• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.616-621
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• 2005

The quality of content is the most important for the web site which are connected many people. This content could be easily manipulated by users. Many web sites provide the simple Information of hospitals. However, users want the environment from reservation to counselling. In this paper a patient affairs system is designed which provides this content. When a web site is constructed according to this content, the both of users and hospitals are satisfied.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.271-274
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• 2018

본 논문에서는 뉴스기사 데이터를 활용하여 대규모 뉴스기사를 소주제로 분류하는 군집 분석 방법을 제안한다. 또한, 분류된 뉴스기사를 사용자가 빠르게 이해하고 접할 수 있도록 핵심 문장을 추출하여 제공하는 방법을 제안한다. 분석 데이터는 포털 사이트 점유율 1위인 네이버의 경제 분야 뉴스기사를 크롤링하여 수집한다. 뉴스기사의 분석을 위해 전 처리를 통해 특수문자, 조사, 어미, 구두점 등의 불 용어 처리를 수행한다. 또한, k-means 알고리즘을 이용하여 대용량의 뉴스기사를 주제 별로 분류하는 것을 진행하며 그것을 토대로 핵심 문장을 추출한다. 추출된 핵심 문장은 분류된 뉴스기사의 주제를 나타내며 사용자에게 빠르게 정보를 전달하기 위해 활용한다. 본 논문의 연구 내용이 여러 언론사 사이트에 반영되면 사이트 품질과 사용자 만족도 향상에 기여할 수 있을 것으로 보인다.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.67-77
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• 2006

According to increasing activities in the cyberspace, various on-line services through the Internet have been offered, and many recent studies on the Internet services such as instant messenger, game, and portal site have been performed to evaluate quality of these services. However researches on weblog(blog), a personal online journal for general public consumption, have not been performed much yet. Therefore, we have conducted an empirical study on investigating the structural relationships among weblog service quality, satisfaction and loyalty in this study. After reviewing the related literatures, we have suggested a model for evaluating the service quality of weblog, wb-SERVQUAL(weblog-SERVQUAL), by modifying the conventional SERVQUAL model based on characteristics of weblog. Structural Equation Model(SEM) has been used to analyze the structural relationships among service quality of weblog, user satisfaction and customer loyalty. Managerial implications are also suggested for managing the weblog sites in conclusion.

• Journal of Convergence Society for SMB
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• v.5 no.2
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• pp.27-32
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• 2015

Recently, service-related products have gained more attention than general products on the existing social commerce sites. Based on the situation, the effect that the service quality of social commerce has on customer satisfaction was analyzed in this study. It is a study that analyzes how much the service quality affects the customer satisfaction after the purchase, targeting consumers who have made purchases of social commerce products. In the case of social commerce, it is well-known that the diversity and convenience of products have a significant effect on customer satisfaction. Social commerce is currently being dumped beyond the 900 sites and dozens of cases of news, real-time searches of popular portal sites appeared not to be bored enough to related sites to drive the popularity coming quickly dug into our everyday lives of human beings. Yet the perception of social commerce seems not properly established because of the new concept was suddenly going to go through penetration without a collective interpretation and acceptance process. Most of the companies that often mimic the syoseol commerce is large, the blame did not depart from the forms of social shopping. We believe that personal and exhibit their skills and talents, and to wonder to see the social rather than the individuals who make unilateral companies.

• Management & Information Systems Review
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• v.28 no.4
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• pp.175-197
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• 2009

Numerous researches related to internet shopping malls have been researched by numerous researchers. Such as, establishing criteria to evaluate service quality of electronic commerce, identifying factors affecting successful internet shopping mall operation, and examining relationships among the factors in electronic commerce based shopping mall needed to be focused on. However, most researches that have been undertaken only consider the service quality model or basic functional dimension. In accordance with this indispensability, the integrated structural relationship among variables, which are potentially inherent in customer's perception and affect personnel royalty on internet shopping mall needs to be acknowledged. The purpose of this study is to examine which factors should be able to facilitate performance of internet shopping mall. Based on the relevant literature, it has been empirically analyzed how corporate image, system quality, service quality and delivery quality affect customer satisfaction as well as customer royalty. The research's problem is that it was tested with data collected from 212 respondents. This study developed and empirically analyzed a model representing the relationship by using the Structural Equation Model. The major findings of this study are, firstly, that the higher corporate image is positively affecting the system quality and delivery quality. Secondly, the higher delivery quality is positively affecting the service quality. Thirdly, the higher service quality is positively affecting the customer satisfaction. Finally, the higher customer satisfaction is affecting the customer royalty.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.171-176
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• 2010

본 연구는 지금까지의 어떤 쇼핑몰 평가 시스템보다 쇼핑몰의 다양하고도 상호 유기적인 메커니즘을 조화롭게 평가할 수 있도록 하기 위해 경영품질의 공인된 세계 기준이자 많은 기업들에게 가장 신뢰할 수 있는 자기평가 기준이며 또한 시스템 경영의 교과서 역할을 하고 있는 말콤볼드리지 국가 품질상의 평가기준을 쇼핑몰에 도입하여, 리더십, 전략기획, 고객 및 시장, 정보와 분석, 인적자원, 프로세스의 여섯 가지 관점에서 쇼핑몰의 현황을 파악하고, 이를 측정하여 일곱 번째 관점인 최종 사업성과에 어떠한 영향을 미치는지를 분석함으로써, 웹사이트 성공에 영향을 미치는 정량적인 요소들과 정성적인 요인들에 대한 포괄적인 접근을 통해 쇼핑몰 사이트를 평가하고 분석하기 위한 종합적인 모형을 제시 하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.2
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• pp.43-64
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• 2006

Five cultural websites are evaluated on their content, interface, design. system, and service elements. The Culture Portal of Korea, Korea Culture Content, Culture Arts, Korea National Heritage Online, and Culture Heritage Information Center are chosen for this study. Most websites do not have a purpose or target audience. Their focuses are not on the content they provide but on the function of interfaces and interface design. However, interfaces do not function well for users to quickly access information they want. Suggestions are made to facilitate a system's search function and interactive users' feedback.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.12
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• pp.6133-6145
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• 2013

With the increasing number of online wine stores, customers are increasingly seeking to purchase wine online. On the other hand, purchasing wine online is prohibited by law or regulation in Korea. Therefore, customers mainly search for wine information, inquire about wine products, and make a pre-purchase at an online wine store. Online wine stores play important roles in customer's purchase decision-making, and are likely to be a useful wine distribution channel in the near future. Therefore, the aim of this study was to identify the determinants of the online wine purchase intention, and examine the structural relationships between the determinants and online wine purchase intention. The site quality of online wine stores (information quality, system quality, service quality), and perceived value (quality value, price value, emotional value, social value) were selected as the determinants of online wine purchase intention based on literature review. The data was collected from those who had experience using an online wine store to purchase wine, and the data was used to test the proposed research model. The findings showed that the information quality was not related to the perceived value (quality value, price value, emotional value, social value). The system quality was proven to be positively and significantly related to the quality value, price value, and emotional value, whereas it had no impact on the social value. In addition, the service quality was found to affect the perceived value (quality value, price value, emotional and social value). Finally, the results showed that the quality value, emotional value, and social value have a positive impact on the online wine purchase intention, whereas the price quality is not related to the online wine purchase intention. These results are expected to make a contribution to a better understanding of how the quality of online wine stores and the customer's perceived value affect the online wine purchasing intention.

• Proceedings of the Korean Information Science Society Conference
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• 2000.04a
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• pp.501-503
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• 2000

인터넷을 기반으로 웹이 급속하게 성장함에 따라 웹 기반 어플리케이션의 품질이 점차 중요시되고 있다. 이로 인하여 웹 어플리케이션의 품질을 검증할 수 있는 수단이 필요하게 되었고 산업계에서도 연구가 활발히 이루어 지고 있는 실정이다. 하지만 대부분의 연구가 웹 사이트에 대한 부하시험들에 치중하고 있고, 기능적 측면의 시험은 제대로 지원하고 있지 못한다. 본 논문에서는 웹의 기능적 측면을 시험할 수 있는 기법을 제시하려 한다. 웹을 기반 모델로 보고, 웹의 동적 행위를 웹의 상태 전이로 정의하였다. 이러한 상태 전이를 표현하기 위한 상태 전이 그래프를 제안하였고, 이를 기반으로 기존의 상태 기반 시험 기법을 도입하여 시험사례를 생성하는 기법을 제시하였다.

• Management & Information Systems Review
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• v.38 no.1
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• pp.201-223
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• 2019

The purpose of this study is to verify empirically the causal relationship between service quality, ease of use, customer satisfaction, and repurchase intention of mobile shopping mall. And this study is to investigate the ease of use and customer satisfaction mediating effect of between service quality and repurchase intention. Therefore, 323 university students in Jeonnam area were surveyed and the structural equation model was derived based on previous research. Service quality of mobile shopping mall make a significant effect on using easiness, purchasing satisfaction and repurchase intention. However, among service quality of mobile shopping mall, service scape like mobile interface and site design made a positive effect on purchasing satisfaction, but did not any effect on repurchase intention. In other words, service quality factors that make positive effects on customer's pleasant using and repurchase intention make a positive effect on repurchase intention when providing and using the service customer wants faithfully rather than external part of the site and mutually influencing attitude or behavior well. The implications suggested by this study are as follows. First, service quality of mobile shopping mall makes a significant effect on repurchase intention, so it's necessary to improve CS service system so as to treat customers' inquiries or inconveniences actively during mobile shopping and return and refund of defective products quickly and conveniently. And, in addition to the finally used factors in analysis process, benefits using customers' grade by number of purchases, such as various events, coupons, reserve, etc. and active contents marketing strategies providing more various pleasures and values of shopping are necessary. Second, satisfaction of mobile shopping mall makes a positive effect on repurchase intention, so visiting of site and repurchasing of product are continuously done as customers' satisfaction on shopping mall is increasing. Therefore, shopping mall site requires differentiation of contents, exact plan and practice of service, marketing, etc. so that customers can feel more satisfaction. This study is significant as it systematically analyzed concepts of components that service quality of mobile shopping mall makes an effect on using easiness, purchasing satisfaction, and repurchase intention, verified the relations, systematized it by theoretical structure, and widened the understanding of effects making an effect on repurchase intention.