• Title/Summary/Keyword: 빅데이터 교육

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Analysis of Research Trends of 'Word of Mouth (WoM)' through Main Path and Word Co-occurrence Network (주경로 분석과 연관어 네트워크 분석을 통한 '구전(WoM)' 관련 연구동향 분석)

  • Shin, Hyunbo;Kim, Hea-Jin
    • Journal of Intelligence and Information Systems
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    • v.25 no.3
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    • pp.179-200
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    • 2019
  • Word-of-mouth (WoM) is defined by consumer activities that share information concerning consumption. WoM activities have long been recognized as important in corporate marketing processes and have received much attention, especially in the marketing field. Recently, according to the development of the Internet, the way in which people exchange information in online news and online communities has been expanded, and WoM is diversified in terms of word of mouth, score, rating, and liking. Social media makes online users easy access to information and online WoM is considered a key source of information. Although various studies on WoM have been preceded by this phenomenon, there is no meta-analysis study that comprehensively analyzes them. This study proposed a method to extract major researches by applying text mining techniques and to grasp the main issues of researches in order to find the trend of WoM research using scholarly big data. To this end, a total of 4389 documents were collected by the keyword 'Word-of-mouth' from 1941 to 2018 in Scopus (www.scopus.com), a citation database, and the data were refined through preprocessing such as English morphological analysis, stopwords removal, and noun extraction. To carry out this study, we adopted main path analysis (MPA) and word co-occurrence network analysis. MPA detects key researches and is used to track the development trajectory of academic field, and presents the research trend from a macro perspective. For this, we constructed a citation network based on the collected data. The node means a document and the link means a citation relation in citation network. We then detected the key-route main path by applying SPC (Search Path Count) weights. As a result, the main path composed of 30 documents extracted from a citation network. The main path was able to confirm the change of the academic area which was developing along with the change of the times reflecting the industrial change such as various industrial groups. The results of MPA revealed that WoM research was distinguished by five periods: (1) establishment of aspects and critical elements of WoM, (2) relationship analysis between WoM variables, (3) beginning of researches of online WoM, (4) relationship analysis between WoM and purchase, and (5) broadening of topics. It was found that changes within the industry was reflected in the results such as online development and social media. Very recent studies showed that the topics and approaches related WoM were being diversified to circumstantial changes. However, the results showed that even though WoM was used in diverse fields, the main stream of the researches of WoM from the start to the end, was related to marketing and figuring out the influential factors that proliferate WoM. By applying word co-occurrence network analysis, the research trend is presented from a microscopic point of view. Word co-occurrence network was constructed to analyze the relationship between keywords and social network analysis (SNA) was utilized. We divided the data into three periods to investigate the periodic changes and trends in discussion of WoM. SNA showed that Period 1 (1941~2008) consisted of clusters regarding relationship, source, and consumers. Period 2 (2009~2013) contained clusters of satisfaction, community, social networks, review, and internet. Clusters of period 3 (2014~2018) involved satisfaction, medium, review, and interview. The periodic changes of clusters showed transition from offline to online WoM. Media of WoM have become an important factor in spreading the words. This study conducted a quantitative meta-analysis based on scholarly big data regarding WoM. The main contribution of this study is that it provides a micro perspective on the research trend of WoM as well as the macro perspective. The limitation of this study is that the citation network constructed in this study is a network based on the direct citation relation of the collected documents for MPA.

In-service teacher's perception on the mathematical modeling tasks and competency for designing the mathematical modeling tasks: Focused on reality (현직 수학 교사들의 수학적 모델링 과제에 대한 인식과 과제 개발 역량: 현실성을 중심으로)

  • Hwang, Seonyoung;Han, Sunyoung
    • The Mathematical Education
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    • v.62 no.3
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    • pp.381-400
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    • 2023
  • As the era of solving various and complex problems in the real world using artificial intelligence and big data appears, problem-solving competencies that can solve realistic problems through a mathematical approach are required. In fact, the 2015 revised mathematics curriculum and the 2022 revised mathematics curriculum emphasize mathematical modeling as an activity and competency to solve real-world problems. However, the real-world problems presented in domestic and international textbooks have a high proportion of artificial problems that rarely occur in real-world. Accordingly, domestic and international countries are paying attention to the reality of mathematical modeling tasks and suggesting the need for authentic tasks that reflect students' daily lives. However, not only did previous studies focus on theoretical proposals for reality, but studies analyzing teachers' perceptions of reality and their competency to reflect reality in the task are insufficient. Accordingly, this study aims to analyze in-service mathematics teachers' perception of reality among the characteristics of tasks for mathematical modeling and the in-service mathematics teachers' competency for designing the mathematical modeling tasks. First of all, five criteria for satisfying the reality were established by analyzing literatures. Afterward, teacher training was conducted under the theme of mathematical modeling. Pre- and post-surveys for 41 in-service mathematics teachers who participated in the teacher training was conducted to confirm changes in perception of reality. The pre- and post- surveys provided a task that did not reflect reality, and in-service mathematics teachers determined whether the task given in surveys reflected reality and selected one reason for the judgment among five criteria for reality. Afterwards, frequency analysis was conducted by coding the results of the survey answered by in-service mathematics teachers in the pre- and post- survey, and frequencies were compared to confirm in-service mathematics teachers' perception changes on reality. In addition, the mathematical modeling tasks designed by in-service teachers were evaluated with the criteria for reality to confirm the teachers' competency for designing mathematical modeling tasks reflecting the reality. As a result, it was shown that in-service mathematics teachers changed from insufficient perception that only considers fragmentary criterion for reality to perceptions that consider all the five criteria of reality. In particular, as a result of analyzing the basis for judgment among in-service mathematics teachers whose judgment on reality was reversed in the pre- and post-survey, changes in the perception of in-service mathematics teachers was confirmed, who did not consider certain criteria as a criterion for reality in the pre-survey, but considered them as a criterion for reality in the post-survey. In addition, as a result of evaluating the tasks designed by in-service mathematics teachers for mathematical modeling, in-service mathematics teachers showed the competency to reflect reality in their tasks. However, among the five criteria for reality, the criterion for "situations that can occur in students' daily lives," "need to solve the task," and "require conclusions in a real-world situation" were relatively less reflected. In addition, it was found that the proportion of teachers with low task development competencies was higher in the teacher group who could not make the right judgment than in the teacher group who could make the right judgment on the reality of the task. Based on the results of these studies, this study provides implications for teacher education to enable mathematics teachers to apply mathematical modeling lesson in their classes.

Analysis of spatial interpretation and cultural valorization of groundwater resource using open data (공공데이터를 활용한 지하수자원의 공간적 해석과 문화적 가치부여에 대한 제안)

  • Han-Na, CHOI;Yong-Cheol, KIM;Jeong-Hyun, YU;Ye-Yeong, LEE;So-Jung, IN;Jong-Gyu, HAN
    • Journal of the Korean Association of Geographic Information Studies
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    • v.25 no.4
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    • pp.81-93
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    • 2022
  • There are many natural hot springs and mineral springs as well as the cultural heritage of the three kingdoms period in the Geum River basin including Chungcheong region. No specific regeneration and publicity plans for deteriorated facilities in this area has been presented. This study aims to suggest promising hot spots and complex water culture belt in the Chungcheong region and Geum River basin through the spatial interpretation of resources. The northern part of the Geum River basin is expected to become a therapeutic spring belt with many hot springs and CO2-rich springs. In the central and southern parts of the Geum River basin, it is considered that it will be possible to promote convergence publicity by using groundwater resources and cultural assets.

Impacts of Social Distancing for COVID-19 on Urban Space Use in Seoul (COVID-19 사회적 거리두기가 도시공간이용에 미치는 영향)

  • Park, Hong Il;Lee, Sangkyeong
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.39 no.6
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    • pp.457-467
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    • 2021
  • This paper aims to analyze changes in urban space use due to social distancing measures for COVID-19 using de facto population data in Seoul during daytime, which is estimated by Seoul Metropolitan Government and telecommunication company of KT using public big data and LTE signal data. The result of kernel density estimation and spatial autocorrelation analysis shows that the distribution patterns of de facto population in 2019 and 2020 were generally similar. This is a result of showing that the government's social distancing measures enabled a certain level of normal activities while suppressing the spread of COVID-19. However, analyzing de facto population subtracting 2019 from 2020 showed different results at the micro level. De facto population decreased in commercial areas but increased in residential areas. This means that COVID-19 social distancing measures had spatially uneven effect. The results of analyzing the effect of regional, land use, economic, educational, and accessibility characteristics on the changes of de facto population using spatial regression analysis are as follows. The higher the density of commercial facilities, the more businesses subject to regulations and schools and universities that require non-face-to-face classes, the more de facto population decreased. Conversely, it was found that de facto population increased in areas with many houses and parks due to telecommuting.

Analyzing TripAdvisor application reviews to enable smart tourism : focusing on topic modeling (스마트 관광 활성화를 위한 트립어드바이저 애플리케이션 리뷰 분석 : 토픽 모델링을 중심으로)

  • YuNa Lee;MuMoungCho Han;SeonYeong Yu;MeeQi Siow;Mijin Noh;YangSok Kim
    • Smart Media Journal
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    • v.12 no.8
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    • pp.9-17
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    • 2023
  • The development of information and communication technology and the improvement of the development and dissemination of smart devices have caused changes in the form of tourism, and the concept of smart tourism has since emerged. In this regard, researches related to smart tourism has been conducted in various fields such as policy implementation and surveys, but there is a lack of research on application reviews. This study collects Trip Advisor application review data in the Google Play Store to identify usage of the application and user satisfaction through Latent Dirichlet Allocation (LDA) topic modeling. The analysis results in four topics, two of which are positive and the other two are negative. We found that users were satisfied with the application's recommendation system, but were dissatisfied when the filters they set during search were not applied or that reviews were not published after updates of the application. We suggest more categories can be added to the application to provide users with different experiences. In addition, it is expected that user satisfaction can be improved by identifying problems within the application, including the filter function, and checking the application environment and resolving the error occurring during the application usage.

Multivariate Analysis of Factors for Search on Suicide Using Social Big Data (소셜 빅 데이터를 활용한 자살검색 요인 다변량 분석)

  • Song, Tae Min;Song, Juyoung;An, Ji-Young;Jin, Dallae
    • Korean Journal of Health Education and Promotion
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    • v.30 no.3
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    • pp.59-73
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    • 2013
  • Objectives: The study is aimed at examining the individual reasons and regional/environmental factors of online search on suicide using social big data to predict practical behaviors related to suicide and to develop an online suicide prevention system on the governmental level. Methods: The study was conducted using suicide-related social big data collected from online news sites, blogs, caf$\acute{e}$s, social network services and message boards between January 1 and December 31, 2011 (321,506 buzzes from users assumed as adults and 67,742 buzzes from those assumed as teenagers). Technical analysis and development of the suicide search prediction model were done using SPSS 20.0, and the structural model, nd multi-group analysis was made using AMOS 20.0. Also, HLM 7.0 was applied for the multilevel model analysis of the determinants of search on suicide by teenagers. Results: A summary of the results of multivariate analysis is as follows. First, search on suicide by adults appeared to increase on days when there were higher number of suicide incidents, higher number of search on drinking, higher divorce rate, lower birth rate and higher average humidity. Second, search on suicide by teenagers rose on days when there were higher number of teenage suicide incidents, higher number of search on stress or drinking and less fine dust particles. Third, the comparison of the results of the structural equation model analysis of search on suicide by adults and teenagers showed that teenagers were more likely to proceed from search on stress to search on sports, drinking and suicide, while adults significantly tended to move from search on drinking to search on suicide. Fourth, the result of the multilevel model analysis of determinants of search on suicide by teenagers showed that monthly teenagers suicide rate and average humidity had positive effect on the amount of search on suicide. Conclusions: The study shows that both adults and teenagers are influenced by various reasons to experience stress and search on suicide on the Internet. Therefore, we need to develop diverse school-level programs that can help relieve teenagers of stress and workplace-level programs to get rid of the work-related stress of adults.

Effect of Disability Types by Disability Severity Levels on Employment: Based on the Employment Panel Survey for the Disabled (장애 중증도 수준에 따른 장애 유형이 고용에 미치는 영향: 장애인고용패널조사를 중심으로)

  • Choi, Junhyeok;Lee, Jisoo;Chung, Sunwoo;Oh, Sung Soo;Jo, Hoon
    • Therapeutic Science for Rehabilitation
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    • v.11 no.2
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    • pp.63-76
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    • 2022
  • Objective : The purpose of this study is to examine the relationship with employment of the disabled considering the severity and the type of disability. Methods : Data from the 4th data of the 2nd wave Panel Survey of Employment for the Disabled (PSED) by Korea Employment Agency for Persons with Disabilities (KEAD) were used. The odds ratio of employment in disability types according to severity of disability was calculated by logistic regression analysis. Results : When the related variables were adjusted, the employment of internal disability type was significantly lower than that of external disability type by 0.413(95% CI:0.271-0.629) times in the group with severe disability. On the other hand, in the group with less severe disability, internal disability was 0.475(95% CI:0.327-0.690) times lower than that of external disability (p=<.001). Conclusions : Employment may vary depending on the type of disability, even if the disability severity level is the same. It is necessary to prepare judgment criteria that can reduce the variation in employment by considering both the type and severity of the disability.

Exploring Pre-Service Earth Science Teachers' Understandings of Computational Thinking (지구과학 예비교사들의 컴퓨팅 사고에 대한 인식 탐색)

  • Young Shin Park;Ki Rak Park
    • Journal of the Korean earth science society
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    • v.45 no.3
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    • pp.260-276
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    • 2024
  • The purpose of this study is to explore whether pre-service teachers majoring in earth science improve their perception of computational thinking through STEAM classes focused on engineering-based wave power plants. The STEAM class involved designing the most efficient wave power plant model. The survey on computational thinking practices, developed from previous research, was administered to 15 Earth science pre-service teachers to gauge their understanding of computational thinking. Each group developed an efficient wave power plant model based on the scientific principal of turbine operation using waves. The activities included problem recognition (problem solving), coding (coding and programming), creating a wave power plant model using a 3D printer (design and create model), and evaluating the output to correct errors (debugging). The pre-service teachers showed a high level of recognition of computational thinking practices, particularly in "logical thinking," with the top five practices out of 14 averaging five points each. However, participants lacked a clear understanding of certain computational thinking practices such as abstraction, problem decomposition, and using bid data, with their comprehension of these decreasing after the STEAM lesson. Although there was a significant reduction in the misconception that computational thinking is "playing online games" (from 4.06 to 0.86), some participants still equated it with "thinking like a computer" and "using a computer to do calculations". The study found slight improvements in "problem solving" (3.73 to 4.33), "pattern recognition" (3.53 to 3.66), and "best tool selection" (4.26 to 4.66). To enhance computational thinking skills, a practice-oriented curriculum should be offered. Additional STEAM classes on diverse topics could lead to a significant improvement in computational thinking practices. Therefore, establishing an educational curriculum for multisituational learning is essential.

Adult Physical Activity and Health Related Quality of Life : National Big Data Utilization (7th National Health and Nutrition Survey) (성인의 신체활동과 건강관련 삶의 질 : 국가빅데이터를 중심으로)

  • Kim, Seung-Ju;Jeon, Min-Ju
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.455-465
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    • 2020
  • The purpose of this study was to investigate the relationship between physical activity and health-related quality of life of adults using the 7th National Health and Nutrition Survey. The study was conducted with 11,211 adults, and the health-related quality of life was defined using the EuroQol group's EQ-5D and physical activity using GPAQ. Data analysis was performed using the SAS 9.4 program, the general characteristics and degree of physical activity of the subject, Chi-square for KEQ-5D index, and Logistic Regression Analysis for the relationship between physical activity and quality of life. As a result of the study, the general characteristics of the subjects were marital status, educational status, occupation, smoking, alcohol consumption, economic status, stress, chronic disease, chronic disease treatment, physical activity due to leisure and physical activity due to occupation, depending on gender. There was a difference (p<0.05). As for the quality of life related to physical activity and health, the quality of life was significantly lower by 37% in the 'minimum physical activity group' of occupational physical activity (p<0.05). The results of this study are expected to be provided as basic data for physical activity-related health policy establishment and physical activity programs.

The Effects of Live Commerce and Show Host Features on Consumers' Likelihood of Impulse Buying: A Scenario-Based Experiment (라이브 커머스 및 쇼호스트 특성이 소비자의 충동구매가능성에 미치는 영향: 시나리오 기반 실험연구)

  • Nakyeong Kim;Sung-Byung Yang;Sang-Hyeak Yoon
    • Information Systems Review
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    • v.24 no.4
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    • pp.77-96
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    • 2022
  • Live commerce has recently received substantial attention due to the spread of the non-face-to-face consumption culture driven by the COVID-19 pandemic. Live commerce has a higher purchase conversion rate than other forms of commerce. Accordingly, the likelihood of impulse buying in a live commerce environment is expected to be high. However, there is a shortage of research on consumer impulse buying in the live commerce environment. This study designs a scenario-based experiment using the integrated model of consumption impulse formation and enactment. Through this method, this study validates the influence of the characteristics of live commerce (i.e., vicarious experience and real-time interaction) on consumers' likelihood of impulse buying and further examines the moderating role of a live commerce host feature (i.e., professionalism) in these relationships. The results of this study confirm that both vicarious experience and real-time interaction have a positive effect on consumers' likelihood of impulse buying and that professionalism strengthens the impact of vicarious experience on the likelihood of impulse buying. This study's scenario-based experimental design is meaningful because it analyzes the likelihood of impulse buying in the context of live commerce shopping. Additionally, it provides live commerce service and platform providers with practical insights into how to maximize profits and operate services more efficiently.