• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.585-590
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• 2007

기업과 소비자간 일대일 상호작용을 가능하게 하는 전자상거래의 기술적 발달을 통해 소비자에게 더 나은 웹 경험을 제공하기 위해 개인화 서비스를 제공하고 있다. 개인화 추천을 수행하기 위해서는 추천을 받을 사용자와 유사한 다른 사용자들의 선호도를 반영하는 협업 필터링 기법이 많이 활용되고 있으며, 많은 사이트들이 추천을 받은 사용자에게 유사한 사용자들을 보여주어 사회망 연결을 위한 기회를 제공하고 있다. 본 연구에서는 웹 기반 개인화 추천 시스템을 이용하여 사용자에게 효과적으로 제품을 추천하기 위해서, 사회적 실재감(Social Presence)이 추천시스템의 만족도에 미치는 영향에 관하여 연구하고자 한다. 또한, 사회적 실재감을 높이기 위한 방안으로 사회망(Social Network) 데이터의 제시를 통해 다양한 차원의 사회적 실재감과 추천시스템에 대한 만족도 및 신뢰간의 영향관계를 분석한다. 이를 위해 실험집단을 나누어 세 가지 차원의 사회적 실재감을 부여하고, 집단간의 추천 시스템에 대한 신뢰와 만족도간에 차이가 있는지를 분석하였다.

• Informatization Policy
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• v.19 no.2
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• pp.21-38
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• 2012

The proliferation of the Internet and the advent of e-commerce have amplified public concerns about privacy. Accordingly, much research effort has been made on the issue. While existing research on online information privacy has usually focused on the examination of antecedents of personal information disclosure, the literature has not paid attention to the potential changes of the antecedents' effects depending on the user's experience of the service. The current study aims to investigate the moderating role of site usage experience in Internet users' decision on personal information disclosure. Specifically, this study considers two types of antecedents of personal information disclosure on a site - the attributes of personal information requested (sensitivity and relevance of information) and the value of the service provided by the site; and examines how the effects of the antecedents on the disclosure intention are affected by the users'experience of the site. Our analysis of the data gathered through a web-based experiment reveals that site usage experience moderates the relationship between the attributes of personal information and disclosure intention. While usage experience attenuates the negative effect of information sensitivity on disclosure intention, it intensifies the positive impact that relevance of information has on disclosure intention. Based on the analysis results, we provide implications for the mitigation of the Internet users' privacy concerns as well as theoretical implications.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.92-101
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• 2018

As the interactive AI speaker becomes popular, voice recognition is regarded as an important vehicle-driver interaction method in case of autonomous driving situation. The purpose of this study is to confirm whether multimodal interaction in which feedback is transmitted by auditory and visual mode of AI characters on screen is more effective in user experience optimization than auditory mode only. We performed the interaction tasks for the music selection and adjustment through the AI speaker while driving to the experiment participant and measured the information and system quality, presence, the perceived usefulness and ease of use, and the continuance intention. As a result of analysis, the multimodal effect of visual characters was not shown in most user experience factors, and the effect was not shown in the intention of continuous use. Rather, it was found that auditory single mode was more effective than multimodal in information quality factor. In the semi-autonomous driving stage, which requires driver 's cognitive effort, multimodal interaction is not effective in optimizing user experience as compared to single mode interaction.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.568-574
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• 2007

본 실험은 교육을 목적으로 설계된 게임이 그 종류에 따라 사용자의 반응에 차이를 미치는가를 살펴보기 위한 것으로 이를 위해 본 연구는 게임의 다양한 분류 중에서 특히 내러티브와 플랫폼의 존재 여부에 주목하여, 그 특성을 중심으로 사용자의 게임에 관한 평가를 분석하는데 초점을 두고 있다. 이를 위해 두 개의 실험집단을 구성하여 각 집단이 온라인 게임, PSP 게임, 모바일 게임으로 각 플랫폼에서 상용화되어 있는 교육용 게임을 일정 시간 경험하여 보도록 하되, 한 집단에는 내러티브가 제공되고, 다른 집단에는 내러티브가 제공되지 않도록 하여 각 집단 및 플랫폼간의 차이를 비교분석하였다.

• Journal of the Korea Convergence Society
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• v.12 no.6
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• pp.65-74
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• 2021

Since 2020, the GuangXi government of China has focused on the deep integration of tea industry with leisure and cultural tourism, popular science education, health care and elderly care industries. Among the output value targets of the tertiary industry, the GuangXi government plans to achieve 25 billion yuan, and the tea industry is developing rapidly. Through questionnaire survey, field research and interview, this paper studies the differences of demand behavior and selection attributes of tea products among consumers in different years, and finally studies the evolution pattern of service mode of tea industry in GuangXi. The results show that there are obvious differences in life and work style, shopping habits, service design, user experience, social needs and personality needs of each generation consumers in different years. Based on the analysis of demand and behavior habits of tea products, the evolution pattern of service mode of tea industry in GuangXi is studied. Based on the above results, according to the differences of consumers' choice of tea products in different years, the service mode of tea industry in GuangXi is improved The development of tea industry in service design, user experience level is worthy of in-depth attention.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.411-416
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• 2019

This study focused on IKEA Place in IKEA and Amazon AR View in Amazon to study the differences between AR shopping applications. The first literature study examined the status and prospects of the AR market and conducted a case study on AR shopping applications. In the second phase, 'Honeycomb Model' of Peter mobile was reorganized into six usability principles, focusing on the major functions of AR shopping mall application, to conduct surveys and in-depth interviews based on the task. Based on this study, it is expected to help increase AR-based application user experience, concentrating on the actual experience of the user and finding out the major experience factors.

• The KIPS Transactions:PartD
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• v.10D no.7
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• pp.1149-1154
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• 2003

Due to various requirements for the user access control to large databases in the hospitals and the banks, database security has been emphasized. There are many security models for database systems using wide variety of policy-based access control methods. However, they are not functionally enough to meet the requirements for the complicated and various types of access control. In this paper, we propose a database security system that can individually control user access to data groups of various sites and is suitable for the situation where the user's access privilege to arbitrary data is changed frequently. Data group(s) in different sixes d is defined by the table name(s), attribute(s) and/or record key(s), and the access privilege is defined by security levels, roles and polices. The proposed system operates in two phases. The first phase is composed of a modified MAC (Mandatory Access Control) model and RBAC (Role-Based Access Control) model. A user can access any data that has lower or equal security levels, and that is accessible by the roles to which the user is assigned. All types of access mode are controlled in this phase. In the second phase, a modified DAC(Discretionary Access Control) model is applied to re-control the 'read' mode by filtering out the non-accessible data from the result obtained at the first phase. For this purpose, we also defined the user group s that can be characterized by security levels, roles or any partition of users. The policies represented in the form of Block(s, d, r) were also defined and used to control access to any data or data group(s) that is not permitted in 'read ' mode. With this proposed security system, more complicated 'read' access to various data sizes for individual users can be flexibly controlled, while other access mode can be controlled as usual. An implementation example for a database system that manages specimen and clinical information is presented.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.1
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• pp.90-98
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• 2017

Since 2010, SNS was holding the explosive spread of smartphones has created a place of public advertising platform, and it entered the Internet of Things (IoT) is born gradually countdown of the era came to us already. In utilizing a variety of location-based services IoT services (beacon, O2O) The focus of this paper to analyze the differences in satisfaction with the oil layer by experienced users of what is being used. We consider the type and overall utilization of the concepts typical IoT service in the current service is made to expand the contents of the paper. Hypothesis was reconstructed ease, attractiveness, a survey reliability, value four kinds of models, called Honeycomb UX, User Experience Honeycomp Peter Mobil. Company that provides the service IoT in this study are expected to be used as basic data to help provide a more accurate personalized service according to the user's satisfaction difference.

• Design Convergence Study
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• v.15 no.1
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• pp.135-150
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• 2016

Due to the development of communication technology and expansion of Intelligent Transport System (ITS), the car is changing from a simple mechanical device to second living space which has comprehensive convenience function and is evolved into the platform which is playing as an interface for this role. As the interface area to provide various information to the passenger is being expanded, the research importance about smart car based user experience is rising. This study has a research objective to propose the guidelines regarding the smart car user experience elements. In order to conduct this study, smart car user experience elements were defined as function, interaction, and surface and through the discussions of UX/UI experts, 8 representative techniques, 14 representative techniques, and 8 locations of the glass windows were specified for each element. Following, the smart car users' priorities of the experience elements, which were defined through targeting 100 drivers, were analyzed in the form of questionnaire survey. The analysis showed that the users' priorities in applying the main techniques were in the order of safety, distance, and sensibility. The priorities of the production method were in the order of voice recognition, touch, gesture, physical button, and eye tracking. Furthermore, regarding the glass window locations, users prioritized the front of the driver's seat to the back. According to the demographic analysis on gender, there were no significant differences except for two functions. Therefore this showed that the guidelines of male and female can be commonly applied. Through user requirement analysis about individual elements, this study provides the guides about the requirement in each element to be applied to commercialized product with priority.

• Information Systems Review
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• v.19 no.3
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• pp.69-89
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• 2017

In the information age, the rapid development of information technology provides people with an enriching experience yet also causes them harm because of information security (IS) issues. The IS of smartphones faces great challenges. Although many studies on IS awareness have been conducted, most of them have focused on PCs and do not consider the security issues of smartphones. In this study, we focus on those factors that affect IS awareness for both PCs and smartphones. We also analyze the differences in the impacts of certain factors on PCs and smartphones based on the proposed research model. The results are summarized as follows. First, the understanding of security technique, understanding of IS threat, and IS education have significant impacts on IS awareness for PCs and smartphones, while IS intention has a significant impact on IS awareness for PCs but not for smartphones. Moreover, IS policy has no significant impact on IS awareness. Second, PCs and smartphones show no significant differences in IS awareness, IS threat, and IS intention, but show significant differences in understanding of security technique, IS education, and IS policy.