• Korean journal of communication and information
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• v.34
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• pp.196-243
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• 2006

The popularity of Korea pop culture, which called as the name of "Korea wave", has started to spread out in China and other Asian states from late-1990's. The study about "Korea wave" until now, however, have prevailed within an economic point of view. So, I would like to clarify that this dissertation raises a question in exiting argument and explains the identity of "Korea wave" by investigating the details of pop culture contents of Korea, and understanding of chinese receiver. It shows that chinese receiver, watching the movie , has estimated in the affirmative viewpoint after I have analyzed a reply of movie web-site in China. The main features of this analysis prove that there are a lot of good estimation when chinese receiver have seen that movie because it has been well-matched with emotion and fun of story and attraction in the movie. In that order, Some Chinese netizen evaluated that there are some negative point of view as the main actress has a strange and crazy behavior. I have also found that Korea pop culture contents has not given to them good image and chinese receiver had a tendency to view objectively to classify with strength and weakness. Analysis to contrast understanding of Chinese netizen with Korea netizen showed that Korea netizen emphasized fun of story, however, Chinese netizen showed that they had a lot of opinion to be fresh and realistic relatively. In conclusion, I would like herewith to identify that there are some differences between Chinese netizen and Korean netizen after contacting the movie. The reason has showed that understanding about the same object can be a great deal of various consideration in two more diverse cultures which have many different social-cultural and historical situation.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.275-285
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• 2010

As we enter an era of emotional and endlessly competitive society, there has been a lot of changes happening to the styles and images of men, traditionally associated with strength and power. Today, the media is giving information on today's trendy men's styles and images to meet the growing demand by consumers, and giving appropriate gains in the process to all - both information providers and consumers. Generally speaking, the cover of a magazine represents the concept and image of the magazine. The cover model is closely tied with the symbolic image of the magazine, the current times, and what the general public wants. Therefore, research on the cover models of a lifestyle magazine has significance in that the current style trends will be able to be understood directly. The present research investigated the sexual images of men's magazine cover models. In carrying out the research, the sexual images were classified into the following: homosexual, cross sexual, metro sexual, and uber sexual. The research findings showed that uber sexual is the dominant sexual image in men's magazines in Korea, followed by metro sexual. In conclusion, the findings suggest an expansion of the traditional image of men, happening with the changes in traditional sex roles.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.97-104
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• 2012

Recently, a big text data has been produced by users, an opinion mining to analyze information and opinion about users is becoming a hot issue. Of the opinion mining, especially a sentiment analysis is a study for analysing emotions such as a positive, negative, happiness, sadness, and so on analysing personal opinions or emotions for commercial products, social issues and opinions of politician. To analyze the sentiment analysis, previous studies used a mapping method setting up a distribution of emotions using two dimensions composed of a valence and arousal. But previous studies set up a distribution of emotions arbitrarily. In order to solve the problem, we composed a distribution of 12 emotions through carrying out a survey using Korean emotion words list. Also, certain emotional states on two dimension overlapping multiple emotions, we proposed a selection method with Roulette wheel method using a selection probability. The proposed method shows to classify a text into emotion extracting emotion terms from a text.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.269-275
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• 2022

As artificial intelligence services targeting humans increase, social demands are increasing that artificial intelligence should also be made on an ethical basis. Following this trend, the government and businesses are preparing policies and norms related to artificial intelligence ethics. In order to establish reasonable policies and norms, the first step is to understand the public's perceptions. In this paper, social data and news comments were collected and analyzed to understand the public's perception related to artificial intelligence and ethics. Interest analysis, emotional analysis, and discourse analysis were performed and visualized on the collected datasets. As a result of the analysis, interest in "artificial intelligence ethics" and "artificial intelligence" favorability showed an inversely proportional correlation. As a result of discourse analysis, the biggest issue was "personal information leakage," and it also showed a discourse on contamination and deflection of learning data and whether computer-made artificial intelligence should be given a legal personality. This study can be used as data to grasp the public's perception when preparing artificial intelligence ethical norms and policies.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.7
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• pp.861-871
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• 2018

This study aims to explore the cultural contact experience of the Vietnamese Marriage Immigrant's between Vietnamese and Korean culture which is based on the traditional holidays. In order to achieve the goal of this study, this study was conducted by case study method and the data collection was conducted through in - depth interviews with 7 Vietnamese marriage immigrant women. The results of the study are as follows. While Vietnamese married immigrant women have become familiar with Korean culture by experiencing Korean culture while experiencing their own culture, they are experiencing a lot of conflicts due to cultural differences between their home country and Korea. However, they were able to confirm their aggressive adaptation in their domestic and social environments through their experience of traditional Korean festivals. Based on these findings, this study proposes the following suggestions for successful immigrant marriage immigration. First, for a harmonious family life in a Vietnamese multicultural families, it is not a one-way education for married immigrant women, but a mutual culture Education should proceed. Second, marriage immigrant women expressed the feeling that they did not feel family bond and communication in the holiday place. Therefore, it is necessary to acquire the function of traditional festival that promotes the bond of community with more specific programs and events related to traditional festivals do.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.166-174
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• 2010

As the speed of social change consumers' buying patterns change, with an effective and competitive means of communication is an effort to find ads world. Characters have to maximize its own image, the character font used for the situation fits perfectly expressed in the formative Calligraphy differentiated pay plan as part of Calligraphy is considered. People feel in the hand by writing letters that can not be standardized as a strong symbol and symbolism, and the appeal and beauty, dynamic motion, mystery, and can be expressed. Design disciplines across all areas of Calligraphy extensive coverage, digital coolness of the hard preparation for the soft and warm lyricism analogue availability is required to meet contemporary needs. Media ads that emphasize the use of the Calligraphy emotional representation of the contents of the ads favorable to improve cognitive function, attention, recall of positive affect and, therefore, character-driven emotional expression as an art communications capabilities with one of the media is situated in the heart of the culture.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.7
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• pp.719-728
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• 2018

Each country has its preferred image and how to convey it effectively. The study aims to find traditional Korean makeup methods and ways to effectively convey a preferred image. Among the ancient manuscripts of Joseon Dynasty, the book " Galgap Collection " has ten ancestors who express their favorite eyebrows in the form of a grandfather. In this study, we applied tens of thousands of words to the actual model to solve the problem and make up the methods of literature, the Internet, and example. The model stimuli were measured by conducting a street experiment of 10 makeup experts and 70 men and women's blinds. The result was that the " Gaewon- .aemi " type seemed to be the best, attractive and most consistent with the shape of the thinking eyebrows and the current fashion of eyebrows. In a variety of nonverbal ways expressed in the classics, the study looked at ways to use visual poetry to communicate effectively. This research will help transform design ideas and help understand cultural trends of different times.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.620-631
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• 2019

Be an important competitive appearance for both boys and girls in modern society, and highlight the importance of enhancing their appearance. Administrative activity is considered traditionally feminine behavior and appearance, almost all female is subject of a consumer market is continuing, and recognition, but since the 1990s.Gender role stereotypes and women's social activity due to changes in status and role of men and women affected. Accordingly, the men in the realm of women than it used to be a glass half full and inclusive attitude began to improve her appearance are also men, and well in yourself. Investing a lot of time and money to their appearance to describe behavior. Furthermore, workers men to appearance factor for the career achievement, such as promotion or salary competitiveness is gradually spreading awareness of social life on whose behalf the men. The halo effect for a positive image formation and desirable looks to be. A Study on the self-wor Second, the higher the self-esteem of psychologically stable social approval of the important aesthetic of clothing, is less dependent on increased manageability and clothing. The study by analysis of the self respect persimmon and appearance for his own body satisfaction and a high correlation study and OK. Interpersonal and that a significant impact on the formation.Be an important competitive appearance for both boys and girls in modern society, and highlight the importance of enhancing their appearance. Administrative activity is considered traditionally feminine behavior and appearance, almost all female is subject of a consumer market is continuing, and recognition, but since the 1990s.Gender role stereotypes and women's social activity due to changes in status and role of men and women affected. Accordingly, the men in the realm of women than it used to be a glass half full and inclusive attitude began to improve her appearance are also men, and well in yourself. Investing a lot of time and money to their appearance to describe behavior. Furthermore, workers men to appearance factor for the career achievement, such as promotion or salary competitiveness is gradually spreading awareness of social life on whose behalf the men. The halo effect for a positive image formation and desirable looks to be. A Study on the self-wor Second, the higher the self-esteem of psychologically stable social approval of the important aesthetic of clothing, is less dependent on increased manageability and clothing. The study by analysis of the self respect persimmon and appearance for his own body satisfaction and a high correlation study and OK. Interpersonal and that a significant impact on the formation.

• Cartoon and Animation Studies
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• s.32
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• pp.335-361
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• 2013

This study examines the ethnoscape of TV dramas on three Korean nationwide television channels from 2005 to 2012 by breaking down how many non-Koreans appear and how they are represented. Among all TV dramas, 6.4% show non-Korean characters of which are generally supportive or small roles. These characters are categorized into four groups: adoration, sympathy, proximity, and other. The adoration group consists mostly of white males from USA or Europe that have professional careers such as medical doctors or lawyers and are positively represented with attractive appearance and nice character. On the other hand, the sympathy group is made up of Southeast, Central Asians and blacks. They are mainly represented as an underprivileged group: females and low-paid workers. In the proximity group are the Japanese and Chinese characters. The Japanese are often represented as rich people that are highly competent or are able to easily cooperate with Koreans. This result shows that Korean TV dramas provide racial and ethnic stereotypes. Though rarely, some dramas represent various lives of foreigners and racial others in Korea. This study contributes to the establishment of sound multiculturalism by analyzing representation of racial others in TV dramas and internalized stereotypes of foreigners in the diverse and multicultural Korean society.

• Korean Journal of Culture and Social Issue
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• v.15 no.1
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• pp.49-79
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• 2009

This study examined how the explicit and implicit race attitudes differ according to age and gender from the developmental perspective in Korean elementary students. The study also investigated the efficacy of a multi-cultural education program on explicit and implicit attitude change in elementary school students. This thesis consists of two parts. In Study 1, elementary school students(first grade:117, fourth grade:117) completed Explicit Attitudes Rating Scales, Explicit Preference Test, and Child Implicit Association Tests (Korean-White/Korean-Black/ Korean-Southeast Asian IATs). The effects of age and gender on explicit and implicit attitudes toward Korean/White/Black/Southeast Asian were examined with two-way MANOVA. The results demonstrated that as age increases, in-group preference/out-group bias decrease on the explicit level. In contrast, on the implicit level, as age increases, in-group preference/out-group bias do not decrease. Rather, prejudiced attitudes toward blacks increase. Study 2 was performed to investigate the effect of a multi-cultural education program on explicit and implicit attitude change toward races in elementary school students. The program conveying an anti-bias message consists of three sessions, and the procedures are as follows; watching video clips, confirming contents and short discussion. Two classes in the program and two classes in comparative groups on the first and fourth grade of elementary school were assessed. The results showed that black preference significantly increased both in the first and the fourth grade elementary students on the explicit attitude level, but not on the implicit level. The theoretical and practical implications of these findings were discussed.