• Journal of Digital Contents Society
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• v.16 no.5
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• pp.749-756
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• 2015

This study focused on smartphone adoption of foreign students who are studying in Korea in digital media era. Smartphone is not only new media but also social media. Based on former research, factor for smartphone adoption of foreign students will be analyzed. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In conclusion, some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed.

• Cartoon and Animation Studies
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• s.42
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• pp.125-150
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• 2016

In the 2000s, Korean cinema maintained the industrial growth on the strength of 10 million audiences and the successful Korean blockbuster. A variety of film materials such as history, politics, social issues, and the division between North and South Korea ideology were addressed in the movies, and one of the movies based on a true story was popular. Accordingly, external size of the film industry has been gradually expanding. Korean public movies have a firm position in the film market, and a diversity of discussion is made as the movies spontaneously get attention. Also, the influence of social media and media which recognized far-reaching powers of public films causes a political and social change, but it also provokes ideology controversy. Objectivity of this study is first to discuss factors and initiating causes that Korean movies have firmly settled as public movies since late 1990s. Secondly, this study considers relation among media, social media. and Korean public film that aroused more arguments on politics, society, and history in 2000s. The powerful influence of films on society not only leads political change but also affects awareness change of audience and the role of social media.

• 정보화사회
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• s.121
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• pp.40-45
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• 1998

멀티미디어란 용어는 1970년대에는 주로 컴퓨터나 통신 전문가들 사이에서만 사용되는 전문용어로 여겨졌으나, 1980년대 말부터는 사용이 본격화 되어서 최근에는 사회 각 분야에서 보편적인 용어로 자리잡고 있다. 그러나 대부분의 경우 멀티미디어의 의미를 정확하게 정의하지 않고 사용함으로써 개념상의 혼란이 자주 발생하고 있다. 이는 멀티(multi)라는 단어가 의미하듯이 여러 미디어가 디지틀과 같은 커뮤니케이션 관련 기술의 발전으로 융합화된 결과로서 관련 미디어에 따라 이에 대한 이해의 관점이 다르고, 또한 계속되는 기술 발전으로 아직 최종 완결이 되지 않은 진행형적 현상이기 때문이다.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.270-281
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• 2021

The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

• Korea Multimedia Society
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• v.20 no.3
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• pp.41-52
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• 2016

• Informatization Policy
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• v.29 no.3
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• pp.3-25
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• 2022

Since social media's introduction, it has reached a point where almost all Internet users, or more than half of the world's population, use social media. As its use became a common activity for many people, social media inevitably induced a range of social phenomena, and numerous researchers have examined them from diverse perspectives. In order to understand the social media phenomenon and related studies better, this study incorporates and analyzes 1,038 articles of social media literature, explores their focuses, and provides an integrative knowledge of the social media phenomenon and research trend. Furthermore, by applying Ihde (1990)'s theories on human-technology relationships to social media literature, this study also investigates how the relationship between people and social media has changed. This study interprets the approaches used in literature in light of human-technology relationships and offers suggestions for future research.

• Archives of design research
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• v.16 no.3
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• pp.309-318
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• 2003

A work of Art is not supposed to be isolated from the world, but it should be influenced by its cultural background and situations of the times. Therefore, Art itself reflects its era. In other words, it is created being based on the thought of its artist and simultaneously interacting with external conditions or circumstances of the era, so it would also affect the cultural code of its society. This is why modern art made by the individual living in this complicated and diversified society is quite avant-garde. Various demands from its society and diversified senses have been influencing diversification of works of Art. Now we can say that a mode of art is also dose to current stream of the times. A lot of artists have been trying to get out of traditional way of presentation techniques and classification of genres. In that point, the emergence of Multimedia Alt is inevitable in this digital era. The terms of Internet or multimedia are now familiar with everybody in the world, and a lot of works like Technology Art, Information Art, Computer Art, Digital Art, New Media Art, and so on have been coming into the world by using multimedia. Unlike other works of Art, these works from multimedia are practically used by being combined with technologies. Hereupon, in this paper I would like to find out a concept of Multimedia Art, its social function, and the future prospect of this brand-new form of art.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.149-155
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• 2017

The purpose of this research was to develop the method of media literacy education program based on animation production for the 21 century student. A total of four stages of educational programs were constructed by linking the media literacy education goals and the animation production process through the previous research. First, Acquisition of animation production tools for enhancing media access capability. Second, Animation production practice stage for strengthening creative production capacity. Third, the development of critical understanding stage for presentation and discussion the results. Forth, social sharing stage to strengthen social communication capacity. For the practical application of the education program, it was produced as an educational model for Hanseo University animation summer camp, and was educated by 79 middle school students in Chungcheong province. Based on this research, students improve an analytical ability and help them become active participants by creating their own animations. In future, it will be needed a continuous research on the development of educational programs using various media.

• Information Systems Review
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• v.19 no.1
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• pp.101-121
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• 2017

This study explored the emotional and social implications of social media "like" behavior and examined the difference in this behavior across gender. Most studies on social media have analyzed the "like" behavior quantitatively and determined the number of "likes" produced and exchanged. The current study presented a different view by applying a social perspective and analyzing the user intrinsic motives embedded in the "like" behavior. Specifically, we identified empathy and social support as the "like" motivations and used relationship building and information sharing as the mediators. Furthermore, we hypothesized that empathy and social support exhibit different effects on the use of social media across gender: the female group shows strong empathy, and the male group shows strong social support. Validation was performed through a survey of 285 social media users. The results confirmed that empathy and social support have significant effects on the use of social media. However, gender difference in the use of social media was not evident and was only partially evident in the effects of empathy and social support.

• Korean journal of communication and information
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• v.67
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• pp.35-61
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• 2014

This article argues that public service broadcasting (PSB) should be transformed into public service media (PSM) in order to accommodate the concept of universal service in this media convergence age. If we utilize the universal service concept of telecommunications in this purpose, it inevitably constrains the concept to "access to general information" and has a limitation in its scope. In contrast, the application of the broadcast perspective leads to only examine the possibility of expanding the universal service obligation to new platforms, which has been applied to terrestrial broadcasting. As a result, these two approaches have no choice but to stay in limited area such as low-income assistance. Thus, in conclusion, it is necessary to convert PSB to the PSM as a means of providing the socially required content universally, which commercial market cannot easily produce.