• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.105-113
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• 2012

There are many studies about the relationship between customer satisfaction and SCM, web site quality or online Word of Mouth (WOM). When a customer wants to purchase any product online, he has to watch the detail of a online shopping web by computer. So the web sits' quality can be very important for the customer to get enough information. Recently, internet shopping malls are very much prospered. To understand why these kinds of internet transactions become very popular, this study investigates a possible effect of such crucial factors as web site quality, supply chain management(or deliver service), and online Word of Mouth(WOM) of an internet shopping mall to its customer satisfaction and trust, eventually leading to purchasing product and services. This study develops a experimental research model and tests it based on 170 survey response using regression analysis.. The finding of this research implies that system quality, information quality, quick and correct, accurate delivery service, and online WOM are influential factors to the performance of online shopping mall, while design quality, cost of delivery do not affect relationship significantly.

• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.21-39
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• 2005

The research objectives of this study were to examine the relationship between e-store attributions(reputation, customer service, safety(security), merchandise quality, information quality, web navigation), trust, satisfaction and web site loyalty. The data were collected using survey with a structured questionnaire. The subjects of the study were 213 people. Several hypotheses were put forward and results except for four hypotheses were supported. That is, reputation, customer service, safety(security) and merchandise quality have a significant influence on trust and satisfaction, information quality and web navigation have no influence on trust and satisfaction, and trust and satisfaction have a significant influence on e-loyalty. Regression Analysis were applied to test the research hypotheses on the relationships among the variables. Research implications of the findings and future research directions are presented.

• 한국디지털정책학회:학술대회논문집
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• 2005.06a
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• pp.43-50
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• 2005

본 연구는 기존의 평가방법 및 평가시스템의 문제점을 지적한 후, 영리조직의 성과측정 방법론인 균형성과표(BSC: Balanced Scorecard) 접근을 채택하여 지자제 웹 사이트 성과측정 프레임워크를 제시한다. 또한 본 연구에서는 이 프레임워크를 지원하는 정보시스템을 설계하고, 프로토타입을 개발한 후, 군단위 지방자치단체의 사례를 보여줌으로써 본 프레임워크 및 시스템의 적용 가능성을 보인다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.10A
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• pp.1662-1670
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• 2001

인터넷 서비스 품질의 향상을 위해 고성능 서버의 증설 및 트래픽 분산 등 서비스 대역의 확장으로 인터넷 접속 장치인 서버 및 가입자망의 접속 속도는 급속히 향상되었으나, 인터넷의 접속 품질과 속도에 대한 만족도는 기대에 못 미치고 있다. 이러한 문제는 인터넷 접속장치의 증설로는 증가하는 트래픽을 수용하는 데에는 한계가 있고, 사용자측 노드에서 CP(Content Provider) 서버를 이르는 미들마일(Middel-mile) 구간이 개선되지 못하는데 원인이 있다. 본 논문에서는 지역적으로 분산된 멀티 사이트 인터넷 환경에서 각 클라이언트의 위치에 따라 클러스터링된 서버들의 로드 밸런싱을 유지하면서 서버와 사용자 측 노드를 최소화하여 사용자에게 효율적인 서버를 선택하는 방법을 제안하였다. 제안된 방법에는 효율적인 서버를 선택하기 위해 네트워크 상태 감시자(NSP)와 컨텐츠 서버 관리자를 두어 각 서버의 상태와 각 분산된 네트워크의 상태를 파악할 수 있도록 하였으며, 서버 선택 알고리즘과 알고리즘을 실현하기 위한 서비스 구조를 제시하였다. 또한, 효율적인 서비스 서버를 선택하기 위한 인자들과 측정방법을 나타내었으며, 제안된 서비스 구조에서 실험을 통하여 타당성을 확인하였다.

• Convergence Security Journal
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• v.23 no.3
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• pp.29-36
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• 2023

With the recent surge in exposure to fake advertising phishing sites in search engines, the damage caused by poor search quality and personal information leakage is increasing. In particular, the seriousness of the problem is worsening faster as the possibility of automating the creation of advertising phishing sites through tools such as ChatGPT increases. In this paper, the source code of fake advertising phishing sites was statically analyzed to derive structural commonalities, and among them, a detection crawler that filters sites step by step based on foreign domains and redirection was developed to confirm that fake advertising posts were finally detected. In addition, we demonstrate the need for new guide lines by verifying that the redirection page of fake advertising sites is divided into three types and returns different sites according to each situation. Furthermore, we propose new detection guidelines for fake advertising phishing sites that cannot be detected by existing detection methods.

• Management & Information Systems Review
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• v.32 no.3
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• pp.173-188
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• 2013

I guess that e-learning buying behaviors have some selection criteria which are interactivity, contents quality, perceived usefulness, and corporate reputation. And I propose that the effects of selection criteria on adaptation intention are moderated by buyer-user status. To accomplish research purpose, I conducted a field survey with a self-administered questionnaire in both user-buyer and analysed the causal relations among the variables by regression analysis. Findings are these. In all of the customer, interactivity, perceived usefulness, and corporate reputation had positive effects on re-attending intention to another e-learning class. In case of users(students), interactivity, contents quality, and perceived usefulness had positive effects, but buyer(parents) showed both perceived usefulness and corporate reputation had positive effects on re-attending intention.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.160-161
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• 2016

본 연구는 중국 식당평가사이트인 디엔핑닷컴(dianping.com)을 이용하여 정량데이터 형태인 식당의 음식품질, 서비스품질, 분위기품질을 평가한 값을 수집하고, 비정량데이터인 현지고객들이 작성한 리뷰를 이용하여 텍스트마이닝과 콘텐츠분석을 통해 식당의 브랜드개성을 정의하고, 도출된 식당의 브랜드개성과 지각된 서비스 품질과의 영향력을 파악하기 위해 다중회귀분석을 시행하였다. 중국의 경우는 브랜드개성요소 중 세련은 품질에 있어서 가장 큰 영향을 미치는 변수로 나타났다. 지각된 서비스 품질 요소와 브랜드 개성과의 영향력을 파악하는 것은 현지진출 전략수립 뿐만 아니라 한국에 방문하는 중국인들 대상으로 관광유치전략 수립시에도 보다 나은 시사점을 제시할 수 있다.

• Journal of Service Research and Studies
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• v.1 no.1
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• pp.49-60
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• 2011

Recently, with the growing of social network sites, people's choice is also getting more and more. So the notion of loyalty has become an important construct within the Social Network framework because of member is easy switching on the social networking sites. Despite the increasing importance of social network sites loyalty question, there's very little research in this area. In electronic commerce, the website loyalty development process is based on both website satisfaction and website trust toward the net-enabled business. But how to target the members with high or low loyalty in the social network sites is still a question. In this paper we propose one improved RFM model to evaluate the member loyalty to find the potential members for improving the service quality of the social network site. In addition, an empirical case study is performed to demonstrate how this procedure works. Moreover, further applications of this research are provided for improved social network sites experiences and how to use the model to practice.

• Journal of Korea Multimedia Society
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• v.11 no.2
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• pp.129-142
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• 2008

With the rapid increase of Web Service sites, one emerging problem is how to find the most appropriate Services from the massive number of similar Web Services. A matchmaker is an agent system, which find the best Service providers for the given queries. In this paper, we propose a matchmaker for the distributed visual media retrieval framework, called HERMES, and describe how to rank the resulting Services based on the QoS elements related with visual media Services. To show the usefulness and correctness of the proposed schemes, some experimental results are also shown.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10b
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• pp.1415-1418
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• 2001

본 논문에서는 ACE2000 MPLS 시스템의 핵심 응용 기능으로 개발된 BGP/MPLS VPN의 기능블럭 구성과 주요 특성을 기술하였다. BGP/MPLS VPN은 VPN사이트들간을 MPLS LSP를 이용하여 터널링시키는 서비스로서 VPN 사이트들에 대한 라우팅 정보가 BGP4 확장 프로토콜을 이용해서 전달되고, VPN 사이트간의 트래픽은 MPLSLSP를 통해서 전달된다. ACE2000 BGP/MPLS VPN은 품질의 차별적 지원이 가능하고 확장성이 뛰어난 구조로 개발되었다.