• Management & Information Systems Review
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• v.34 no.2
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• pp.79-95
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• 2015

The purpose of this paper is to evaluate the effects of perceived risk and brand attitude on licensing brands comparing with non-licensed brands(virtual brand). Data was collected through a self-administered questionnaire in quasi-experimental design setting. I designed the experimental setting that there were two virtual companies to sell the luxury bags(symbolic goods) or cruise tour(experiential goods) and to launch their goods with own brand or licensed brand. The experimental groups were composed of women consumers who were familiar with consuming experiential goods and symbolic goods. Results from the experiment suggest that consumer's perceived risk on brands gives a negative impact on brand attitude. And congruence in goods types and licensed brand values leads to difference in the level of perceived risk. In experiential goods, brand licensing from famous and experiential brands can reduce perceived risk. But in symbolic goods, brand licensing effect which reduces the perceived risk is less effective than in experiential goods. This findings suggest that brand licensing may lower the level of consumer's perceived risk, but incongruity in goods type and brand value may result in strategic failure.

• Industry Promotion Research
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• v.8 no.1
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• pp.135-141
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• 2023

Snakes are objects that appear in religions, folktales, and folktales of various countries, and have had a great influence on human spirit and culture since ancient times. In this study, we focused on the shedding of skin in the ecology of snakes and dealt with related symbols. In the process of shedding its skin, the snake overcomes difficulties and pains, grows, and escapes death to gain a new life. This has the meaning of individuation through the process of psychological transformation by overcoming hardships. This shedding of skin was recognized as a symbol of wisdom, transformation, rebirth, and healing in myths, religions, and folktales, and settled in people's unconscious.

• Korean Journal of Heritage: History & Science
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• v.37
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• pp.37-63
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• 2004

Large Jar had been manufactured and used broadly in Mahan area from late second century. At first, it was used for various purposes, for example storing utensils at household and religious service at tombs. But it's usage was shifted with the political expansion of Baekje. In late third century, large jar coffin appeared in tombs as an important burial unit at Yeongsangang river valley. It has specific traits such as saw blade-shaped design etc. That style is distinguished from Baekje's. Unification of form and style of large jar coffin signify the socio-political distinction between Yeongsangang river valley and Baekje. Large jar coffin was used emblemic style for this purposes by the political elites of the Yeongsangang river valley. This process was caused by political reason, that is, need for integration of the Yeongsangang river valley communities against the territorial expansion of Baekje state.

• Journal of the Korean association of regional geographers
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• v.10 no.1
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• pp.132-150
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• 2004

According to cultural characteristics, Jung-Won cultural region are divided 10 sub-regions. These regions must be highlighted cultural image as core symbols and created new and regional culture to differentiate development strategy of cultural resources: (1) Chungju: historical and cultural region(stone pagoda of Tap-Pungri), (2) Zechun: cultural region of the righteous soldiers (captain Yu, In-Suk), (3) Dunyang: cultural region of Gogurue(mountain castle of On-Dal), (4) Chongju: educational and cultural region(Zikzi and Chull Dandgan), (5) Boeun: cultural region of buddhism(Bupzoo temple,) (6) Okchun: cultural region of Silla and Bakje(war of Silla and Bakje), (7) Yongdong: cultural region of three provinces(harmony monument stone of Samdobong), (8) Eunsung: cultural region of scholar spirit(Monument of 6. 25 war), (9) Goessan: cultural legion of cofucianism(confucianist Song, Shi-Reull), (10) Zinchun: cultural region of Sam-Guk unification spirit (general Kim, You-Shin).

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.289-291
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• 2010

외국문학은 디지털콘텐츠의 경우 한국어와 영어를 동시에 번역, 문학의 시공간을 현재에 공간으로 다양하게 접근시켜 가보고 싶은 곳으로 이끈다. 작품을 체계적인 분류를 통해 상징적인 코드를 수용자의 선호도를 바탕으로 정보를 나열하고 재조립하고 수용자 스스로가 상징적인 코드를 스스로 만들어가는 즐거움이 바로 문학지도의 개발이다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.157-160
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• 2009

자동차는 지난 한 세기의 짧은 역사를 가지고 현재에 이르기까지 급속한 발전을 이루어왔다. 초기의 기능은 단순히 운송수단과 부의 상징이었지만 최근에는 소비자의 감성과 문화적인 흐름을 반영하는 모습이다. 그리하여 소비자의 감성 분석이 자동차 내장의 가장 중요한 부분으로 여기게 되었다. 자동차에 대한 새로운 감성요구를 실현하기 위해서는 인체와 오랜 시간 접촉해 있는 시트 표피재의 분석이 반드시 필요하다. 본 연구에서는 자동차 시트 표피재의 역학적 특성과 감성을 고려한 고급감을 예측하여 고감성 내장 표피재 개발에 기여하고자 한다. 감성용어는 Softness(유연한), Elasticity(탱글탱글한), Volume(풍성한), Stickiness(끈끈한)를 설정하였으며, 이와 대응하는 표피재의 역학적 특성 치를 측정하였다. 감성 평가에서는 현재까지 알려진 가장 확실하고 재현성 있는 측정법인 일대일 비교법을 통해 고급감에 대해 평가하였다. 이를 통하여 역학적 특성 치와 인간의 감성 평가 치와의 회귀 분석을 실시하여 평가 예측을 가능케 하였다. 즉, 자동차 표피재 중 피혁의 4 가지 물리량으로 인간의 감성인 표피재의 고급감을 예측하여 고감성 자동차 시트 표피재의 개발을 위한 평가 모델링을 구축하였다.

• Communications of Mathematical Education
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• v.28 no.1
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• pp.45-55
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• 2014

Lacan gives an explanation on our real actual world by the concepts the "Real", the "Imaginary" and the "Symbolic". Although this three registers are not far from each other, they never can be unified. Among animals, only human has interest in the "truth". The concept of truth is discussed and debated in several contexts, including philosophy and religion. Many human activities depend upon the concept, which is assumed rather than a subject of discussion, including science, law, and everyday life. Language and words are a means by which humans convey information to one another, and the method used to determine what is a "truth" is termed a criterion of truth. Accepting then that "language is the basic social institution in the sense that all others presuppose language", Lacan found in Ferdinand de Saussure's linguistic division of the verbal sign between signifier and signified a new key to the Freudian understanding that "his therapeutic method was 'a talking cure'". The purpose of this paper is to understand Lacan's psychology and psychoanalysis by using the mathematical concepts and mathematical models, especially geometrical and topological models. And re-explanation of the symbolic model and symbols can help students understand new ideas and concepts in the educational scene.

• Culinary science and hospitality research
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• v.18 no.4
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• pp.133-147
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• 2012

This study is intended to analyze how emotional reaction based on consumption experience of dining at Korean traditional restaurants affects comsumer's repurchase intention. These restaurants are chosen from lists of high quality Korean traditional restaurants designated by the Restaurant Association in Busan. And then a model for the study is designed based on preceding studies and hypotheses are extracted. A statistical package program, SPSS WIN Version 18.0 is used for frequency analysis, reliability analysis and factorial analysis and regression analysis to verify the hypotheses. As the result of verifying how experience of dining at a Korean traditional restaurant affected arousal among emotional reactions, the symbolism factor and the variety factor were all proved to be meaningful, whereas the amusement factor was proved to be meaningless. As the result of verifying how experience of dining at the restaurant affected dominance among emotional reactions, the symbolism, amusement, and variety factors were all proved to be meaningful. As the result of verifying how emotional reactions affected consumer's repurchasing, the arousal and dominance factors were all proved to be meaningful. Moreover, as the result of verifying how experience of dining at the restaurant affected consumer's repurchasing, the variety and amusement factors were all proved to be meaningful, whereas the symbolism factor was proved to be meaningless.

• Korean Journal of Heritage: History & Science
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• v.51 no.1
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• pp.66-79
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• 2018

Daejangjeon of Geumsansa Temple was built to store the Tripitaka Koreana, although it does not contain the Tripitaka at present and instead contains a Buddha Triad. According to Geumsansaji (Historical Record of Geumsansa Temple), this structure was originally a wooden pagoda. It is said that Geumsansa became a Buddhist temple due to its tradition of preserving a statue of Buddha and the Buddhist sutras. It is special that the Wooden Pagoda which keeps its ashes turned into a Daejangjeon. Also, it is symbolic that the Daejangjeon is symbolic and it does not store the stura, but this building is symbolic and complex. By analyzing the changes in the building process and religious beliefs, it is possible to ascertain the relationship between faith and religion in the latter phase of the Joseon Dynasty.

• Journal of agriculture & life science
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• v.46 no.2
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• pp.75-82
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• 2012

This is a study on the flower pattern artwork of the west wall of the Jagyeongjeon in Gyeongbokgung to find out the type of plants and flowers represented and their symbolism. The research was conducted from July 2010 to March 2011 and the artwork classified on the basis of its horticultural traits. A number was assigned to each pattern for analysis: No. 1 is Prunus mume, No. 2 is Prunus persica, No. 3 is Paeonia suffruticosa, No. 4 is Punica granatum, No. 5 and 6 is Dendranthema grandiflora, No. 7 is Rhododendron mucronu and No. 8 is Phyllostachys bambusoides. These 8 flower patterns symbolize longevity and fecundity and their presense around the Jagyeongjeon helped to bestow good fortune on the royal family so that they might live long lives and bear many children. 4 artworks symbolize longevity, 2 artworks symbolize integrity and 1 artwork symbolizes wealth and happiness. There is also symbolism of the need to have constancy in a royal household even during secular change. Out of the 8 artworks, the imagery of a bird and a moon is represented only once, but the image of a butterfly is represented five times in the surrounding elements. The bird and butterfly symbolise freedom and happiness from free love. Women in the palace are like a butterfly wanted to be like love as a freedom and have a free and open relationship like a butterfly. But a harmonious relationship between the royal family wanted to have a symbolic meaning that could be seen of the symbolistic. Based on the "Yangwhasorok"only plants with the highest values, from the 1st and 2nd grades, were used in the artwork of the west wall of the Jagyeongjeon.