Browse > Article
http://dx.doi.org/10.22156/CS4SMB.2019.9.11.001

A Method of Commerce Activation of the Old City-Center of Jeju City Using Augmented Reality Technology  

Lee, Bongkyu (Dept. of Computers & Statistics, Jeju National University)
Publication Information
Journal of Convergence for Information Technology / v.9, no.11, 2019 , pp. 1-7 More about this Journal
Abstract
Jeju City is one of the cities where decline of old city-center is appearing due to the reduction of residential and floating population. The decline of old city-center of Jeju City has been on the rise since the 1990s, and has been intensifying in the 2000s. Jeju City is currently activating specific policies to ensure activation and diversification of the local commercial area. In this paper, we propose a new method to increase the number of visitors to Jeju-Mokkwana by using Augmented Reality technology for activating commerce of old city-center. Various Augmented Reality contents based on smart-phone are implemented and operated in Jeju-Mokkwana. Also the survey is conducted to 574 visitors who have experienced online/offline promotion for analyzing effects. Survey results show that the proposed method can be effectively used to activate the old city-center by increasing the floating population.
Keywords
Floating population; Old city-center; Local commercial area; Augmented reality; Jeju-Mokkwana;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 Y. Kim. J. Choi & D. Oh. (2003). A study on the Strategies and Elements of Growth Management-typed City Center Regeneration. Journal of Korea Planning Association. 38(3). 85-97.
2 K. C. H. Kim. (2017). Study of Theme Park Attractions using Virtual Reality and Augmented Reality Technologies. Journal of Digital Convergence, 15(9). 443-452. DOI : 10.14400/JDC.2017.15.9.443   DOI
3 K. Cho. (2014). Development of Guide and Facility Management App by using Augmented Reality and QR Code. Journal of Digital Convergence, 12(4). 245-249. DOI : 10.14400/JDC.2014.12.4.245   DOI
4 Y. Kim. K. Kim & J. Park. (2008). A Study on City Decline and Urban Regeneration in Masan City. Journal of Korea Planning Association, 43(7), 81-96.
5 N. Lee & J. Ahn. (2018). Geographical Characteristics and Urban Regeneration of Haebang-chon in Seoul. Journal of the Korean Urban Geographical Society, 21(3), 79-92.   DOI
6 C. G. Kim & J. M. Chung. (2011). Design and Implementation of SNS-linked Location Based Mobile AR Systems using OpenAPI an Android. Journal of Digital Convergence, 9(2), 131-140.   DOI
7 Y. S. Jeong, Y. T. Kim & G. C. Park. (2017). A Design of Service Imporvement Model for Emergency Medical System using Augmented Reality. Journal of Convergence Society for SMB, 7(1), 17-24. DOI : 10.22156/cs4smb.2017.7.1.017
8 R. T. Azuma. (1997). A survey of augmented reality. Presence, 6(4), 355-385.   DOI
9 T. E. Kim. (2018). A Study on the Creation of Augmented Reality Map. Journal of Convergence for information Technology, 8(6), 335-341. DOI : 10.22156/CS4SMB.2018.8.6.335   DOI
10 A. C. Haugstvedt & J. Krogstie. (2012). Mobile augmented reality for cultural heritage: A technology acceptance study. In Mixed and Augmented Reality (ISMAR), 2012 IEEE International Symposium on IEEE, 247-255. DOI : 10.1109/ismar.2012.6402563