• Title/Summary/Keyword: 사이즈 추천서비스

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Size Recommendation Technology Convergence in e-Shopping: Roles of Service Quality Information Credibility and Satisfaction on Purchase Intention (온라인 쇼핑의 데이터 융합 기반 사이즈 추천 서비스: 서비스 품질, 정보 신뢰, 고객 만족의 구매 의도에 대한 역할)

  • Kim, Chi Eun
    • Journal of the Korea Convergence Society
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    • v.12 no.7
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    • pp.7-17
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    • 2021
  • This study investigated the effect of size recommendation technology convergence on purchase intention mediated by information credibility and satisfaction. The survey for this study was conducted on Amazon Mechanical Turk targeting U. S. residing women aged 18 to 60 years old who have never used size recommendation technology. They experienced the size recommendation technology in the provided web page and returned to the survey to answer the questionnaire. The analysis was done with 213 surveys using SPSS 27.0 and Process Macro (model 6, 5,000 Bootstrapping sample). The dimensions of service quality were found to be responsiveness and ease of use, and both have a significant effect on purchase intention through information credibility and satisfaction.

Shoe Recommendation System by Measurement of Foot Shape Imag

  • Chang Bae Moon;Byeong Man Kim;Young-Jin Kim
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.9
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    • pp.93-104
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    • 2023
  • In modern society, the service method is tended to prefer the non-face-to-face method rather than the face-to-face method. However, services that recommend products such as shoes will inevitably be face-to-face method. In this paper, for the purpose of non-face-to-face service, a system that a foot size is automatically measured and some shoes are recommended based on the measurement result is proposed. To analyze the performance of the proposed method, size measurement error rate and recommendation performance were analyzed. In the recommendation performance experiments, a total of 10 methods for similarity calculation were used and the recommendation method with the best performance among them was applied to the system. From the experiments, the error rate the foot size was small and the recommendation performance was possible to derive significant results. The proposed method is at the laboratory level and needs to be expanded and applied to the real environment. Also, the recommendation method considering design could be needed in the future work.

The Effect of Consumer Evaluations of Size Recommendation Services Based on Body Information on Consumer Responses and the Moderating Effect of the Level of Information Search (신체정보 기반 사이즈 추천서비스에 대한 소비자 평가가 소비자 반응에 미치는 영향과 정보탐색정도의 조절효과)

  • Sangwoo Seo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.3
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    • pp.485-500
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    • 2024
  • This study was conducted to examine the effects of consumer evaluations on size recommendation services based on body information on consumer responses and the moderating effect of the level of information search. To analyze the research model, a total of 200 data were collected from August 18 to 24, 2022, targeting consumers who had experience with using size recommendation services based on body information. As a result of the research model analysis, it was confirmed that the compatibility, reliability, and convenience of the size recommendation services based on body information influenced attitude, which, in turn, influenced usage intention. In addition, In the case of the group subject to a low level of information search, the path through which compatibility and reliability influenced attitude was significant, but that of convenience was not. In the group featuring a high level of information search, the path through which reliability and convenience influenced attitude was significant, but that of compatibility was not. This study is meaningful in that it expanded research related to size recommendation services to the field of consumer behavior.

A Study on the Performance Improvement of the SASRec Recommendation Model by Optimizing the Hyperparameters (하이퍼파라미터 최적화를 통한 SASRec 추천 모델 성능 개선 연구)

  • Da-Hun Seong;Yujin Lim
    • Annual Conference of KIPS
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    • 2023.05a
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    • pp.657-659
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    • 2023
  • 최근 스마트폰과 같은 디지털 기기의 보급과 함께 개인화, 맞춤형 서비스의 수요가 늘어나면서 추천 서비스가 주목을 받고 있다. 세션 기반(Session based) 추천 시스템은 사용자의 아이템 선호에 따른 순서 정보를 고려한 학습 추천 모델로, 다양한 산업 분야에서 사용되고 있다. 세션 기반 추천 시스템 중 SASRec(Self-Attentive Sequential Recommendation) 모델은 MC/CNN/RNN 기반의 기존 여러 순차 모델들에 비하여 효율적인 성능을 보인다. 본 연구에서는 SASRec 모델의 하이퍼파라미터 중 배치 사이즈(Batch Size), 학습률 (Learning Rate), 히든 유닛(Hidden Unit)을 조정하여 실험함으로써 하이퍼파라미터에 의한 성능 변화를 분석하였다.

Effect of Consumers' Privacy Concerns on Information Disclosure Intentions for Size Recommendation Services Based on Body Information -Focusing on Privacy Calculus Theory (신체 정보를 활용한 사이즈 추천 서비스에 대한 소비자의 정보 프라이버시 염려와 정보 제공 의도 -프라이버시 계산 이론을 중심으로)

  • Sangwoo Seo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.442-458
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    • 2023
  • This study aimed to elucidate the information privacy attitudes and behaviors of users of size recommendation services based on body information. Focusing on the privacy calculus theory, the effects of information privacy concerns as well as perceived risk and benefit of information disclosure on information disclosure intention were analyzed. Consumers who used size recommendation services based on body information were surveyed from August 18 to 24, 2022. Analysis of the 251 responses collected revealed that information privacy concerns did not significantly affect information disclosure intention. Information privacy concerns had a positive effect on perceived privacy risk; however, perceived privacy risk had a negative effect on information disclosure intention, while perceived privacy benefit had a positive effect on information disclosure intention. Therefore, the privacy calculus theory confirms the existence of the privacy paradox, revealing perceived privacy benefit has a greater impact on information disclosure intention than perceived privacy risk.

A Study on the Continuance Intention of Size Recommendation Services -Focusing on the Application of Expectation-Confirmation Model and the Moderating Effect of Familiarity- (사이즈 추천 서비스의 지속사용의도에 관한 연구 -기대일치모형의 적용과 친숙성의 조절효과를 중심으로-)

  • Sangwoo Seo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.2
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    • pp.350-366
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    • 2024
  • This study aimed to clarify the continuance intention of users of size recommendation services. The expectation-confirmation model framed the analysis of the 180 data points collected. The analysis determined the mediating effects of perceived usefulness and satisfaction on the relationship between expectation-confirmation and continuance intention. The moderated mediation effect of familiarity was also analyzed, and a path analysis was conducted using PROCESS macro. Results showed that expectation-confirmation had a significant effect on perceived usefulness, satisfaction, and continuance intention. Findings indicated that perceived usefulness affected satisfaction and continuance intention and confirmed that satisfaction affected continuance intention. In the relationship between expectation-confirmation and continuance intention, mediation analysis verified the mediation and double mediation of perceived usefulness and satisfaction. In the group with an above-average familiarity value, moderation analysis confirmed a moderating effect between perceived usefulness and satisfaction. Above-average familiarity values also confirmed that the moderating effect on continuance intention was significant.

The Effect of Self-efficacy for the Size Recommendation Services on Usage Intention through Perceived Ease of Use and Perceived Usefulness -Focusing on the Moderating Effect of the Filtering Types- (사이즈 추천 서비스에 대한 자기효능감이 지각된 사용용 이성과 지각된 유용성을 매개로 사용의도에 미치는 영향 -필터링 유형의 조절효과를 중심으로-)

  • Sangwoo Seo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.4
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    • pp.688-706
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    • 2024
  • This study investigated the effect of self-efficacy on the usage intention of the size recommendation services, exploring the mediating roles of perceived ease of use and perceived usefulness. Moreover, it examined the moderating effects of filtering types on these relationships. Data were collected from 200 participants between December 11 and 13, 2023, using virtual scenarios and stimuli. Mediating and moderating effect analysis were performed using a process macro. As a result of path analysis and indirect effect analysis between individual variables, it was confirmed that the direct effect of self-efficacy for the size recommendation services on usage intention, and the indirect effect on usage intention through perceived ease of use and perceived usefulness were significant. Furthermore, as a result of the moderating effect analysis, it was found that the moderating effect of the filtering types was significant in the relationship between self-efficacy and perceived ease of use, between perceived ease of use and perceived usefulness, and between self-efficacy and usage intention.

Extraction of full body size parameters for personalized recommendation module (개인 맞춤형 추천모듈을 위한 전신 신체사이즈 추출)

  • Park, Yong-Hee;Chin, Seong-Ah
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.12
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    • pp.5113-5119
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    • 2010
  • Anthropometry has been broadly explored in various fields including automobile industry, home electronic appliances, medical appliances and sports goods with aiming at reaching satisfaction to consumer's need and efficiency. However, current technologies to measure a human body still have barriers in which the methods mostly seem to be contingent on expensive devices such as scanner and digital measuring instruments and to be directly touchable to the body when obtaining body size.. Therefore, in this paper, we present a general method to automatically extract size of body from a real body image acquired from a camera and to utilize it into recommend systems including clothing and bicycle fitting. At first, Haar-like features and AdaBoost algorithm are employed to detect body position. Then features of body can be recognized using AAM. Finally clothing and bicycle recommending modules have been implemented and experimented to validate the proposed method.