• CRM연구
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• v.3 no.1
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• pp.29-47
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• 2010

This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.20-38
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• 2023

Recently, car sharing has shown the most remarkable growth among sharing economy services. In the process of analyzing the intention to reuse the car sharing service, this study tried to reflect the unique characteristics of the service, which consists of non-face-to-face self-service, such as reservation, approval, handover, inspection, and return of the vehicle. Specifically, in addition to the perceived benefits and the perceived risks, we considered 'information quality' as a platform characteristic and 'self-efficacy' as a personal characteristic. To collect data, an online survey was conducted on adults with experience in car sharing, and a total of 320 responses were used for analysis. As a result of analyzing the structural equation model, it was found that information quality and self-efficacy increased the perceived benefits of services, and the higher the information quality, the higher the self-efficacy. On the other hand, the role of information quality and self-efficacy in lowering perceived risks was insignificant, and the intention to reuse services was more affected by perceived benefits than perceived risks. As a result of further analysis using Process Macro, it was found that the effect of self-efficacy on reuse intention was mediated by perceived benefits. It was analyzed that the indirect effects of information quality on reuse intention through perceived benefits or self-efficacy were all significant. These results suggest that providing timely, sufficient, and easy-to-understand information required by users on the platform improves self-efficacy and increases service reuse intention. In order to increase the number of service users, it is important for service providers not only to provide promotional activities such as offering attractive prices, but also to provide high-quality information so that users can use it more easily.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.427-430
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• 2006

The advancement of Information Technology has being very quickly accomplished and people have being received a lot of advantage of IT with Internet and etc. But in spite of the development of IT, the handicap persons having physical handicap have a lot of difficulties in using the IT. Among the one of the difficulties is the usage of computer keyboard. It is very difficult for the handicapped persons with physical handicap to use the existent keyboard. Therefore, in this paper, we propose the design and implementation of keyboard that the handicapped persons can efficiently use and that is very based stage for receiving the advantage of IT.

• Information and Communications Magazine
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• v.31 no.7
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• pp.8-14
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• 2014

에너지에 대한 수요가 급증하게 되면서 에너지부족문제에 대한 크게 대두되기 시작하였다. 특히 에너지 사용급증은 에너지 부족문제 초래뿐만 아니라 화석사용연료 사용 급증으로 인한 이산화탄소 배출증가 및 에너지 비용증가가 국가적 이슈로 자리잡기 시작하였다. 따라서 이러한 문제를 해결하고자 여러 기관들에서는 에너지관리시스템 개발에 착수하기 시작하였다. 그러나 이러한 시스템은 별도의 관리자 및 운영비용이 들기 때문에 에너지 절감이득에 비하여 비용에 대한 혜택이 없는 중소형 건물 적용에 어려움이 있었다. 따라서 이러한 한계점을 극복하고자 KT 융합기술원에서는 에너지통합운영시스템이 개발하였으며, 중소형 건물에도 적용이 가능하다는 장점이 있다. 본 고에서는 다수의 건물 관리가 가능한 건물통합에너지관리 최적운영시스템 개발에 관하여 다루어 보고자 한다.

• 전기의세계
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• v.42 no.7
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• pp.3-8
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• 1993

무한 동력을 얻고자 하는 생각은 "기술"이나 "과학"이라는 단어가 사용된 이래 수많은 두뇌들에 의해 얼핏 한번은 떠올려진 이상이었을 것이다. 지금과 같이 자원의 고갈과 위기를 쉴새없이 부르짖는 시기에 "무한동력"이란 존재는 인류의 모든 어려움을 해결할만한 방법이고, 특히 과소비성 현대의 생활에는 절대적인 수단일 것이다. 무한 동력과는 비교조차도 할 수 없는 한참아래쪽에서 서성거리고 있는 에너지 발생원인 액체금속 냉각고속증식로의 존재에 대하여, 언제, 어떻게, 접근해야 할까\ulcorner 하는 고민을 우리는 계속해야 할 필요가 있겠는가의 관한 의문에 대한 대답은 항상 긍정적이어야 하겠다. 이제는 국가적 규모의 연구개발사업이 요구되며 자원빈국이면서 공업선진국을 지향하고 있는 우리나라의 현 상황으로는 아직 실용화되고 있지 않은 LMR 개발기술에 접근할 수 있는 시간적 여지가 남아있다. 따라서 우리특유의 기술소화내지는 토착화의 의지를 결집하여 독작적인 개발계획을 수립하여 적극추진한다면 선두주자들과 어깨를 나란히 하여 우리도 꿈의 원자로인 LMR의 혜택을 누릴 수 있을 것으로 기대한다.자로인 LMR의 혜택을 누릴 수 있을 것으로 기대한다.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.1-23
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• 2023

Tablet PCs are gaining increasing popularity in today's context, offering convenience in store operations. However, some customers may have complaints. From the perspective of shadow labor, customers may perceive using tablet PCs as additional tasks, implying that tasks have been transferred from service staff to customers themselves. Therefore, this study aims to investigate the causes of customers' perception of shadow labor when using tablet PCs (perceived difficulty of use and perceived compulsion to use) and how these perceptions can influence their intention to reuse tablet PC ordering services. Additionally, the study examines whether customers' perception of shadow labor is influenced by digital literacy and information overload and investigates the positive impact of benefits arising from using tablet PCs on their perception of shadow labor. This research conducted an online survey through the Chinese survey specialist website "Wenjuanxing," targeting customers who use tablet PCs to place orders in restaurants. After collecting a total of 376 valid data points, demographic characteristics, frequency analysis, reliability analysis, validity analysis, correlation analysis, and regression analysis were conducted using SPSS 24.0. The empirical results from the 376 respondents reveal that digital literacy and information overload affect the perception of shadow labor and also influence the intention to reuse tablet PC ordering services. Furthermore, benefits showed significant moderating effects on these relationships.

• Asia Marketing Journal
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• v.14 no.1
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• pp.53-81
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• 2012

Constructing attractive bundle offers depends on more than an understanding of the distribution of consumer preferences. Consumers are also sensitive to the framing of price information in a bundle offer. In classical economic theory, consumers' utility should not change as long as the total price paid stays same. However, even when total prices are identical, consumers' preferences toward a bundle product could be different depending on the format of price presentation and the locus of price discount. A weighted additive model predicts that the impact of a price discount on the overall evaluation of the bundle will be greater when the discount is assigned to the more important product in the bundle(Yadav 1995). Meanwhile, a reference dependent model asserts that it is better to assign a price discount to a tie-in component that has a negative valuation at its current offer price than to a focal product that has a positive valuation at its current offer price(Janiszewski and Cunha 2004). This paper has expanded previous research regarding price discount presentation format, investigating the reasons for mixed results of prior research and presenting new mechanisms for price discount framing effect. Prior research has hypothesized that bundling is used to sell a tie-in component with an offer price above the consumer's reference price plus a focal product of the same offer price with reference price(e.g., Janiszewski and Cunha 2004). However, this study suggests that bundling strategy can be used for increasing product's attractiveness through the synergy between components even when offer prices of bundle components are the same with reference prices. In this context, this study employed various realistic bundle sets with same price between offer price and reference price in the experiment. Hamilton and Srivastava(2008) demonstrated that when evaluating different partitions of the same total price, consumers prefer partitions in which the price of the high-benefit component is higher. This study determined that their mechanism can be applied to price discount presentation formats. This study hypothesized that price discount framing effect depends not on the negative perception of tie-in component with offer price above reference price but rather on the consumers' perceived consumption benefit in bundle product. This research also hypothesized that preference for low-benefit discount mechanism is that perceived consumption benefit reduces price sensitivity. Furthermore, this study investigated how consumers' concern for quality in a price discount--a factor not considered in previous research--influences price discount framing. Yadav(1995)'s experiment used only one magazine bundle of relatively low quality uncertainty and could not show the influence of perceived uncertainty of quality. This study assumed that as perceived uncertainty of quality increases, the price sensitivity mechanism for assigning the discount to low-benefit will increase. Further, this research investigated the moderating effect of uncertainty of quality in price discount framing. The results of the experiment showed that when evaluating different partitions of the same total price and the same amount of discounts, the partition that discounts in the price of low benefit component is preferred to the partition that decreases the price of high benefit component. This implies that price discount framing effect depends on the perceived consumption benefit. The results also demonstrated that consumers are more price sensitive to low benefit component and less price sensitive to high benefit component. Furthermore, the results showed that the influence of price discount presentation format on the evaluation of bundle product varies with the perceived uncertainty of quality in high consumption benefit. As perceived uncertainty of quality gradually increases, the preference for discounts in the price of low consumption benefit decreases. Besides, the results demonstrate that as perceived uncertainty of quality gradually increases, the effect of price sensitivity in consumption benefit also increases. This paper integrated prior research by using a new mechanism of perceived consumption benefit and moderating effect of perceived quality uncertainty, thus providing a clearer explanation for price discount framing effect.

• Digital Contents
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• no.6 s.49
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• pp.66-71
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• 1997

네트웍 컴퓨팅으로의 가속화에 견인차 역할을 하고 있는 인터넷/인트라넷 컴퓨팅 환경의 가장 큰 장점은 클라이언트/서버 컴퓨팅의 혜택을 그대로 살리면서 중앙 집중 처리 방식의 강점, 그리고 멀티미디어의 풍부한 표현력을 가미한 사용 편이성의 제공일 것이다. 그러나 이러한 장점들을 모두 만족시킬 수 있는 제품 및 솔루션은 그리 많지 않은 것이 현실이며, 무엇보다도 그 근간이 되는 데이터베이스 서버와의 긴밀한 통합은 오라클이 가장 포괄적이면서도 독보적으로 솔루션을 제공하고 있다고 자부한다.

• 전기의세계
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• v.13 no.1
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• pp.50-51
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• 1964

오늘날 고도로 발전되어가는 모든 문화 과학면에서 그 유일의 힘의 원천으로서 전기를 사용하고 있다. 전기는 우리 인간에게 허다한 이기의 제공자로서 그 혜택이 많은 반면에 불의에 사고의 원인으로 막대한 인명과 재산을 앗아가는 공포의 대상이 될때도 있다. 이것은 누전및 과부하로 생기는 화재와 감전으로 인한 사망이며 특히 고전압시설물에 화재가 일어났을 경우 급히 소방차와 소방제원이 출동되어 진화작업에 열중하다가 불행히도 감전으로 인하여 소방제원이 희생되는 수가 있었다. 이런 견지에서 먼저 감전에 관하여 언급키로 한다.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.205-216
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• 2020

In this study, a research model is constructed based on the theory of technology adoption. Independent constructs are largely grouped into two: (1) virtual bank characteristics (responsiveness, ease of use, economic benefits, and security), and (2) individual characteristics (innovativeness, self-efficacy and Internet experience). On the dependent side, user satisfaction is posited to influence the loyalty via intention to continuous use. PLS analysis of 194 data points collected revealed that economic benefits, security, innovativeness, and Internet experiences are significantly and positively associated with user satisfaction, intention to continuous use and loyalty. Paths among satisfaction and intention towards the loyalty are also validated. Details of results are discussed with practical and academic implications.