• Korean journal of communication and information
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• v.47
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• pp.23-49
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• 2009

The purpose of the study is to suggest contents, and a range of a Nonnative Theory and a practice for overcoming a crisis of the Mass media. In order to achieve the purpose of the study, a limitation and implication of Social Responsibility Theory was looked into by investigating a Hutchins Report. Hutchins Report suggested the related points at moral duty and legal obligation in implementing mass media's Social Responsibility and Accountability, with relations in publics and community. However, within a view point of a lack of Accountability, Social Responsibility Theory limited responsibility to the realm of 'function', 'self-regulation' and 'self-ethics', In order to promote mass media's quality and serve to rehabilitate its reliability under the pluralistic media system, the contents of Social Responsibility and its scope should be suggested. Media Accountability is a starting point to draw out the contents and scope of Social Responsibility and also a valid democratic plan for mass media to 'social self-regulation' through the mutual communication with civil society. For future Social Responsibility and Media Accountability that is suitable for various mass media, and contents and a range should be defined.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.2
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• pp.127-140
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• 1992

본 연구에서는 Schwartz의 Norm Activation 이론을 도입하여, 실 외휴양지에서 환경훼손행위 관리를 위한 Communicatin 정책의 이론적 배 경으로 도입되어 있는 Prosocial Behavior 이론의 적용성을 실험하였다. 본 연구는 실험실에서 자체개발한 설문지를 통하여 수행되었으며, 미국 Texas A&M 대학교의 남녀 대학생 340명이 참가하였다. 본 실험의 결과 실외휴 양 환경에 대한 훼손행위(Depreciative Behavior)의 인과응보적인 결과를 알려 주는 Information이 실외휴양지 관리에 바람직한 행동의사를 활성화 시키는데 효과적인 반면, 훼손행위에 대한 법적인 제재조치를 설명하는 위 협적 Information은 바람직한 행동의지를 활성화시키지는 못했다. 이용자의 개인적인 성향인자인 사회적 책임감(Social Responsibility)의 고저는 사회 에 바람직한 행동의지의 활성화와 직접적인 관계가 있었다. 그러나, 사회적 책임감의 고저가 환경훼손행위에 대한 인과응보적인 Information이나 제재 조치에 대한 위협적인 Information과의 교호작용은 없었다. 통계학적으로 유의성은 적으나 사회적 책임감이 높은 시험구의 경우 제재조치에 대한 위 협적인 Information에 대한 반작용이 컸으나, 사회적인 책임감이 높은 실험 구의 경우 제재조치에 대한 위협적인 Information이 효과적인 결과를 볼 때, 이용자의 바람직한 행동의지에 역으로 작용하는 Communication정책에 대한 체계적인 연구가 요구된다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.2
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• pp.117-127
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• 2014

The purpose of this study is to examine the factors influencing social performance of social entrepreneurship and Corporate Social Responsibility(CSR) activities. This model tests various theoretical research hypotheses relating to social enterprise, social entrepreneurship, and CSR activities. Social entrepreneurship have been classified as innovativeness, proactiveness, risk-taking, and social value orientation. And CSR activities have been classified as community responsibility, philanthropic responsibility, and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, social entrepreneurship positively influence community responsibility, philanthropic responsibility, and environmental responsibility. Second, community responsibility, philanthropic responsibility, and environmental responsibility positively influence social performance in social enterprise. The results of this study will provide various implications to improve social performance and social entrepreneurship in social enterprise.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.355-366
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• 2014

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.495-504
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• 2015

The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'economic responsibility' and 'philanthropic responsibility' have positive effect on organizational identification while 'legal responsibility' and 'ethical responsibility' have no effect on 'organizational identification'. As for the degree of influence, 'philanthropic responsibility' has a greater impact than 'economic responsibility'. Airlines should focus on the responsibility to the community as well as social contribution. Secondly, 'organizational identification' has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Korean Business Review
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• v.4
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• pp.1-24
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• 1991

• Journal of the Korean Society for Library and Information Science
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• v.41 no.1
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• pp.289-305
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• 2007

Library laws and code of ethics for librarians declared social responsibility ensuring equal access and available support of information resources through open services all being no discrimination due to rate, creed, gender, age or for any other reason. University libraries should accomplish the social responsibility ensuring equality of information access and intellectual freedom for all users that the cultural development of organization, community, and Nation are contributed. This study reviewed the criteria for social responsibility making such as legal, stakeholder, and information demanded approach based on Library laws, ISO 26000, and Access to Libraries for Persons with Disabilities: Checklist. This research established the basic concept for social responsibility and tried to provide the basic materials for the starting of social responsibility activities through providing of activity programs in social responsibility.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.87-94
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• 2019

Our study builds up a theoretical model to explain how individual compassion in organizations affects the macro concept of corporate social responsibility (CSR). A theoretical framework conceptualizes whereby individual compassions in work organizations responding to others' suffering generate positive or negative organizational identity, which impact their CSR activities. That is, we proposes that authentic compassion will develop positive organizational identity and then leads to proactive CSR, while pseudo compassion will trigger negative organizational identity and in turn results in reactive CSR. This study aims to explain the antecedents of firms' CSR in terms of individual compassion in organizations, interacted with the dynamics of organizational identity.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.2
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• pp.681-688
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• 2010

As the concerning about Corporate Social Responsibility(CSR) is increasing, corporate's expenditure about Corporate Social Responsibility is increasing year and year. As for this, we need the research about the effect of the expenditure about corporate social responsibility on financial performance. So, lot's of empirical researches have been tested in order to prove the relations between Corporate Social Responsibility and Financial Performance. But their results of study different from those of researchers due to the reasons of different methodologies and varieties of variables measuring. Therefore, in this article, setting two hypotheses with sampling 600 corporate firms from 2003 to 2005,first we analyzed financial performance of corporate which is carrying execution into corporate social responsibility and which is not. Second, we analyzed corporate which is carrying execution into corporate social responsibility before and after. In results of this paper, carrying execution into corporate social responsibility affects financial performance badly in short term. That's why we need to study for further more long term periods such as after 5-years or so. And financial performance of corporate which is carrying execution into corporate social responsibility is higher than others, accepting the second hypothesis just as this paper has set.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.2703-2712
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• 2014

The purpose of this study is examine the factors influencing performance of long-term orientation and Corporate Social Responsibility(CSR) activities. This model tests various theoretical research hypotheses relating to social enterprise, CSR activities and long-term orientation. The proposed model is analyzed to target 115 social entrepreneurs with Smart Partial Least Square(PLS) 2.0. The result of hypothesis testing are as follows. First, long-term orientation positively influence community responsibility, environmental responsibility, and product(service) responsibility. Second, community responsibility positively influence financial and non-financial performance. Third, environmental responsibility positively influence non-financial performance, but does not significantly influence financial performance. Finally, product(service) responsibility does not significantly influence financial and non-financial performance. The results of this study will provide various implications to improve performance, long-term orientation, and CSR activities in social enterprise.