• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.319-325
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• 2019

The importance of social responsibility is growing, and as a result of social awareness, many universities and institutions are carrying out community service activities. Although the volunteer portal site has excellent performance and good accessibility, the overall service performance of a specific organization cannot be managed because of personal information. Almost community service managers of a organization manually manage their community service activities without the support of a community service management program. In this study, have been feature analysis of existing portal site for volunteer coordination, then a prototype was designed and developed as a model of social contribution management system so that universities and organizations can systematically support and manage the social service activities of members based on the questionnaire about social contribution management system.

• Korean journal of communication and information
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• v.56
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• pp.237-256
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• 2011

The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.

• Korean Journal of Construction Engineering and Management
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• v.23 no.3
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• pp.36-44
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• 2022

This study analyzed Corporate Social Responsibility (CSR hereafter) of construction companies, especially focusing on small-medium companies. Surveys on construction companies' CSR activities and intensive interview with experts were executed to analyze and draw some implications. The empirical results shows that most of construction companies feel keenly necessity of CSR. The level of small-medium companies' awareness is lower than that of large companies'. CEO and board members of small-medium companies are less concerned about CSR yet. Carrying CSR activities co-working with NGO is preferred because of expertise and network. This study also suggests future strategy for CSR in the construction industry, focusing on small-medium companies. First of all it is necessary for small-medium companies to enhance the level of awareness and encourage participation in CSR. Second, it is required to strengthen relation with NGO and share information for CSR. Third, it is really significant to strengthen budget support and secure personnel to activate CSR. The systematic support by gevernment is also important. Lastly, it is essential to mount a publicity campaign and develop various CSR program. The role of 'Construction Industry Foundation for Social Responsibility' is emphasized because small-medium companies have very little room for CSR.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.4
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• pp.171-179
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• 2016

The purpose of this study is to research the importance of public-private partnerships in disaster management. This study was evaluated by experts specializing in the improvement of public-private partnerships for disaster management. The following items are needed to encourage corporate social contribution activities in the disaster security industry. The researchers first propose a solution by means of ensuring cooperation between government and business networks. Second, we propose for those entities to discover new means to support private companies' participation in social contribution activities. The researchers' third solution is to be utilized to secure funding for induction and to support public-private partnerships to participate in the social contribution activities of private companies. Our fourth solution is promoting a sustainable plan for raising public awareness of corporate social contribution. Finally, the social contribution of the participating companies enhance brand recognition and as well as incentives. This study may contribute to the current operating system to support relevant policies and measures to encourage the participation of enterprises in the field of disaster security. Future research will be to study (such as through questionnaires) ways to participate in disaster management companies in accordance with environmental changes.

• 월간산업보건
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• s.366
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• pp.51-51
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• 2018

• Journal of Korean Society of Forest Science
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• v.99 no.6
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• pp.816-826
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• 2010

The purpose of this study is to investigate the types and processes of corporate philanthropy programs on forestry in Korea 500 largest companies. The result shows that 75 companies of Korea 500 companies (15.0%) participated in corporate philanthropy program related to forestry and there are 113 programs that those companies are proceeding. The types of 108 programs can be divided into 5 parts; 1) volunteer work, 2) creating forests & management, 3) one-time planting work, 4) forest education, 5) training experts & job creation. Among them, volunteer work (55.6%) and creating forests & management (29.6%) showed high proportion. The process of programs depends on their types. The volunteer and one-time planting work were mainly proceeded directly by corporate volunteer organization. But creating forests & management, forest education and training experts & job creation were usually proceeded in consort with local governments, NPOs and NGOs, and so on. These results show that Korean corporate philanthropy in forestry is progressing to strategic philanthropy through participation and partnership of various social groups. This shows the possibility to progress corporate community investment (CCI) with forest education and training experts & job creation.

• Journal of Korean Society of Forest Science
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• v.100 no.4
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• pp.722-732
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• 2011

Firms initiate philanthropic activities to improve social welfare that is beyond the scope of their responsibility towards society. Forestry activities, among other philanthropic areas, simultaneously improve corporate environment and social performance and provide the opportunity to cooperate for a large number of employees. Firms can effectively contribute to forest conservation with their financial and human resources. To encourage participation of more firms, we need to understand how and why firms engage in such activities. This study aims to explore different types of philanthropic forestry activities that these firms undertake. Corporate philanthropic activities can be categorized as donation, in-house project, or collaboration according to the governance type. We analyzed Yuhan-Kimberly's forestry campaign to investigate how and why the firm engaged in each type. We also propose some practical implications for firms, government, and non-profit organizations to invigorate firm's participation in philanthropic forestry activities.

• 건강소식
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• v.36 no.9
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• pp.42-43
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• 2012

9월 7일은 제13회 사회복지의 날이다. 이날은 사회복지에 대한 국민의 이해도를 증가시키고 사회복지사업 종사자의 활동을 격려 장려하기 위해 제정되었다고 한다. 최근 들어 기업들은 이익 창출에 대한 단순한 사회적 의무에서 벗어나 '더불어 행복한 미래와 밝고 건강한 사회'를 만들기 위해 시간과 노력, 재능을 활용하여 임직원들이 직접 봉사하고 참여하는 다양한 사회공헌활동을 펼치고 있다.

• 건강소식
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• v.37 no.10
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• pp.40-41
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• 2013

2,000명이 함께 한 사회공헌활동 덕분인지 강원도 고성군이 따뜻한 온기로 가득했다. 한국건강관리협회 임직원 연수 프로그램의 일환으로 이루어진 '메디체크 사랑나눔' 활동은 본부 및 16개 시 도 지부의 전체 직원이 차수별로 나누어 사랑과 행복의 시간을 함께했다.

• 건강소식
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• v.31 no.2 s.339
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• pp.24-27
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• 2007

건강이란 신체적, 정신적, 사회적으로 완전히 양호한 상태에 있는 것을 뜻하며, 단순히 병이 없다든지 허약하지 않은 것을 말하는 것이 아니다. 다시 말해, 건강이라 함은 삶의 질에 공헌하는 최적의 안녕(well-being)을 의미하며, 질병이나 고통으로부터 자유로운 것을 말한다. 질병이나 고통으로부터 자유로운 것은 좋은 건강을 유지하고 향상시키는데 있어서 매우 중요하다. 최적의 건강은(optimal health) 높은 수준의 정신적, 사회적, 감정적 및 육체적인 상태를 의미하며, 각 개인의 유전적이거나 장애적인 상태도 포함한다. 건강한 생활을 하기 위한 조건으로 규칙적인 생활과 충분한 휴식, 적당한 운동, 적당한 영양, 쾌적한 환경이 중요하다.