• Journal of Convergence for Information Technology
• /
• v.11 no.10
• /
• pp.101-114
• /
• 2021

This study aimed to analyze the degree of consumers' expectations for their performance and efforts in using overseas direct purchase, impact of overseas direct purchase on the society, and effect of price value to their intention to use overseas direct purchase in the future. In addition, the significance of overseas direct purchase on the user-perceived availability is empirically analyzed. As a result of the study, it was confirmed that performance expectancy, effort expectancy, social influence, and price value showed significantly positive effect on the intention to use overseas direct purchase in the future. With respect to the perceived availability in using overseas direct purchase, it was found out that effort expectancy and price value had significantly positive effect; however, it appeared that performance expectancy and social influence had no significant effect on the perceived availability of the users.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
• /
• v.15 no.2
• /
• pp.152-159
• /
• 2004

Objective : The present study investigated the interpretation bias and expectation and judgemental bias of performance in socially anxious children. Method : Children with high social anxiety (n=18) and low social anxiety (n=16) were recruited through self-report and peer nomination, Participants performed three tasks to assess for cognitive bias. The first task measured interpretation of ambiguous social situations. The second task measured expectations regarding performance in a three minute impromptu speech. The third task assessed for judgemental bias via comparison between post-speech self rating and observer rating. Result : Children with high social anxiety did not differ significantly from low social anxiety children on the dependent measures assessing bias in interpretation, expectation and judgement. However, a significant difference was found in the judges' rating of children's performances on the speech task, with high social anxiety children obtaining significantly lower scores compared to low social anxiety children. Conclusion : The role of cognitive biases in the development and maintenance of social anxiety in children was discussed.

• KLA journal
• /
• v.32 no.1 s.266
• /
• pp.19-32
• /
• 1991

본고는 Bob Usherwood의 The Public Library as Public Knowledge (London, LA Publishing, 1989)의 ‘Prologue'와 ’Part one The social context'를 번역한 것이다. 이 책에서는 현대사회에 있어서 공공도서관에 관련된 문제들을 사회적 측면, 정치적 측면, 경제적 측면, 커뮤니케이션적 측면, 직업적 측면에서 분석하고, 사회적 감시기관으로서의 공공도서관의 역할을 제시하고 있다. 기존의 접근법과는 전혀 다른 견해가 새로운 시각을 제공하리라 기대한다.

• The Journal of Bigdata
• /
• v.9 no.1
• /
• pp.169-186
• /
• 2024

This study aims to analyze the acceptance factors for expanding the adoption of AI by SMEs and draw practical and policy implications. To this, we conducted an empirical analysis of AI acceptance factors among 315 SMEs in various industries such as manufacturing, service, and information and communication sectors located in Korea. Based on the UTAUT, we examined the influence of decision-making reliability, perceived awareness, policy support, education and training, perceived cost, perceived risk, and system complexity, and found that decision-making reliability positively affects performance expectancy and social influence, perceived awareness positively affects performance expectancy and effort expectancy, policy support positively affects social influence and facilitating conditions, and education and training positively affects effort expectancy and facilitating conditions. Perceived cost had a negative effect on social influence and facilitating conditions, and perceived risk had a negative effect on performance expectancy and social influence. System complexity had a negative effect on effort expectancy but no effect on facilitating conditions. These results are expected to be widely utilized as basic research for the diffusion of AI in industry and provide practical and policy implications for promoting the adoption of AI in SMEs.

• Journal of Convergence Society for SMB
• /
• v.5 no.1
• /
• pp.7-11
• /
• 2015

본 연구는 여러 사회복지조직들이 연대성을 가지고 지역사회 차원의 사업을 구현해 낼 때 활동의 정체성과 방향을 설정하기 위하여 참여주체들이 기대하고 있는 성과를 어떻게 인식하고 있는지를 알아보기 위해 컨셉트 맵핑 활용에 대한 문헌고찰을 시도한다. 컨셉트 맵핑은 복잡하고 추상적인 아이디어를 개념화하는 의사결정방법이다. 이 방법을 활용하면 참여한 조직들의 개별적인 이해와 목적을 체계화시켜 합의된 성과를 도출해 내는데 유용할 수 있다. 컨셉트 맵핑을 활용한 의사결정과정에서 참여자들의 의견이 소외되지 않고 모두 채택되도록 하는 시스템 운용이 가능하며, 그로 인해 다양한 조직의 참여를 극대화 할 수 있다. 궁극적으로 사회복지조직의 성과에 대한 합의도출이 신속히 이루어지고 이후 활동에 대한 방향성도 명확하게 설정될 수 있는 것이다.

• Culinary science and hospitality research
• /
• v.18 no.1
• /
• pp.259-271
• /
• 2012

As the society's expectations of business have drastically amplified in recent years, an increasing number of companies have devoted their resources and managerial attention to corporate social responsibility. However, little information bas been reported on consumers' expectations on social responsibility of restaurant companies. This research studied the consumer's perception on the socially responsible business practices of restaurant companies. The research also investigated if the customer's expectations differ based on the types of restaurants. Overall, it was found that the consumers strongly feel the necessities of restaurants' socially responsible activities and publicity of those activities (4.08 and 4.05, respectively, out of 5). They also responded that the socially responsible behaviors of restaurants somewhat affect their purchase decisions (3.74 out of 5). As a result of a principle component analysis, five types of socially responsible activities(i.e., philanthropic responsibility, economic responsibility, community responsibility, environmental protection responsibility, and consumer protection responsibility) were extracted. In addition, the results showed that the consumer's expectations toward socially responsible activities of restaurants differ based on the types of restaurants (multivariate F=4.616, p=0.000).

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.8
• /
• pp.181-189
• /
• 2017

This study examines whether the variables used in the Unified Theory of Acceptance and Use of Technology(performance expectancy, effort expectancy, social influence, and facilitating conditions) is applicable to continuous usage of uTradeHub at a time of expansion in the use of uTradeHub. In addition, the role of user satisfaction(mediating effect) and CEO support(interaction effect) in the relationship is identified attempting to provide basic data to help uTradeHub management strategy establishment. A total of 101 valid responses collected through questionnaires were used for empirical analysis(using SPSS 24.0), and the results are as follows. First, for the effect of the integration technology acceptance factor on user satisfaction(H1), only performance expectancy, effort expectancy, and social influence were significant, but facilitating conditions was not significant. Second, for the effect of user satisfaction on the continued use of uTradeHub(H2), there was a significant result. Third, the mediation effect on verification of user satisfaction(H3) was full where performance expectancy, effort expectancy, and social influence prompted continuous usage through user satisfaction. Fourth, for interactive effect verification of CEO support(H4), an interaction effect was shown only in the influence relationship of performance expectancy and social influence on user satisfaction.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.379-388
• /
• 2013

u-Healthcare integration between ICT and healthcare service is able to utilize effectively for people's healthcare anywhere and any time. The purpose of this study is to explore the perception and influence factors on intention to use u-Healthcare service of physicians and staffs working for medical institutions. Ninety eight(98) valid cases have been collected for this study. It is also analysed by SPSS 18.0 and SmartPLS 2.0M3. Empirical findings provide important insights as follows: firstly, performance expectation, effort expectation and social influence positively influence intention to use u-Healthcare service; secondly, perceived risk negatively influences usage intention, and finally, performance expectation, effort expectation and perceived risk are moderated by voluntariness.

• 한국노년학
• /
• v.39 no.3
• /
• pp.569-587
• /
• 2019

This study aims to look at the factors affecting later-life expectation of semi-older adults. Total of 323 participants aged from 50 to 64 was used for analysis from the data of 'Korean's Perception on Aging Society', which was conducted on behalf of Initiative for Humanities' Research and Education, funded by National Research Foundation of Korea. Multiple regression analysis was used for analysis, and the results are as follows. First, later-life expectation of semi-older adults appeared to be high. Second, the significant factors were prejudice towards the elderly and social solidarity. That is, participants with lower prejudice towards the elderly and higher trust and solidarity with society showed greater later-life expectation. Based on the results of this study, future research directions and implications for policy and practice were suggested.

• Journal of Technology Innovation
• /
• v.27 no.4
• /
• pp.111-144
• /
• 2019

As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.