• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.294-306
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• 2021

In the era of brand economy, companies fulfill their social responsibilities to enhance consumers' brand trust, thereby enhancing brand loyalty. On the other hand, the current Covid-19 epidemic has accelerated the pace of digital transformation of enterprises and has also made consumers pay more attention to the online reputation of enterprises. Based on the Chinese consumer market, this paper studies the corporate social responsibility, Internet word-of-mouth, brand trust, and brand loyalty of electronic product companies. To verify the impact of corporate social responsibility on brand loyalty through Internet word-of-mouth and brand trust, this paper issued a questionnaire survey to Chinese consumers. A total of 469 questionnaires were used for empirical analysis, and SPSS21.0 was used to analyze the collected data. The results are summarized as follows: (1) CSR has a positive impact on brand trust. (2) CSR has a positive impact on brand loyalty. (3) Brand trust has a positive impact on brand loyalty. (4) Brand trust and e-WOM play an intermediary role in CSR and brand loyalty.

• Proceedings of the Korea Multimedia Society Conference
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• 2003.05b
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• pp.19-22
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• 2003

현대 사회는 인터넷과 네트워크의 발전과 더불어 많은 성장을 거듭해 왔고, 인터넷을 이용한 많은 서비스들은 계속해서 생기고 있다. 이러한 사회적인 배경에서 인터넷을 이용한 서비스에 대한 의존도도 또한 급격하게 증가하고 있다. 서비스를 언제, 어디서나 접근이 가능하게 함으로써 사용자들이 편리한 서비스를 제공받을 수 있게 되었지만, 이러한 서비스들이 안정적으로 제공되어야 한다. 고로 본 논문에서는 컴퓨터 시스템에 대한 신뢰성을 확보하기 위해 사용되는 기법 중 소프트웨어적인 고장 감내 시스템에 대해 알아보고 그에 따른 기법들을 조사하여 단일 시스템에서 구현해 볼 수 있는 방법 중 감시 프로세스를 이용하여 서비스를 안정적으로 서비스를 할 수 있는지에 대해 알아보았다.

• Journal of The Korean Association of Information Education
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• v.11 no.4
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• pp.397-406
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• 2007

There are lots of studies going on about internet addiction in a point of view of psychology and sociology. The purpose of this paper is to examine the relation between the internet addiction and the services and functions of internet softwares in a point of view of developing softwares. For this, the first goal is to see the type of the software that used most by elementary school students addicted to internet, and the second is to examine the risk factors of addiction and their priority orders in the services and functions offered by that kind of software. The results of this paper can give instructive informations to every children who use internet and their parents and teachers and software developers.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.10-17
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• 2005

최근 들어 모바일뱅킹 서비스는 사용자들이 급속히 증가하고, 금융기관과 이동통신 업체의 적극적인 투자가 빠르게 확대되고 있어서 시장의 발전 가능성이 높이 기대되고 있다. 그러나 아직까지 모바일뱅킹 서비스는 고객의 서비스 만족도나 서비스 제공자의 수익 면에서 만족할 만한 수준을 나타내고 있지는 못하다. 따라서 본 연구는 사용자들이 모바일뱅킹을 사용하는데 결정적인 영향을 미치는 요인을 제시하여 전략적 경쟁 도구로서의 모바일뱅킹 확산을 지원하고자 한다. 이를 위해 문헌고찰을 통해 모바일뱅킹 서비스의 특징 및 현황을 파악하고 유용성, 사용성, 서비스품질, 사회적 영향, 즉시 접속성 등의 요인을 도출하여 모바일뱅킹 기술수용모형을 제시하고 검증하였다 분석결과 모바일뱅킹 사용에 영향을 미치는 요인은 모바일뱅킹의 유용성, 서비스 품질 그리고 즉시 접속성이 유의한 것으로 나타났으며, 반면 사용성과 사회적 영향은 유의하지 않은 것으로 나타났다. 이러한 연구 결과는 많은 시사점을 제공하며, 앞으로 좀 더 추가적인 연구와 토의가 이루어져야 할 것이다.

• The Journal of Engineering Research
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• v.6 no.2
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• pp.75-83
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• 2004

We live in the information technology era and experience the rapid global information environment change through Internet. Therefore, as distribution channels and service qualities in our daily lives are provided through Internet, these changes have been the foundation of constructing a new society. Naturally, the use of computer is widely spread out and it is hard to find any company that doesn't use computer in its work. However, the computer skills of those who are in their fifties cannot reach to what the companies need for them even though they are main working groups in our society. In addition, the Internet access rate of homemakers in their late forties and over fifties are low due to their lack of computer knowledge even though they are the target customers of the Internet service. Under these circumstances, we offer a lecture using simulation techniqe through which anybody can easily follow the instructions via the "Help" menu not a boring lecture that just show the text and reads it. Besides, each class will show you how to start Internet/ how to finish it, how to register a website, how to use e-mail, etc. So, it will let you know every detailed aspect that average people may disregard but a beginner may be afraid of starting the Internet.

• 한국IT서비스학회:학술대회논문집
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• 2006.11a
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• pp.261-270
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• 2006

The present study analyzes the social equilibrium of wireless internet platform market before and after the adoption of WIPI(Wireless Internet Platform for Interoperability). When market prevails operator ownership, as opposed to manufacturer ownership, with heterogenous platforms becomes a more likely and desirable solution. After the adoption of WIPI, social equilibrium is achieved only if operators perceive that the cost reduction and the interoperability effects from investing in WIPI fully offset the appropriation effect from investing in heterogenous platforms.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.866-871
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• 2008

본 연구는 사회적자본 이론(Social Capital Theory)과 자기표현 이론(Self Expression Theory)을 중심으로, 인터넷 지식공유에 미치는 영향을 밝히고자 시도하였다. 전체 108명의 표본을 AMOS 7.0을 사용하여 구조모형 분석을 실시하였으며, 분석한 결과, 혁신성은 자기표현에 유의한 영향을 주었고, 자기효능감은 사회적자본과 자기표현에 유의한 영향을 주었다. 또한 사회적자본과 자기표현은 지식공유에 유의한 영향을 주고 있다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.169-175
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• 2015

The purpose of this study is to investigate the structural relationships among teaching presence, cognitive presence, social presence, service quality, learning flow, and learners' satisfaction in mobile learning. Survey data collected by 255 learners who completed mobile-supported courses offered by an online university in South Korea were analyzed using structural equation modeling. The results suggest that cognitive presence, social presence, and service quality have direct effects on learning flow, and that cognitive presence, service quality, and learning flow have direct effects on learners' satisfaction.

• Journal of Internet of Things and Convergence
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• v.8 no.1
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• pp.73-78
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• 2022

Due to COVID-19, the digital transformation centered on unmanned and non-face-to-face is accelerating. Like a digital civilization, it is changing into a digital age, but for those who cannot use digital, the inconveniences in daily life are falling to the level of digital illiteracy. There is a social gap between digital users and non-users, and digital non-users are separated from society. For the digital socialization of the digitally underprivileged, the transition to the digital world is accelerating, and the ability to use digital in everyday life is becoming more important. As the transition to the digital world accelerates, individual social and economic differences are occurring. These problems are hindering the sustainable growth of society. In this study, in order to receive digital education conveniently, we intend to design an education model with excellent accessibility as an education that can be received by all citizens. It is intended to propose a digital education model that can be used universally and solve the inconvenience of life through digital comprehensive competency education that can be received step by step and can be easily received.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.2
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• pp.291-299
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• 2013

The purpose of this study was to examine effects of socio-demographic, health, and delinquent behavior factors on internet addiction among the Korean youth. This study used the 2009 Korean Youth Health Risk Behavior On-line Survey data. It selected 73,238 cases of junior and senior high school students from the raw data and conducted a secondary data analysis. Frequency analysis, chi-square test and logistic regression analysis was conducted. Being male, living without parents, low economic status, poor academic record, poor subjective health status, poor subjective well-being, high level of stress, presence of depression and experience of drug use significantly increased likelihood of internet addiction. Findings may be used for developing strategies to deal with internet addiction among adolescents in Korea.