로운 해결점으로 주목받고 있다. 본 논문에서는 협력 필터링(Collaborative filtering) 방법을 사용하여 사용자의 선호도(preference)를 결정하고, 이를 토대로 웹페이지의 콘텐트를 재 설계하고, 알맞은 아이템 추천 서비스를 사용자에게 제공하는 협력 필터링 에이전트(Collaborative Filtering Agent)를 제안하고자 한다. 이를 통하여 기존의 사용자 또는 처음 방문한 사용자에게도 사이트를 방문하는데 만족도와 효율성을 높이도록 하는 것이 목표이다.

• Proceedings of the KIEE Conference
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• 2001.07d
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• pp.2792-2794
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• 2001

인터넷은 정보의 바다로 표현할 만큼 방대하며, 이러한 넘치는 정보 속에서 사용자에게 필요한 정보들을 추출하여 사용자들의 효율성과 만족도를 높이는 것이 개인화 정책이고, 결과적으로 전자상거래 사이트에서의 판매의 증가를 이루기 위해 필요한 것이다. 따라서 개개인의 특성에 맞춘 개인화 서비스가 현재의 인터넷에서 제공하는 효율성을 뛰어넘을 수 있는 새로운 해결점으로 주목받고 있다. 본 논문에서는 기존의 협력 필터링(Collaborative filtering) 방법을 개선하여 사용자의 선호도(preference)를 결정하고, 이를 토대로 알맞은 아이템 추천 서비스를 사용자에게 제공하는 해쉬테이블 기반 협력 필터링 에이전트(Hash Table based Collaborative Filtering Agent)를 제안하고자 한다. 이를 통하여 기존의 사용자 또는 처음 방문한 사용자에게도 사이트를 방문하는데 만족도와 효율성을 높이도록 하는 것이 목표이다.

• The KIPS Transactions:PartB
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• v.8B no.6
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• pp.617-624
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• 2001

With the proliferation of E-Commerce, product informations and services are provided to customers diversely. Thus customers want a software agent that can retrieve and recommend goods satisfying various purchase conditions as well as price. In this paper, we present a MAS (multi-agent system) for book information retrieval and recommendation in E-Commerce. User's preference is reflected in the MAS using the profile which is taken by user. The proposed MAS is composed of individual agents that support information retrieval, information recommendation, user interface, and web robots and a coordination agent which performs information sharing and job management between individual agents. Our goal is to design and implement this multi-agent system on a Windows NT server. Owing to the workflow management of the coordination agent, we can remove redundant information retrievals of web robots. From the results, we could provide customers various purchase conditions for several online bookstores in real-time.

• KIISE Transactions on Computing Practices
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• v.23 no.1
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• pp.65-73
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• 2017

Advances in Internet of Things Technology lead to the increasing number of daily-life things that are interconnected over the Internet. Also, several smart services are being developed by utilizing the connected things. Among the daily-life things surrounding user, the mirror can supports broad range of functionality and expandable service as it plays various roles in daily-life. Recently, various smart mirrors have been launched in certain places where people with specific goals and interests meet. However, most mirrors give the user limited information. Therefore, we designed and implemented a smart mirror that can support customized service. The proposed smart mirror utilizes information provided by other existing internet services to give user dynamic information as real_time traffic information, news, schedule, weather, etc. It also supports recommendation service based on user usage information.

• Journal of Intelligence and Information Systems
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• v.14 no.2
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• pp.207-222
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• 2008

This research suggests the method of how to build agricultural and stockbreeding products recommender systems based on RFID technology for monitoring crop and livestock production, tracing production history as an application strategy. In the past the studies on enterprise applications have been barely implemented owing to the rack of business model and limitation of technical development. Currently however there have been enormous technological progress of RFID and agricultural and stockbreeding products retailing sites are increased. Therefore this paper suggests PDCF-ASP(Profile Decay based Collaborative Fltering for Agricultural and Stockbreeding Products) which is designed to reduce customers… search efforts in finding safety and fresh products on the internet shopping mall. For this, product decay function is defined to make sure whether the products are safety or not and to adopt a change in customer preferences. And for the implementation of PDCF-ASP, the system structure including functional agents is schematized.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.5
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• pp.1-7
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• 2020

We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.963-964
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• 2023

추천 시스템은 사용자의 선호도를 정확히 파악하는 것이 중요하다. 이를 위해 사용자 데이터를 분석하여 추천을 제공하는 협업 필터링 알고리즘을 활용한다. 하지만 상품의 종류와 고객 수가 많아짐에 따라 사용자 선호도 정확도가 떨어지는 문제점이 있다. 이 문제를 해결하기 위해 제안된 방법은 모델 기반 협업 필터링이며, 이는 고객과 사용자의 정보를 직접적으로 추천하는 대신 모델을 학습시키는데 활용된다. 이에 논문은 추천시스템에서 자주 사용되는 모델 협업 필터링 기반 SVD 모델을 학습 전에 하이퍼파라미터를 조절하여 모델에 추정 정확도 값인 RMSE를 측정한다.