• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.855-870
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• 2018

This study analyzes and categorize the types of digital signage content using the case study method as well as explores the moderating effects of digital signage content in the relationship between digital signage attributes and consumer's flow using the empirical study method. For a case study, the total of 38 fashion brands, including 10 designer brands, 14 sports and outdoor brands, 6 casual brands and 8 SPA brands were investigated. For an empirical study, the virtual store with two types of digital signage contents was developed. Then, the online survey was conducted with 20s to 40s respondents and a total of 544 responses were analyzed using SPSS 24.0. The study results were as follows. First, digital signage in fashion store were categorized into four types by its content; brand-centric type, product-centric type, compound type, and promotional type. Second, digital signage consists of three attributes such as attractiveness, informativity, and entertainment. Third, the results showed that attractiveness and entertainment had a significant effect on consumer's flow. The type of digital signage content was also shown to moderate the influence of attractiveness and consumer's flow.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.114-124
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• 2011

The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.266-280
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• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• Journal of the Korean Society for Precision Engineering
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• v.31 no.6
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• pp.497-504
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• 2014

The digital signage display is actively researched as the next generation of large FPD. To commercialize those digital signage display, the manufacturing cost must be downed with printing method instead of conventional photolithography. Here, we demonstrate a reverse offset printed TFT electrodes for the digital signage display. For the fabricated source/drain and gate electrode, we used Ag ink, silicone blanket, Clich$\acute{e}$ and reverse offset printer. We printed uniform TFT electrode patterns with narrow line width(10 ${\mu}m$ range) and thin thickness(nm range). In the end the printing source/drain and gate electrode are successfully achieved by optimization of experimental conditions such as Clich$\acute{e}$ surface treatment, ink coating process, delay time, off/set process and curing temperature. Also, we checked that the printing align accuracy was within 5 ${\mu}m$.

• Journal of The Korea Institute of Healthcare Architecture
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• v.29 no.1
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• pp.21-28
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• 2023

Purpose: Evidence-based design is the process of making design decisions based on reliable research to achieve the best results, so it is important to accumulate reliable evidence through research. Therefore, the purpose of this study is to present new evidence by applying the evidence-based design process to improve the digital signage for each room spaces in hospitals and verifying its effectiveness. Method: Through the 8-step process of evidence-based design, improved digital signage for each room spaces are installed. It conducted surveys and statistical analysis to prove hypotheses by linking design and research. Results: The hypotheses established in the study are: 1) improvement in the readability of digital signage is correlated with patient satisfaction; 2) Improving the intuitiveness of digital signage correlates with patient satisfaction; 3) Improving the sufficiency of digital signage correlates with patient satisfaction. As a result of satisfaction analysis and correlation analysis, all of the above hypotheses were proven. Implications: Although the hospital sign system is the element that patients rely on most intuitively in the long journey of reception, waiting, examination, and treatment, there is insufficient evidence to refer to or apply it when designing. It is necessary to expand future research to expand the evidence that can be applied to hospital sign design.

• Electronics and Telecommunications Trends
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• v.27 no.5
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• pp.126-133
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• 2012

멀티비전이라 함은 하나의 영상을 확대시키거나 축소할 수 있고 이것을 다수대의 영상표시기기 등 영상출력수단을 연결 디스플레이하는 시스템을 말한다. 이와 같은 멀티비전 시스템은 최근 각광받는 디지털 사이니지용 스크린을 이용한 광고, 전시 홍보에 널리 사용되며 N-스크린 서비스와 같이 다양한 스크린 단말에서의 연동 서비스로서 활용될 수 있다. 본고에서는 디지털 사이니지의 멀티비전 서비스나 감시 보안용 멀티비전으로 사용되는 서비스 시스템에 대해 유형별로 조사해보고 장 단점을 비교해 보고 이와 같은 멀티비전을 활용하는 국내외 서비스 동향에 대해 살펴본 뒤 보다 개선된 멀티비전 시스템의 나아갈 방향을 제시하고자 한다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.6
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• pp.103-107
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• 2019

As the number of foreign tourists increases worldwide, it provides tourism services with various information and convenience. Most foreign tourists have difficulty using existing methods that require internet connection because internet communication is restrictive. In this paper, we propose a mobile device based digital signage via WPAN that can support multi-lingual for foreign tourists. the proposed method shows a menu by combining a template of mobile client with fundamental contents from digital signage through WPAN. To evaluate the performance of the proposed method, it is compared with a conventional webpage method. The results of the evaluation confirm that the latency decreases compared to the conventional webpage method due to the improved loading time.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.220-232
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• 2013

Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty percent of the information around them through sense of sight. One cannot compete with just sheer quality in today's world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value. Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand's distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores' global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity. According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.127-132
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• 2014

In this paper, we propose a digital signage method that can control the contents of the screen and download the desired files to individual smart terminal with no touch of digital signage screen by using Kinect. The main features and contributions of the proposed method are as follows. First, can solve the problems such as the risk of bacterial infection, not cleanliness on the screen as well as maximize advertising effectiveness. Second, can support bi-directional communications with computer while we touch only wanted advertisements. The performance evaluation shows the effectiveness of the proposed method. Especially, we can see that the proposed system operates through the recognition of user's actions when the cursor is within the scope of a certain coordinate and the file transfer time to download information is different depending on the PC performance and the version of personal smart device.

• Journal of Satellite, Information and Communications
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• v.11 no.1
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• pp.6-11
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• 2016

In this paper, we have analyzed the effects of co-channel, adjacent-channel, and the human shield(Body Blockage) for wideband WLAN based on the IEEE802.11n 40MHz channel bandwidth required for high speed digital signage service. Simulation results show that wideband WLAN can be operated with 78 interferers over 63m distance in co- channel, 80 interferer over 61m distance in adjacent channel. By applying the mitigation method for reducing the interference, we have confirmed that protection distance is improved to 51m using beamforming, and 40m using cognitive radio in co-channel interference. Also body blockage interference is reduced using adaptive channel bandwidth, C/I ratio, beamforming, power control mitigation methodology.