• Smart Media Journal
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• v.8 no.1
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• pp.9-18
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• 2019

In the era of the 4th industrial revolution, the big data industry is gathering attention for new business models in the public and private sectors by utilizing various information collected through the internet and mobile. However, although the big data integration and analysis are performed with de-identification techniques, there is still a risk that personal privacy can be exposed. Recently, there are many studies to invent effective methods to maintain the value of data without disclosing personal information. In this paper, a personal information protection system is investigated to boost big data utilization in industrial sectors, such as healthcare and agriculture. The criteria for evaluating the de-identification adequacy of personal information and the protection scope of personal information should be differently applied for each industry. In the field of personal sensitive information-oriented healthcare sector, the minimum value of k-anonymity should be set to 5 or more, which is the average value of other industrial sectors. In agricultural sector, it suggests the inclusion of companion dogs or farmland information as sensitive information. Also, it is desirable to apply the demonstration steps to each region-specific industry.

• Review of KIISC
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• v.33 no.5
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• pp.39-46
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• 2023

4차 산업혁명과 더불어 빅데이터의 활용이 보편화되었고, 최근 생성형 AI를 기점으로 인류의 정보 활용은 매년 그 최대치를 갱신하고 있다. 이 과정에서 의도치 않은 개인정보 노출 및 프라이버시 침해 사례들이 발생하고 있다. 동형암호는 정보 활용과 보호가 동시에 필요한 이 시점에서 주목할만한 기술이다. 최근에는 국내·외 다양한 분야에서 동형암호 기술의 적용사례가 등장하고 있으며, 이는 동형암호 기술이 상용화 단계에 이르렀음을 보여 준다. 본 고에서는 동형암호 활용사례를 중심으로 동형암호 기술 동향을 살펴보고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.268-271
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• 2019

최근 인공지능과 빅데이터 등 최첨단 기술이 빠른 속도로 의료 정보시스템에 도입됨에 따라 환자정보를 포함한 민감한 개인정보에 대한 사이버 공격이 급증하고 있다. 다양한 개인정보 비식별화에 대한 표준이 제안되었지만, 데이터의 범주에 따른 기법 적용에 대한 연구가 미비하다. 본 논문에서는 EHR 데이터를 위한 심근경색을 대상으로 하는 원격 의료 시스템을 위한 개인정보들에 대한 민감도를 4단계로 분류하고 이에 따른 비식별화 기법에 대해 제안한다. 본 논문에서 제안한 EHR 데이터에 대한 분류 및 비식별화 기법은 다양한 의료 정보 서비스를 위한 프라이버시 보호에 활용될 수 있다.

• Journal of KIISE
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• v.45 no.1
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• pp.45-52
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• 2018

With the advent of BCI technology in recent years, various BCI products have been released. BCI technology enables brain information to be transmitted directly to a computer, and it will bring a lot of convenience to life. However, there is a problem with information protection. In particular, EEG data can raise issues about personal privacy. Collecting and analyzing big data on EEG reports raises serious concerns about personal information exposure. In this paper, we propose a secure privacy-preserving BCI model in a big data environment. The proposed model could prevent personal identification and protect EEG data in the cloud environment.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.107-113
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• 2018

With the rapid development of big data and Internet technologies among IT technologies, it is being changed into an environment where data stored in the cloud environment can be used wherever the Internet is connected, without storing important data in an external storage device such as USB. However, protection of users' privacy information is becoming increasingly important as the data being processed in the cloud environment is changed into an environment that can be easily handled. In this paper, we propose a user-reserving management model that can improve the user 's service quality without exposing the information used in the cloud environment to a third party. In the proposed model, user group is grouped into virtual environment so that third party can not handle user's privacy information among data processed in various cloud environments, and then identity property and access control policy are processed by block chain.

• The Journal of Bigdata
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• v.1 no.1
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• pp.61-66
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• 2016

With big data analysis, companies use the customized marketing strategy based on customer's information. However, because of the concerns about privacy issue and identity theft, people start erasing their personal information or changing the privacy settings on social network site. Facebook, the most used social networking site, has the feature called 'Likes' which can be used as a tool to predict user's demographic profiles, such as sex and age range. To make accurate analysis model for the study, 'Likes' data has been processed by using Gaussian RBF and nFactors for dimensionality reduction. With random Forest and 5-fold cross-validation, the result shows that sex has 75% and age has 97.85% accuracy rate. From this study, we expect to provide an useful guideline for companies and marketers who are suffering to collect customers' data.

• Information Systems Review
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• v.24 no.3
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• pp.69-91
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• 2022

The video recommendation services help to save the user's information search time in the overflowing online information, and algorithms for more efficient and accurate recommendation are continuously developed. In particular, TikTok has the largest number of users in the short video industry due to its unique recommendation algorithms. In this study, by applying a privacy calculation model, the research tried to compare users' responses to each type of TikTok's recommendation service. Users are well aware of the privacy concerns and benefits of TikTok's recommendation service. Although there is a risk, it was found that users continue to use TikTok's recommendation service because the benefits are greater.

• Management & Information Systems Review
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• v.36 no.1
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• pp.81-94
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• 2017

In the age of information overload such as Internet of Things(IoT), big data, and cloud computing, Data and informations are collected to processed regardless of the individual's will. The purpose of this paper presents a model related to personal information overlord, information privacy risk, information privacy concern (collection, control, awareness) and personal information privacy protective response. The results of this study is summarized as follows. First, personal information overload significantly affects information privacy risk. Second, personal information overload significantly affects information privacy concern(collection, control, awareness) Third, information privacy risk significantly affects collection and awareness among information privacy concern, but control does not significantly affects. This results shows that users are cognitively aware the information risk through collection and awareness of information. Users can not control information by self, control of information does not affects. Last, information privacy concern(collection and awareness significantly affect information privacy protective response, but information privacy concern (control) does not affect. Personal information users are concerned about information infringement due to excessive personal information, ability to protect private information became strong.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.6
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• pp.157-167
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• 2023

The use of big data for transportation often involves using data that includes personal information, such as the driver's driving routes and coordinates. This study explores the creation of a route choice prediction model using a large dataset from mobile navigation apps using federated learning. This privacy-focused method used distributed computing and individual device usage. This study established preprocessing and analysis methods for driver data that can be used in route choice modeling and compared the performance and characteristics of widely used learning methods with federated learning methods. The performance of the model through federated learning did not show significantly superior results compared to previous models, but there was no substantial difference in the prediction accuracy. In conclusion, federated learning-based prediction models can be utilized appropriately in areas sensitive to privacy without requiring relatively high predictive accuracy, such as a driver's preferred route choice.

• The Journal of Bigdata
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• v.5 no.2
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• pp.201-213
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• 2020

Despite empirical research that the response to human risk is significantly influenced affective factors, the role of affective factors has been unexplored in information privacy research. This study aims to explore the privacy behaviors of location-based service (LBS) users from an affective point of view. Specifically, the study explored the relationship between three types of privacy threats (collection, hacking, secondary use), two affects (worry, anger), and a coping behavior (continuous use intentions). The structured survey was conducted with 552 users. In order to analyze the effect of the combination of perception of particular privacy threats and particular affects on the intention of continuous use, association rules, one of the data mining techniques, was employed. As a result, there was a difference in the intention to use according to the combination of the perception of risk and affect responses, and the most significant influence on the intention is when the second use of personal information was combined with anger. This study has significant theoretical contribution in that it includes affective factors in the research of information privacy users, complementing the biases of existing cognition-oriented approaches and providing a comprehensive understanding of privacy response behavior.