• Journal of Service Research and Studies
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• 제10권1호
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• pp.33-53
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• 2020

The purpose of this study is to empirically examine the causal relationship of CSR activities, customer trust and CCID, customer behavior intention(B.I) in the relationship between CSR activities and customer behavior intention(B.I) in the insurance industry, thereby enable top management of insurance company to take it in their consideration that CSR activity help link to customer behavioral intention by customer trust in them and CCID. To achieve the purpose of the study, the hypothesis was established based on preceding research and theoretical background regarding CSR, trust, CCID, behavioral intention(B.I). And this study conducted AMOS statistical analysis based on effective 526 survey data collected from insurance customers across country through online research company. The result of this empirical study is as follows. First, insurance company's CSR activity has a positive impact on customer's trust and CCID, but it did not have a direct significant effect on the customer's behavioral intention(B.I). Second, both customer's trust and CCID have a positive and significant effect on customer's behavioral intention. Third, we have also found that both Trust and CCID played a mediating role between CSR activity and B,I. Fourth, it was found that authenticity did not moderate the enfluence relationship between CSR activity and Trust, CCID. The result of this study shows that insurance company's active CSR activity increase customer trust, thereby create a sense of unity between the customer and the company, In addition, it shows that when CSR activities are mediated by customer trust and CCID, it could lead to customer behavioral intention(B.I) such as repurchasing and positive word-of-mouth activities. to others. The result of this study will contribute to the future research on CSR literature and the marketing strategy of insurance companies.

• Management & Information Systems Review
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• 제32권2호
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• pp.59-81
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• 2013

Nowadays, social responsibility activities's influence on company's production activity is expanding and corporate social responsibility as sustainability is mandatory. Unlike the past that few companies did social responsibility activity, it is hard to find differences in present that lots of companies are doing social responsibility activity. This research divides social group and corporate group according to the consumer's recognition about company's social responsibility activity and affect-relation of consumer's recognition is confirmed based on the level of authenticity when company does social responsibility activity. As a result, this research states that company's social responsibility activity will make conclusive responsibility on increasing consumer's trust on the company by letting consumers recognize that company's social responsibility activity whiling achieving its seeking goal is not for company's profit, but is sincere action toward social, which means it is the responsibility activity including authenticity.

• The Journal of the Korea Contents Association
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• 제21권6호
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• pp.94-103
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• 2021

The purpose of this study investigates how game users' evaluation on a game company's CSR activities, perceived quality of game programs, and its brand assets affect the intention to game use. Specifically, this study tries to find out the causal relations among variables as testing the hypotheses. Firstly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the brand assets. Secondly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the intention to game use. Thirdly, the effect of users' evaluation on a game company's CSR activities, the qualities of game programs, and the brand assets on the intention to game use. 367 college students were administrated to the survey. The results indicate that game users' evaluation on economic, ethical, and philanthropic responsibilities, except legal one have an effect on brand assets and intention to game use. Specially, on effects of the three independent variables(CSR activities, perceived quality, and brand assets) toward intention to game use, ethical responsibility and brand loyalty have statistically significant. This result confirms that game company's board of directors should consider ethical company management as well as CSR activities not as cost but as investment for increasing company's business profit.

• The Korean Journal of Franchise Management
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• 제5권1호
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• pp.109-141
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• 2014

Recently, the interests of consumers in firms that implement the social commitment activities have been consistently growing. Consumers' evaluation about the level of corporate social responsibility(CSR) can affect the overall image for product or service of corporation. This recent changes make a marketer to have to consider direct and indirect effects of CSR efforts on the market performance. This phenomena is also found in the franchise industry. The importance of CSR is more critical rather than other industries since each franchisor should care franchisees as well as end users. Franchisors' execution of CSR could increase satisfaction of end user through consonance of activities provided by franchisees. However most franchisor stay in focusing on the traditional CSR activities. Therefore, this study aims to enhance the understanding the CSR in franchise and provide the phase model of CSR development for general firms including franchise. After diagnosis the firms with the proposed model, the study found many franchisors have huge gap between current CSR activities and higher level of CSR policies that franchisor have to make facing. This study call franchisors to reduce this gap by implementing new CSR efforts. If they answer for this calling, franchise industry could leap for making the best practice of creating shared value with other stakeholders.

• Journal of Practical Engineering Education
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• 제10권2호
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• pp.149-157
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• 2018

China evaluates corporate management activities based on the policies and assessment criteria of corporate social responsibility (CSR) based on the national development plan goals. This assessment should be understood in advance as a key issue for Korean companies into the Chinese market. Therefore, this research was presented to analyze the process, trends and related systems of CSR based on Chinese political specialties. Through this is aimed at utilizing this study as a CSR implementation strategy and CSR training frame for companies considering to China in order to understand the reality of CSR in China and applying it to business strategy.

• Satellite Communications and Space Industry
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• 제1권1호
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• pp.102-105
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• 1993

회지 창간에 즈음하여, 우리 연구회의 특별회원사 탐방 대상으로 한국전기통사(약칭 : 한국통신)을 택하였다. "정보.통신.인간의 융화"를 기업이념으로 표방하고 있으며 직원 6만여명에 년간 매출액 5조원이 넘는 국민 기업 "한국전기통신공사"는 곧 주식개방을 목전에 두고 있다. 마침 이 거대조직의 살림을 꾸려나가야하고 정보화 사회의 중추에 해당하는 국가 기간통신망의 구축과 운용을 책임져야하는 사장직에 새로 부임한 조백제 사장과 진용옥 이사(경희대 전파공학과 교수)가 만나 새로운 경영에 임하는 자세와 포부및 정보사회에서의 한국통신의 역할과 경영전략 등에 대하여 대담을 진행한 바있다. 이 자리에서 조사장은 "경영사고의 민영화" "공생의 복지" "첨단 인재의 발굴" "전략적 정보통신 기술개발" 등을 새로운 경영 목표로 내세우고 있으며, 21세기 정보화시대의 주도적 역할을 담당하기 위한 구체적인 청사진과 포부를 역설한바 있다. 대담을 같이한 진용옥 이사는 당시 한국통신의 비상임 이사였으며 정보통신공학 전공이다. 우리연구회가 구성하여 수행한 위성통신법(안) 연구검토위원회 위원장직을 맡아 성공적으로 활동한 바 있고, 경희대학교 부설 정보시스템공학 연구소장직을 맡고 있으며 통신정책 연구에도 활발한 활동을 하고 있다.

• Korean Business Review
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• 제6권
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• pp.201-228
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• 1993

The objective of this research is to investigate the attetudes of religious groups(christian, buddhist, atheist) towards corporate social expenditures. Methodology was a questionnair survey. The data analysis was done by the Kruscal Wallis test and Wilcoxon signed ranks test. The results of this rssearch is that the difference of attitudes between christian group and other groups and between religious groups and atheist group on the social expenditures did not turn out to be statistically significant. The implication of this results is that the variables of religious groups can be ignored when we are going to study on the attitudes of values for the Korean people.

• Management & Information Systems Review
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• 제30권4호
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• pp.441-474
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• 2011

This purpose of this study is to examine the relationships of ethical leader and ethics management system with employees's organizational citizenship behavior and the mechanism underlying these relationships. A questionnaire survey was conducted involving 1,035 full-time employees from large and medium industries in Daegu and Gyeong-buk provinces. Regression analysis was used to test the hypotheses. The results showed that both of ethical leader and ethics management system were positively related with employees's organizational citizenship behavior. As expected, these relationships were mediated by organization-oriented ethical climate and social responsibility-oriented ethical climate respectively. The findings of this study are as followings: First, employees tend to show their pro-social behavior when they perceive their leaders act ethically and ethics management is well institutionalized. Second, building up the organization-oriented ethical climate and social responsibility-oriented ethical climate can be a powerful strategy to enhance employees's organizational citizenship behavior.

• Journal of Legislation Research
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• 제53호
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• pp.455-489
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• 2017

The new system on the Corporate Social Responsibility(CSR) in the Indian Companies Act became overnight sensation to the worldwide. However there has been very few studies which are analyzing a purpose of it under the context of Indian societies. This paper examines the circumstance whether the CSR activities is functioning well or not. And verifying problems regarding it and suggesting supportive measures are a target of this paper. Though Indian government already established CSR legislation, they did not stipulate the penalty clause. And that became why corporations were poorly perform on CSR activities in first year of enforcement. Furthermore, There is a proclivity that corporations lack an understanding for which activities could be recognized into the CSR. And they excused that they had no time for themselves to adjust an abruptly changing business landscape. With all, unlike rosy expectations, corporations only showed little interests to the area where the investment or attentions from the media are expected. Fortunately, incumbent legislative is fully aware of it and exploit their best resources to various social fields. Despite the doubts that they originally did not have any intention to introduce the penalty clause, they are handling problems in ways that corporations can be invited in public programs. They also need to request the service sectors to take a leading role of it, which could provide the financial, or telecommunication service to the people in rural province. Thus, the fact that there was a substantial rise in terms of the amount of CSR expenses in 2015 provides a supporting evidence to the endeavors of the government. In doing so, we could finally achieve a better understanding of two-fold goals shown in this paper; maturing settlement of this legislation and development of Indian society.

• Journal of Digital Convergence
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• 제16권11호
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• pp.571-580
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• 2018

This study aims to verify the mediating effects of organizational identification in the relationship between CSR and job satisfaction of casino employees. For this purpose, we conducted a questionnaire survey of 354 employees of four casinos in Korea and conducted a multiple regression analysis and a Sobel test. The number of CSR participation by employees, the amount of donation by employees, the number of CSR implementations of the organization, and the authenticity of the organization's CSR are categorized into the CSR participation. As a result of analyzing the relationship between organizational identification and job satisfaction, organizational identification showed a partial mediation effect in the relationship between organizational CSR authenticity and job satisfaction.