• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.405-413
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• 2021

In this study, based on the theory of use and satisfaction, the motives of consumers who use Instagram accounts for luxury fashion brands were classified and the effect of the flow state experienced according to the motives on the purchase intention and the enjoyment was empirically studied. As a result of the analysis, the conclusions obtained through this study can be summarized as follows. First, it was found that the motive for using Instagram, a luxury fashion brand, had a significant positive effect on flow, followed by social interaction motive, informational motive, and enjoyment motive. Among the motivations for use, it was confirmed that the motivation for social interaction had the greatest influence on flow. Second, when using the luxury fashion brand Instagram account, the state of consumer flow induces positive emotions such as pleasure, which has a positive effect on purchase intention. Third, age, which is a characteristic of luxury fashion brand Instagram account users, had a significant positive moderating effect on the relationship between informational motives and flow, and had a significant negative effect with playful motives. Through the results of this study, we contributed to the flow of previous related studies by empirically showing the dynamics of consumer psychology related to the use of luxury Instagram accounts.

• Archives of design research
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• v.18 no.4 s.62
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• pp.195-204
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• 2005

This study was peformed to systematize the concept of taste being recognized as new cultural values, as well as to ascertain the looks and aesthetical values presented in modern fashion in terms of taste. Taste is the life style being pursued individually, a preference and the important factor that characterizes each individual among contemporaries. In particular, the fashion is an important means able to differentiate respective tastes. The taste-based looks including; the dandy-look, the kitsch-look, fetish-look, the grotesque-look, and the kidult-look, etc. are reviewed as cases. Those are well expressing the phases of each times. The looks reflecting contemporaries' various tastes, are symbolic means showing the positive expectations on the present and the future. The looks are unifying fashion and society, and the designers are able to be key roles satisfying customer's taste by presenting of their collections. It is expected that the outcome of this study may provide academic basis of the tastes and a framework of interpretation of the tastes and fashion looks within culture by the aesthetical values presented as fashion.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.623-624
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• 2020

끊임없이 발전하는 기술은 4차 산업혁명시대를 열게하는 중심이 되었으며 세상의 모든 것을 변화시켜가고 있다. 최근에는 혁신적이고 고도화된 IT 기술이 완전히 다른 분야와 유기적으로 융합하여 새로운 가치를 만들어 가고 있다. 특히 패션 분야에서는 이와 같은 선도적인 기술을 바탕으로 패션, 그 이상의 기능을 담당하는 '스마트패션'의 시대를 맞이하고 있다. 패션에서의 새로운 산업 분야로 자리매김하고 있는 스마트패션에 대한 사용자의 요구가 증대하고 새로운 제품을 출시하고자 하는 기업의 시도가 계속되고 있으나 학교 현장에서는 이에 대한 적절한 교육과정이 부재한 상태이다. 특히 IT 엔지니어와 패션 디자이너와의 협업의 경험이 전무할뿐만 아니라 제품을 설계하고 제작해 나가는 과정에 대한 개념이 서로 완전히 상이하여 융합의 시도가 단지 시도로 그치고 있는 실정이다. 이에 본 연구에서는 IT와 패션 전공 학생들이 함께 참여할 수 있는 융합 교과 과정을 설계함으로써 미래의 산업사회 요구에 선제적으로 대응하고자 한다. 이를 통해 상이한 전공을 가지고 있는 두 전공 학생들에게 타 전공에 대한 지식을 이해할 수 있는 기회를 제공하는 동시에 융합에 대한 경험을 충분히 제공함으로써 미래 시장으로의 선도 진입과 역할 수행의 적합성을 이루어 낼 수 있도록 한다.

• Proceedings of the Costume Culture Conference
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• 2006.04a
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• pp.37-38
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• 2006

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.127-138
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• 2020

The purpose of this study is to investigate how Socially Responsible Advertisements and Socially Responsible Fashion Advertisements affect brand attitudes, dependent on the level of consumer recollection. The following is a summary of the main findings. Corporate Socially Responsible Advertisements had a positive effect on the behavioral attitude of consumers. However, Socially Responsible Fashion Advertisements more positively affected the emotive attitude. Considering the consumer's recollection, the influences of Socially Responsible Advertisements and Socially Responsible Fashion Advertisements on Brand Attitude were investigated. In the case of Socially Responsible Advertisement, the cognitive attitude factor, that is the rational aspect of consumers, induced a favorable response, whereas, in Socially Responsible Fashion Advertisements, the emotive attitude factor had the highest level of influence on consumers.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.159-167
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• 2021

The increasingly severe environmental problems such as resource depletion and ecological damage, and consumers' concern for sustainable fashion, make the fashion industry chain develop towards green energy saving. The purpose of this study is to explore the attitude and consumption psychology of specific groups towards sustainable fashion consumption, as well as their specific views and attitudes towards recycled textiles or fabrics for re-manufacturing clothing. This paper attempts to understand how the characteristics of recycled clothing affect consumer. Based on the review of relevant literature, a series of determinants affecting consumer behavior is determined, and the characteristics of recycled products, such as expression value and social value, are determined. An online questionnaire was designed based on this conceptual framework, and 226 valid, complete answers were received. The results show that the emphasis on social value and environmental protection consciousness can effectively affect consumers' decision-making. These findings were helpful to the research of whole green environmental protection and ecological clothing recycling industry system, promote the sustainable development of the clothing industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1793-1802
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• 2007

This study examined the relationship between consumers' ethical ideologies and consumers' perceptions of fashion counterfeits. Forsyth's Ethics Position Questionnaire(EPQ) measuring consumers' ethical ideologies-- idealism and relativism -- was used. College students enrolled at a large university in a metropolitan area participated(N=314). There were no significant differences between counterfeit purchasers and non-purchasers on their ethical ideologies, while there were significant differences between these two groups on their perceptions toward two of the perceptions toward counterfeit factors: economic and psychological uncertainty. Idealism was not significantly related to participants' perceptions toward fashion counterfeit, while relativism was positively related only to participants' perceptions concerning the return-related uncertainty of fashion counterfeits. The results of a multiple regression revealed that consumers' economic, psychological, and return-related uncertainty were significant predictors of intent to buy counterfeit goods.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.78-80
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• 2004

현대사회는 새로운 문화가 끊임없이 생성되고 사라지는 현상이 반복되는 가운데 다양한 문화가 동시에 공존하고 있으며 서로의 문화를 존중하고 인정하면서 각자의 문화를 발전시켜가고 있다. 이러한 사회적 분위기에서 남성들의 문화도 과거와는 다른 양상을 보여 사회적 활동 외에 다양한 문화적 활동에 적극적으로 참여하고 있다. 특히, 최근에는 과거에 여성의 전유물이라고 여겨져 왔던 패션이나 외모, 피부관리, 화장 등에 대한 남성들의 관심이 증가하고 있으며 이러한 현상에 대한 사회적 인식 또한 달라지고 있다. (중략)

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.413-427
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• 2023

This study, centered on the artworks of Julius von Bismarck and Hito Steyerl, elucidates the aesthetic role that fashion plays in Berlin's contemporary art as an art medium. To this end, the following research questions are addressed: What are the characteristics of Berlin's contemporary art and contemporary fashion? What are the artistic styles and features of Julius von Bismarck and Hito Steyerl, and what attributes of fashion as an artistic medium are embedded in their works? How can the attributes of fashion, leveraged as an artistic medium in Berlin's contemporary art, be identified? The research methodologies used in this study include literature review, content analysis, and case analysis. The analytical findings of this study reveal that 1) Berlin has established itself as an international center of culture, yielding keen insights into artistry with reflections on technological media, and 2) the contemporary artworks of Julius von Bismarck and Hito Steyerl in Berlin feature some significant attributes of fashion as an art medium such as contemporary antisociality, metaphorical theatricality, and the tangible and intangible properties of algorithms.

• Journal of Fashion Business
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• v.16 no.1
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• pp.137-149
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• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.