• Korean Journal of Culture and Social Issue
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• v.22 no.2
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• pp.203-222
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• 2016

Previous research has demonstrated that imagined contact is useful to reducing prejudice against minorities (e.g. Turner & Crisp, 2010). In this research, we investigated whether imagined contact increases attraction to physically unattractive women, and whether this effect is moderated by perceiver's physical attractiveness and appearance orientation in romantic relationships. Single male participants (n = 98) responded to items assessing their physical attractiveness and appearance orientation, and then were randomly assigned to one of the two conditions. In the imagined contact condition, participants were told to imagine communicating with a physically unattractive woman and come up with some interesting things about her. In the control condition, participants were told to simply imagine a physically unattractive woman. Next, participants saw a picture of a physically unattractive woman and rated her likeability, perceived attractiveness, and willingness to ask her out, which were averaged to form the composite measure of attraction. We found a significant main effect of imagined contact, as expected. This main effect was moderated by appearance orientation, but not by perceivers' physical attractiveness. The effect of imagined contact was significant among those low in appearance orientation, but not among those high in appearance orientation.

• Journal of the HCI Society of Korea
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• v.1 no.2
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• pp.35-42
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• 2006

The importance of interface agent as user interface increases in the ubiquitous computing environment. It is essential that an interface agent can develop social relationship with users. We propose that self-disclosure, a major factor to form and maintain human relationship, can be useful to achieve this goal. This study examined the effects of the degree of a computer agent's self-disclosure on the users' social responses. The experiment was conducted in a 2(intimacy of agent's disclosure: high vs. low) by 2(amount of agent's disclosure: high vs. low) between-group design. The results show that: 1) reciprocity of self-disclosure was found in both sub-dimensions (intimacy and amount) of self-disclosure; 2) in case that participants received highly intimate self-disclosure from the agent, social attraction, trustworthiness and expectation of mutual influence toward agent were lower than when the agent's disclosure was less intimate. These findings suggest that the intimacy of agent's self-disclosure can affect on gathering user information and human-agent relationship formation separately. While agent's highly intimate disclosure can be useful to gather user information, agent's appropriate disclosure can be useful to form positive user-agent relationship.

• Sleep Medicine and Psychophysiology
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• v.25 no.1
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• pp.21-26
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• 2018

Objectives: The current study aims to develop Korean Social Affective Visual Stimuli (K-SAVS) to arouse social affect. Methods: K-SAVS is composed of pictures of social situations among East Asians. Each picture contains a negative, positive, or neutral affect. Positive and negative stimuli were presented to one group of subjects. Negative and neutral stimuli were presented to another group of subjects. All subjects were required to fill out Affective Valence and Arousal Manikin. Results: In the initial test, 18 positive affective stimuli pictures (1 set) and 36 negative affective stimuli pictures (2 sets) were chosen from 95 stimuli pictures. Positive affective stimuli pictures showed higher valence (p < 0.001) and lower arousal (p < 0.001) than negative affective stimuli pictures. In the confirmatory test, 18 neutral stimuli pictures (1 set) were additionally selected out of the total of 79 pictures of neutral stimuli pictures and the pictures used in the former experiment. Neutral stimuli pictures showed higher valence (p < 0.001) and lower arousal (p < 0.001) than negative affective stimuli pictures. Conclusion: K-SAVS can be a valid and useful tool for inducing specific social affects of Koreans.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.245-262
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• 2012

The purpose of this study is to find out the differences in personality traits and preparation level of the baby boomers for the old age by the demographic factors and to analyze the effect of Big 5 on preparation for the old age. The 331 questionnaires were distributed among workers born in 1955 to 1963 in the Chunan industrial complex. And the frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, hierarchical regression analysis for the collected data were conducted with program SPSS 18.0 The findings are as follows. First, there is a partial difference in personality and preparation for the old age by the demographic factors. Second, extraversion, openness to experience and conscientiousness from personality have a positive effect on physical preparation for the old age while neuroticism has a negative effect on it. And there is no relationship between agreeableness and personality. Third, conscientiousness, openness to experience and extraversion have a positive effect on social preparation for the old age, but neuroticism and agreeableness do no affect it. Fourth, neuroticism,extraversion,openness to experience and conscientiousness have a positive effect on economic preparation for the old age, but agreeableness does not have any relationship with economic preparation.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.482-497
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• 2018

This study would investigate the impacts of coffee shop companies' mecenat activity on identification, corporate image, love mark and loyalty. For sampling, an investigator who visited the coffee shops in person conducted surveys with customers. 800 copies were distributed for 11 days from May 23 through June 2, 2018, and excluding unreliable questionnaires from the collected questionnaires, 711 copies were used in the final analysis. As a result of the analysis, it turned out that the higher social contribution, purity, public interest and preference, the higher identification became. Also, the higher social contribution, public interest and preference, the higher corporate image became. On the other hand, it turned out that purity had a negative (-) impact on the corporate image. It turned out that purity and preference had positive impacts on the love mark, while did not affect social contribution, while public interest had a negative (-) impact on that. It turned out that identification had a positive impact on the corporate image, and identification and corporate image had positive impacts on the love mark. Also, identification, corporate image and love mark had positive impacts on loyalty. It is expected that the above research result would provide practical implications for coffee shop companies' marketing techniques in the future, and further, it is judged that it would play a positive role in the quality of life of consumers who experience coffee shop companies' mecenat activity.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.197-204
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• 2009

This study aims to examine the realistic self-esteem of adolescents and perception of adolescents toward avatar in an attempt to understand basic aspects of their distinctive lifestyle fundamentally relative to the cyber culture on the web, given that the adolescent which is significant in forming self-esteem period plays an important role in the psychological aspect of adolescents. As for method of research, this study analyzed the self-esteem of users, their preference for avatar, and the perception toward avatar, in order to understand their psychological and social maturity. The result of study indicated that the increased self-esteem in reality among the adolescents led to the increased preference for avatar relative to the cyber culture on the web, which in turn increased the recognition of others' avatars. Those findings suggest that adolescents tend to assign self-esteem to avatar as great as themselves. Thus, it may be important to help adolescents form their self identity from the perspective psychological maturity, so that a sound and healthy web culture can be formed depending on the formation and level of self-esteem among adolescents.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.685-686
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• 2015

최근 감성ICT산업은 성숙기 IT산업을 새롭게 도약시킬 핵심 산업으로 인식되면서 관련 산업계의 주목을 받고 있으며 다양한 분야에 접목되고 있다. 특히, 인간표정을 인식하는 IT기술은 사회적 측면에서 인간중심의 미래생활 패러다임의 변화가 감성이해를 통한 사용자 친화적 솔루션으로 발전하고 있다. 효율적인 경영을 위해 기업은 고객의 요구사항을 정확히 파악하는 것이 중요한데 본 연구에서는 이러한 감성ICT 기술을 이용한 새로운 커뮤니케이션의 사례로서 고객의 감정 중에 특히 얼굴표정을 파악하여 고객중심의 맞춤형 서비스 기능을 제공할 수 있도록 얼굴표정에 의해 호감도를 특정할 수 있는 알고리즘을 제안한다. 이것은 기존의 7개 표정인식 알고리즘을 이용하여 고객만족도를 특정할 수 있도록 한 것이다.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.168-183
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• 2013

Contemporary era has witnessed a diversity of emotion and emotions being expressed through consumption. This paper examines the relationship between social paradigms and emotional design by means of literature study. In sections 2 and 3, I examine the prevalent social paradigms and the concept/development of emotional design. In section 4, I show the correspondence between social paradigms and specific types of emotional design. More specifically it is shown that "pluralism and decentrality" has led to fun design, individual design and participative design; "emotional revolution" has given rise to multi-sensory design, design with positive feelings, design with negative feelings and aesthetic design; "non-materialistic values" have their correspondence in design as performance and story-telling in design; and "organic worldview" finds its expression in ecological design with a wellness emphasis, and in interactive emotional design.

• Korean Journal of Culture and Social Issue
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• v.13 no.1
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• pp.115-136
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• 2007

A trustworthy counseling relationship is an important variable for an effective counseling progression and counseling goal achieving. This study was designed to examine effects of ambivalence over emotional expressiveness and counselor perception on working alliance. Objects of this study were clients in university counseling centers, counseling centers for adolescents and private counseling institutes. Clients were asked to answer an ambivalence over emotional expressiveness questionnaire, a counselor perception questionnaire and a working alliance questionnaire. Total 97 cases were collected and the data was analysed by multiple regression method. The results were as followed; ambivalence over emotional expressiveness was not significantly related to working alliance. However, counselor perception was significantly related to working alliance. That is, the more positively counselors were perceived, the better working alliance was. Effects of counselor perception's sub-factors on working alliance were also found; attractiveness was significantly related to working alliance but trustworthiness and expertness were not. An interaction of ambivalence over emotional expressiveness and counselor perception on working alliance was also significant. As for those clients who were high at the ambivalence over emotional expressiveness, working alliance was increased in case they had positive counselor perception. In conclusion, it is not personality factors but that counselor perception that makes the difference in working alliance

• Korean Journal of Social Welfare
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• v.60 no.1
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• pp.77-102
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• 2008

The purpose of this study is to know what impression management(IM) tactics social work applicants use in their job interviews and what relation between their IM tactics and interviewers' evaluation exists. To accomplish this purpose, we reviewed the precedent researches about IM and conducted a qualitative study with the applicants in a community welfare center which adopted open approach in recruitment process. We analyzed the applicants' IM tactics through observing video-taped interview sessions and reviewing interviewers' rating paper. The results showed that the social work applicants mainly used self-promotion tactic for emphasizing their strengths and justification tactics for expressing their weaknesses. Some applicants often used fit-with-organization and other-enhancement belonged to ingratiation tactics. According to interviewers' rating results, the applicants with deep eye contact, calm attitude or smiling face gave a good impression to the interviewers. In the final discussion, an applicant who adopted diverse verbal and non-verbal tactics and expressed her point clearly was perceived attractive by the interviewers and accepted as the best choice. Based on this qualitative analysis, we have made several practical suggestions for social work applicants, social work researchers and social work organizations.