• Journal of the Korea Society for Simulation
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• v.19 no.1
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• pp.83-90
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• 2010

We describe a novel method for improving the performance of the UCC retrieval using content reputation and user reputation. The UCC retrieval is a part of the information retrieval. The goal of the information retrieval system finds documents what users want, so the goal of the UCC retrieval system tries to find UCCs themselves instead of documents. Unlike the document, the UCC has not enough textual information. Therefore, we try to use the content reputation and the user reputation based on non-textual information to gain improved retrieval performance. We evaluate content reputation using the information of the UCC itself and social activities between users related with UCCs. We evaluate user reputation using individual social activities between users or users and UCCs. We build a network with users and UCCs from social activities, and then we can get the user reputation from the network by graph algorithms. We collect the information of users and UCCs from YouTube and implement two systems using content reputation and user reputation. And then we compare two systems. From the experiment results, we can see that the system using content reputation outperforms than the system using user reputation. This result is expected to use the UCC retrieval in the feature.

• Annual Conference on Human and Language Technology
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• 2008.10a
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• pp.79-84
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• 2008

많은 사용자들의 참여로 구축된 집단 지성을 이용한 지식 검색 서비스에서 사용자가 원하는 답변을 빨리 찾고자 하는 요구가 증가하고 있다. 기존의 연구에서 조회 수, 추천 수, 답변 수와 같은 비텍스트 정보가 답변을 평가하는데 좋은 자질임이 증명되었고, 신뢰도를 추정할 수 있는 여러 종류의 단어 사전을 이용하여 답변의 좋고 나쁨을 평가할 수 있는 연구도 진행되었다. 하지만, 조회 수, 추천 수, 답변 수와 같은 비텍스트 정보는 사용자 조작이 간단하여 지속적으로 관리를 해야 하며, 신뢰도를 추정할 수 있는 단어는 지속적으로 보강되어야 한다. 본 논문에서는 이러한 문제점을 해결하고자 동시출현 자질을 이용한 질문과 답변의 유사성을 활용하여 집단 지성에서 사용자의 활동을 분석하여 사용자의 명성을 평가하는 방법을 제안한다. 사용자의 명성을 계산할 수 있다면 조회 수와 추천 수가 많지 않은 답변의 신뢰도도 비교적 정확하게 추정할 수 있다. 이를 위해 우리는 PageRank 알고리즘을 수정하여 사용자 명성을 계산한다. 네이버 지식iN의 문서로 실험한 결과, 기존 정답 선택률을 보완할 수 있는 결과를 보였다.

• Korean Journal of Cognitive Science
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• v.19 no.4
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• pp.459-476
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• 2008

The user needs to find the answer to your question is growing fast at the service using collective intelligent knowledge. In the previous researches, it was proven that the non-text information like view counting, referrer number, and number of answer is good in evaluating answers. There were also many works about evaluating answers using the various kinds of word dictionaries. In this work, we propose new method to evaluate answers to question effectively using user reputation that estimated by the social activity. We use a modified PageRank algorithm for estimating user reputation. We also use the similarity between question and answer. From the result of experiment in the Naver GisikiN corpus, we can see that the proposed method gives meaningful performance to complement the answer selection rate.

• Management & Information Systems Review
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• v.32 no.3
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• pp.173-188
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• 2013

I guess that e-learning buying behaviors have some selection criteria which are interactivity, contents quality, perceived usefulness, and corporate reputation. And I propose that the effects of selection criteria on adaptation intention are moderated by buyer-user status. To accomplish research purpose, I conducted a field survey with a self-administered questionnaire in both user-buyer and analysed the causal relations among the variables by regression analysis. Findings are these. In all of the customer, interactivity, perceived usefulness, and corporate reputation had positive effects on re-attending intention to another e-learning class. In case of users(students), interactivity, contents quality, and perceived usefulness had positive effects, but buyer(parents) showed both perceived usefulness and corporate reputation had positive effects on re-attending intention.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.73-81
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• 2015

SNS is in the process of fast evolution as well. This study is about influence of authenticity and interactivity among Facebook Fan Page users. Authenticity is something people form in the process of expressing and sharing information thru SNS Facebook Fan Page. Interactivity is a level of participation of users in the process of expressing and sharing information thru SNS Facebook Fan Page. The focus of this paper is to see the power of authenticity and interactivity of SNS Facebook Fan Page users in a time of crisis. Authenticity is proven as a valuable asset for corporations for it showed a sturdy characteristic even when something terrible happened. When a crisis attacked, high authenticity user group was not willing to change their evaluation on a company reputation and image as much as low authenticity user group. Interestingly enough, the meaning interactivity level was strikingly different from what we expected. The more their level of interactivity, was the more they were likely to change their evaluation on a company in a time of crisis. A serious discussion is necessary for this contraty results.

• Informatization Policy
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• v.21 no.4
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• pp.40-58
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• 2014

This study investigated how online information affected consumers' purchases at social commerce websites. In the online purchase process, consumers use two types of online information: user generated content(UGC) and vendor generated content(VGC). These information types may influence consumers'purchase intention differently because each information builds entity trust and content trust, which play mediation roles between online information and purchase intention. According to the analysis results, general transactional information and safe transaction information of VGC and reputation information of UGC significantly affected entity trust. But content trust was affected only from general transactional information of VGC. And entity trust significantly affected content trust as well as purchase intention. These findings imply that social commerce vendors should focus mainly on entity trust for enhancing consumers' purchase intention. To achieve this objective, in the short term perspective, they should endeavor how to enhance general transaction information and safe transaction information qualities because these information types are easily controlled and improved by vendors. In the long term perspective, they should focus on reputation formation because reputation takes long time.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.223-233
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• 2022

In this paper, we examined the causes of information privacy concerns, trust and related factors in social network services. On the basis of the 'elaboration likelihood model,' we established factors such as information quality, privacy policy, perceived SNS app popularity and optimism bias affecting information privacy concern of SNS users. In addition, we analyzed the relationship between information privacy concern, trust in SNS members, trust in SNS platform and intention to use. Finally, on the basis of the 'trust transfer theory', we analyzed the relationship between trust in SNS members and trust in SNS platform. The results of the study showed that (1) information quality, privacy policy and optimism bias had the significant effects on information privacy concerns, (2) perceived SNS app popularity didn't affect information privacy concerns, (3) information privacy concerns had the significant effects on trust in SNS platforms (4) in accordance with the trust transfer theory, trust in SNS members had the significant effect on trust in SNS platforms, and (5) trust in SNS members had the significant effect on intention to use, while trust in SNS platform didn't have the significant effect on intention to use. The findings of the study are expected to help to improve the SNS firms' understanding towards customers' information privacy protection behaviors and trust.

• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.154-163
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• 2020

This study aimed to examine the speed of cognitive response of users by color application for the information searching or the searching how to use the target object. Also, the purpose of this study is to explore how color application has an impact on cognitive response, and to find the mediating effect of user's emotional response. A total of 227 persons were collected and analyzed by PASW 18.0 for data analysis. In conclusion, it was confirmed that color application had a direct effect on cognitive response, suggesting that emotional response may have a slight effect. Among four sub-factors of color applications, the most contribution factor of cognitive response was the clatiry and the lowest factor was the attention.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.05a
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• pp.490-493
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• 2002

Many servers that is operated in present earth are UNIX base, is trend that server of LINUX base is increasing steadily recently. When users who have account to this server wish to do remote access, instruction that use most easily is‘telnet’, security does not consist entirely about ID and password that this uses at communication substance as well as login. The interest about latest SSH is rising by the alternative, but SSH has various kinds problem in following telnet's fame. Therefore, We studied about problems and the solution that can happen when window users attempted remote access laying stress on OpenSSH.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.36-39
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• 2012

IT산업이 발전함에 따라 Bluetooth, ZigBee, RFID(Radio Frequency Identification)와 같은 근거리 무선통신 시스템에 대한 연구가 활발히 진행되고 있으며 다양한 분야에 활용되고 있다. 그 중 NFC(Near Field Communication)의 연구가 활발히 진행되고 있으며, NFC 태그와 함께 사용할 경우 활용성은 더욱 증대된다. 이와 관련하여 현재 다양한 NFC 태그관련 애플리케이션이 존재한다. 하지만 기존의 NFC 태그 애플리케이션은 단일 기능을 중심으로 제공하고, 여러 가지 기능을 이용하기 위해서는 여러 개의 NFC 태그가 필요하다는 단점이 있다. 이 점을 개선하고자 본 논문에서는 단일 NFC 태그로 다양한 기능을 제공하는 애플리케이션을 구현한다. 기능들로는 Text입력과 에어플레인 모드, Wi-Fi, Bluetooth, 무음모드, 알람, 알람설정, 사용자 지정 애플리케이션 선택 및 활성이 있다. 이러한 기능들은 사용자의 상황에 맞게 태그에 입력 시킬 수 있으며, 결과적으로 기존의 단일 기능을 제공하는 애플리케이션보다 개선됨 점을 나타낸다.