• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.363-365
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• 2019

본 논문은 4차 산업혁명 시대에 발맞춰 문화유산과 최첨단 ICT 기술을 이용한 연구로 문화유물에 대한 대상으로 제작된 문화상품을 증강현실 기술로 유물의 가치와 우수성에 대한 정보를 사용자 맞춤형 기반 유물의 다양한 메타데이터를 전달 할 수 있는 시스템을 제안한다. 문화상품을 마커로 인식하는 마커리스 기술로 정보를 인식하여 장소와 상관없이 문화유물의 특성을 알리고 효과적으로 널리 알리는 기술적 방법을 제안한다. 이와 같은 형태의 증강현실 기술로 문화유물에 대한 가치를 전파하고 문화유산의 유형에 따른 콘텐츠의 특성화 방안을 제안하여 교육용 산업용 홍보용 등 다양한 사용 목적에 맞게 대중화 실현에 기여하고자 한다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2016.05a
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• pp.115-116
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• 2016

기존 바다낚시공원을 비롯한 바다낚시시설은 이용률 저조, 연계 프로그램 및 관광상품 부족, 편의시설이나 숙박시설 등 부대시설 부족 등으로 인해 바다낚시를 중심으로 증가하는 해양레저의 수요에 대응하지 못하고 있다. 따라서 바다낚시 및 해양레저 수요에 대응하여 가족이 즐기고 힐링할 수 있는 낚시복합타운의 조성이 필요하며 이에 본 연구는 국내 해양레저복합공간의 사례분석을 바탕으로 낚시복합타운 개념을 정립하고 낚시복합타운의 유형을 분류한 다음 유형별 시설구성안을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.311-320
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• 2011

This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

• International Commerce and Information Review
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• v.14 no.2
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• pp.173-199
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• 2012

The purpose of the study is to test and analyze differences in consumers' satisfaction and influences of competitiveness of goods on consumers' purchase decision by demographic characteristics and by channel distribution. The hypotheses have been tested through T-test and ANOVA with one-way and two-way using SPSS Win Ver. 12.0. The distribution channels are classfied with five ones such as company direct operation shop, agent licensed shop, department store, internet home shopping and outlet goods shop. This study can indirectly suggest a local clothing brand industry countermeasures for raising competitiveness and changing consumer preferences in the open domestic market.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.441-445
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• 2007

The mass housing supply policy of the government has resulted in the customer-centered market, and thereby the age of quality competition in the industry. In line with this trend of quality competition, therefore, this preliminary study aims to investigate the requirements of housing product planning to live up to the needs of customers in terms of quality, and thus analyze the types of quality differentiation of a housing product unit in our housing market. It turned out that many cases attempted differentiation in such ways as merely using luxurious finishing materials and instantly popular environment-friendly materials, and combining partial and limited household items with architectural elements of the facility system. The result of this study shows that the differentiation plan of housing product should be customer-centered, and therefore, focus on quality differentiation through organic combination of architecture-oriented plane and interior elements with technology-oriented facility and product elements. Hereby, in the future, housing product planning should include sustainable differentiation plans with reconsideration of concepts that customers have, and the needed procedure.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.146-152
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• 2019

This study discussed implications of the increase of single person households (SH) for high-tech industries especially focusing on artificial intelligence (AI) adopted products, based on critically reviewing the past researches on their characteristics including consumption trends; the improvement of AI technology; and its market potentiality in various industries. According to the results, SH spent more time with others like friends and neighbors more than couples. Younger people increasingly chose to live alone by their own free will for achieving their goals. 'Living alone' or 'going solo' is not thought negatively any more, but as a new market power in the future. Considering their value oriented consumption behaviors based on spirit of independence and individualism, they will need high-tech products more like AI adopted products than others because of their advantages for the value of single life. Thus, the rapid progress of AI technology is predicted to bring them satisfaction of their wants and it is suggested to prepare for the market segmentation of SH as AI end-users.

• Journal of Family Resource Management and Policy Review
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• v.10 no.1
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• pp.83-105
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• 2006

The purposes of this study were to classify types of consumption values and to examine 5 types of art appreciation of university students in Seoul. Five types of art appreciation included fine art exhibition(including photographs, architects, calligraphy works), classical and opera performance, traditional Korean music performance, drama and musical performance, dance performance. The sample for this study consisted of 422 university students of five universities in Seoul. The data were collected using the structured questionnaires. The statistical methods used for the analysis were descriptive statistics, chi-square, factor analysis, and cluster analysis. The major findings are as follows. 1. The result of factors for consumption values of students emerged four factors. These were called as 'materialism', 'honor centered', 'family centered', 'hedonism' value. 2. The cluster analysis was conducted based on these four factors. The result showed 3 groups of consumption value which were called as 'material' honor value group', 'family value group', 'hedonic value group'. 3. The consumption value of university students did not significantly differ according to their demographic variables. 4. The behavior of art appreciation of university students significantly differed by their demographic characteristics and consumption value. The material' honor valued group showed the least chances to make decisions on art appreciation for one's own, which reflected that this group appreciate art to satisfy their honors rather than to enjoy art itself. They also showed the most chances to consider the renownedness of the art work or artists among three groups. And they showed the least chances to pay for the tickets for art appreciation, all of those meant that they appreciate arts unvoluntarily in situational condition. The family valued group showed the most chances to pay for the tickets when they appreciate arts. And therefore they were most susceptible for the prices. The hedonic valued group showed the most interests in art. They decided to appreciate art for their own, and they considered the contents and the highness in the level of the art the most when they appreciate art. And they show the most intention of participation in drama/musical performances, which reflect their interests in hedonic values. Based on these results of this study concluded that the consumption values of university students affected their behavior of art appreciation. Thus, university students' behavior on art appreciation can be effectively developed by education according to their consumption values.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.204-215
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• 2020

We analyze changes of consumption behavior for bundle services for the latest three years focusing on comparing the detailed service types and service providers to understand competition structure in the market. Our major findings and implications are as follows. First, the mobile telecommunication service is certainly deemed to be a major selection criteria for bundling service provider, therefore the leading company in the mobile telecommunication has become more significant market power. Second, IPTV has an important influence for slection of bundling service provider, lately in some cases, rather than broadband Internet. Third, the individual services affecting the selection of bundling service providers clearly showed differentiation among three operators as a mobile telecommunication service of SK Group, a broadband Internet of KT, and an IPTV of LGU+. In addition, the importance of individual services in securing subscribers has been increased as the preference factors to switch a service provider were synchronized with the decision of major bundling service provider. Finally, although it is difficult to find customers' lock-In due to the latest change of their intentions to switch a provider, we find it is continuously necessary to monitor customers' lock-in as there are more long-term customers with re-contracts. Our results provide the policy implications based on the change of competition structure and usage behavior in the bundle market which is not evaluated the competiton situation.

• Journal of the Korean Geographical Society
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• v.36 no.3
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• pp.258-277
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• 2001

Agricultural Co-operation chain stores were highly the utility of distribution rationalization for commercial distribution by informatisation and by multi-polarizied of large physical distribution center of Inventory intensive type consisted of intensive physical distribution. and transportation of commodities from physical distribution center have act by outsourcing. Therefore, the methods of distribution of commodities of life and agricultural products are distinguished from route distribution and regular time collective distribution. the method of distribution is formated the distribution field b\ulcorner characteristic of commodity. On the other hand, spatial characteristics by sales activities of commodities was clarified by types of stole commodity according to level of paddy agriculture development and level of service industrial employment. But manufactured foodstuffs and miscellaneous goods. that is commodities of life clarified the fact selling that is not influenced by regional type.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.85-92
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• 2021

In this paper, we propose a cultural heritage mobile augmented reality application that allows visitors to experience artifacts by augmenting prototypes, audio, video, and text information of 3D graphic artifacts of museum cultural assets. By applying augmented reality technology to a cultural product, products can be recognized on mobile phones and various historical information can be received through interaction of digital artifacts, and information can be easily and quickly checked through augmented reality mobile digital contents regardless of time and place. Through this study, we contribute to the development of digital cultural contents via mobile augmented reality and the expansion of augmented reality contents according to the types of cultural heritage for use, such as education, industry, and tourism promotion.