• Journal of Practical Engineering Education
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• v.13 no.3
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• pp.473-482
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• 2021

This study attempted to provide basic data for career counseling and education programs by verifying the mediating effect of career decision-making self-efficacy on relationship between perceived social support and career preparation behavior of Korean Polytechnics students. A total of 314 students from 11 departments attending the I Campus of Korea Polytechnics II were surveyed, and the research results are as follows. First, it was found that career decision-making self-efficacy completely mediated the relationship between social support and career preparation behavior. Second, the career decision-making self-efficacy had complete mediating effects on the relation between social support and career preparation behavior. Third, it was found that social support indirectly had a positive effect on career preparation behavior through career decision-making self-efficacy. The results of this study show that perceived social support of Korean Polytechnics students affects career decision-making self-efficacy and increases the level of career preparation behavior. This suggests that through active social support around Korean Polytechnics students, it is necessary to provide environmental factors that can promote career preparation behavior by enhancing the self-efficacy of career decision-making, which is a low-level factor for students.

• Industry Promotion Research
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• v.9 no.2
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• pp.1-12
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• 2024

This study examines the role of Environment, Social, and Governance (ESG) activity recognition on job satisfaction, prosocial activities, and job performance among customer representatives working in call center environments. After gathering data from 264 call center workers in major South Korean insurance companies, the analysis w as performed using SmartPLS 4.0. This study's findings reveal that employee recognition of ESG activities significantly enhanced job satisfaction. The impact of ESG activity recognition on prosocial behavior was positive but relatively weak. Job satisfaction influences both prosocial behavior and the job performance of employees. Finally, prosocial behavior positively influences job performance. The most significant finding is that employees' recognition of companies' ESG management practices serves as a job resource. This recognition enhances employees' attitudes, behavior, and performance, signaling the potential benefits of informing employees about corporations' ethical behaviors.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.187-197
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• 2011

There are many researches about effects of consumer innovativeness on the new product adoption behavior. However most of these studies regard this construct as one dimensional concept so that the extant studies suggest very ambiguous results about the relationship between consumer innovativeness and adoption behavior. This study subdivides the construct as cognitive innovativeness and sensory one and suggest these two types of consumer innovativeness affect on the risk perception of the potential adopter differently when the consumer adopt new product. In the empirical research through regression analysis and structure equation model with 217 samples, the study shows the consumer who have high level of cognitive innovativeness are more sensitive to functional risk of new products compared to one who have high level of sensory innovativeness. On the other side, sensory innovative consumer perceive social risk more when they adopt new products than cognitive innovator who have higher level of cognitive innovativeness. The result means there are dual paths on the relationship between consumer innovativeness and new products adoption behavior. Unlike the early studies, this study shows that there's dual path in relationship between the consumer's innovativeness and new product adoption. That is the consumer who have higher sensory innovativeness perceive the social risk of new products more sensitively than functional risk but the consumer who have cognitive innovativeness perceive functional risk more. So, new product adoption behavior would be different depending on the sensory or cognitive innovativeness.

• Korean Journal of Cognitive Science
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• v.16 no.3
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• pp.199-211
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• 2005

Using a psychometric paradigm, risk perception of 30 hazards was investigated for three social groups-college students, experts of technologies, and employees of environmental organizations. The aim of this study was to examine psychological dimensions of risk perception, namely, to replicate the psychological dimensions - dread and knowledge -, which Slovic et al(1978; 1984; 1987) found and to forker explore discrepancies between societal groups. The results confirmed the same psychological dimensions Slovic et al have found. However, there are a number of significant differences in perceived risk such as perceived social benefits and other risk characteristics between three groups that suggest differences in ecological attitudes. The results were compared with those of Slovic et af and the nature of differences in risk perception among three groups were discussed.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.259-268
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• 2016

The purpose of this study is to investigate the effect of perceived social supports(PSS) in SNS on SNS interactions. In addition the present study aims to look for the effect of SNS interactions on the expected level of information authenticity perceived by information users. The results show that the effect of PSS on the desire for self-identity presentation is significant(Hypothesis 1 accepted). It also reveal that the desire for self-identity presentation positively affect SNS interactions (Hypothesis 2 accepted). And the effect of PSS on the SNS interactions is positively significant(Hypothesis 3 accepted). Finally, the degree of SNS interactions positively affect the expected level of information authenticity perceived by information users(Hypothesis 4 accepted). The significance of this study is to extend scope of research which is related with PSS. Especially, present study emphasize the difference between offline PSS and online PSS. And this study make clear the cause-and-effect relationship is at work between online PSS and SNS interactions, unlike preceding researches.

• Asia Marketing Journal
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• v.2 no.2
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• pp.86-113
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• 2000

본 연구는 환경지향제품구매와 재활용행동을 설명하기 위한 것으로 Schwartz 가 제기한 규범이론에 관한 이론고찰과 실증분석을 병행하고 있다. 규범이론의 핵심은 사회규범을 개인의 행동으로 전환시키는 과정을 설명하는 것이다. 규범이론에 따르면 환경지향제품구매와 재활용과 같은 이타적 행동은 사람들이 일종의 추상적이고 객관적인 방식으로 동의하는 도덕적 행동에 관한 사회규범으로 시작된다. 그러나 사회규범은 행동을 지배하기에는 너무 일반적이고 소원하다. 따라서 이러한 사회규범은 개인적 차원에서 우리들 각 개인에게 적응되어 개인규범이 된다. 사회규범은 사회적 구조의 차원에서 존재하는 반면 개인규범은 강력하게 내면화 된 도덕적 태도가 된다. 개인이 규범을 내면화 했지만 이에 따라 행동하지 않을 수도 있는 데 상황에 적절하도록 개인규범이 정의되어야 한다. 규범이론은 주어진 상황에 적절하도록 사회규범을 개인규범으로 정의하도록 유도하기 위해서는 바로 행동결과지각과 책임귀인지각이 개입되어야 한다고 제기하고 있다. 본 연구는 이상의 규범이론에 근거하여 소비자의 환경지향제품구매행동과 재활용행동을 설명하고자 다음 세 가지 연구목적을 설정하였다. 첫째, 사회규범이 개인규범의 형성에 어떠한 영향을 미치는가? 둘째, 사회규범이 내면화 된 개인규범은 환경지향제품구매행동과 재활용행동에 직접적인 영향을 미치는가? 셋째, 규범이론은 조절변수가 개입되는 경우 개인규범이 행동으로 전환되는 것이 더욱 용이해진다고 제기한 바, 조절변수의 하나인 환경지향행동결과의 중요성지각의 영향을 검증하고자 한다. 연구결과, 환경문제가 개입된 상황에서 사회규범은 개인규범의 형성에 강한 영향을 미치며 개인규범은 다시 환경지향제품구매와 재활용행동에 영향을 미치는 것으로 나타났다. 그리고 환경지향행동결과의 중요성지각 역시 개인규범이 환경지향제품구매행동으로 전환되는 과정에서 조절적 역할을 함으로서 양변수간 관계를 더욱 강화하는 변수임을 연구결과는 제시하고 있다. 그러나 개인규범-재활용행동사이에서의 조절적 역할은 없는 것으로 나타났다.

• Informatization Policy
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• v.21 no.1
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• pp.57-76
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• 2014

The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.4
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• pp.227-235
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• 2018

The purpose of this study was to analyze the factors affecting on pre-service early childhood teachers' adoption intention of Robot-based education. For this purpose, the survey was conducted on 259 college students and the collected data was analyzed using SPSS 23.0. T-test and one-way ANOVA were used to compare the differences of adoption intention and predictive factors according to pre-service early childhood teachers' background variables. In addition, multiple linear regression analysis was conducted to analyze influence of perceived ease of use, perceived efficacy, innovative will, and social effect on adoption intention. The results were found that adoption intention and predictive factors did not show any significant difference according to background variables and that perceived ease of use and perceived efficacy influenced on pre-service early childhood teachers' adoption intention. Moreover, innovative will and social effect had an effect on perceived ease of use and perceived ease of use and social effect had an effect on perceived efficacy.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.623-633
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• 2019

This research investigated the mediating effects of communication skills in the relationship between perceived social support and school adjustment of high school students in the multicultural families, South Korea. The high school students from one to three degree in the school, who are joined the center for multicultural families in Kyeonggi-do province, were participated in the survey for this research. Total 110 were analysed using SPSS version 23.0, and used a correlation and regression analyses, proposed by Baron and Kenny(1986), to estimate the relationships between research variables. The results were as follows: First, perceived social support, communication skills and school adjustment were significant associated each other, and had positive correlations. Secondly, communication skilsl of multicultural families' high school students in South Korea had partial mediating effects on the relationship between perceived social support and school adjustment. Based on these findings, the limitations and implications of this research were discussed.

• Journal of the Health Care and Life Science
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• v.11 no.2
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• pp.219-226
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• 2023

This study investigated the effect of college students' Social Support on Subjective Happiness and Perceived Stress. 257 college students were analyzed using a questionnaire. Data analysis was statistically processed using SPSS 21.0, and simple regression analysis, multiple regression analysis, and Pearson's momentum correlation coefficient were obtained. The results of the study are as follows. It was confirmed that the higher the Social Support, the higher the Subjective Happiness. It was found that Family Support and friend support had a significant effect on Subjective Happiness, and Friend Support had a greater impact. As Social Support increases, Perceived Stress decreases, and both Family and Friend Support have a significant effect and Friend Support has a more impact