• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Korean Journal of Legislative Studies
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• v.22 no.2
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• pp.77-112
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• 2016

Given the few studies on the responsibilities of assembly, government, and president for social conflicts, this study analyzes the influence of conflict causes upon that responsibilities. First, the need for the mediation mechanisms for dealing with social conflicts and the level of labor-management conflict are positively associated with the responsibilities of assembly, government, and president. Second, the levels of conflict between social strata and ideological conflict are positively related with the responsibility of assembly or president. Third, interdependence and mutual understanding between stakeholder, among independent variables, are positively associated with the responsibilities of assembly and president. Finally, all of the levels of conflict types, except the level of ideological conflict, moderate the effects of conflict causes on the responsibilities of assembly, government, and president. These results reflect the importance of managerial and institutional approaches to the conflict resolution focused on conflict causes and types.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.223-231
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• 2017

This study examined the effects of CSR characteristics on company image, CSV, customer satisfaction, customer citizenship behavior for customers using mobile phones of Samsung, LG, Apple, and Pantech in domestic market. 213 questionnaire samples are used to test 10 hypotheses using structural equation model with AMOS. Results of testing are as follows: First, economic responsibilities, law-ethical responsibilities and philanthropic responsibilities factors of CSR influence positively to company image. Second, economic responsibilities does not influence to CSV. Third, company image influence positively to customer satisfaction and customer citizenship behavior, but CSV does not influence to customer satisfaction This study shows that CSR, company image, CSV are important for customers' increasing customer satisfaction and customer citizenship behavior. Implications and limitations of this study also suggested.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.294-306
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• 2021

In the era of brand economy, companies fulfill their social responsibilities to enhance consumers' brand trust, thereby enhancing brand loyalty. On the other hand, the current Covid-19 epidemic has accelerated the pace of digital transformation of enterprises and has also made consumers pay more attention to the online reputation of enterprises. Based on the Chinese consumer market, this paper studies the corporate social responsibility, Internet word-of-mouth, brand trust, and brand loyalty of electronic product companies. To verify the impact of corporate social responsibility on brand loyalty through Internet word-of-mouth and brand trust, this paper issued a questionnaire survey to Chinese consumers. A total of 469 questionnaires were used for empirical analysis, and SPSS21.0 was used to analyze the collected data. The results are summarized as follows: (1) CSR has a positive impact on brand trust. (2) CSR has a positive impact on brand loyalty. (3) Brand trust has a positive impact on brand loyalty. (4) Brand trust and e-WOM play an intermediary role in CSR and brand loyalty.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.248-251
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• 2018

현대사회에 있어서 스포츠는 혼란한 환경 속에서 활동하고 있는 바쁜 우리들에게 긴장감을 완화시켜 주고 건강한 신체를 유지하도록 함과 동시에 삶의 질을 강화시킬 수 있는 서비스를 지원하고 있다. 단지 스포츠는 현대사회에서 체육인이나 운동선수에게만 한정된 영역이 아니라 스포츠가 새롭게 만들어 내는 수많은 대상은 상당히 다양하고 복잡하다, 뿐만 아니라 스포츠를 통해서 국위선양은 물론 월드컵 축구 및 올림픽경기 등을 통한 국제사회에서 대단한 외교적, 경제적, 정치적 영향을 끼치고 있으며, 또한 스포츠를 통한 국내외 경제활동에도 수많은 긍정적인 영향을 주고 있다. 이처럼 현대사회에서 스포츠가 생활화되어 많은 사람들이 스포츠를 자연스러운 생활의 일부분으로 받아들이고 있으나, 스포츠와 관련하여 우연적으로 많은 사고가 발생할 가능성을 내포하고 있는 것도 사실이다. 따라서 본 연구에서는 스포츠사고에 있어서 민법상 어떤 책임을 부담하는지를 살펴보고 그에 대한 합리적인 해결방안을 모색하고자 한다.

• Korean Business Review
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• v.4
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• pp.271-280
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• 1991

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.238-246
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• 2016

This study aimed to research the effects of CSR on consumer perception and corporate reputation in chicken restaurant. This study intended (1) to analyze the factors of corporate social responsibility in chicken restaurant, (2) to research the effect of CSR on consumer perception, (3) to research the effect of CSR on corporate reputation, (4) to research the effect of consumer perception on corporate reputation. Data were collected from consumers who visited the top-ranked chicken restaurant in scope by face-to-face interview. The questionnaire was distributed of the 350 copies and used 292 in the analysis. The results of this study revealed that (1) the factors of CSR were economic, philanthropic, legal and ethical, (2) ethical and legal had significant influence on consumer perception, (3) legal, economic and philanthropic activities had significant influence on corporate reputation, (4) the consumer perception had significant influence on corporate reputation.

• International Commerce and Information Review
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• v.15 no.3
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• pp.155-173
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• 2013

Since the 1990s, Corporate Social Responsibility (CSR) issues have been attracting more and more attention from companies and researchers alike. The purchasing behavior of consumers is directly related to not only a company's financial performance, but also the future development of the company. Much of the previous research regarding CSR has mainly focused on the perspectives of enterprises. This paper aims to study the impact of CSR on purchase intention in three aspects - consumer, company and country. We decided to use Samsung to describe the impact of CSR on consumer purchase intentions in China. The results of this study revealed that CSR has a positive impact on the consumer-company identification, corporate reputation and country of origin image. Consumer-company identification turned out to be amore important moderator between CSR and consumers' purchase intentions than country of origin image and corporate reputation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5586-5593
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• 2013

This study investigates how the Corporate Social Responsibility (CSR) performance of a firm is associated with its financial performance in the stock market. Prior studies provide mixed evidence on the relation between CSR and financial performance. This study sheds some lights on the positive effect of CSR on firms' financial performance. Using a unique set of data on CSR performance of Korean firms provided by Morgan Stanley Capital International (MCSI), we find that firms' CSR performance is positively associated with their contemporaneous stock returns and Tobin's Q in the Korean market. This finding suggests that stock market participants value firms' CSR activities. This is the first study that provides empirical evidence on the existence of the positive association between the CSR performance of Korean firms and their financial performance using MCSI data which is considered more reliable than the data used in the prior CSR studies in Korea.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.193-202
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• 2014

According to change of business environment, the company has required not only profit but also social responsibility for profitable growth. However, these changes are not only applies to the company. Company's internal stakeholders and social systems sub-elements of the union was forced to respond to these changes, too. However, research has not focused yet USR until now, It's very rare USR and introduction of USR and Case of USR. But The union must meet a the stakeholders such as nonunionist, county, as well as union members. This study looked at the USR Case of LG Electronics Union which is a leader in this filed. LG Electronics Union had accepted the USR in 2010, LG Electronics Union led innovation and change of labor movement and pushed ahead with USR such as service to community and vulnerable, refrain from strike, environmental protection. and LG Electronics Union spread the USR to overseas and domestic. Through the LG Electronics Union's USR Case, this study seek the new labor movement.