• Journal of Internet Computing and Services
• /
• v.13 no.2
• /
• pp.119-126
• /
• 2012

The purpose of this study is to test the motivations for e-Learning service usage of smart device users. To do this, empirical data were collected by conducting a field survey with 382 smart-device based e-learners, and structural equation model was used for the purpose of analyzing the data acquired by the survey. A structural equation model was designed and constructed by such factors like usefulness, enjoyment, word-of-mouse(WOM) effect, and social interaction on e-Learning usage intention. In addition, social interaction has an influence on WOM effect. The results of the analysis are summarized as follows; first, usefulness, enjoyment, and WOM have direct effects on e-Learning usage intention. Second, social interaction not only has direct influence on e-Learning usage intention but also has indirect influence carried by WOM effect. The findings have significant implications which the study inquires into the factors for e-Learning usage motivations of smart-device based e-learners.

• Journal of Internet Computing and Services
• /
• v.11 no.3
• /
• pp.105-119
• /
• 2010

The purpose of this study is to examine diverse factors influencing the adoption of IPTV services and relationships among them. To achieve the purpose, this study modified and applied the established theory of the Extended Technology Acceptance Model(ETAM) incorporating socio-cultural factor, flow experience and perceived behavioral control as related constructs. The suggested model was empirically tested through the structural equation modeling approach. The results are as follows: First, the socio-cultural factor and the perceived behavioral control have significant direct influences on the adoption of IPTV services. Second, the flow experience does not have a significant indirect influence mediated by the attitude toward IPTV services. Third, the socio-cultural factor has the significant relationships with the perceived usefulness and the perceived ease of use. Finally, the flow experience was influenced by the perceived usefulness and the perceived ease of use.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.15 no.5
• /
• pp.129-143
• /
• 2020

Recently, Start-ups has been emphasized as part of a career-breaking women returning to society policy. To this Policy, the relationship between the planned happenstance skills and the entrepreneurial intentions of a career-breaking woman was investigated, and the successful role model as an individual environmental factor and the moderating effect of social support forces was verified. The results of the survey analysis of 139 women who have experienced career cut-offs in the metropolitan area and Dae-gu and Gyeong-buk are as follows; First, the planned happenstance skills of career-breaking women affect a positive effect on the entrepreneurial intentions. Second, it was found that the moderating effect of the successful role model does not appear in the relationship between the planned happenstance skills of a career-breaking woman and the entrepreneurial intentions. Third, it was found that there was no moderating effect of the social support forces in the relationship between the planned happenstance skills and the entrepreneurial intentions of a career-breaking woman. Last, It was found that the entrepreneurial intentions, which is a personal psychological characteristic for career-breaking women is more directly affected than personal environments. In order to increase career-breaking women's the entrepreneurial intentions, it is necessary to develop psychological skill-building programs which can enhance the accessibility of start-ups and raise the perception of Start-ups. In addition, it is necessary to continuously expand exposure opportunities such as role models and success stories which succeeded in starting a business after a career break and to expand social support forces that can help with courage, advice, and change management to discover opportunities of start-ups.

• Proceedings of the Korea Information Assurance Society Conference
• /
• 2004.05a
• /
• pp.153-160
• /
• 2004

전자정부가 출범하면서 국민의 편익과 업무의 효율을 가져오는 혁신적인 계기가 되었다. 그러나 전자정부 서비스 실현을 위한 11개의 국책사업 중 교육행정정보시스템(NEIS)의 문제로 인해 개인정보보호에 대해 사회적인 관심을 가지게 되었다. 이에 대한 해결방안으로 미국과 캐나다에서 실시하는 프라이버시 영향 평가(Privacy Impact Assessment)를 도입하여 위험분석 방법과 통합한 새로운 PIA모델을 제시한다. 또한 외국의 PIA 적용사례(Canada PIA report)를 통해 PIA를 실시해야 하는 이유에 대해 기술하고자 한다.

• Journal of Digital Convergence
• /
• v.18 no.10
• /
• pp.129-136
• /
• 2020

The purpose of this study is to identify the influence of external-social and cultural factors on the perception of corruption in the public society through the Structural Equation Model(SEM) and to seek ways to reduce corruption in the public society. Currently the level of corruption in public sectors that people think is still large, and it is necessary to continuously reduce corruption in public sectors in order to improve national competitiveness. Since one society is a part of a country in system theory and social network theory, public society needs quantitative research in order to find the causes of corruption and solve them. The model was built and the variables were defined in SEM based on 600 questionnaires. As a result of analysis, corruption in public offices has decreased since the implementation of the solicitation and graft law, and socio-cultural factors have had a direct impact on corruption in public offices. The further research area is to seek detailed ways for transforming the education and awareness of civil society across the country in addition to the efforts of the public officials themselves in order to reduce corruption in public offices.

• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.225-234
• /
• 2021

This study is a cross-cultural study examining whether differences in perceptions of social gender roles in Korea and Uzbekistan have different effects on ad attitudes and product attitudes through the endorsers' gender. In particular, this study was focused on the difference between the facial expression of the endorser and the moderating effect of the ad situation in these relationships. The research results are as follows. First, the difference in the perception of social gender roles was larger in Uzbekistan than in Korea. Second, the influence of gender of endorser on ad attitude was perceived to be higher in Uzbekistan than in Korea. Third, the moderating effect of facial expression(Placid vs. Cold) in the effect of gender of advertising model on advertising attitude was found only in Uzbekistan. Fourth, the moderating effect of the ad situation (Office work vs. Family life) in the relationship between the endorsers' Gender and ad attitude was also found only in Uzbekistan. Fifth, the effect of consumer's ad attitude on product attitude showed a statistically significant positive relationship in both countries. This study reveals that cultural differences in the masculinity (or femininity) dimension between Korea and Uzbekistan are also affecting the effectiveness of ads. Therefore, this study suggests that global marketers should consider not only the existing information source effects such as reliability, professionalism, and attractiveness, but also the gender, facial expression, and ad situation of the endorser according to cultural differences when selecting an ad model.

• Journal of Convergence for Information Technology
• /
• v.11 no.3
• /
• pp.107-124
• /
• 2021

This study is a study on the innovation resistance that may arise in connection with the introduction and use of smart factory-related technologies by SMEs. It is to study the effect of the leading factors of innovation resistance on innovation resistance and the effect of innovation resistance on use intention by using the extended innovation resistance model. A total of 176 survey data were used for the study, and the study was conducted using SPSS 25 and Smart PLS 2.0. Relative advantage, suitability, perceived risk, social impact, and organizational characteristics have a significant effect on innovation resistance, and innovation resistance was tested to have a significant effect on the intention to use. As an implication according to the research, a plan to improve the level of introduction and use of smart factories using the expanded innovative storage model was presented by dividing positive and negative factors, and factors that should be improved and factors that should be reduced are presented. It was specifically presented.

• The Journal of the Korea Contents Association
• /
• v.14 no.11
• /
• pp.930-943
• /
• 2014

Museums increasingly are expected to be accountable for effectiveness of both new and existing programs, and to broaden and diversify community members served. One approach is to expand program services beyond those for traditional on-site visitors to non-traditional more diverse populations, including at-risk populations. Program evaluators are challenged to verify achievement of such lofty goals in the short term and during early program implementation. Nevertheless, it is critical to examine impacts of newly developed programs to determine viability and to improve them. This study assessed the impacts and efficacy of an on-going, non-traditional museum program targeting transitional homeless people in the community. Results presented a strategy for conceptually framing an assessment of a collaborative museum program serving non-traditional museum clients. Also, this study showed how aspects of one program were perceived by participants, and how those perceptions correspond with program outcomes.

• Journal of Digital Convergence
• /
• v.17 no.4
• /
• pp.87-94
• /
• 2019

Our study builds up a theoretical model to explain how individual compassion in organizations affects the macro concept of corporate social responsibility (CSR). A theoretical framework conceptualizes whereby individual compassions in work organizations responding to others' suffering generate positive or negative organizational identity, which impact their CSR activities. That is, we proposes that authentic compassion will develop positive organizational identity and then leads to proactive CSR, while pseudo compassion will trigger negative organizational identity and in turn results in reactive CSR. This study aims to explain the antecedents of firms' CSR in terms of individual compassion in organizations, interacted with the dynamics of organizational identity.

• Proceedings of the Korean Society of Disaster Information Conference
• /
• 2023.11a
• /
• pp.303-304
• /
• 2023

확률론적 위험성 평가는 하중, 재료특성 등과 같은 불확실성 인자를 고려하여 구조물의 안전성을 평가하는 기법이지만 모든 불확실성을 고려하는 것은 현실적으로 불가능하다. 또한 원전 격납건물은 콘크리트, 철근, 라이너, 텐던이 복잡하게 결합되어 있다. 따라서 전역민감도 분석을 통해 격납건물의 불확실성 인자 검토하고 선정하는 작업은 필요하다. 따라서 본 연구는 대리모델을 기반으로 축소규모 원전 격납건물의 전역 민감도 분석을 수행하고 격납건물의 주요 영향인자를 분석하고자 한다. 유한요소 해석 모델을 기반으로 대리모델의 학습데이터를 생성하였으며 구축된 대리모델의 성능지표를 분석하였을 때 높은 회귀성능을 갖는 것으로 판단된다. 대리모델을 기반으로 전역 민감도 분석을 수행한 결과 콘크리트의 인장균열이 발생하는 내압수준에서 민감도 지수는 콘크리트의 압축강도가 높지만, 전체적인 내압 구간에서 민감도 지수는 텐던의 탄성계수 및 항복강도가 높은 것으로 나타났다.