• Title/Summary/Keyword: 사회망분석

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Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.

Technological Cooperation Network Analysis through Patent Analysis of Autonomous Driving Technology (자동차 자율주행 기술 특허분석을 통한 기술협력 네트워크 분석)

  • Lim, Ho-Geun;Kim, Byungkeun;Jeong, Euiseob
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.688-701
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    • 2020
  • This study analyzes the characteristics and change factors of technological cooperation networks in the automotive industry. Using Social Network Analysis (SNA) of 112,009 autonomous driving-related patents filed from 2000 to 2017 by major automotive firms in the world, we investigate the structure of the technological cooperation network. Network characteristics such as density are analyzed through structural characteristic analysis among the network analysis indicators. The structural characteristics of the technology cooperation network are confirmed through analysis of status characteristic indicators, such as the degree of centrality, betweenness centrality, and closeness centrality. Results show that car makers such as Toyota and Hyundai Motors, as well as parts suppliers such as Bosch and Continental, have high-performance technology developments related to autonomous driving. The structural characteristics of the network show that companies participating in cooperative networks for autonomous driving technology development have increased in number and are diversified, and all of the status characteristics indicators have decreased. This can be interpreted as an increasing number of horizontal and complementary forms of technological cooperation between firms. In addition, it was confirmed that the number of participants in the field of autonomous driving technology has increased, and the networks have become more complex.

A Study on the Factors Affecting Continuous Use of AI Speaker Using SNA (SNA를 이용한 AI 스피커 지속적 사용에 영향을 미치는 요인 분석 연구: 아마존 에코 리뷰 중심으로)

  • Kim, Young Bum;Cha, Kyung Jin
    • The Journal of Society for e-Business Studies
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    • v.26 no.4
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    • pp.95-118
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    • 2021
  • As the AI speaker business has risen significantly in recent years, the potential for numerous uses of AI speakers has gotten a lot of attention. Consumers have created an environment in which they can express and share their experiences with products through various channels, resulting in a large number of reviews that leave consumers with a variety of candid opinions about their experiences, which can be said to be very useful in analyzing consumers' thoughts. Using this review data, this study aimed to examine the factors driving the continued use of AI speakers. Above all, it was determined whether the seven characteristics associated with the intention to adopt AI identified in prior studies appear in consumer reviews. Based on customer review data on Amazon.com, text mining and social network analysis were utilized to examine Amazon eco-products. CONCOR analysis was used to classify words with similar connectivity locations, and Connection centrality analysis was used to classify the factors influencing the continuous use of AI speakers, focusing on the connectivity between words derived by classifying review data into positive and negative reviews. Consumers regarded personality and closeness as the most essential characteristics impacting the continued usage of AI speakers as a result of the favorable review survey. These two parameters had a strong correlation with other variables, and connectedness, in addition to the components established from prior studies, was a significant factor. Furthermore, additional negative review research revealed that recognition failures and compatibility are important problems that deter consumers from utilizing AI speakers. This study will give specific solutions for consumers to continue to utilize Amazon eco products based on the findings of the research.

Case Study for Analysis of Technology Convergence Structure with Social Network Analysis (기술융합 구조 분석을 위한 사례연구: 2-mode 네트워크분석 활용)

  • Lee, Kwang-Min;Hong, Jae-Bum
    • Journal of Technology Innovation
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    • v.24 no.2
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    • pp.1-20
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    • 2016
  • This case is to analyze the structure of technology convergence with social network analysis. More specifically, the convergence structure among input technologies mediated with products is analyzed with 2-mode social network analysis. Products are identified in project's goal and coded as the Korea Standard Industrial Classification. The input technologies are coded as the National Science Technology Classification. The subjects were 401 R&D projects applied to '2012 Convergence Technology Development Project for Small and Medium Businesses' promoted by Korea Technology & Information Promotion Agency for Small and Medium Enterprises. IT sectors had the structure of a particular input technology connected to many products, BT sectors also had a few input technology connected to many products but most were connected to specific products. Therefore We have realized that each convergence area had different convergence structure. There were the difference of connectivity centrality between input technologies and input technologies mediated with products. For IT sectors, the embedded S/W were the highest in both cases. For BT sectors, functional cosmetic development and fermentation technology were the highest in input technologies but fermentation technology was not the highest in input technologies mediated with products. This case defines the convergence based on the real projects and the use for managing and planing projects. Therefore, this case was to make a tool to analyze and design technology convergence projects.

Research Trends in Global Cruise Industry Using Keyword Network Analysis (키워드 네트워크 분석을 활용한 세계 크루즈산업 연구동향)

  • Jhang, Se-Eun;Lee, Su-Ho
    • Journal of Navigation and Port Research
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    • v.38 no.6
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    • pp.607-614
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    • 2014
  • This article aims to explore and discuss research trends in global cruise industry using keyword network analysis. We visualize keyword networks in each of four groups of 1982-1999, 2000-2004, 2005-2009, 2010-2014 based on the top 20 keyword nodes' degree centrality and betweenness centrality which are selected among four centrality measurements, comparing them with frequency order. The article shows that keyword frequency collected from 240 articles published in international journals is subject to Zipf's law and nodes degree distribution also exhibits power law. We try to find out research trends in global cruise industry to change some important keywords diachronically, visualizing several networks focusing on the top two keywords, cruise and tourism, belonging to all the four year groups, with high degree and betweenness centrality values. Interestingly enough, a new node, China, connecting the top most keywords, appears in the most recent period of 2010-2014 when China has emerged as one of the rapid development countries in global cruise industry. Therefore keyword network analysis used in this article will be useful to understand research trends in global cruise industry because of increase and decrease of numbers of network types in different year groups and the visual connection between important nodes in giant components.

A Study on the Effects of the Antipoverty Policy in Local Community : Focusing on the Self-Support System In Korea (지역사회 탈빈곤 정책의 효과 분석 : 경남, 전북지역 자활후견기관 운영의 성과 및 한계 분석과 개선방안의 모색)

  • Lee, Sang-Rok;Jin, Jae-Moon
    • Korean Journal of Social Welfare
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    • v.52
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    • pp.241-272
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    • 2003
  • The Self-Support Program was introduced as an antipoverty policy at 2002 year in Korea. But, the Self-Support Program's negative or positive effects have been debated from diverse perspectives to the present. Thus, in this paper, we analyzed the effects of the Self-Support Program using the survey data from program participants. Even though the effects of Workfare Programs can be evaluated by various indicators(ex. income, employment status, poverty status, etc.), in our analysis the effects of the Self-Support Program are evaluated by participants' self-reliant attitudes and behaviors. Major findings are as follows. First, we found that some kinds of self-reliant attitudes(ex. work commitment, self-esteem, etc.) were build up through participation on the Self-Support program, but some kinds of self-reliant factors(job competence and skill, self-sufficiency prospect, etc.) which are more relevant to the self-sufficiency were not build up thorough it. Second, we found the positive effects of the program among people who are females, olders, less educated, more healthy, and the participants who have acquired more certificate of qualifications. Third, we also found that self-support center's job training program, adequate task matching, agency climates and intra-networks influence on the positive effects of the Self-Support Program. These findings suggest that the Self-Support Program has not been successful up to now and it's reformations are required. It means that objectives of the Self-Support Program as an anti-poverty policy must be obvious and program contents must be diverse. And also program administration systems need to be reformed in oder to raise the effectiveness of the Self-Support Program.

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Comparison of Models for Stock Price Prediction Based on Keyword Search Volume According to the Social Acceptance of Artificial Intelligence (인공지능의 사회적 수용도에 따른 키워드 검색량 기반 주가예측모형 비교연구)

  • Cho, Yujung;Sohn, Kwonsang;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
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    • v.27 no.1
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    • pp.103-128
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    • 2021
  • Recently, investors' interest and the influence of stock-related information dissemination are being considered as significant factors that explain stock returns and volume. Besides, companies that develop, distribute, or utilize innovative new technologies such as artificial intelligence have a problem that it is difficult to accurately predict a company's future stock returns and volatility due to macro-environment and market uncertainty. Market uncertainty is recognized as an obstacle to the activation and spread of artificial intelligence technology, so research is needed to mitigate this. Hence, the purpose of this study is to propose a machine learning model that predicts the volatility of a company's stock price by using the internet search volume of artificial intelligence-related technology keywords as a measure of the interest of investors. To this end, for predicting the stock market, we using the VAR(Vector Auto Regression) and deep neural network LSTM (Long Short-Term Memory). And the stock price prediction performance using keyword search volume is compared according to the technology's social acceptance stage. In addition, we also conduct the analysis of sub-technology of artificial intelligence technology to examine the change in the search volume of detailed technology keywords according to the technology acceptance stage and the effect of interest in specific technology on the stock market forecast. To this end, in this study, the words artificial intelligence, deep learning, machine learning were selected as keywords. Next, we investigated how many keywords each week appeared in online documents for five years from January 1, 2015, to December 31, 2019. The stock price and transaction volume data of KOSDAQ listed companies were also collected and used for analysis. As a result, we found that the keyword search volume for artificial intelligence technology increased as the social acceptance of artificial intelligence technology increased. In particular, starting from AlphaGo Shock, the keyword search volume for artificial intelligence itself and detailed technologies such as machine learning and deep learning appeared to increase. Also, the keyword search volume for artificial intelligence technology increases as the social acceptance stage progresses. It showed high accuracy, and it was confirmed that the acceptance stages showing the best prediction performance were different for each keyword. As a result of stock price prediction based on keyword search volume for each social acceptance stage of artificial intelligence technologies classified in this study, the awareness stage's prediction accuracy was found to be the highest. The prediction accuracy was different according to the keywords used in the stock price prediction model for each social acceptance stage. Therefore, when constructing a stock price prediction model using technology keywords, it is necessary to consider social acceptance of the technology and sub-technology classification. The results of this study provide the following implications. First, to predict the return on investment for companies based on innovative technology, it is most important to capture the recognition stage in which public interest rapidly increases in social acceptance of the technology. Second, the change in keyword search volume and the accuracy of the prediction model varies according to the social acceptance of technology should be considered in developing a Decision Support System for investment such as the big data-based Robo-advisor recently introduced by the financial sector.

A Study on the Proper Location and Scale of Bridges Crossing navigable Waterways Considering the Safety of Marine Traffic (해상교통안전을 고려한 해상교량의 적정 위치 및 규모에 관한 연구)

  • Lee, Yun-Sok;Park, Young-Soo;Lee, Un;Jung, Chang-Hyun;Park, Jin-Soo
    • Journal of Navigation and Port Research
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    • v.33 no.5
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    • pp.295-301
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    • 2009
  • Recently, considerable number of bridges crossing over navigable waterways are under construction for the connection of coastal islands with mainland and the optimization of logistic system However, the most planned bridges have been initiated without paying much attention to ships safety aspects but with great emphasis on the economic factors, it has often been confronted with difficult social issues arising from opposing views and conflicts between building bodies and affected port users. The main reason for the conflicts is the lack of standards or specifications on the bridge design The proper location and scale of sea bridges are suggested in this paper considering fairway design criteria of both domestic and foreign countries, status analysis on the designs of existing and planned bridges, investigation findings of bridge-related marine accidents, the views of pilots and navigators collected through questionnaire. Since there is no general domestic or international design rules on bridge's scale, the design standards proposed in this paper may be useful at initial design stage of bridge.

Public perception of environmental health due to small-scale industries in a rural community (일개 농촌지역 주민의 소규모 공장으로 인한 보건생활환경에 관한 인식도 조사)

  • Kim, Jeong-Youn;Jung, Yun-Jae;Sung, Yu-Mi;Ha, Eun-Hee;Wie, Cha-Hyung
    • Journal of agricultural medicine and community health
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    • v.25 no.1
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    • pp.1-9
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    • 2000
  • A public perception survey of environmental health due to small-scale industries was conducted in Sudong Myun, Namyangju City, Kyungki Do, recently being changed to industrialized rural community. This survey had the purpose to ascertain public interest, to identify public needs, and to assess participation for environmental health programs of rural community. The results of survey were as follows: 1. The rate of the respondents with factory worker 19.4% and half(53.1%) of respondents had lived nearby the factory. 2. Some respondents were not favor their neighboring factories(30.1%) and have discussed about its environmental problems in community meeting(14.4%) especially in neighborhood adjacent factories. 3. The respondents have perceived that: (1) major problems were water contamination, air pollution, nasty odor, dust, and noise (2) health problems were more serious in employees than in other residents (3) the employers were responsible for environmental problems (4) the health service should provided by public health center channel and participated by the residents (5) most important service for workers was improvement of working conditions. We hope the community environmental and/or occupational health delivery system for the employees and residents will be developed true public health center channel in a rural community on the basis of this result.

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A case study of family therapy about conflict between mother and the eldest son (홀어머니와 큰아들의 갈등에 대한 가족치료 사례연구)

  • Park, Tai-young;Kim, Tae-han
    • Korean Journal of Family Social Work
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    • no.23
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    • pp.263-302
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    • 2008
  • The study had four purposes as follows; First, the researcher tried to find the characteristics of conflict. Second, the researcher attempted to find the factors influencing the conflict between mother and the eldest son, Third, the study attempted to find the therapist's intervention techniques, which were caused the change of the conflict between mother and the eldest son. Lastly, the study was to find the changed contents of family relationships. The total family counseling was 13 sessions, which included individual and family counseling. The study used constant comparative analysis by using open coding method to find the factors. Also, the researcher used Miles and Huberman's matrix and graphical network display to show the relationships among factors influencing the conflicts between mother and the eldest son. The study found the boundary problem of family, family's undifferentiated ego, dysfunctional communication patterns, and mother's experience from family of origin as factors influencing the conflict between mother and the eldest son. On the other hand, the study found that the therapist used the formation of therapeutic alliance relationship, guide of communication skills, the reflection of repeated pattern, reframing and a metaphor as intervention methods. The result of study revealed that changed level of family relationship, activating functional communication, changed boundary among family members, differentiated ego of family members, and changed cognition as the changed contents of family relationship.