• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.913-922
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• 2003

최근 디지털 기술의 발전은 금융산업에 커다란 변화를 가져왔다. 디지털 기술의 도입으로 다양한 금융상품이 출현하게 되었고, 업무 프로세스의 개선을 가져왔으며, 금융기관을 이용하는 고객의 채널을 다양화시켰다. 본 연구는 우선 온라인 금융에 있어 계좌이체, 온라인 대출과 같은 기본적인 기능과 계좌통합, 자산관리 등의 새로운 기능을 분류하고, 각 기능을 이용하는 고객들이 어떠한 서비스품질의 자원을 중요하게 고려하는지를 살펴보고자 하였다. 따라서. 온라인 금융을 기본적인 관점과 서비스 품질 관점의 두 가지 범주로 나누어 고객만족도 상승에 영향을 미치는 요인을 단계적으로 파악해 내는데 주안점을 두었다. 본 연구의 자료는 금융기관에서 온라인 금융서비스를 제공할 때 중요한 기능 서비스품질을 효과적으로 도출해 내는데 기초자료가 될 것으로 기대된다.

• The Korean Journal of Financial Management
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• v.15 no.1
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• pp.183-205
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• 1998

공매(short sale)에 대한 제약이 없는 투자환경에 비해 공매에 대한 제약이 있는 투자환경에서는 주식과 같은 위험자산의 가격은 한동안 과대 평가된다. Figlewski & Webb (1993)는 공매에 대한 제약으로 인해 악재(bad news)가 주가에 과소 반영된다고 하였으며, Diamond & Verrecchia(1987)는 공매에 대한 여러 제약(short-sale constraints)으로 인해 주식시장에 호재로 작용하는 정보(favourable information)와 악재로 작용하는 정보(unfavourable information)가 주식시장에 비대칭적으로 반응하며, 악재가 주가에 더 늦게 반영된다는 것을 보였다. 그러나, 주가지수옵션의 거래는 여러 제약이 많은 공매제도로 인해 악재가 주식시장에 일시적으로 과소반영되는 비효율성을 해결해준다. 그래서 본 연구는 주가지수옵션이라는 파생금융상품의 도입으로 인해 악재의 주가 반응 속도에 어떠한 영향을 미치는 지에 대해 살펴보았다. 전환(switchig) GJR-MA(1) 모델을 이용한 실증분석 결과에 의하면, 주가지수옵션의 거래는 여러 제약이 많은 공매제도로 인해 악재가 주식시장에 늦게 반영되는 비효율성을 제거하게 되어, 옵션 도입 이후로 주식시장의 악재로 인한 변동성 충격(volatility shock)이 그 시장에 더욱 더 빨리 흡수되어 정보적 시장효율성(informational market efficiency)을 증대시키는 결과를 보였다.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.220-232
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• 2010

Companies have been difficult to capture the minds of consumers by staying in the sales phase in order to sell products. The marketing and brand management strategies of more understanding consumers and systematically managing for the perception of them are becoming important. Since launched, EXR has implemented a systematic brand management process from its early stage. Based on the idea of 'brand asset by customer' by Kevin Lane Keller that the total of consumer brand knowledge ultimately completes the company brand power, 'brand asset', to satisfy areas of 'functionality' and 'design', EXR pioneered its ultimate brand asset which is 'CAPORTS' and established its own identity called, 'PROGRESSIVE'. For the success of a brand management, there must be a clear vision supported by the determination of a specific brand identity. Also, it needs to be shared by members of the organization, and to maintain and manage it in the long run, an integrated management strategy is essential. On the basis of such identity, EXR was able to carry out the integrated management for its brand and the overall implementation of the marketing strategy. Therefore, In this study, we seek for a sustainable brand management strategy of fashion brand by looking into the process of the EXR's brand establishment.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.747-754
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• 2023

With the development of information and communication technology, online fractional investment platforms have emerged through the convergence of online platform technology and new investment techniques for asset-backed derivatives. In this study, the concept and previous studies of the online fractional investment platform business, commercialization models and service processes, market status, and pending discussions and alternatives were presented. Recently, the Securities and Futures Commission's decision on securitization of split ownership has become an important guide to the stable business sustainability of platform operators, but academic research is needed according to the current status and case analysis. To identify specific market issues, examples of representative online fractional investment securitization platform businesses such as "MusiCow" for music copyright, "Tessa" based on art, "Kasa" for real estate, "Piece" based on real assets, and "BangCow" for Korean beef shipments were analyzed. Through the case analysis of this study, the characteristics of the business model according to the basic assets of the online fractional investment platform were compared and presented. Since most business models are judged to be securitic, they must comply with the provisions of the Capital Markets Act or be recognized as the target of innovative financial services. From a practical point of view, it is meaningful in that it presented improvement directions that online fractional securitization platform operators should consider and organized institutional considerations for investor protection.

• Asia Marketing Journal
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• v.13 no.3
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• pp.249-264
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• 2011

Brand is the major enduring asset of a company and more valuable than the totality of specific products and facilities. Thus brands are powerful assets that must be carefully developed and managed. The company should design and implement marketing activities and marketing communication programs to build and grow the brand value. Strarbucks, Samsung Galaxy, and Nike brands get a price premium and generate strong customer loyalty. A power brand has high brand equity, which is the differential effect that brand knowledge has on consumer response to the marketing of that brand. Brand equity is created when brands have strong, favorable and unique brand associations with customers and high level of brand awareness. Therefore marketers in building a strong brand should ensure to develop the right type of customer experiences with products and effective integrated marketing communication(IMC) programs to create the brand equity. Since 2007 Sinhan card acquiring the LG card has developed the new brand identity and carefully managed the advertising campaign and other marketing communication mix tools to create the high brand awareness and differential brand image. In this case study we examine how Sinhan card with the goal of being No.1 brand in the credit card market has developed and implemented the IMC Strategy to build a high level of consumer brand awareness, unique brand image and strong customer relationship.

• Journal of the Korean Data and Information Science Society
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• v.26 no.6
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• pp.1199-1206
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• 2015

into aging is the most rapidly increasing among the OECD countries. Consequently, this study aims at analyzing the forms of portfolio establishment by group, the factors affecting the old age preparation, and the presence of middle-aged households' preparation for the old ages in order to forestall social problems like the poverty ration of elderly that have been caused by the rapidly aging society. The result shows that the portfolio for the old age preparation can be expanded if a combination product of finance and real estate is developed as a means of old age preparation. Upon the results of the study above, it can be seen that the old age preparations differ according to not only the demographic elements, but also the extent to how much resources one holds. Especially, the various factors affecting the holding resources vary householder by household depending on whether they prepare for the old ages or not.

• Journal of the Korean Data and Information Science Society
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• v.27 no.4
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• pp.959-967
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• 2016

Distributional assumptions on equity returns play a key role in valuation theories for derivative securities. Elberlein and Keller (1995) investigated the distributional form of compound returns and found that some of standard assumptions can not be justified. Instead, Generalized Hyperbolic (GH) distribution fit the empirical returns with high accuracy. Hu and Kercheval (2007) also show that the normal distribution leads to VaR (Value at Risk) estimate that significantly underestimate the realized empirical values, while the GH distributions do not. We consider saddlepoint approximations to estimate the VaR and the ES (Expected Shortfall) which frequently encountered in finance and insurance as measures of risk management. We supposed GH distributions instead of normal ones, as underlying distribution of linear portfolios. Simulation results show the saddlepoint approximations are very accurate than normal ones.

• Journal of Korea Port Economic Association
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• v.37 no.2
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• pp.119-131
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• 2021

Energy is an essential element in economic activity and people's lives, an important resource used by various industries, and the financialization of commodity markets has led to the growing importance of crude oil turning into the same asset as other assets. Accordingly, studies analyzing the correlation between energy prices and investor sentiment explain that investor sentiment affects oil prices through economic factors and speculation. In this study, we wanted to analyze whether the impact of the most representative changes in oil prices affects investor decision making, affecting investor sentiment, and applying wavelet consistency analysis to determine how energy prices relate to investor sentiment. Studies show that policies should be focused on policy and market changes because energy prices differ by time scale and investment sentiment should be more influential in the long term than in the short term.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.97-102
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• 2020

In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.12 no.2
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• pp.121-132
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• 2001

우리가 어떠한 상황에서 불안해진다는 것은 다가올 미래에 대해 확실하게 준비할 수 없다는 사실에 근거합니다. 수많은 선각자와 학자들은 모두들 이러한 불확실성으로 인한 위험 요소들을 확실하게 밝히고자하며 이로 인해 우리로 하여금 더욱 과학적으로 상황을 대처하고 극복하게 하려 합니다. 아시아 지역의 호텔관광시장에 대해 이곳에서 논의되는 것은 과거와 현재 그리고 미래를 넘나들며 현재 이 시장에서 벌어지는 새로운 경향을 파악하고 파악된 자료를 통해 도전과 위험요소를 인지케하는 내용들입니다. 과거는 현재의 원인이 될 수 있고 과거의 흔적은 내일의 같은 형태의 현상이 될 수 있다고 보기에 우리는 미래의 시장을 예측하려 할 때 과거를 검증하고 현재를 숙독해야 하는 것입니다. 과거 속에서 우리는 한때 우리 시장의 고객들이 사회적 성공의 표시로 여행을 즐겼으며, 그것이 전쟁 등과 같은 힘든 시절을 보내면서 휴식과 교육을 목표로 여행을 즐기던 시절이 있었고, 이것이 다시 최근에 들어 고객들의 자기충족과 자아실현의 방법으로 여행을 즐기고 있음을 감지할 수 있습니다. 이러한 경향들의 연장선상에서 우리의 호텔시장은 호텔이 고도로 품격화된 개인적인 서비스를 제공하게 될 것이고, 발달된 정보기술력으로 인해 편리하게 자산관리를 할 수 있고, 쉽게 접근이 가능한 투자자본으로 인해 소유주의 형태가 다국적으로 다각화되는 결과를 낳게 될 것이고, 수많은 패턴들이 존재하지만 기술력의 혁신으로 인해 이를 통한 새로운 상품과 서비스의 개발이 가장 두드러지는 시장이 될 것이 분명합니다. 관광시장에서는 크게 두 영역으로 분리해서 본다면, 하나는 새로운 형태의 고객이고 또 하나는 관광이란 것이 거리를 요하는 것이기에 이를 극복하고자 하는 기술력을 동원한 새로운 형태의 관광체험이라 할 수 있습니다. 새로운 형태의 고객은 보다 자유롭고 의사표현이 열려있는 고객이며 이들은 각자의 자아실현과 충족을 위해 끊임없이 새로운 여행 목적지를 찾는 고객이며, 복잡하지 않고 단순한 형태의 상품과 서비스를 요하며 그들은 또한 시작에서 마무리까지 완성된 서비스를 추구하는 고객이 될 것입니다. 거리를 초월하는 기술력의 발달로 고객은 원거리에서 자기자신의 여행 진행 전부를 쉽게 컨트롤 할 수 있게 되고 특히 가상 현실실현에 대한 기술력은 멀리서도 원거리의 여행 체험을 실제와 버금가게, 그리고 현실에서 겪어야 하는 일체의 장애 없이 체득할 수 있게되는 상황을 고객 앞에 내놓게 될 것입니다. 우리는 지금 새로이 중흥하려 노력하는 아시아의 주요 국가의 호텔관광산업을 의미 있게 짚어보고 내일을 함께 준비하고 있습니다. 여기에 논의되어진 이슈가 아니더라도 우리는 그것들을 새로운 시각에서 검증하고 분석하여 새로이 전개되는 미래의 아시아 호텔관광산업을 함께 준비해야 할 줄 믿습니다.