• Title/Summary/Keyword: 빅 데이터 분석

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Detection of Phantom Transaction using Data Mining: The Case of Agricultural Product Wholesale Market (데이터마이닝을 이용한 허위거래 예측 모형: 농산물 도매시장 사례)

  • Lee, Seon Ah;Chang, Namsik
    • Journal of Intelligence and Information Systems
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    • v.21 no.1
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    • pp.161-177
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    • 2015
  • With the rapid evolution of technology, the size, number, and the type of databases has increased concomitantly, so data mining approaches face many challenging applications from databases. One such application is discovery of fraud patterns from agricultural product wholesale transaction instances. The agricultural product wholesale market in Korea is huge, and vast numbers of transactions have been made every day. The demand for agricultural products continues to grow, and the use of electronic auction systems raises the efficiency of operations of wholesale market. Certainly, the number of unusual transactions is also assumed to be increased in proportion to the trading amount, where an unusual transaction is often the first sign of fraud. However, it is very difficult to identify and detect these transactions and the corresponding fraud occurred in agricultural product wholesale market because the types of fraud are more intelligent than ever before. The fraud can be detected by verifying the overall transaction records manually, but it requires significant amount of human resources, and ultimately is not a practical approach. Frauds also can be revealed by victim's report or complaint. But there are usually no victims in the agricultural product wholesale frauds because they are committed by collusion of an auction company and an intermediary wholesaler. Nevertheless, it is required to monitor transaction records continuously and to make an effort to prevent any fraud, because the fraud not only disturbs the fair trade order of the market but also reduces the credibility of the market rapidly. Applying data mining to such an environment is very useful since it can discover unknown fraud patterns or features from a large volume of transaction data properly. The objective of this research is to empirically investigate the factors necessary to detect fraud transactions in an agricultural product wholesale market by developing a data mining based fraud detection model. One of major frauds is the phantom transaction, which is a colluding transaction by the seller(auction company or forwarder) and buyer(intermediary wholesaler) to commit the fraud transaction. They pretend to fulfill the transaction by recording false data in the online transaction processing system without actually selling products, and the seller receives money from the buyer. This leads to the overstatement of sales performance and illegal money transfers, which reduces the credibility of market. This paper reviews the environment of wholesale market such as types of transactions, roles of participants of the market, and various types and characteristics of frauds, and introduces the whole process of developing the phantom transaction detection model. The process consists of the following 4 modules: (1) Data cleaning and standardization (2) Statistical data analysis such as distribution and correlation analysis, (3) Construction of classification model using decision-tree induction approach, (4) Verification of the model in terms of hit ratio. We collected real data from 6 associations of agricultural producers in metropolitan markets. Final model with a decision-tree induction approach revealed that monthly average trading price of item offered by forwarders is a key variable in detecting the phantom transaction. The verification procedure also confirmed the suitability of the results. However, even though the performance of the results of this research is satisfactory, sensitive issues are still remained for improving classification accuracy and conciseness of rules. One such issue is the robustness of data mining model. Data mining is very much data-oriented, so data mining models tend to be very sensitive to changes of data or situations. Thus, it is evident that this non-robustness of data mining model requires continuous remodeling as data or situation changes. We hope that this paper suggest valuable guideline to organizations and companies that consider introducing or constructing a fraud detection model in the future.

An Empirical Analysis on the Persistent Usage Intention of Chinese Personal Cloud Service (개인용 클라우드 서비스에 대한 중국 사용자의 지속적 사용의도에 관한 실증 연구)

  • Yu, Hexin;Sura, Suaini;Ahn, Jong-chang
    • Journal of Internet Computing and Services
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    • v.16 no.3
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    • pp.79-93
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    • 2015
  • With the rapid development of information technology, the ways of usage have changed drastically. The ways and efficiency of traditional service application to data processing already could not satisfy the requirements of modern users. Nowadays, users have already understood the importance of data. Therefore, the processing and saving of big data have become the main research of the Internet service company. In China, with the rise and explosion of 115 Cloud leads to other technology companies have began to join the battle of cloud services market. Although currently Chinese cloud services are still mainly dominated by cloud storage service, the series of service contents based on cloud storage service have been affirmed by users, and users willing to try these new ways of services. Thus, how to let users to keep using cloud services has become a topic that worth for exploring and researching. The academia often uses the TAM model with statistical analysis to analyze and check the attitude of users in using the system. However, the basic TAM model obviously already could not satisfy the increasing scale of system. Therefore, the appropriate expansion and adjustment to the TAM model (i. e. TAM2 or TAM3) are very necessary. This study has used the status of Chinese internet users and the related researches in other areas in order to expand and improve the TAM model by adding the brand influence, hardware environment and external environments to fulfill the purpose of this study. Based on the research model, the questionnaires were developed and online survey was conducted targeting the cloud services users of four Chinese main cities. Data were obtained from 210 respondents were used for analysis to validate the research model. The analysis results show that the external factors which are service contents, and brand influence have a positive influence to perceived usefulness and perceived ease of use. However, the external factor hardware environment only has a positive influence to the factor of perceived ease of use. Furthermore, the perceived security factor that is influenced by brand influence has a positive influence persistent intention to use. Persistent intention to use also was influenced by the perceived usefulness and persistent intention to use was influenced by the perceived ease of use. Finally, this research analyzed external variables' attributes using other perspective and tried to explain the attributes. It presents Chinese cloud service users are more interested in fundamental cloud services than extended services. In private cloud services, both of increased user size and cooperation among companies are important in the study. This study presents useful opinions for the purpose of strengthening attitude for private cloud service users can use this service persistently. Overall, it can be summarized by considering the all three external factors could make Chinese users keep using the personal could services. In addition, the results of this study can provide strong references to technology companies including cloud service provider, internet service provider, and smart phone service provider which are main clients are Chinese users.

Study on Predicting Changes in Traffic Demand in Surrounding SOCs Due to Road SOC Construction Using Big Data - Centered Around the Connecting Road between Incheon Yeongjong International City and Cheongna International City (3rd Bridge) - (빅데이터를 활용한 도로 SOC건설에 따른 주변 SOC 교통수요 변화 예측 연구 - 인천 영종국제도시~청라국제도시 간 연결도로(제3연륙교)를 중심으로 -)

  • Byoung-Jo Yoon;Sang-Hun Kang;Seong-Jin Kim
    • Journal of the Society of Disaster Information
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    • v.20 no.3
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    • pp.705-713
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    • 2024
  • Purpose: Currently, the only routes that enter Yeongjong Island are Yeongjong Bridge and Incheon Bridge, which are private roads. The purpose of this study is to predict and study changes in transportation demand for new routes and two existing routes according to the plan to open the 3rd Bridge, a new route, in December 2025. Method: The basic data for traffic demand forecast were O/D and NETWORK data from 2021.08, KOTI. In order to examine the reliable impact of Yeongjong Bridge and Incheon Bridge on the opening of the 3rd Bridge, it is necessary to correct the traffic distribution of Yeongjong Island and Incheon International Airport to suit reality, and in this study, the trip distribution by region was corrected and applied using Mobile Big Data. Result: As of 2026, the scheduled year of the opening of the 3rd Bridge, two alternatives, Alternative 1 (2,000 won) and Alternative 2 (4,000 won), were established and future transportation demand analysis was conducted, In the case of Alternative 1, which is similar to the existing private road toll restructuring, the traffic volume of the 3rd Bridge was predicted to be 42,836 out of 199,101 veh/day in the Yeongjong area in 2026, and the traffic volume reduction rate of the existing road was analyzed as 21.5%. Conlclusion: As a result of the review (based on Alternative 1), the proportion of convertted traffic on the 3rd Yanji Bridge was estimated to be 70% of Yeongjong Bridge and 30% of Incheon Bridge, and 21.5% of the predicted traffic reduction on the existing road when the 3rd Yanji Bridge was opened is considered appropriate considering the results of the case review and changes in conditions. It is judged that it is a way to secure the reliability of the prediction of traffic demand because communication big data is used to reflect more realistic traffic distribution when predicting future traffic demand.

Analyzing the Performance of the South Korean Men's National Football Team Using Social Network Analysis: Focusing on the Manager Bento's Matches (사회연결망분석을 활용한 한국 남자축구대표팀 경기성과 분석: 벤투 감독 경기를 중심으로)

  • Yeonsik Jung;Eunkyung Kang;Sung-Byung Yang
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.241-262
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    • 2023
  • The phenomena and game records that occur in sports matches are being analyzed in the field of sports game analysis, utilizing advanced technologies and various scientific analysis methods. Among these methods, social network analysis is actively employed in analyzing pass networks. As football is a representative sport in which the game unfolds through player interactions, efforts are being made to provide new insights into the game using social network analysis, which were previously unattainable. Consequently, this study aims to analyze the changes in pass networks over time for a specific football team and compare them in different scenarios, including variations in the game's nature (Qatar World Cup games vs. A match games) and alterations in the opposing team (higher FIFA rankers vs. lower FIFA rankers). To elaborate, we selected ten matches from the games of the Korean national football team following Coach Bento's appointment, extracted network indicators for these matches, and applied four indicators (efficiency, cohesion, vulnerability, and activity/leadership) from a football team's performance evaluation model to the extracted data for analysis under different circumstances. The research findings revealed a significant increase in cohesion and a substantial decrease in vulnerability during the analysis of game performance over time. In the comparative analysis based on changes in the game's nature, Qatar World Cup matches exhibited superior performance across all aspects of the evaluation model compared to A matches. Lastly, in the comparative analysis considering the variations in the opposing team, matches against lower FIFA rankers displayed superior performance in all aspects of the evaluation model in comparison to matches against top FIFA rankers. We hope that the outcomes of this study can serve as essential foundational data for the selection of football team coaches and the development of game strategies, thereby contributing to the enhancement of the team's performance.

A Study of the Research the Right to be Forgotten from 2010 (잊힐 권리에 관한 연구동향 분석: 2010년 이후 국내 연구를 중심으로)

  • Shim, Mina
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.4
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    • pp.1073-1084
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    • 2016
  • The purpose of this study is to present the correct direction of research in related fields by analyzing the trends in the domestic study right to be forgotten. In this study, the final selection of 80 pieces of research papers in various disciplines to search for the study and were analyzed by setting the seven criteria and three research questions. Results, notice that significantly increase the amount of research around the social sciences, starting with the EU rules(draft) has been published in 2012, and around the problem navigating the Law oriented research actively done through a literature review and legal research methods can. Intensive study of the protected rights and the conflict in time towards the latter subject was also increased. The right to be forgotten when considering that big data, digital information such diverse and complex technical issues (service), which still lacks support the implementation of the rights ithil research is desperately needed to know the future with the realization that the scope and research methods. The purpose of this study is to present the research direction of the limits intended for domestic research, but realize effective right to be forgotten by future foreign comparative analysis.

Analysis of Global Shipping Market Status and Forecasting the Container Freight Volume of Busan New port using Time-series Model (글로벌 해운시장 현황 분석 및 시계열 모형을 이용한 부산 신항 컨테이너 물동량 예측에 관한 연구)

  • JO, Jun-Ho;Byon, Je-Seop;Kim, Hee-Cheul
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.10 no.4
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    • pp.295-303
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    • 2017
  • In this paper, we analyze the trends of the international shipping market and the domestic and foreign factors of the crisis of the domestic shipping market, and identify the characteristics of the recovery of the Busan New Port trade volume which has decreased since the crisis of the domestic shipping market We quantitatively analyzed the future volume of Busan New Port and analyzed the trends of the prediction and recovery trends. As a result of analyzing Busan New Port container cargo volume by using big data analysis tool R, the variation of Busan New Cargo container cargo volume was estimated by ARIMA model (1,0,1) (1,0,1)[12] Estimation error, AICc and BIC were the most optimal ARIMA models. Therefore, we estimated the estimated value of Busan New Port trade for 36 months by using ARIMA (1, 0, 1)[12], which is the optimal model of Busan New Port trade, and estimated 13,157,184 TEU, 13,418,123 TEU, 13,539,884 TEU, and 4,526,406 TEU, respectively, indicating that it increased by about 2%, 2%, and 1%.

Effect of the Spread on Housing Mortgage Loans (가산금리가 주택담보대출에 미치는 영향)

  • Kim, Woo Seok
    • Korea Real Estate Review
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    • v.28 no.4
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    • pp.75-88
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    • 2018
  • The purpose of this study is to analyze the effect of the spread on housing mortgage loans. In particular, this study analyzes how the spread has a decisive effect on housing mortgage loans when a structural change occurs in the spread. For the sake of empirical analysis, this study utilizes the housing mortgage loan, housing mortgage loan interest rate, COFIX interest rate, and spread. The period of analysis is from December 2010 to December 2017. Results of the analysis show that there is a statistically significant structural change in the spread and housing mortgage loans (May and June 2015, respectively). It is estimated that the structural change in the spread has an influence on the structural change in housing mortgage loans. In addition, the effect of the spread on housing mortgage loans is larger than the effect of the COFIX interest rate and the housing mortgage loan interest rate. This indicates that the adjustment of the spread is a significant burden on housing mortgage loans. As economic uncertainties both internally and externally are increasing, pressure on interest rate hikes is also increasing. Considering these circumstances, interest rate hikes will be inevitable in the future. If the base interest rate and the spread increase simultaneously at Korea's current economic level, it will obviously lead to an economic recession as the burden on the repayment of principal and interest of housing mortgage loans will increase. Therefore, it is imperative that financial authorities prepare institutional arrangements in order to protect financial consumers by preventing arbitrary calculation of the spread, which would not be objective and would not be transparent from the banks.

A Study on Capacity of Electric Propulsion System by Load Analysis of 6,800TEU Container Ship (6,800TEU 컨테이너선의 부하분석을 통한 전기추진시스템 용량 연구)

  • Jang, Jae-Hee;Son, Na-Young;Oh, Jin-Seok
    • Journal of Navigation and Port Research
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    • v.42 no.6
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    • pp.437-445
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    • 2018
  • IMO (International Maritime Organization) has been strengthening the regulations of ship emission gas such as sulfur oxides (SOX), nitrogen oxides (NOX) and carbon dioxides (CO2) to protect the marine environment. Especially, ECA (Emission Control Area) has been set and operated in the USA and US. As a countermeasure against these environmental regulations, the demand for environmentally, friendly and highly efficient vessels has led to a growing interest in technology related research with respect to electric propulsion systems capable of reducing exhaust gas. Container ships were excluded from the application coverage of the electric propulsion systems for reasons of operation at economical speed. However, in the future, the need for electric propulsion system is expected to rise, because it is easy to monitor and control so that it can be an applicate to smart ship which are represented by fourth industrial revolution technology. In this study, research was carried out to design a generator and battery capacity through the load analysis of the 6,800TEU container ship to apply the electric propulsion system of the container ship. A capacity design based on the load analysis has an advantage that the generator can be operated in a high efficiency section through the load distribution control using the battery.

Intelligent Smart Farm A Study on Productivity: Focused on Tomato farm Households (지능형 스마트 팜 활용과 생산성에 관한 연구: 토마토 농가 사례를 중심으로)

  • Lee, Jae Kyung;Seol, Byung Moon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.185-199
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    • 2019
  • Korea's facility horticulture has developed remarkably in a short period of time. However, in order to secure international competitiveness in response to unfavorable surrounding conditions such as high operating costs and market opening, it is necessary to diagnose the problems of facility horticulture and prepare countermeasures through analysis. The purpose of this study was to analyze the case of leading farmers by introducing information and communication technology (ICT) in hydroponic cultivation agriculture and horticulture, and to examine how agricultural technology utilizing smart farm and big data of facility horticulture contribute to farm productivity. Crop growth information gathering and analysis solutions were developed to analyze the productivity change factors calculated from hydroponics tomato farms and strawberry farms. The results of this study are as follows. The application range of the leaf temperature was verified to be variously utilized such as house ventilation in the facility, opening and closing of the insulation curtain, and determination of the initial watering point and the ending time point. Second, it is necessary to utilize water content information of crop growth. It was confirmed that the crop growth rate information can confirm whether the present state of crops is nutrition or reproduction, and can control the water content artificially according to photosynthesis ability. Third, utilize EC and pH information of crops. Depending on the crop, EC values should be different according to climatic conditions. It was confirmed that the current state of the crops can be confirmed by comparing EC and pH, which are measured from the supplied EC, pH and draining. Based on the results of this study, it can be confirmed that the productivity of smart farm can be affected by how to use the information of measurement growth.

Developing Measurements of University Satisfaction using Public Customer Satisfaction Index (공공기관 고객만족지수를 이용한 대학의 고객만족 측정도구 개발)

  • Jung, Bok-Ju;Lee, Sang-Chul;Im, Kwang Hyuk
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.25-34
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    • 2018
  • With the higher competition of university environment, universities has been adapted Customer Satisfaction Index (CSI). However, the problem of CSI focuses on score and ranking announcement. In public sectors, PCSI model is used because of increasing its strategic utilization by providing diagnosis of the phenomenon and direction for future improvement through causal model analysis. The purpose of this research is to develop a measurements of university satisfaction using PCSI. This research demonstrates validity and reliability of PCSI using test-retest method using multi-group confirmatory factor analysis. The results of this research indicate that the reliability and validity of the PCSI model is verified. Service product quality, service delivery quality, environment quality and social quality have positive effects on customer satisfaction. In turn, customer satisfaction have positve effects on university performance and social performance. In conclusion, service quality, PCSI, and service performance are clarified to be appropriate components of the satisfaction survey. These results can be used to measure the satisfaction level of education at actual universities. It is expected that practical basic data can be obtained to improve the quality of university education.