• Journal of Convergence for Information Technology
• /
• v.11 no.6
• /
• pp.99-106
• /
• 2021

This study examined whether relationship marketing activities affected relationship satisfaction and ultimately relationship continuity intention for 180 online store users. As a result of hypothesis test through path analysis, it was found that financial activities and structural activities such as delivery services in shopping malls had a positive effect on relationship satisfaction. In particular, it was found that the influence of structural activities was greater. This suggests that fast delivery or easy-to-search traffic is more meaningful to relationship satisfaction than economic benefits. At the significance level p<0.05, it was found that social activities did not have a significant effect on relationship satisfaction. Because it is not easy to develop social bonds between salespeople and customers at online stores, but the direction is considered positive. Therefore, if online stores can form social bonds with customers, this will have a positive effect on relationship satisfaction, but it is expected that this will become a factor that can differentiate them from competitors.

• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.1-7
• /
• 2019

Our society is evolving into an aging society. The purpose of this study is to investigate how digital informatization capacity of elderly people, one of the so - called information - neglected people, affects social activities. To this end, we analyzed the relationship between digital informatization level and social activity satisfaction level of old elderly people based on the results of the digital information gap survey in 2017. As a result, it was found that there was a positive relationship between digital access and satisfaction level of social activities, such as whether elderly people have wired / wireless information devices and internet accessibility. Second, it was found that digital information capacity level such as PC usage ability and mobile digital device utilization ability had a positive (+) relationship with only social activities. Third, the level of satisfaction with social activities increased as the level of digital information utilization increased, such as whether they were using wired and mobile Internet. This suggests that the government needs a policy to resolve various information gaps that can enhance the level of digital informatization of elderly people.

• The Journal of Korean Association of Computer Education
• /
• v.18 no.3
• /
• pp.69-78
• /
• 2015

This study aims to analyze differences in the social presence of instructor by instructor's social intervention, the effects of the social presence of instructor on learning satisfaction, and learner characteristics related to the social presence of instructor. Data including subjects' demographic information, interactions, social presence of instructor, social presence of the course, and learning satisfaction were collected from 119 adult learners in an online university in Korea. The main findings of this study are as follows. First, the social presence of instructor was higher in the higher-aged group or active group on intranet message board than the lower-aged group or inactive group on the board. Second, instructor's social intervention increased the level of perceived social presence of instructor. However, the active group on the board has shown the highest level of perceived social presence of instructor, without instructor's social intervention. Third, there was a high correlation between instructor's social intervention and the social presence of instructor, while the variables affecting learning satisfaction were the social presence of instructor and social presence of the course. From the results of this study, it is suggested that instructors' social interventions be provided systematically for those who are not active in social interaction to enhance their learning satisfaction.

• The Journal of the Korea Contents Association
• /
• v.20 no.7
• /
• pp.127-138
• /
• 2020

This study aims to analyze influences of self-perceived health, participation in social activities on life satisfaction and mediating effect of participation in social activities of the elderly by age group. For this, Structural Equation Model(SEM) was implemented by using data of the 6th wave of KLoSA with 2,106 young-olds and 2,219 old-olds. The results are as follows: The young-old elderly had higher level of self-perceived health, higher participation in social activities, and higher life satisfaction than the old-old elderly, and the mediating effect of participation in social activities was founded only in the young-old elderly. As a result of multi-group analysis, the influence of self-perceived health on life satisfaction was confirmed by no difference between both groups and the influence of self-perceived health on the participation in social activities was relatively higher in the old-old elderly. In the path of participation in social activities on the life satisfaction, the young-old elderly were found to have a significant effect. Through above results, the intervention plan considering the differences between groups was discussed in order to improve the elderly's life satisfaction.

• The Journal of the Korea Contents Association
• /
• v.12 no.6
• /
• pp.280-292
• /
• 2012

In this study, I tried to find out the effect of the daily living factors(social support, economical status, health condition, leisure activity, communication, consumption activity) on the element life satisfaction(self-respect, personal relations, emotional condition, physical health, consume activity) of life for the aged. For the study, I collected 280 samples from people of 60 year-old adults who reside of in Gyeonggi-do. I used factor analysis, reliability analysis, multi-regression, t-test, ANOVA with SPSS 18.0. The results are as follows. First, satisfaction about aged population sociological character level of significance were difference in factors except gender, statistically. Second, daily living factors and element satisfaction between analysis positive relation. Third, Aged of daily living factors effect to element satisfaction, social support and leisure activity effect to self-respect, are social support, health condition, leisure activity effect to personal relations and physical health satisfaction. and communication effect to Emotional condition and economical status, communication and consume activity effect to economical living satisfaction.

• Journal of Digital Convergence
• /
• v.17 no.12
• /
• pp.23-34
• /
• 2019

The purpose of this study was to examine the relationship between the access level of digital information service and life satisfaction level of the middle and high-aged people and to analyze the Sequential Mediation Effects on online social engagement and online network activities. To this end, we analyzed the effects of multiple mediations on 1,491 seniors who responded to the 2018 digital information gap survey. The results of the study are as follows: First, this study confirmed that there is a statistically significant relationship between the access levels of digital information service and the life satisfaction. Second, the results showed that impact of digital information access level on life satisfaction among high-aged people was higher when they were engaged in both online social activities and online networking, rather than only involved in online social activities. Overall, this study comprehensively examined the relationship among the level of digital information access, life satisfaction, online social engagement, and online networking, which is meaningful in that it can be used as data for reconsideration of the digital information services and life satisfaction of the high-aged people.

• The Journal of the Korea Contents Association
• /
• v.11 no.11
• /
• pp.241-252
• /
• 2011

This study analyzed the factors of the physical and social characteristics, self-esteem as well as life satisfaction of elderly women, and analyzed the effects of the physical and social characteristics on self-esteem and life satisfaction. The survey was conducted from January 10 to February 10, 2011 among the elderly women aged 60 or older in the Guri-si and its environs of Gyeonggi-do, and 380 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, t-test, ANOVA, and multiple regression analysis. As a result, the physical characteristics of elderly women were classified by the activities of daily living(ADL), physical function, and disease status. The social characteristics of elderly women were classified by the religious and social activities. ADL, physical function, religious and social activities were shown to influence the self-esteem. In addition, ADL, physical function, and religious activities influenced the life satisfaction of elderly women.

• Korean Journal of Social Welfare Studies
• /
• v.44 no.2
• /
• pp.359-385
• /
• 2013

The study looked into the effect of internet utilization (utilization frequency and utilization ability in internet) on the life satisfaction level for the elderly in depth. In order to verify the correlation of two variables, a mediating model structured by ego integrity was used which gave out the Seoul welfare panel data created by Seoul welfare foundation in 2010. The total sample size was a group of 1862 elders aged over 60. When it came to our research methods, structured equation analysis was applied to verify the mediating effect and theoretical background. The findings are as follows: First, elderly's utilization frequency in internet is not an influencing factor to life satisfaction and elderly's utilization ability in internet is an influencing factor to life satisfaction. Second, the level of social activity did function as partial mediator on relationship between elderly's utilization ability in internet and life satisfaction. This study indicates theoretical and practical interventions to promote elderly's utilization in internet.

• Korean Business Review
• /
• v.23 no.2
• /
• pp.99-114
• /
• 2010

This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.754-767
• /
• 2013

In this study, I tried to find the effect of elderly volunteerism satisfaction(personal achievements, social actvity, social responsibility) on the ego-integrity(attitude about life, satisfaction of the present life, the acceptance of the past living, the acceptance of aging). For the study, I collected 360 samples from people of 60 year-old adults who reside of in Gyeonggi-do. I used frequency analysis, principal component factor analysis, reliability analysis, T-test, ANOVA, hierachial regression analysis with SPSS 18,0. The results are as follows, First, volunteerism satisfaction on the ego-integrity, In the way of the effect of only personal achievements affects positive effects. Second, effect of self-efficacy volunteerism on the satisfaction and the ego-integrity between analysis attitude about life and satisfaction of the present life are meaningful but the acceptance of the past living and the acceptance of aging are not meaningful anout moderating effects. Theird, satisfaction about aged population sociological character level of significance were difference in factors.