• Journal of Digital Convergence
• /
• v.18 no.5
• /
• pp.221-232
• /
• 2020

This study analyzed the effect of relational benefits that students of Makeup Beauty Academy perceive about Beauty Academy on brand image, trust and recommendation intention. The survey was conducted on students from five Beauty Academies in Seoul, Incheon and Gyeonggi Province. The analysis was done using SmartPLS 2.0, which enables simultaneous measurement of causal relationships, mutual influence and structural models among potential variables. According to the analysis, social benefits, economic benefits, and customization benefits, excluding psychological benefits, have a significant impact on the brand image. Psychological and economic benefits were found to have no significant impact on trust. Both brand image and trust were found to have a significant impact on the recommendation intention. Based on the results of the analysis, the implications necessary for the formation of customer relationships between the makeup-specialized Beauty Academy and the students were presented.

• Journal of the Korean association of regional geographers
• /
• v.19 no.4
• /
• pp.567-579
• /
• 2013

The purpose of this paper is illuminating positively the perception and compliance rate of local food principles in Korea. The results are as follows. First, in terms of the perception rate, social trust and local production/consumption are the most important components rather than eco-friendliness. This means the importance of both spatial and social aspects of local food concept. Second, in terms of the compliance rate, social trust and shortened food chain are well complied, rather than eco-friendliness and shortened food miles. Third, in terms of the difference between perception and compliance rate, the social aspects such as eco-friendliness, social trust, and shortened food chain has shown relatively smaller difference than the spatial aspects such as shortened food miles and local production/consumption.

• Korean Journal of Culture and Social Issue
• /
• v.11 no.spc
• /
• pp.133-161
• /
• 2005

The present paper examines trust, interpersonal relationship, and civil society in Scandinavia and East Asia. In the first section, the concepts of trust and democracy are defined. In the second section, the cultural transformations that paved the way for the development of democracy in the West and Scandinavia are reviewed. In the third section, the basis of trust and democracy in East Asia, focusing on Confucianism, is reviewed. In the fourth section, a review of an empirical study conducted with a national sample in Denmark, Sweden, Japan, and Korea is presented. The results indicate that both the Scandinavian and East Asian respondents support the basic ideas of liberal democracy and trust close ingroup members. East Asian respondents are less likely than Scandinavian respondents to trust their colleagues and outgroup members and much less likely to trust political and government institutions. Scandinavian respondents prefer tolerant leaders who lead by ideas, while Koreans prefer strong paternalistic and moral leaders. Japanese respondents are less supportive of paternalistic leaders. Overall, results indicate that in Scandinavia and East Asia, although the basic ideas about democracy and human rights are similar, the methods of implementing these ideas are different. When compared with Scandinavia, there is much lower transparency and accountability in East Asia. In the final section, the challenges that the modern democracies face are discussed.

• The Science & Technology
• /
• v.30 no.2 s.333
• /
• pp.18-19
• /
• 1997

고도산업사회에서 전문가의 역할은 절대적이며 그 사회의 주체가 되어야 한다. 기술자는 자긍심을 갖고 현실에 참여해야 하며 협력하는 사회의 기초적인 역할을 감당해야 한다. 협력의 기초는 정직성과 근면성 그리고 신뢰성이라 할 수 있다.

• Proceedings of the Korea Water Resources Association Conference
• /
• 2017.05a
• /
• pp.65-65
• /
• 2017

상수관망 시스템(Water Distribution System, WDS)은 원활한 용수 공급을 위해 구축된 사회기반시설물로써, 물 공급절차에 따라 그 구성요소를 공급원, 공급 경로, 수요지 등의 범주로 구분할 수 있다. 원활한 물 공급이란 수요지에서 요구하는 수량과 압력 수준을 충족시키는 것을 의미하며, 따라서 상수관망의 용수공급능력은 요구 수량 및 압력과 실제 공급 결과를 비교함으로써 가늠할 수 있다. 과거에는 두 가지 기준을 별도로 산정하여 이를 평가하였으나, 유량과 압력을 함께 고려할 수 있는 에너지 기반의 평가 방법이 제시되면서 시스템 내 에너지 분포를 정량화하여 시스템의 용수공급능력을 평가하는 연구가 주목받고 있다. 세계적으로 많은 연구자들은 시스템 내 에너지 흐름 상태를 정량화함으로써 다양한 형태의 상수관망의 신뢰도지수(Reliability Index)를 제안한 바 있다. 이 때, 대부분의 신뢰도 지수 연구에서는 수요지에 공급된 에너지를 기본적으로 유지해야 하는 최소요구 에너지(Required Energy)와 비상 상황에 대응하기 위한 잉여 에너지(Surplus Energy)로 구분하고 있으며, 잉여 에너지를 상수관망의 공급 안정성을 나타내는 핵심 요소로 활용하고 있다. 확보된 잉여 에너지는 비상시 최소요구 에너지를 대체하는 개념에서 복원력으로 표현되어, 잘 알려진 Resilience Index(RI)를 비롯해 많은 복원력 지수가 존재한다. 본 연구에서는 복원력 지수를 포함한 세 가지의 신뢰도 지수를 적용하여 상수관망의 용수공급 상황 변화에 따른 시스템의 안정성을 분석하였다. 특히, 절점별 복원력 지수를 산정하고 그 분포를 공간적으로 도시하여 파악함으로써, 비상시 효율적인 운영을 위한 판단기준으로써 신뢰도 지수를 폭 넓게 활용할 수 있음을 제시하였다.

• Journal of Venture Innovation
• /
• v.1 no.1
• /
• pp.113-127
• /
• 2018

The purpose of this study was to investigate the determinants of organizational trust and its effect on organizational effectiveness in the public organizations. This study examined five factors of organizational competencies, consideration, fairness, organizational morality and organizational social responsibility as the determinants of organizational trust and job satisfaction, organizational commitment and intend to leave as the indicators of organizational effectiveness. For this study, data were collected from 323 public officials in Gyeonggi Province with structured questionnaires and analyzed using structural equation modelling technique. This study found that organizational competencies, consideration, fairness, organizational morality and organizational social responsibility made significant contributions to the formation of organizational trust and that organizational trust impacted positively organizational effectiveness measured in terms of job satisfaction, organizational commitment and intend to leave.

• The Journal of the Korea Contents Association
• /
• v.18 no.7
• /
• pp.350-361
• /
• 2018

This study investigated the mediating effect of social capital between social workers' professionalism and service quality. By utilizing a convenience sampling method, a survey data form 276 social workers in Chungbuk province was analyzed. Results of descriptive statistics found that professionalism of social workers is 3.36, subtype of social capital among network being 3.43, credibility is shown for 3.67, and quality of service is confirmed for 4.00points in 5-point Likert scales. Both subtypes of social capital - network and credibility - showed mediating effects in the relations between professionalism and service quality. That is, a causal path of professionalism, social capital and service quality was confirmed by the data. Based on these results theoretical and practical implications for enhancing the level of social support and service quality of social services.

• Korean Journal of Social Welfare Studies
• /
• no.37
• /
• pp.241-266
• /
• 2008

Individual donors that are the social and financial base of organization finance are divided into prospect, current donors and lapsed donors. This study might be the first efforts in Korea, to reveal the characteristics and behavior of lapsed donors. We found that major reasons of giving lapse were financial inabilities and interest of other cause. However, many lapsed donors didn't give any more but moved to another nonprofit organization for donation. Moreover, their trust of ex-nonprofit organization has effected their decision to donate to other nonprofit organizations again or not. Therefore, donor services that improve donors' trust is important to maintain nonprofit sector' donor basis.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.3
• /
• pp.27-38
• /
• 2015

Recently, Corporate Social Responsibility(CSR) is essential firm activity to establish favorable firm true and sustainability management. However, there has been a controversy over the relationship between CSR and financial performance, also, it has been a little research that investigate relationship between CSR, firm reputation in firm level and firm true, firm loyalty in financial institution. This paper investigate empirically relationship between CSR activities, firm reputation and firm loyalty, moderating effect of firm true on the relationship between CSR activities, firm reputation and firm loyalty. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of CSR activities are divided into four factor, such as economic, ethical, consumer protection and environmental responsibilities. In the results of the analyses, consumer protection responsibility, economic reliability and business management skill positive affects the reliability of firm. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of firm true on firm loyalty was represented, the effect of CSR and firm reputation was statistically significant or diminished. Thus, the mediating role of firm true was supported. It means the higher the CSR and corporation reputation activities are, the higher the firm true is, further the higher level of firm true can enhance firm loyalty.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.7
• /
• pp.179-187
• /
• 2023

Consumer trust plays a crucial role in the development of the sharing economy. This study primarily focuses on the factors influencing consumer trust and examines the case of ofo, a former leader in China's bike-sharing industry. This paper analyzes the decline in consumer trust in ofo, which can be attributed to internal management issues and the near-bankruptcy situation. The "difficulty in refunds" issue faced by ofo since December 2018 has been growing continuously, and this study explores the factors influencing trust and distrust in this context. By considering product factors (quality), platform factors (payment security, privacy protection, reputation), and social factors (social norms, government regulation) as independent variables, the study analyzes the factors affecting consumer trust. The analysis results revealed that as consumers' distrust towards shared bikes increases, their switching intention also increases. The company's reputation and social norms were found to influence both trust and distrust, while government regulation was found to influence trust. The research findings provide insights relevant to sharing economy platforms and offer guidance for future studies.