• The Korean Journal of Franchise Management
• /
• v.3 no.1
• /
• pp.73-91
• /
• 2012

This study is in the purpose for the revitalization of traditional market as comparing to the relevancy between the central characteristics of a floating population going around for buying something or eating food and lots of small-sized businesses comprising of the commercial districts. The several traditional markets such as Cheonan station, Dujeong-dong, Sinbu-dong in Cheon-An city has been investigated repeatedly almost every two or three years by the Small Enterprise development Agency(SEDA) since 2001. By analyzing the raw data of those commercial districts made by SEDA, we can calculate the number of firms andthe ratio of business type of each commercial districts. In this research, the type of each business is classified into four groups such as restaurant, service, retail and the rest. Moreover, the central character of the floating population is derived from the raw data, which means the customer information about sex, age structure or the most populous time zones. From these characteristics, one commercial districts has his own specific features distinguishing from the others. The most important differences of past researches are firstly the dynamic viewpoint rather than a static one. Secondly it suggests that the relation between the central characteristics of districts and the floating population would exist. Lastly, it suggests that the interaction between both of them have a significant effect on the growth or decline of the districts and the rates of business type, other adjacent commercial districts as well. Eventually, this study provides several meaningful points for the revitalization of commercial districts to government or stakeholder such as management organization, business owners and new starter etc.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2005.11a
• /
• pp.417-442
• /
• 2005

일본은 최근 몇 년 동안에는 기존의 대규모점포법을 폐지하고 마찌쭈쿠리(마을 조성) 3법을 제정하여 지역 상권 및 경제 활성화에 대한 지원을 추진해 왔다. 그럼에도 불구하고 일본에서 중심 시가지 활성화 시책의 효과가 가시적으로 나타나고 있지는 않으나, 향후 고령화 사회가 가속화함에 따라 컴팩트한 중심시가지를 활성화하는 것은 지역 경제 활성화에 필수불가결한 정책으로 인식되고 있다 .일본은 기존의 지원 방식이 무차별적이었다는 진단에 따라 지자체의 계획에 대해 우선 순위를 정하고 선택과 집중 원리를 적용할 계획이다. 우리나라의 경우, 중소유통업에 대한 지원정책은 재래시장에 대한 지원 방식 위주로 진행되어 왔으나, 향후 지역 상권 활성화 방향으로 전환하는 것이 바람직할 것으로 판단된다.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2007.08a
• /
• pp.27-38
• /
• 2007

본 연구는 갈수록 설 자리를 잃어 가는 지역 상권에 있어서 최근 10년 여 기간 동안 원주시에서 지속적으로 정치${\cdot}$경제적, 사회적 이슈로 제기되어 왔던 문제는 지하상가 상권의 침체와 활성화 문제라 할 수 있다. 원주 지하상가는 정부의 요구에 의하여 민방공 대피시설로 생겼으며, 각종 연구보고서나 학술세미나의 정책주제로 지하상가 도심 활성화 문제가 거론되고 있다. 특히 매번 지방선거에서는 지하상가 상권 활성화를 선거공약으로 제시하지 않은 후보가 없었을 정도였다는 것을 우리는 기억하고 있다. 그만큼 지하상가의 문제가 심각하다는 의미이며, 지하상가의 활성화를 통한 도시개발은 원주시민 공동의 과제라는 점을 이해 할 수 있다. 이와 같은 지역사회의 요청에 따라 그동안 수많은 개선안들이 원주시 차원에서 추진되었다. 지하상가 주변에 특화거리를 지정${\cdot}$조성하는 '특화거리 조성사업'에서부터, 주차문제 해결을 위한 '공영주차장 건설사업', '재래시장 현대화사업', '주거환경개선사업', '하상도로 건설사업', '지하상가 리모델링사업' 등 단기 및 중장기 사업계획이 추진되고 있다. 그럼에도 불구하고 크게 개선되지 못하고 있는 실정이며, 앞으로 계속 우리가 깊은 관심을 갖고 해결해 나가야 할 과제로 남아 있다. 그러나 최근 원일프라자 준공을 전후하여 지하상가는 조금씩 변화의 조짐을 보이고 있으며, 일부에서는 도심이 활성화될 것이라는 성급한 판단을 내리기도 한다. 원주시는 미약하나마 인구가 증가하는 추세이며, 전반적으로 도심이 침체의 늪에서 벗어나고 있는 인상을 주고 있기 때문이다. 그러나 이러한 변화가 과연 도심이 활성화되고 있는 징후로 볼 것인가? 특히 이러한 변화의 조짐이 원일프라자의 준공과 직접적인 관련성을 갖고 있는가? 몇가지 변화의 사례를 가지고 간단하게 판단할 수는 없다. 그러나 원일프라자의 준공은 도심지역의 개발${\cdot}$정비를 예정하고 있으며, 장기적으로는 도심 활성화의 중요한 동인이 될 수 있음을 부인할 수 없다. 따라서 본 발제에서는 이와 같은 상황적 변화를 전제로 하여 지하상가 리모델링을 통한 도심활성화와 선진사례를 받아들임으로 지역상권 활성화 방향으로 전환하는 것이 바람직할 것으로 판단된다.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.20 no.2
• /
• pp.89-101
• /
• 2017

The study used GIS methods to analyze a business district consisting of traditional markets and large-scale stores, to determine the level of support needed for small enterprises in an urban area of Changwon-si, Gyeongsangnam-do. Data gathered on the area was analyzed using GIS tools such as Kernel density, Network analysis, and Huff modeling. Traditional markets are concentrated in areas where large-scale stores are located, and data analyses show that the number of consumer'use of large-scale stores (157,071) was three times that of traditional markets (59,953). One explanation for these results is that the large-scale stores are located either in densely populated areas or are adjacent to the traditional markets. Therefore, standards and regulations are needed to support small enterprise business districts. In the future, the results of this study can be used as a reference for planning and supporting traditional market business districts.

• Journal of Convergence for Information Technology
• /
• v.9 no.11
• /
• pp.1-7
• /
• 2019

Jeju City is one of the cities where decline of old city-center is appearing due to the reduction of residential and floating population. The decline of old city-center of Jeju City has been on the rise since the 1990s, and has been intensifying in the 2000s. Jeju City is currently activating specific policies to ensure activation and diversification of the local commercial area. In this paper, we propose a new method to increase the number of visitors to Jeju-Mokkwana by using Augmented Reality technology for activating commerce of old city-center. Various Augmented Reality contents based on smart-phone are implemented and operated in Jeju-Mokkwana. Also the survey is conducted to 574 visitors who have experienced online/offline promotion for analyzing effects. Survey results show that the proposed method can be effectively used to activate the old city-center by increasing the floating population.

• The Journal of the Korea Contents Association
• /
• v.22 no.8
• /
• pp.367-376
• /
• 2022

In this study, changes in commercial areas in Yeongdo-gu urban regeneration region were analyzed in terms of regional revitalization. Urban decline can accelerate the decline of downtown commercial functions, and revitalization of stagnant areas can be evaluated as enhancing the vitality of commercial areas. To reach this objective, dynamic changes in the commercial area in urban regeneration region were confirmed through store density, industry diversity, and restaurant/cafe ratio. As a result of the study, it was found that the store density and industry diversity showed an increasing trend in Yeong-do urban regeneration region. Although it is difficult to find a substantial difference in the ratio of restaurant/cafe, it seems that Yeongseon 2-dong has undergone a relatively large commercial change. This research is significant in that it quantitatively evaluated and analyzed commercial changes in Yeongdo-gu urban regeneration region.

• Journal of the Economic Geographical Society of Korea
• /
• v.3 no.1
• /
• pp.21-34
• /
• 2000

Trade areas of the commercial centers in Chongiu City are rapidly changing as the urban spacial structure is transformed, consumer behaviors are changed and large shopping stores are located in the area. The City's CBD has been in the Sung-an-gil district. The trade areas of the CBD have expanded along the major roads in the directions of north, south and west from the Sang-dang park. Especially, two newly formed secondary commercial centers are noticeable: one is the center around the express bus terminal in Gagyong-dong, and the other is formed in the Yongam, Bunpyong and Sannam district. As such changes are intensified, small retailers in the traditional markets that are mainly concentrated in the Yukgerri market place have faced hardship in business and management. The commercial hardship has been hastened up by openings of large discount stores and expanding tendency of internet shopping businesses. Acknowledging the changes in the business environment of traditional markets, this paper attempts to suggest policies to gentrificate the declining market areas in the CBD. The suggested polices are differentiated according to the types of traditional markets, stores. and merchants. And also suggestion is provided regarding amendments of the City's codes.

• Journal of Service Research and Studies
• /
• v.14 no.2
• /
• pp.69-81
• /
• 2024

The The purpose of this study is to have a positive impact on the evaluation of the traditional market revitalization project by discussing the business details and implementation process of the commercial district revitalization project in depth. The research method uses practical methods for traditional market revitalization projects. First, the activation method of the place was examined through the concepts of Oldenburg's 'Third Place' and Carr et al.'s 'Five Demands for Public Space' and the theories related to non-face-to-face transactions were examined. The first study case was the commercial district revitalization project of the Cheongju Global Market Development Project(Seongan-gil Street Shopping Mall and Yukgeori traditional Market), which discussed revitalization of open space, revitalization through reproduction, and revitalization through festivals. The revitalization project through representation is a project to install a symbolic sculpture at the estimated location of the 'Namseokgyo' buried in Yukgeori traditional Market. The revitalization through the festival is the Korea Sale Festa, which is a vibrant business due to increased sales at traditional markets and shopping malls and floating population in open spaces. The second study case was the Cultural Tourism Promotion Project(Hanmin traditional Market), which discussed revitalization through the development of local brands and SNS content. In the conclusion, the relationship between the six projects and commercial district revitalization methods was discussed, and policy recommendations were made, mentioning the importance of reflecting regional characteristics in design planning. We hope that this study will be used to positively evaluate the traditional market revitalization project, showing that stakeholders are working hard to produce positive results within institutional limitations.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
• /
• v.36 no.6
• /
• pp.611-620
• /
• 2018

With the revitalization of alley market area becoming a major goal of the urban regeneration project, an understanding on customer characteristics that affect the sales of alley market areas is needed. As spatial heterogeneity appears to exist in alley market areas, the use of GWR (Geographically Weighted Regression) is required as an alternative to OLS (Ordinary Least Squares) regression. This study analyzes effects of customer characteristics on sales of 1007 alley market areas in Seoul. Comparing R squared and AICc, results show that GWR is better than OLS regression. According to OLS regression, the ratio of female, the ratio of 40's and 50's, the number of employees, the opening rate of establishment, the density of building and the size of alley market area have positive effects on sales, while the ratio of 20's and 30's, the distance of bus stop and that of subway station have negative effects. As a result of comparing local regression coefficients of geographically weighted regression analysis, the ratio of female customers has the greatest effect on the northwestern region, followed by the southwestern region, the central region and the northeastern region. The ratio of 20's and 30's and that of 40's and 50's effect on the southeastern and northeastern regions, and then the southwestern region. It is expected that this study will help to identify marketing target for each alley market area.

• Journal of Distribution Science
• /
• v.7 no.4
• /
• pp.37-45
• /
• 2009

As part of the government's efforts to stabilize the people's livelihood in response to the economic downturn arising from the global financial crisis, this research focuses on a more efficient and appropriate political operation of gift certificate issuance (Onnuri, Hope Labor, regional gift certificates) to support the socially disadvantaged class and increase the income of less affluent regions to stimulate local economy through employment opportunities. This study extends beyond a short-term solution for distributors in traditional markets to provide a framework to improve regional competitiveness.